Growing Up Milk Market

Growing Up Milk Market Outlook (2018-2027)

In 2018, the rising milk industry is expected to increase at a 5.9% compound annual growth rate (CAGR) over 2017.

The Asia-Pacific and Middle East and Africa markets account for over 60% of the revenue in the growing up milk market.

Despite of the declining birth rates in developed nations, a rapidly surging number of working women has hugely contributed to the recent rise in demand for nutritional supplements and growing up milk products.

Parents are majorly relying on growing up milk products to meet the nutritional needs of toddlers to ensure that they grow strong.

To attract a larger consumer base, manufacturers in the growing up milk market are fortifying growing up milk products with minerals, vitamins, and prebiotics that can enhance toddlers’ nutritional intake and improve their immunity

 Furthermore, market players are expanding the range of their target consumers by introducing growing up milk products for older infants to meet the burgeoning demand for nutritional supplements for toddlers.

Burgeoning Birth Rates in the Asia-Pacific Provide a Fillip to Growing Up Milk Product Sales in the Region

According to the National Health and Family Planning Commission (NHFPC) statistics, after China dropped its one-child policy, the number of births in the country increased by 7.9% to reach 17.86 million in 2015 over 2014, and the number is likely to stand between 17-20 million in 2020.

According to the World Fertility report published by the United Nations (UN), fertility rates in Asia remained relatively higher in Asian countries during 2010-2015, which creates a lot of sales potential for growing up milk products in Asian countries.

Manufacturers in the growing up milk market are aiming to capitalize on the growing concerns among parents about the importance of toddler health to amplify sales of growing up milk products in the region, in the foreseeable future.

Governmental Resistance Towards Breast Milk Substitutes Impedes Growing Up Milk Market Growth

The marketing strategies adopted by leading manufacturers and distributors in the growing up milk market have invited criticism from governmental organizations, including the World Health Organization (WHO).

For example, WHO declared in one of its official statements that follow-up formula products are “unnecessary” and “unsuitable” for the growth and development of toddlers.

Additionally, the European Commission has imposed stringent regulations, such as Commission Directive 2013/46/EU on follow-up formula products.

The Commission also modified to labelling requirements for substitutes for breast milk by delegating the Regulation (EU) 2016/127, which is likely to come in effect in 2020.

Stringent regulations and unfavorable recommendations from governing bodies may create more challenges for growing up milk market players in the upcoming years.

Increasing Breastfeeding Prevalence will Cause an Aversion to Growing Up Milk Products

Modern parents are becoming highly aware of the health benefits of breastfeeding infants and young children for at least 1 year.

According to statistics published by the U.S. Department of Health & Human Services, the breastfeeding initiation rates in the U.S. increased in 2015 as more than 83% infants were breastfed in 2015.

In England, the breastfeeding rate increased from 43.2% in 2015-16 to 44.4% in 2016-17, according to Public Health England – an executive agency of the Department of Health and Social Care in the UK.

Inclination of parents towards breastfeeding their infants as well as young children rather than turning to growing up milk products may make a significant impact on growth of the growing up milk market in the coming future.

Growing Up Milk Market Players Discover the Health Benefits of Adding Human Milk Oligosaccharides in Growing Up Milk

Leading manufacturers in the growing up milk market are likely to invest heavily on research & development to further enhance the nutritional characteristics of growing up milk products in the upcoming years.

The recent discoveries on the important role Human Milk Oligosaccharides (or HMOs) in boosting health of toddlers and younger children are redefining the emerging trends in the growing up milk market.

Addition of HMOs to growing up milk products is known to improve the nutritional qualities of the products, which can further help to improve the immune health of toddlers.

Thereby, a majority of growing up milk market players may shift their focus on discovering innovative nutritional ingredients that can further improve nutritional profile of growing up milk products, in the foreseeable future.

Competitive Landscape

The report enlists leading stakeholders in the growing up milk market and provides useful information about important developments in the winning strategies of leading players in the growing up milk market.

This section in the Fact.MR study aids readers to fathom the most recent developments in the growing up milk market with the help of insightful information about the leading manufacturers and other stakeholders in the market.

Market players featured in the report include Nestlé SA, Danone, Abbott Laboratries, Kraft Heinz Co, Mead Johnson Nutrition Co., Meiji Holdings Co. Ltd., FrieslandCampina N.V, Hain Celestial, Hero group, and DePaul Industries.

