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Anthocyanin Market

Anthocyanin Market

Anthocyanin Market Forecast, Trend Analysis By Source (Fruit-based, Vegetable-based Anthocyanin, Legumes & Cereals -based Anthocyanin & others) Sales Channels (Direct Anthocyanin Sales, Anthocyanin Sales through Distributors/Suppliers & Online Anthocyanin Sales) By End Use till 2031

Anthocyanin Market
  • Dec-2021
  • List of Tables : 116
  • List of Figures : 90
  • 170 Pages
  • Food & Beverage

Anthocyanin Market Outlook

The global anthocyanin market is projected to be valued at US$ 611 Mn by 2021-end, expected to expand 1.6x throughout the 2021-2031 forecast period. By 2031-end, the market is poised to reach US$ 1 Bn.

Market Size (2021) US$ 611 Mn
Value CAGR (2021-2031) 5.05% CAGR
Market Size (2031) US$ 1 Bn

Demand for fruit and vegetable based anthocyanins will remain prominent, accounting for half of global revenue. Also, applications are likely to be maximum in the bakery and confectionery segment.

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Sales of Anthocyanin in 2016-2020 Vs Projections for 2021- 2031

From 2016-2020, the worldwide anthocyanin market size surged at a CAGR of over 3%. The market for anthocyanin, which is found in many foods such as blueberries, blackberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans, is being driven by its increasing demand in the food and beverage industries due to its functional properties such as being anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory, and antioxidant. Additionally, the various health advantages it provides, including as lowering the risk of heart disease and respiratory problems, have increased anthocyanin market sales.

However, despite being a promising alternative to synthetic food dyes, as anthocyanins do not cause any side effects or toxicity if consumed in excess and pose no health risks, the synthetic food dyes sector continues to account for a significant share of the market due to lower costs and high stability when compared to natural colors such as anthocyanins, chlorophyll, carotenoids, and turmeric, which is the major factor restraining the market. The global increased anthocyanin market is expected to grow at a CAGR of 5.05% during the assessment period.

Adoption of Pharmaceuticals and Specialty Drugs to Stimulate Demand?

As a result of its possible health advantages, anthocyanin is gaining appeal as a component in medicines and specialty treatments. Anthocyanin's therapeutic impact, along with its neuroprotective, anti-oxidative, and anti-cancer properties, makes it an attractive element in medicines and specialized therapies.

Anthocyanin also has outstanding benefits in the treatment of visual and cardiovascular problems, which is reviving its popularity in the pharmaceutical industry. Its ability to demonstrate antiviral activities as well as its efficiency against carcinogenesis is boosting its attractiveness in the pharmaceutical and specialized medicine sectors.

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Increasing Demand for Natural Food Additives to Create Profitable Opportunities?

The use of additives in the food industry arouse from technological requirements. Multi-stage production processes, large-scale product diversification, rising fad for seasonal foods, and need for quality standardization have necessitated universal adoption of additives in the food sector. Use of colorant additives in the food industry, in case of processing as well as storage, has gained traction against the backdrop of color being a pivotal factor framing positive as well as negative consumer perceptions.

Natural anthocyanin serves as a secondary metabolite and possesses great antioxidant properties in vitro, which is fueling its eminence as one of the popular food additives. Furthermore, the color behavior and stability during storage are two key factors responsible for fostering use of anthocyanin in beverages, confectionery, and bakery fillings.

How is the Personal Care Industry Augmenting Demand for Anthocyanins?

Anthocyanins are increasingly being used in personal care products such as lipstick, body lotion, and face cream due to their strong antioxidant activity and a variety of health advantages ranging from avoiding chronic illness to enhancing skin look.

As a result, several important companies are using anthocyanin as a key component in their skincare and body care products in order to keep up with the trend. Tatcha LLC, for example, sells a skincare product called "The Dewy Skin Cream" that is high in anthocyanin.

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Country Wise Analysis

How is the Growing Preference for Naturally Sourced Food Ingredients Widening Anthocyanins Uptake in the U.S?

According to Fact.MR, anthocyanins demand in the U.S is expected to incline significantly, surging at a CAGR of over 4% to surpass US$ 100 Mn by the end of the 2021-2031 forecast period. Demand is especially spiking amidst growing preference for naturally sourced food additives amid growing adverse health impacts on the human body due to consumption of synthetic flavors and preservatives.

According to the U.S Department of Agriculture, consumer demand for organically produced products is likely to remain on an elevated trajectory, providing incentives for U.S farmers to offer a broad range of food products. These products are now available in nearly 20,000 natural food foods, with nearly 3 out of 4 being available across conventional grocery stores. Most of these products comprise of organically grown fruits and vegetables.

Besides direct consumption, fruit and vegetable derived anthocyanins are finding applications across the domestic pharmaceutical industry. Laden with anti-oxidant, anti-cancer and anti-viral properties, anthocyanin is effectively utilized in the production and manufacturing of several chemotherapy and anti-inflammatory drugs. Moreover, they are also being incorporated to treat diabetes.

Changing Cosmetics & Personal Care Trends Widening Anthocyanin Demand across China?

China has seen considerable market growth as a result of evolving consumer tastes toward healthier ingredients in the cosmetics & personal care domain. In addition, social media channels are likely to be widely employed to boost customer base and market share by raising awareness of the benefits of anthocyanin and increasing its demand across all industries.

