- Press Release -

Rockville, Md. The global deodorants market is set to grow at a 7.1% CAGR and surpass US$ 30 Bn by 2022, according to Fact.MR, carried by strong adoption among women and a steady stream of new formats. What was once a non-essential has become part of daily grooming for a widening base of consumers.

Sprays lead the category and grow the fastest, hypermarkets move most of the volume, and Europe remains the largest region. Meanwhile, online channels and the Middle East and Africa are the quickest movers as buying habits shift.

Formats, Channels and Regions

Spray deodorants are the clear favourite and are set for the fastest expansion, followed by roll-ons. Stick formats lag, growing more slowly and shedding 61 basis points of share between 2017 and 2022. Hypermarkets dominate distribution and hold the largest revenue share, but online is the channel to watch, posting the highest growth as shoppers move purchases to the web.

Europe stays the most lucrative region on the strength of its share, with Asia Pacific excluding Japan in second place. The Middle East and Africa, though smaller, record the fastest regional CAGR through the forecast period.

Grooming Habits Drive Demand

The market's momentum rests on changing routines. Wider use among women, combined with rising living standards in India and China, is pulling more categories of buyers in, from body lotions to scents. Demand for natural, health-minded ingredients is climbing, and youth-oriented and celebrity scents are helping brands reach newer, younger consumers.

Suppliers and Their Playbook

The competitive field brings together personal care and consumer goods majors.

• Adidas AG, Avon Products, Inc., Beiersdorf Aktiengesellschaft, CavinKare Pvt. Ltd., Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Lion Corporation, The Procter & Gamble Company, and Unilever PLC are among the key players in the report.

Reading the Market for Decisions

For brands, growth favours spray formats, natural ingredients and a strong online presence. Investors get a market with healthy, habit-led demand. Procurement and retail teams can plan around hypermarkets leading distribution, sprays carrying volume, and Europe holding the largest share while emerging regions grow quickest through 2022.

About the Report

Fact.MR's study covers the global deodorants market for the 2017 to 2022 forecast period, with segmentation by product, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the deodorants market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.