Low-Calorie Beverage Trend Promoting Maple Water Market Growth
The demand for natural and organic foods and beverages is significantly rising with the increase in health conscious population.
Plant-based water such as maple water has around 46 bioactive nutrients that help in boosting immune health and prevents degenerative diseases. Hence, in recent years the maple water consumption has increased across regions.
With the rise in people opting exercises and workouts as a part of a healthy lifestyle, the demand for maple water as a workout and sports recovery drink option has increased.
Moreover, low-sugar content in maple water is gaining traction as an alternative to coconut water.
Increasing intake of low-calorie beverages by consumers is also leading to a rise in maple water consumption as an alternative to fruit juices and sports drinks. Consumers across the globe are also looking for great tasting beverages with an attractive nutritional profile.
Hence, manufacturers are focusing on producing flavored drinks with nutritional value and low-sugar content.
Boosting Maple Syrup Demand Driving Maple Water Market Growth
Maple water containing significantly less sugar and high in nutrients is the sole ingredient used in the production of maple syrup.
Hence, manufacturers in the maple water market are focusing on supplying large quantity to the producers of maple syrup.
According to the International Maple Institute Report, maple syrup production capacity in the US is likely to reach 1 million taps in the coming years.
Increasing consumption of bakery products is driving the demand for maple syrup used as a healthy topping option.
Maple syrup is widely used for flavoring various food products. Americas has become a prime producer and consumer of syrups with the increasing demand for alternative sugar sources in food products.
Maple syrup made using maple water is also replacing sugar in cooking, owing to the rise in the obesity rate, especially in the US. While, in Europe, maple syrup is used on a large scale by soft drink manufacturers.
It is also used to produce flavored beer, cocktail, and sodas in Europe. Maple syrup consumption and demand is likely to rise in the coming future with a growing preference for low-calorie sweeteners, thereby, accelerating growth in the maple water market.
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Climate Change Threatens Maple Tree Impacting Maple Water Production
In recent years, maple water has gained much attention as the potential candidate and alternative to coconut and other plant-based water sources.
However, maple water which solely depends on maple tree is being impacted by climate change.
Studies have shown that rising temperatures and dry climate are affecting the maple trees. The warm temperatures across various regions is also resulting in maple trees to bud, diminishing the sap quality.
As per the research by Proctor Maple Research Center, climate change has had an effect on maple tree.
Moreover, the long-term impact of climate change can result in a shift in forest migration with maple trees moving in the North and other parts of New England.
Scientists at the Massachusetts University also believe that climate change and continues rise in temperature can result in eradication of maple tree from the US entirely.
The effects of climate change is resulting in the decline in maple water and lower yield of syrup from the trees, diminishing the supply in the US.
Limited Scientific Research Restraining Maple Water Market Growth
Maple water market is still at a very nascent stage, maple water is a newcomer among well-established plant-based drink such as coconut water.
Hence, very limited research has been done on the maple water and its benefits. Moreover, limited scientific research has been carried that compare its benefits and effects on health compared to other alternatives.
Although there is no harm in drinking maple water, it is also unclear whether nutrients in maple water provide any true health benefits to consumers.
Hence, no or very limited research on maple water is impacting the growth of the maple water market. Also, varying temperatures can lead to shorter sap-tapping season impacting the production of maple water.
The research is still going on, on the health benefits of maple water. Moreover, maple water is more fragile than milk and other liquids, hence, transportation of the sap to the packaging plant is the biggest challenge for maple water producers.
Moreover, maple water is a very new product in the market, hence, the existing players are already competing on the basis of price, quality, and packaging.
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Diverse Uses of Maple Water Accelerating its Growth Globally
Owing to its nutritional benefits and with its natural and organic tag, maple water is being used on a large scale in the food industry.
Maple water is widely used at restaurants across Canada and the US as a flavoring agent in various food items.
Maple water is also replacing water, certain juices, and liquids in various food products such as flavored water, sports drinks, and functional beverages.
Maple water in the form of ice cubes is used in cocktails and as an ingredient in soups, sorbets, ice creams, and marinades.
These factors and increasing use of maple water in various foods is likely to result in the significant growth in the maple water market.
Increasing use of maple sugar as a natural sweetener to produce maple taffy or maple toffee is also driving maple water demand.
Moreover, the sap from the maple tree is also finding large application for fermenting, brewing, and distilling into a variety of alcoholic beverages.
The report on the maple water market offers detailed profiles of all the major companies in the market along with the data and insights on their market share.
The report also provides SWOT analysis of the maple water market along with the dashboard view of the leading players the market.
Key developments, latest trends, product portfolio, and key strategies of the leading players are also included in the report on the maple water market.
Key players in the maple water market are increasingly focusing on partnerships, quality, innovation, and packaging.
For instance, Drink Simple has entered into a partnership with SIG to launch DRINKmale, its original maple water variety. The new product is low calorie, and clean label product and is certified organic by Quality Assurance International (QAI).
An Adaptive Approach to Modern-day Research Needs
Maple water is another term for maple sap -- it is a clear liquid that flows from the maple tree, especially during early spring. Maple water goes through a natural process that infuses maple water with nutrients.
