Latest industry analysis on color cosmetics by Fact.MR estimates global sales to account for close to US$ 77 Bn in 2021, which is expected to witness a CAGR of 6.2% to top a valuation of US$ 140 Bn by 2031.
Import export analysis of color cosmetic products suggest that lip products are the world’s most traded color cosmetics product. France holds 19.6% of global color cosmetics exports, whereas the United States is estimated to be the top destination for the import of color cosmetic products, holding a share of 11.8%.
Color cosmetics business research performed by Fact.MR includes key findings such as the latest and speculative production capacity, capacity utilisation rates of each manufacturer, recent and speculative pricing, and price optimization strategy across the value chain, as well as an economic evaluation of colour cosmetics production.
Key Points Covered in Colour Cosmetics Industry Survey:
- Color cosmetics protein market Estimates and Forecasts (2016-2031)
- Production Capacity Analysis of Prominent Manufacturers
- Colour cosmetics protein Pricing Analysis
- Product Pricing Optimization Strategy
- Associated Industry Analysis (Beauty and Cosmetics Market Overview)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Market Share Analysis
- COVID-19 Impact on Sales of Color Cosmetics and How to Navigate
- Exclusive sales assessment of color cosmetics
- Recommendation on Key Winning Strategies
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Demand Analysis of Colour Cosmetics from 2016 to 2020 Vs. Market Projections for 2021 to 2031
Although the COVID-19 pandemic affected the global beauty industry drastically, top color cosmetic companies were able to quickly recover by shifting their focus temporarily to the manufacturing of sanitisers and products for healthcare workers. However, the colour cosmetics market has been a long-standing sector that has amassed a huge number of loyal customers over a span of time.
Growing e-Commerce sector along with continuous improvements, technological advancements, and originality of product launches are estimated to boost sales of color cosmetics over the coming years.
The global color cosmetics market is expected to witness steady growth, surging at a CAGR of 6.2% from 2021 to 2031 as compared to a CAGR of 5.2% for 2016 to 2020, according to Fact.MR.
Are Top Color Cosmetic Brands Becoming More Gender Inclusive?
While the mainstream media has traditionally focused on women's beauty and grooming supplies, more options for men's cosmetic products are available in the market now. There is increasing emphasis by the inclusive beauty to include more gender-neutral color cosmetics.
Beauty industry heavyweights such as Maybelline and Covergirl have created products to pander to this trend. Other companies that offer men’s makeup and gender-neutral color cosmetics products include Asos, Yves Saint Lauren, MAC, Tom Ford, and Clinique. Several top color cosmetic companies have also introduced male celebrities as their brand ambassadors to promote their gender-inclusive color cosmetic lines.
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How are Global Brands Penetrating Regional Markets?
The last few years witnessed increasing number of global color cosmetics brands targeting new continents and regions. Sephora introduced the Korean Beauty brand, Dr. Jart+ in its U.S. stores, introducing K-beauty products in the country.
Further, Indonesia holds a significant share of halal color cosmetic products. Apart from Asian markets, top brands are seeking to widen their market to the African continent and Brazil as well. Increased consumption of color cosmetic products in developing countries is estimated to encourage brands to enter more regional markets.
However, targeting new countries requires localisation of global brands. Hence, several companies are introducing culture-specific product lines and heritage color cosmetic products in regional markets. For instance, Germany's minimalist skincare approach has witnessed increased popularity and distribution channels globally, while Ayurveda-inspired beauty enterprises such as Sahajan, Aavrani, Uma Oils, and others are pursuing Western consumers.
Are Plant-based Ingredients Shaping the Color Cosmetics Market?
Similar to the food and beverage sector, plant-based ingredients have taken the color cosmetics space by storm. Ingredients such as coconut, lavender, turmeric, and others have witnessed increased demand due to rising demand for chemical-free color cosmetics.
Sourcing of natural ingredients proves to be a challenge for manufacturers due to the presence of external factors such as environmental changes. Several color cosmetic brands are utilising vertical integration in their operations to better control their ingredient supply chains by collaborating with regional farms and opening their own testing labs.
There is greater emphasis on sustainability in the cosmetics market since transparent ingredient procurement leads to eco-friendly manufacturing processes, giving brands a competitive edge.
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How is the Brazil Color Cosmetics Market Faring?
According to Fact MR, the Brazil market is estimated to expand at 7% CAGR during 2021-2031. This massive country has continually showed a rising trend in beauty consumption, both during and after the onset of the COVID-19 pandemic.
