- Press Release -

Rockville, Md. The global citronella oil market is set to reach just over US$ 70 Mn by 2022, according to Fact.MR, with growth held to a slow pace. Limited awareness of the oil's benefits in aromatherapy, together with the rise of remedies that substitute for it, is keeping demand for this essential oil in check.

Natural oil dominates the source mix, absolute form leads by revenue, and Europe is the largest market. Therapeutics, aromatherapy and food and beverage remain the anchor applications across the forecast period.

Form, Applications and Channels

Absolute-form citronella oil accounts for more than two-fifths of market value in 2017, helped by easier production than concentrates and steadier on-shelf availability. Therapeutics, aromatherapy and food and beverage together make up over half of demand. About eight in ten products sold are naturally sourced, while organically sourced oil stays a small niche, adding just over US$ 2 Mn in opportunity between 2017 and 2022. Modern trade and franchise outlets are the two largest channels, each expanding at around 4%.

Europe leads and is set to grow at a 4.9% CAGR, helped by supportive regulation, including the European Commission's 2014 approval of a citronella oil-based herbicide. North America posts the lowest growth, as consumers there lean toward instant therapeutic remedies over essential oil aromatherapy.

Awareness Shapes Demand

The market's trajectory turns largely on education. Where consumers understand citronella oil's uses, as in much of Europe, demand holds up, but low awareness and the pull of quicker alternatives limit uptake elsewhere. That gap keeps overall growth modest through the period.

Suppliers and Their Playbook

The field brings together specialist essential oil producers.

• IL Health and Beauty Natural Oils Co., Inc., Aromaaz International, Green Fields Oil Factory, Aksuvital, Plant Therapy Essential Oils, Lionel Hitchen Essential Oils Ltd., Shaanxi Guanjie Technology Co., Young Living Essential Oils LC, Synthite Industries Ltd., Bio Extracts Private Limited, doTERRA International, Greenleaf Extractions Pvt Ltd, and Natures Natural India are among the key players in the report.

Reading the Market for Decisions

For producers, growth favours natural oil and markets where awareness is already high. Investors get a small niche market with modest expansion. Procurement teams can plan around modern trade and franchise outlets leading distribution and Europe offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global citronella oil market for the 2017 to 2022 forecast period, with segmentation by form, source, application, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the citronella oil market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.