Mar 01, 2019

Water Soluble Pigment Adoption Rising Steadily with Waning Application of Artificial Additives in Food Industry


by Team Fact.MR

Water soluble pigments find significant application in the food industry wherein specific commodity explores multiple formulations of color solutions. With an extensive R&D in the industrial application of natural colorants, water soluble pigments find application in a host range of products including aqueous food products, cereal-based foods, meat products, bakery, confectionery and dairy products among others.

Consumer demand for colored food products has risen dramatically, thereby making the application of water soluble pigments indispensable in the food industry. Further, increasing demand for natural food dyes over artificial pigments has increased the application of water soluble pigments in the recent past.

Color additives have become an important concern for manufacturers wherein food manufacturers are vying to meet consumer demand for natural alternatives in the food additives landscape. Rising awareness regarding harmful and undesirable risks associated with artificial pigments, food manufacturers are focusing on the use of natural color additives such as water soluble pigments.

According to epidemiological studies, regular consumption of water soluble pigments such as anthocyanin can lower the risk of cardiovascular diseases, diabetes, cancer and arthritis owing to their antioxidant and anti-inflammatory capabilities. The anthocyanin market is likely to witness steady growth on account of a range of factors.

Anthocyanin is a water soluble pigment that finds extensive application in the food industry. Growing importance of food additives and ingredients in the food processing industry propels the utilization of anthocyanin. In addition, as the food industry witnesses a prominent shift from synthetic to natural colorants, demand for anthocyanin is likely to rise in the coming years.

Functional food is another sector driving the consumption of anthocyanin. Further, growing demand for natural and clean labelled products in the functional food industry further increases the anthocyanin utilization.

Bakery and Confectionery Helms Anthocyanin Utilization, Application in Pharma and Specialty Drugs Rising rapidly

Among multiple end users of anthocyanin, use of anthocyanin in bakery and confectionery application as food additives remains higher. As modern consumers seek healthy alternatives in bakery and confectionery products, use of anthocyanin has intensified in the bakery and confectionery applications.

Dairy and beverage industry registers the second highest demand for anthocyanin followed by the bakery and confectionery against the backdrop of rising application of anthocyanin in dairy products such as fermented milk and multiple flavored beverages.

Owing to the health benefits of anthocyanin related to coronary heart disease and cardiovascular disorder, utilization of anthocyanin in pharmaceutical and specialty drugs is rising rapidly. Other beneficial properties such as anti-oxidant and anti-inflammatory characteristics of anthocyanin are being increasingly explored in the cosmetics and skin care applications.

Fruits Remain Highly Preferred Source of Anthocyanin

Among multiple sources of anthocyanin, the pigments extracted from fruits remain highly preferred as fruits are the richest source of anthocyanin. Anthocyanin extracted from vegetables registers the second largest demand. Among the common sources of anthocyanin, blackberries, black grapes, purple cabbage, raisins, eggplant, plums and purple cauliflowers are included.

The anthocyanin marketplace remains fragmented wherein tier 1 players hold nearly 15-25% of the revenues. While prominent players are engaged in business expansion, local players with low entry barriers are strengthening their presence in the regional anthocyanin market.

Anthocyanin distribution through direct sales channel continues to garner higher revenues on the back of strong consumer relationship established by manufacturers through a personalized approach. Sales of anthocyanin through the online channel are creating lucrative avenues as the platform provides convenience and exposure to a myriad of options.

Fact.MR tracks the performance of the anthocyanin market for the period of 2019-2027. According to the report, the anthocyanin market is estimated to grow at over 4% CAGR during the forecast period.