As a result of Brazil's vast population but relatively low income, there are a great number of transactions with relatively little values. Rise in disposable income has created a new consumer group- the middle class - which drives sales in the country.
By 2031, the color cosmetics industry in Brazil is estimated to be valued at US$ 4 Mn. Additionally, due to high excise duty and a limited distribution network, Brazilians often purchase expensive cosmetics abroad, allowing the local mass market to thrive and flourish without constraints.
Is Economic Growth the Driving Force Behind the China Color Cosmetics Industry?
Because of its rapid economic expansion, China's beauty and personal care business has witnessed tremendous transformation over the last decade. A sustained period of economic expansion has resulted in significantly higher disposable income levels per household.
As the Chinese population becomes better compensated, they devote more and more money to consumerism. They are able to devote more attention to their health, good hygiene, and grooming their appearance, making the color cosmetics industry one of the leading markets in the country.
According to Fact.MR, the China market is estimated to expand at 3.4% CAGR owing to the emerging middle-class population in China. It is estimated that in 2020, the total middle-income households in China were over 50% of the population, making it an attractive segment for color cosmetic brands in the country.
Does the U.S. Market for Color Cosmetics Subject Domestic Products to the Same Regulations as Imports?
The U.S. market is estimated to be valued at US$ 10.8 Bn in 2021, and is expected to rise at a CAGR 7.3% during the forecasted period.
The FDA provides guidelines for the examination of domestically produced color cosmetics. Imports of color cosmetics must adhere to the same laws and regulations as those produced in the United States.
With the exception of colour additives, cosmetic products and ingredients are not subject to FDA premarket review. They must however be safe for consumers to use under labelled or customary conditions, and they must be appropriately labelled.
Why are Organic and Vegan Color Cosmetic Products the New Rage in Germany?
The Germany color cosmetics sector is estimated to witness 3% CAGR during the forecast period, according to the report by Fact.MR. Demand for color cosmetics with natural components as well as those with sensitive and/or hypoallergenic labelling has gained popularity among consumers in Germany.
Demand for organic color cosmetic products combined with increased popularity of organic and vegan products has prompted brands operating in the country to focus on natural and organic color cosmetic ingredients derived from natural colours, essential oils, or botanical compounds.
Germany has a strong distribution network. The top brands include Maybelline, Lancôme, L’Oréal Paris, and Essence. Top color cosmetic companies are well recognised and enjoy considerable brand loyalty from their customers.
Why Does the Crème Form Dominate the Market for Color Cosmetics?
On the basis of form, the crème segment accounts for nearly 38% market share in 2021, but the powder segment is expected to witness lucrative growth at 7.2%. Increased demand for anti-aging crème and UV protection crème is driving the sales of crème color cosmetic products.
Which is the Most Attractive Product Type of Color Cosmetics?
According to Fact.MR, facial color products account for more than 27% market share in 2021, but sales of cosmetic products for nail products are expected to rise at a CAGR of 7.5% over the decade.
Increased adoption of online distribution by manufacturers is driving the online sales of nail products across the global market. But online sales of facial products are still facing some struggle due to consumers still preferring to test facial products in person. In fact, more than 45% of consumers say they want to see color cosmetics for the face in person, and nearly 20% of consumers want suggestions from a store expert.
Color cosmetics for lips is estimated to witness a fall in demand due to use of masks that negate the use of lip color cosmetics.
Many consumers now explore beauty products on social media platforms such as Facebook, Instagram, and YouTube, and, as such, it is no surprising fact that both, existing and new brands are increasing their spending on digital media to increase social media sales of color cosmetic products.
Why are Men’s Color Cosmetic Products Gaining Traction?
The men’s color cosmetics segment is expected to offer lucrative opportunities and expand at a CAGR of 6.7% during 2021-2031. There has been a significant cultural shift in how people perceive and accept men who express their needs, resulting in increasing popularity of men’s color cosmetics.
In the past, there existed a stigma of men using cosmetic products; however, with the rise of the social media era and a generation that is politically aware, there is increasing demand for luxury color cosmetics for men.
Men’s beauty brands have gone beyond offering traditional men’s grooming products such as razors and shaving creams to include facial cosmetics and hair color products.
How Has COVID-19 Impacted Demand for Color Cosmetics?
The COVID-19 pandemic led to a reduction in traffic and revenue generated from offline sales of color cosmetics. Even after retail stores, departmental stores, and brand outlets were reopened, consumers shifted towards e-platforms to buy color cosmetics. Fact.MR claimed that Chinese color cosmetics brands saw 20% -30% increased revenues from online sales of color cosmetic products.