Statistics published by the International Trade Organization reveals that around 100 million RMB (US$ 15 million) of revenue was generated from 2011-2019 in the Chinese cosmetics industry, expanding by over 60% in the given time period. 55% of this demand comprised of skin care products. This trend was a result of growing consciousness about personal grooming and its benefits to human health.

While synthetic cosmetics continue gaining traction, consumers are increasingly tilting towards utilizing naturally sourced cosmetic products. These are largely manufactured from herbs, fruits or vegetables, most of which contain high amounts of anthocyanin. These cosmetics impart anti-inflammatory and moisturizing properties to the skin, delaying the ageing process and boosting overall skin health. A CAGR of 5% is projected for the Chinese market.

Anthocyanin market forecast analysis by Fact.MR

Category Wise Insights

Why are Bakery & Confectionery Products Major Anthocyanin End Users?

Based on end use applications, anthocyanin is being primarily deployed across the bakery & confectionary industry. This heightened uptake is mostly attributed to the presence of high levels of antioxidants, which helps enhance shelf-life of key products such as cakes, pastries or bread.

Furthermore, consuming anthocyanin infused bakery products and foodstuffs offer a wide range of health benefits, helping fight free radicals and impart anti-inflammatory, anti-viral and anti-cancer benefits. As of 2020, around 176,000 Kgs of anthocyanin was utilized across the bakery & confectionery industry.

Demand for Fruit and Vegetable-based Anthocyanins to Soar?

By source, fruit and vegetable-based anthocyanins are expected to account for the bulk of the global market demand, account for nearly 50% of the revenue share across the 2021-2031 assessment period. Demand is rising majorly due to preference for naturally sourced food colors.

Anthocyanins from berries, currants, grapes, some tropical fruits, red to purplish-colored leafy vegetables, grains, roots and tubers are some of the primary fruit and vegetable sources purported to possess high anthocyanin concentrations. Amongst all pigments, cyanidin-3 glucoside is the primary anthocyanin found in most of them.

Competitive Landscape

The global market for anthocyanin is characterized by the presence of Tier-1 manufacturers, which account for 15-25% of the market share, with their primary focus being on expanding their business capacities. Acquisition of existing small or medium-scale players is an important strategy aiding in this endeavor. Some prominent developments are as follows:

  • In April 2021, Chr. Hansen Natural Colors acquired SECNA Natural Ingredients Group, integrating it into its portfolio. This investment is one of a kind, strengthening the formers access to SECNA Groups strong pigment portfolio, which notably includes anthocyanins from black carrots, grape and caramel
  •  In July 2019, DDW The Color House acquired the DuPont Natural Colors Business- a part and parcel of DuPont Nutrition & Biosciences. This acquisition has strengthened its global outreach, adding technical manufacturing capabilities in several core natural colors
  • Since 2016, Archer Daniels Midland (ADM) Company has been offering a line of unique fruit, vegetable and functional extracts which can deliver a concentrated dose of beta-carotene and anthocyanins, in a variety of food, beverage and supplement applications

Anthocyanin Market Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value & Kilograms for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • U.S
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • India
  • Australia
  • GCC
  • South Africa
Key Segments Covered
  • Source
  • End Use Industry
  • Sales Channel
  • Region
Key Companies Profiled
  • Chr. Hansen Holdings A/S
  • DDW, The Color House
  • Archer Daniels Midland (ADM)
  • Symrise AG
  • Cayman Chemical Company
  • Extrasynthese
  • Organic Herb Inc.
  • Roha Dyechem Private Limited
  • Vinayak Ingredients India Pvt. Ltd.
  • Kanegrade Ltd
  • Beton Nutrition Corporation
  • Xian Xiyu Minnon Natural Food Co. Ltd.
  • California Natural Color
  • Biogold Industries LLP
Pricing Available upon Request

Key Segments Covered

  • Source

    • Fruit-based Anthocyanin
    • Vegetable-based Anthocyanin
    • Legumes & Cereals -based Anthocyanin
    • Other Sources-based Anthocyanin
  • End Use Industry

    • Anthocyanin for Bakery & Confectionery Industry
    • Anthocyanin for Dairy & Beverage Industry
    • Anthocyanin for Soups, Sauces and Spreads
    • Anthocyanin for Pharmaceutical Industry
    • Anthocyanin for Cosmetics &Personal Care Industry
    • Anthocyanin for Animal Feed Industry
  • Sales Channel

    • Direct Anthocyanin Sales
    • Anthocyanin Sales through Distributors/Suppliers
    • Online Anthocyanin Sales

- FAQs -

According to Fact.MR, the global anthocyanin market is poised to be valued at US$ 611 Mn by 2021-end
From 2021-2031, anthocyanin sales are slated to experience a growth rate of 5.05%
From 2016 to 2020, anthocyanin sales experienced an upswing at a CAGR of 3%
As of 2031, anthocyanin sales are expected to be valued at US$ 1 Bn
The U.S is anticipated to register a CAGR of around 4% until 2031 for anthocyanin products, surpassing US$ 100 Mn
According to Fact.MR, China is slated to register a CAGR worth 5% until 2031, rendering it as the fastest growing market
Bakery & confectionery products will account for bulk for anthocyanin demand, accumulating 176,000 Kgs in volume terms
According to Fact.MR, 50% of anthocyanins are likely to be sourced from fruits and vegetables
Tier-1 anthocyanin manufacturers account for 15-25% of the global market share

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

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