- Press Release -

Fact.MR expects the global anthocyanin market to reach US$ 1 Bn by the end of the assessment period 2021-2031, registering a CAGR of 5.01%. The expanding application breadth in pharmaceuticals and specialty medications is expected to drive market expansion over the forecast period. Demand is surging due to its anti-microbial, anti-inflammatory, and anti-allergic capabilities.

Anthocyanin has been shown to be useful in the treatment of cancer, diabetes, cognitive loss, and a variety of cardiovascular illnesses. From 2016 to 2020, sales inclined at a CAGR of 3%. Prospects further widened during the COVID-19 pandemic, as the presence of potential antiviral properties prompted pharmaceutical and healthcare stakeholders to incorporate anthocyanins in drug formulations.

Furthermore, shifting food consumption habits, along with a growth in the desire for healthier foods, are predicted to boost anthocyanin demand during the next seven years. Fruit concentrates are expected to expand due to a shift in customer tastes toward healthier and more appealing packaged food and beverage items. Several regulatory rules concerning anthocyanin consumption are expected to have a negative impact on market growth in the near future.

Key Takeaways from the Market Study

• Global anthocyanin market to be valued at US$ 611 Mn by the end of 2021
• By end use application, bakery and confectionary to remain dominant, utilizing 176,000 Kgs of anthocyanin
• By source, fruit and vegetable derived anthocyanins to collectively yield 50% of global revenue
• U.S to present credible anthocyanin growth opportunities, surpassing US$ 100 Mn by 2031
• China to emerge as the fastest growing market, flourishing at a CAGR of 5% through 2031

“The use of anthocyanin in pharmaceutical and specialized medications is also increasing significantly, owing to its advantages in the treatment of coronary heart disease and cardiovascular ailments. Anthocyanin, which has well-established anti-oxidant and anti-inflammatory properties, is also gaining attention in skin care and dermatological applications”, says a Fact.MR Analyst

Competitive Landscape

The anthocyanin market is fragmented, with tier 1 competitors accounting for about 15-25% of revenue share. According to the analysis, the market is distinguished by the widespread presence of regional competitors, which heightens the degree of rivalry in the global market environment. The anthocyanin industry is expected to see a significant influx of new and rising firms looking to capitalize on the increased preference for natural colors over synthetic ones

• In 2018, Chr. Hansen Holding A/S concentrated on growing its natural color business in North America by buying a production plant in Wisconsin. This growth will allow the firm to meet the changing demands of US clients with unique and differentiated services.
• In 2018, Archer Daniels Midland Company (ADM) announced its intention to acquire Neovia, a multinational provider of animal nutrition products. This purchase bolstered the company's comprehensive nutrition offering.

More Insights Available

Fact.MR, in its new offering, provides an unbiased analysis of the truffles presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.

The study divulges compelling insights on the truffles based on source (fruits, vegetables, legumes & cereals and other sources), end use industry (bakery & confectionery, dairy & beverage, soups, sauces & spreads, pharmaceutical industry, cosmetics & personal care industry and animal feed) and sales channel (direct sales, distributors/suppliers and online sales) across seven regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle Eats & Africa).

Fact.MR’s Domain Knowledge in Food & Beverages

Our food and beverages consulting team guides organizations at each step of their business strategy by helping you understand how the latest influencers account for operational and strategic transformation in the food and beverages sector. Our expertise in recognizing the challenges and trends impacting the global food and beverages industry provides indispensable insights and support – encasing a strategic perspective that helps you identify critical issues and devise appropriate solutions.

For more information, refer to our market research report or contact the PR author.

Nadini Roy Choudhury

Fact.MR

Sr. Consultant – Food and Beverages

E-mail: nandini@factmr.com