Mouth Guard Market
Mouth Guard Market By Manufacturing (Boil and Bite, Stock, Custom-Made), By Material Type (Poly-Vinyl Acetate-Ethylene, Copolymer, Polyurethane), By Sales Channel, by Region - Global Market Insights 2022 to 2032
Analysis of Mouth Guard market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Mouth Guard Market Outlook (2022-2032)
Mouth guards like several other sports accessories surfaced as one of the essential products and witnessed a rapid proliferation in preference among contact as well as non-contact sports participants. Made of thermoplastic, a mouth guard is used to prevent injury in contact sports, such as but not limited to boxing, mixed martial arts, football, basketball, baseball, and hockey.
Mouth guard over recent times has also been reported to be a preferred accessory in non-contact sports such as skateboarding, gymnastics, and mountain biking. Experiencing northward movement in sales on the backdrop of preference mouth guards and increased sports participation across the globe - the manufacturers of mouth guards realigned strategies to remain in sync with the increasing global demand.
Over 20 million players across the globe participated in competitive sports involving contact. According to the American Dental Association, sports account for approximately 36% of all unintentional injuries, and out of those injuries, 10-20% of all injuries are facial injuries. The use of mouth guards has limited the occurrence of such injuries, translating to amplified demand for mouth guards viz.a.viz healthy growth of the global industry.
Furthermore, the trends of games like the Asian games, Common Wealth Games, Olympics, Ultimate Fighting Championship, and many others championships have also attracted the youths to participate, which has aided in the expansion of the mouth guard in high potential clusters, which prima facie was latent.
Recently, UFC, the world’s premier mixed martial arts organization, announced a new multi-year global licensing agreement with OPRO, the world’s largest manufacturer of mouth guards. SISU introduced the SISU GO as the latest innovation in their line of custom-fit athletic mouth guards. These by SISU are 8 times tougher and 30-50% stronger than conventional mouthguards.
The global market for a mouthguard is valued at USD 2680.07 Million in 2022. The market is further anticipated to grow and pass a valuation of USD 7473.84 Million by 2032. The forecasted growth rate for this market is a CAGR of 10.8% in the period of forecast.
Market size (2022 A)
USD 2680.07 Million
Base Year for Estimation
Forecast duration for this research
Forecasted Market value (2032 F)
USD 7473.84 Million
Global Market Growth rate (2022-2032 E)
CAGR of 10.8%
Key Companies Profiled
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
What drives demand for mouthguards?
Growth in the global market has also been catalyzed by the ease of availability of mouthguards across non-conventional sports retail stores. Change in Retail Channels Creating new Growth avenues for mouth guards market.
The availability of leading manufacturers and products at e-commerce websites is significant as the situation has enhanced in favor of global brands, as online retail companies offer home delivery of the original product at a discounted price. In the current scenario with the increasing number of brand outlets, the demand for mouth guards also increased, in the past few years the growth of the market for these products was hampered due to a lack of brand outlets. Also, the availability of products with the regional suppliers is accomplishing the demand, thereby aiding in the market growth.
The growth of this market is impeded by the scrum cap, it is a form of headgear used by rugby players to protect the ears in the scrum, in the last few years’ head gears are mostly used in contact sports such as boxing, wrestling, and martial games. Another factor that is hindering the growth of the mouth guard is the material or difference in construction, which affects the performance of the mouth guard.
What are the restraints faced by the market?
The major deterrence for reluctance by customers is due to the fact that many patients get addicted to using guards. The lack of proper fitting is a major area where customers are suffering. These products are not meant for long-term usage which affects the sales and adoption of the product by the majority of people. People often struggle with instructions given for usage which is an area where customers may lose interest in the product.
Due to covid-19 pandemic, the lockdowns and regulatory restrictions on traveling and sports events have affected sales of sports products. This also has a negative impact on the growth of the market in mouth guards in the upcoming period. Even developed markets such as US and Canada are affected due to the pandemic leading to declining in the revenue of companies operating worldwide.
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The global market of mouthguards is shattered by the presence of many large and small market players. The competition among the existing market players is very high. Therefore, to survive and succeed in such a competitive environment, manufacturers must distinguish their product offerings through innovative products. This competitive environment also leads to a cut in the prices of their product to retain their market position, which can also negatively affect the profit margin of the manufacturers.
Segment wise Insights
Based on the type of manufacturing the boil and bite are outperforming stock mouth guard. Although the stock type gives better fitting it might be bulky. The boil and bite offer the same protection as that of custom fit.
Based on the material type, polyethylene-polyvinyl acetate copolymer amounts to a major share of the market. This can be also used as drug delivery matrices. Major applications make it a desirable material in many sectors.
On the basis of sales channels, the speciality regional stores are expected to remain dominant in the forecast period. These stores may decline in terms of sales due to the emergence of online stores.
The number of participants from the USA in boxing games at International events has gradually increased, while in the Asia Pacific, countries including China, Japan, Australia, along with India and South Korea have a high number of participants. The growing number of participants in these regions has been leading the market for mouthguards in the forecast period. Increased participation from Latin America and other countries in boxing, martial arts, and other contact sports is also increasing the demand for mouthguards.
The North American markets are reigning this industry with the highest market share. This region is anticipated to remain dominant in the forecast duration due to the rise in sports culture in these regions. The players have adopted business expansion and novel product investment strategies to increase reach within end customers.
Mouth Guard Market - Segmentation:
Based on Manufacturing ;
- Boil and Bite
- Custom Made
Based on the Material Type :
- Polyvinyl acetate-ethylene
Based on Sales Channels :
- Online stores
- Specialty stores
- Franchised stores
- Conventional stores
Based on the Region :
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Middle East and Africa (GCC, S. Africa, N. Africa)
- FAQs -
The global market for a mouth guard is valued at USD 2680.07 Million in 2022.
The market is further anticipated to grow and pass a valuation of USD 7473.84 Million by 2032.
The forecasted growth rate for this market is a CAGR of 10.8% in the period of forecast.
The key players in this industry are- • SISU • Shock Doctor • Decathlon • OPRO
North America is anticipated to hold the major share in the forecast period.