Maple water is milder in taste and contains half the calories of coconut water. Mature maple tree produces around 200 gallons of maple water per season.
About the Report
The latest report on the maple water market focuses on the key insights and provides a detailed analysis of the maple water market across various regions.
The report also includes details on the major factors influencing the maple water market growth.
The report on the maple water market also consists of some of the important information on the new developments, on-going research activities, product innovation, and use of advanced technologies by manufacturers in the maple water market.
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Additional Questions Answered
The report on the maple water market provide answers to some important and additional questions.
- Which flavor type is likely to hold the largest share in the maple water market in terms of revenue?
- Which is the most lucrative region in the maple water market?
- Which type of sales channel will account for the highest growth in maple water market?
- Which type of packaging will be highly preferred by consumers in the maple water market?
The unique and robust research methodology was adopted to develop the report on maple water market.
The information and insights provided in the maple water market report are based on the primary and secondary research.
Interviews with the industry experts were conducted to gain insights on the market and future trends in the maple water market.
The information provided on the maple water market based on the secondary research is further cross-checked with valid sources and through interaction with the experts in the maple water market.
The report also offers details on the important segments in the maple water market.
The maple water market is segmented on the basis of nature, packaging type, sales channel, and flavor type. All the key segments in the maple water market are further divided into sub-segments.
On the basis of nature, maple water market is segmented into conventional and organic. Based on the packaging type, the market is segmented into bottles, cans, tetra pack, and pouch/flexi bottle.
In terms of sales channel, the maple water market segments include HORECA, modern trade, departmental stores, convenience stores, drug stores, online retailers, and other retailers.
Based on the flavor type, the maple water market is segmented into flavored maple water and un-flavored maple water.
Maple Water Market Report Scope
The report on the maple water market offers key insights and forecast on the market.
The latest report by Fact.MR on the maple water market provides details on the important factors impacting the growth of the maple water market and growth opportunity for market participants.
The main objective of the maple water market report is to provide information on the market drivers, key trends, challenges, and opportunities.
The data in the report is provided in the form of value and volume. The data and information on the market is provided with the help of primary and secondary research.
Chapter 1- Executive Summary
This chapter in the report focuses on the opportunity assessment and megatrends in the maple water market.
Chapter 2- Market Overview
This section of the report offers a brief introduction on the maple water market along with the market taxonomy and product specific definition of maple water. The report also provide important data in terms of value, volume, and year-on-year growth.
Chapter 3- Market Dynamics
This chapter in the report focuses on the challenges, latest trends, market drivers, and growth opportunities in the maple water market.
Chapter 4- Key Indicators Assessment
The chapter in the report offers details on the position of the key vendors in the market along with supply chain analysis and investment feasibility matrix. The report also provides forecast on the market with the help of PESTLE analysis, consumer survey analysis, and porter’s five force analysis of the maple water market.
Chapter 5- Price Point Analysis
This section in the report provides price point assessment on the basis of region, and nature type. Price forecast along with the factors influencing the pricing is also included in the report on maple water market.
Chapter 6- Maple Water Market Analysis and Forecast
This chapter in the report offers segment-wise analysis of the maple water market. The key segments included in the report are nature, sales channel, packaging type, and flavor type. All the major segments are divided into sub-segments in order to provide better understanding of the maple water market.
Chapter 7- Maple Water Market in North America
This chapter provides key insights and essential information on the maple water market in North America. The chapter also offers country-wise analysis of the maple water market in North America.
Chapter 8- Latin America Maple Water Market Analysis
This section of the report offers details on the present scenario of the maple water market in Latin America. The report also focuses on the business strategies of the key players in the maple water market in Latin America.
Information on the growth of the maple water market in Latin America in terms of value and volume is also included in the report.
Chapter 9- Europe Maple Water Market Analysis
This chapter in the report provide information on the latest developments and new product launches in the maple water market in Europe.
The report also offers details on the performance of the maple water market based on the countries in the region. Important numbers in the form of year-on-year growth, volume, value, and CAGR, are also included in the chapter.
Chapter 10- Maple Water Market in Japan
This chapter highlights all the important factors playing an important role in the maple water market in Japan. Challenges and growth opportunities in the maple water market in the country is also included in the report.
Chapter 11- APEJ Maple Water Market Analysis
This section of the report provide maple water market outlook including value, volume analysis and forecast. Country-wise analysis of the maple water market in APEJ is also included in the chapter.
Chapter 12- MEA Maple Water Market Analysis
Details on the important market dynamics including key trends, challenges, opportunities, and drivers in the maple water market in MEA region are included in this chapter. The report also provide the growth of the market in key countries in MEA.
Chapter 13- Competitive Assessment
This chapter in the report provides a dashboard view of the leading companies in the maple water market. Market structure along with the market share analysis is also offered in this chapter.
Chapter 14- Company Profiles
This chapter offers detailed profiles of all the major companies in the maple water market. The report also focuses on the key strategies, developments, product launches, and market share of the key players in the maple water market.
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
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Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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