Due to a significant number of population working from home and minimal travel, there has been a shift in preferences of customers to above-the-mask treatments. The trend is expected to continue as customers are bound to wear masks even while leaving for work.
Online sales for nail products and eye makeup is estimated to witness increase due to the aforementioned factors, which will influence market growth of color cosmetics during the decade.
The distribution analysis of color cosmetics states that increased online sales are not offsetting the decrease in offline channels. Color cosmetic manufacturers may have to strengthen their distributions networks once brick-and-mortal stores reopen.
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The market is highly competitive with the presence of several well-established brands such as L’Oreal, Estee Lauder, Revlon, Chanel S.A, and LVMH. Cosmetic companies are having to become highly innovative with their new product launches.
Due to increased demand for low-end color cosmetics, several new brands are emerging in the market. Challenger brands such as Fenty Beauty gained popularity in color cosmetics quite rapidly due to a wide range of offerings.
Fact.MR has provided detailed information about price points of color cosmetics, manufacturers positioned across regions, sales growth, production capacity, and speculative production expansion in the recently published report.
- L’Oreal recently filed an international patent for the technology used in customised hair color products used by its direct-to-consumer brand Color & Co.
Similar recent developments related to companies offering color cosmetics have been tracked by the team at Fact.MR, which are available in the full report.
Color Cosmetics Industry Report Scope
Market size value in 2021
USD 77 Billion
Market forecast value in 2031
USD 140 Billion
CAGR of 6.2% from 2021 to 2031
Historical Data Available for
|MT for Volume and US$ Million for Value|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Main Segments Covered in Color Cosmetics Industry Research
By Product Type
- Facial Color Products
- Loose Face Powder
- Other Facial Products
- Eye Makeup Products
- Eye Liners/Pencils
- Eye Shadow
- Other Eye Makeup
- Lips Products
- Lip Gloss
- Lip Liners/Pencils
- Lip Sticks
- Other Lip Products
- Nail Products
- Nail Paints
- Nail Polish
- Nail Removers
- Nail Treatment/Strengtheners
- Other Nail Products
- Hair Color Products
- Facial Color Products
- Mid-premium/Affordable Premium
By Consumer Orientation
- Color Cosmetics for Men
- Color Cosmetics for Women
- Unisex Color Cosmetics for
By Sales Channel
- Specialty Stores
- Brand Outlets
- Modern Trade Channels
- Online Channels
- Departmental Stores
- Convenience Stores
- Other Stores
Color Cosmetics Market: Report Scope
A recent market study published by Fact.MR on the color cosmetics market offers a global industry analysis for 2016-2020 and opportunity assessment for 2021-2031. The study offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, the growth prospects of the market are obtained with maximum precision.
The executive summary of the color cosmetics includes the market country analysis, technology roadmap analysis, demand-side and supply-side trends, opportunity assessment, and recommendations on the global color cosmetics sector.
Chapter 01 – Market Overview
Readers can find the detailed segmentation and definition of the color cosmetics market in this chapter, which will help them understand basic information about the color cosmetics market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the color cosmetics.
Chapter 02 - Scenario Assessment of the Impact of COVID-19 on Demand for Color Cosmetics
This chapter readers can find the details analysis of possible scenarios for economic impact of covid-19 impact on color cosmetics and economic and labor market shock impacting the production, consumption and investments market.
Chapter 03 – Key Market Trends
This chapter readers can find the details analysis of recent trends which elevate the color cosmetics. Also, this chapter includes the effectiveness of the trend in the forecast period.
Chapter 04 – Market Background
The associated industry assessment of the color cosmetics is carried out in this section. The macroeconomic factors affecting growth of the color cosmetics are provided in this section and the impact of these macro-economic indicators on the color cosmetics is analyzed. This section also included policy developments and regulatory scenario, global forecast factor-relevance and impact and value chain analysis. In this section reader also find the market dynamics like drivers, restrains and the opportunities of the color cosmetics across globe.
Chapter 05 – Global Color Cosmetics Market Analysis 2016-2020 and Forecast, 2021-2031
This chapter includes detailed analysis of the historical color cosmetics (2016-2020), along with an opportunity analysis for the forecast period (2021-2031). Readers can also find the absolute $ opportunity for the current year (2019– 2020) and incremental opportunity for the forecast period (2021-2031).
Chapter 06 – Global Market Analysis 2016-2020 and Forecast 2021-2031, By Product Type
Based on product type, the color cosmetics is segmented into facial color products, eye makeup products, lips products, hair color products, nails products. This section also offers market attractiveness analysis based on product type.
Chapter 07 – Global Market Analysis 2016-2020 and Forecast 2021-2031, By Form
Based on form, the color cosmetics is segmented into powder, spray, crème and gel. This section also offers market attractiveness analysis based on form.
Chapter 08 – Global Market Analysis 2016-2020 and Forecast 2021-2031, by Pricing
This chapter provides details about the color cosmetics on the basis of pricing, and has been classified into mass, mid-premium / affordable premium, and premium in this chapter, readers can understand market attractive analysis based on pricing.
Chapter 09 – Global Market Analysis 2016-2020 and Forecast 2021-2031, by Consumer Orientation
Based on consumer orientation, the color cosmetics is segmented into men, women, and unisex. This section also offers market attractiveness analysis based on consumer orientation.
Chapter 10 – Global Market Analysis 2016-2020 and Forecast 2021-2031, by Sales Channel
Based on sales channel, the color cosmetics is segmented into specialty stores, brand outlets, modern trade channels, online channels, departmental stores, convenience stores, and other stores. This section also offers market attractiveness analysis based on sales channel.
Chapter 11 – Global Market Analysis 2016-2020 and Forecast 2021-2031 by Region
This chapter explains how the color cosmetics is anticipated to grow across North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East and Africa (MEA).
Chapter 12 – North America Market Analysis 2016-2020 and Forecast 2021-2031
This chapter includes a detailed analysis of the growth of the color cosmetics in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on different segment and countries in the North America region.
Chapter 13 – Latin America Market Analysis 2016-2020 and Forecast 2021-2031
This chapter includes a detailed analysis of the growth of the color cosmetics in the Latin America region, along with a country-wise assessment that includes the Brazil, Mexico, Argentina and the Rest of Latin America. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the Latin America region.
Chapter 14 – Europe Market Analysis 2016-2020 and Forecast 2021-2031
important growth prospects of the color cosmetics based on different segments in several countries such as Germany, Italy, France, U.K., Spain, Russia, BENELUX, and the rest of Europe are included in this chapter. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the Europe region.
Chapter 15 – East Asia Market Analysis 2016-2020 and Forecast 2021-2031
Important growth prospects of the color cosmetics based on different segments in several countries such as China, Japan and South Korea. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the East Asia region.
Chapter 16 – South Asia Market Analysis 2016-2020 and Forecast 2021-2031
Important growth prospects of the color cosmetics based on different segments in several countries such as India, Malaysia, Thailand, Indonesia and the Rest of South Asia are included in this chapter. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the South Asia region.
Chapter 17 – Oceania Market Analysis 2016-2020 and Forecast 2021-2031
Important growth prospects of the color cosmetics based on different segments in several countries such as Australia and New Zealand are included in this chapter. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the Oceania region.
Chapter 18 – Middle East and Africa Market Analysis 2016-2020 and Forecast 2021-2031
This chapter includes a detailed analysis of the growth of the color cosmetics in the MEA region, along with a country-wise assessment that includes the GCC Countries, South Africa, North Africa, and Rest of Middle East and Africa. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the color cosmetics in the MEA region.
Chapter 19 – Market Structure Analysis
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the color cosmetics market along with their market presence analysis by region and product portfolio.
Chapter 20 – Competition Analysis
In this chapter, readers can find a comprehensive list of leading manufacturers in the color cosmetics market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments.
Chapter 21 - Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the color cosmetics market report.
Chapter 22 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the color cosmetics market.
- FAQs -
The global color cosmetics market is valued at close to US$ 77 Bn currently.
Color cosmetics value is expected to increase at a CAGR of around 6.2% during the period 2021-2031.
In terms of revenue, the market rose at a CAGR of around 5.2% during 2016-2020.
Increasing demand for natural and organic products, rise of multi-functional makeup, and high demand for low-end color cosmetics are some of the key trends emerging in the market.
The market witnesses high frequency of incubation, R&D, and product launches from top color cosmetic companies, as they do not want to lose their standing with the emergence of several low-end brands.
Top 5 color cosmetic manufacturers hold around 55-60% share of the global market.
The U.S., Germany, U.K., China, Japan, and India are major countries driving demand for color cosmetics.
East Asia holds around 5.5% of total color cosmetics industry revenue share.
The U.S. market is projected to expand at a CAGR of around 7.1% over the next ten years.
The report presents detailed cost analysis on color cosmetics on the basis of product type i.e. facial color products, eye makeup products, lip products, nail products and hair color products.
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
Is a sample of this report available for evaluation?
Yes, you can request a sample, and it will be sent to you through an email.