Maple Water Market

Maple Water Market Outlook (2023 to 2033)

As per the latest report by Fact.MR, the global maple water market was valued at US$ 242.88 million in 2022 with worldwide demand for maple water advancing at a CAGR of 7.9% from 2018 to 2022. The global market is forecasted to expand at 10.2% CAGR and reach a valuation of US$ 706.95 million by the end of 2033.

With changing nutritional habits and lifestyles, there is a noteworthy increase in the demand for plant-based and organic beverages compared to carbonated drinks, effervescent drinks, and juices. Maple water is becoming popular as a sports recovery and weight management drink because of its low-calorie content. Convenient product availability through proliferating online retail platforms, aggressive promotional initiatives by manufacturers, and growing demand for natural sweeteners are contributing to market growth opportunities.

• Demand for unflavored maple water is forecasted to increase at a CAGR of 9.9% and reach a value of US$ 444.7 million by 2033-end.
• Sales of maple water in the United States are projected to rise at 10.7% CAGR and reach US$ 199.36 million by 2033.
• The United Kingdom market is predicted to expand at a CAGR of 9.5% and reach US$ 52.31 million by 2033.

Maple water is generally known as sap and is a clear liquid water that flows from maple trees speedily for a short period in early spring. Maple water is filled with nourishment through a natural process. It includes about 46 unique bioactive chemicals. Some of these chemicals have minerals and antioxidant characteristics, including zinc, chromium, limestone, and potassium. Increasing health consciousness among people is leading to rising sales of maple water.

Demand for maple water is increasing significantly due to the growing trend of consuming low-calorie beverages. Furthermore, the rising demand for fortified, sparkling, or flavored maple is attributed to consumers’ inclination toward value-added hydration. Several players in the market are earning profits from electrolyte-containing products that are prominently consumed by athletes.

Maple water contains a significant quantity of antioxidants and electrolytes that help boost immunity against degenerative diseases and improve digestion.

Fact.MR, a provider of market research and competitive intelligence recently published a research report covering the dynamics of the maple water market. Detailed analyses of growth drivers, regional overview, new developments, etc. are provided in this report.

Report Attributes	Details
Maple Water Market Size (2023)	US$ 267.65 Million
Forecasted Market Value (2033)	US$ 706.95 Million
Global Market Growth Rate (2023 to 2033)	10.2% CAGR
Modern Trade Segment Growth Rate (2023 to 2033)	10.5% CAGR
United Kingdom Market Growth Rate (2023 to 2033)	9.5% CAGR
China Market Value (2033)	US$ 92.61 Million
United States Market Value (2033)	US$ 199.36 Million
Key Companies Profiled	Vertical Water Drink Simple Belorganic Naturprodukte Lower Valley Beverage Company Ltd. Maple 3 Eau d’Erable Pure Oviva Inc. Happytree Maple Water WAHTA Maple Water SEVA Maple Water Sibberi Ltd.

Which are the Trends Influencing Global Maple Water Consumption?

“Growing Preference for Low-calorie Beverages”

Rising preference for low-calorie beverages is expected to drive significant growth opportunities in this industry. Maple water is used as an efficient option to hydrate the body after an intense workout. It contains various electrolytes and bioactive compounds that help in the recovery of the body.

Increased intake of low-calorie beverages is stimulating the consumption of maple water as an alternative to sports drinks and fruit juices. In addition, rising health consciousness is boosting sales of maple water.

Changing dietary habits and lifestyles are leading to growing preferences for plant-based and organic drinks instead of carbonated drinks. Therefore, several consumers are inclined towards consuming great-tasting beverages that come with nutritional profiles.

“Rising Awareness about Health Benefits of Maple Water”

Demand for maple water is rising due to growing consumer preference for organic and healthy drinks. The introduction of sustainable packaging solutions for maple water is anticipated to mitigate the negative environmental impact of plastic and improve overall sustainability in the industry.

Maple water is estimated to carry the potential of appealing to a larger consumer base with the virtue of being a vegan, gluten-free, low-calorie, and dairy-free drink. The rising consumer interest in non-aerated and natural drinks is estimated to open countless opportunities for players to advent healthier and newer beverages.

What are the Factors Adversely Impacting Maple Water Sales Growth?

“Lack of Awareness about Benefits of Maple Water in Developing Countries”

The constant changes in weather conditions are predicted to have an adverse impact on maple trees. Rising temperatures and dry climate negatively impact maple trees’ growth and therefore create challenges for suppliers of maple water.

Developing countries are not aware of maple water and its health benefits. Thus, the opportunities in these areas are also restrained to some extent.

How are Start-ups Strengthening Their Market Position?

“Focus of Start-ups on Sustainable Packaging Options”

Start-ups are investing in sustainable packaging options, including wood-based cartons, to extend their reach. Efforts are being taken by new entrants to reduce the effects of plastic packaging on the environment.