Nestlé SA, a leading food & beverage company, recently announced its global initiative – 'Nestlé for Healthier Kids' to make over 50 million children healthier by 2030.

To be in line with the initiative, Nestlé is reformulating its product portfolio to enhance foods and beverages for children, including growing up milk products (Nido organic milk powder), with micronutrients.

The leading player in the growing up milk market also announced that the company reached over 14 million children worldwide with the help of more than 300 partnerships and collaborations, in 2017. With the launch of more nutritious and healthy products in the growing up milk category through this social initiative, Nestlé is aiming to establish even stronger position in the growing up milk market in the upcoming years.

Another leading player in the growing up milk market – Danone announced to have launched a €300 million social bond to focus on the positive social impacts of the company’s operations.

With the launch of this bond, the company is aiming to create a sustainable value for all stakeholders, including communities, consumers, as well as employees.

The leading manufacturer of growing up milk product is also a part of the NaturALL Bottle Alliance, which is a research consortium formed to promote the use of renewable and 100% sustainable packaging materials. This is likely to make the company one of the socially-responsible players in the growing up milk market in the upcoming years.

Mead Johnson Nutrition Company (MJN), another leading player in the growing up milk market, recently announced its merger with a British consumer goods company – Reckitt Benckiser Group plc. (RB). The company announced that its growing up milk product brands Nutramigen© and Enfa™ will be added to the consumer health product portfolio of RB.

Definition

Growing up milk products are marketed as formula milks with higher levels of nutrition, including vitamins, proteins, iron, and minerals, indented for toddlers aged between one to three years old. Growing up milk products can compensate for inadequate nutritional supplies during the tradition phase of infants.

About the Report

Reliable and accurate qualitative and quantitative conclusions about the growth of the growing up milk market are presented in the report. The Fact.MR report provides readers with the most important insights about potential opportunities, growth prospects, and recent developments in the growing up milk market. Through comprehensible segmented of growing up milk market, the report provides in-depth information about growth of the market in a seamless way.

Additional Questions Answered

The growing up milk market report provides detailed information about growth prospects of the growing up milk market, which includes detailed information about the current and future growth parameters of the growing up milk market. The report also answers the market-related questions about for readers, which can help them to establish a strong presence the growing up milk market. Some the questions answered in the growing up milk market report include

• Which sales channel will account for the largest revenue share in the growing up milk market and why?
• How will the APEJ growing up milk market grow during the period 2018-2027?
• What are the winning strategies adopted by leading stakeholders in the growing up milk market?
• How plant-based growing up milk products are the important contributors to the growth of the growing up milk market?
• How are leading manufacturers improving quality and nutritional ingredients of growing up milk?

Research Methodology

The Fact.MR report helps readers in understanding minute details about the information on growth of the growing up milk market along with unique conclusions about the development of the growing up milk market, which are presented in the report. Detailed secondary and primary market research on the historical and current growth parameters of the growing up milk market is conducted by analysts at Fact.MR to find out nearly accurate qualitative and quantitative information about the growth of the growing up milk market.

Secondary research on the growing up milk helps analysts to understand the historical and current facts and industry-validated information and predict the growth prospects of the growing up milk market. Secondary market research process is then followed by primary research, where leading stakeholders in the market, such as manufacturers, suppliers, investors, and distributors, in the growing up milk market are interviewed to acquire accurate, industry-validated information about the growing up milk market.

The accuracy and authenticity of the qualitative and quantitative information on how the growing up milk market will grow during 2018-2027, is ensured during the research.

Segmentation

In order to provide detailed information about the growing up milk market in the most comprehensible manner, the Fact.MR report divides the growing up milk market into its five broad sub-segments – source, form, packaging form, sales channels, and regions.

• By Source

  • Plant-based
  • Animal-based growing up milk products.

• By Form

  • Solid
  • Liquid growing up milk products.

• By Packaging Form

  • Aseptic cartons
  • Bottles & tetra packs
  • Pouches & sachets
  • Cans.

• By Sales Channel

  • Departmental stores
  • Modern trade channels
  • Specialty stores
  • Drug stores
  • Convenience stores
  • Online sales channels.

• By Regions

  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific region Excluding Japan
  • Middle East & Africa (MEA).