Country-wise Insights

Why is Maple Water Widely Consumed in the United States?

“Rising Demand for Sugar-free Beverages Boosting Consumption of Maple Water”

Consumption of maple water in the United States is projected to register a CAGR of 10.7% and reach a valuation of US$ 199.36 million by 2033-end.

Producers of maple water are concentrating on increasing their production capacity with the use of efficient technologies owing to the rising requirements for maple products. This is predicted to reduce the cost of maple water with the expansion of supply. Demand for maple water from the baking and confectionery sectors is also growing.

Growing demand for convenience food and alternatives to sugar is leading to increased production and consumption of maple water. In addition, the consumption of maple water is increasing because of the rising plantation of several maple trees in the United States.

Why are South Korea and Japan Key Markets for Maple Water Suppliers?

“Fortification of Maple Water with Minerals, Vitamins, and Amino Acids and Extensive Traditional Use in Medical Treatment”

The South Korean market is predicted to advance at a CAGR of 7.8% and is anticipated to reach US$ 23.33 million by 2033-end. Demand for maple water in Japan is forecasted to expand at a 5.7% CAGR and reach a valuation of US$ 20.50 million by 2033.

Manufacturers of maple water are fortifying it with various minerals, vitamins, herbs, and amino acids to bolster its sales. Maple tree parts were extensively used in the conventional treatment of various diseases owing to their hepatoprotective and anti-inflammatory activities. In addition, the sap of maple is conventionally drunk for the strengthening of bones.

Category-wise Insights

Which Maple Water Flavor is Widely Preferred across the Globe?

“Rising Preference for Unflavored Maple Water among Health-conscious Consumers”

Demand for unflavored maple water is predicted to increase at a CAGR of 9.9% and is anticipated to reach US$ 444.7 million by 2033-end.

There is a significant increase in the number of restaurants that are using maple water in its unflavored and natural form. Several companies are concentrating on providing pure sparkling water.

To attract health-conscious consumers, companies are offering bottled packaging for maple water, preserving its woody and sweet taste while retaining its nutritional value.

Which Sales Channel is Most Widely Used for Maple Water Distribution?

“Extensive Use of Modern Trade Channels for Maple Water Distribution”

Sales of maple water through modern trade channels are projected to increase at a 10.5% CAGR and reach a value of US$ 272.2 million by 2033-end.

Compared to other distribution channels, sales of maple water through modern trade platforms, such as supermarkets and hypermarkets, are gaining traction. According to experts at Fact.MR, maple water sales through these channels are expected to reach 7 million liters by the end of 2033.

Industry players are offering packaged maple water that is generally sold at giant stores, including supermarkets and hypermarkets. In addition, the majority of health-conscious people that are purchasing maple water are coming from middle- and high-income groups. Therefore, manufacturers of maple water are distributing their products through modern sales channels.

What are the Key Drivers Behind the Prominence of Maple Water in Tetra Packs?

“Increasing Adoption of Tetra Pack Containers for Maple Water Packaging to Reduce Environmental Impact and Retain Nutrients”

Key manufacturers of maple water are looking for sustainable solutions to reduce the adverse effects of plastic packaging on the environment. Use of tetra packs helps manufacturers cut costs.

Industry players are opting for tetra-packs to retain the nutrients of products and increase their shelf life without causing any significant adverse impact on the environment.

Key Market Players

Strengthening the supply chain management system, maintaining product standards, and quality control are some initiatives taken by players to expand their footprints.

Key players are adopting innovative approaches, including technological advancements, acquisitions, mergers, etc. to expand their market ground.

For instance :

• MapleMama, in July 2021, changed its brand name to Samara while bringing a significant cut in the sugar content in its various popular organic sparkling fruit drinks. This initiative was taken by the company to address the preferences of contemporary consumers.
• ARTHU-Troll Bridge Creek Inc. is a producer of KiKi Maple Water. In March 2021, the company announced its expansion into Loblaw’s Brand. Your Independent Grocers, City Mart, and Valu-Mart are some locations that were part of the company’s expansion plan.

Key players in the maple water market are Vertical Water, Drink Simple, Belorganic Naturprodukte, Lower Valley Beverage Company Ltd., Maple 3, Eau d’Erable Pure Oviva Inc., Happytree Maple Water, WAHTA Maple Water, SEVA Maple Water, and Sibberi Ltd.

Segmentation of Maple Water Industry Research

• By Nature :

  • Conventional
  • Organic

• By Packaging Type :

  • Bottles
  • Cans
  • Tetra Packs
  • Pouches/Flexes/Bottles

• By Sales Channel :

  • HoReCa (Hotels, Restaurants, & Cafes)
  • Modern Trade
  • Departmental Stores
  • Convenience Stores
  • Online Retailers
  • Drug Stores

• By Flavor :

  • Unflavored
  • Flavored

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa