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BBQ Charcoal Market

BBQ Charcoal Market

Rising Popularity of Grilled Meals among Millennials & Peculiar Smoky Taste Drives the BBQ Charcoal Market during 2021-2031

BBQ Charcoal Market
  • Sep-2021
  • List of Tables : 120
  • List of Figures : 192
  • 170 Pages
  • Consumer Goods

Market Snapshot

The ubiquitous BBQ charcoal market is mushrooming at a striking pace. According to a recent market study by Fact.MR, the global BBQ charcoal industry is anticipated to augment at 4.9 % CAGR during the forecast period from 2021 to 2031.

The market is being pushed primarily by the expanding global influence of grilled cuisine and the increased popularity of grilled meals among millennials. People's increased health consciousness will also promote market growth. Rising demand for charcoal grills for barbeque (BBQ) owing to perks such as smoky taste, healthier food, greater heat, and portability, among others.

Key Points Addressed in BBQ Charcoal Industry Analysis

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Recommendation on Key Winning Strategies

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BBQ Charcoal Revenue Analysis 2016 to 2020 Vs Projections 2021-2031

According to Fact.MR- a market research and competitive intelligence provider- sales of BBQ charcoal registered a CAGR of nearly 4% across the historical period 2016-2020. Rising inclination towards consuming grilled food, high penetration of home-cooked grilled meals in emerging and developed nations such as the United States, Canada, the United Kingdom, and others will also contribute to market growth.

Amidst the COVID-19 pandemic, demand for BBQ charcoal surged significantly, as consumers increasingly sought to replicate outdoor eating environments in lieu of stringent curbs on public gatherings and enforcement of social distancing norms.

According to a recent QSR magazine survey, around 95% of Americans enjoy BBQ cuisine, which is driving up demand for barbecue (BBQ) meals in North America. Similar trends are likely to be reflected across Europe and Asia respectively. From 2021 to 2031, BBQ charcoal sales are most likely to surge at a CAGR of 4.9%.

Heightening Environmental Concerns Spurring Eco-Friendly BBQ Charcoal Sales?

Despite the availability of gas barbecues, BBQ charcoal is in strong demand. This is because the BBQ charcoal has a smoky taste. As a result, several manufacturers are producing BBQ charcoals that emit less smoke and are thus more environmentally friendly.

These BBQ charcoals are in great demand in the market because consumers are concerned about the environmental impact of using these BBQ charcoals in the open. Wood, grass, and animal waste are some of the materials used to make BBQ charcoal. However, due to the scarcity of resources, the use of plant and animal waste is more cost effective.

Furthermore, different sorts of sources may be employed to generate various smoky tastes, which can then be brought into the market. Alternatives such as green lump coal, eco-friendly grill kits and dome grills are rapidly gaining traction.

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How will Veganism Impact BBQ Charcoal Demand?

Currently, the total number of vegans across the globe is approximately 78 million, which accounts for 1.04% of the global population, and this number is constantly growing. Considering European countries, 3.2% of the total population is vegan, which has doubled from 1.3 million in 2016 to approx. 2.6 million in 2020.

Focusing on Europe, there is a shift in eating behavior among the population, wherein, 2.6 million people are vegan, which accounts for 3.2% of Europe’s overall population. Also, among the total flexitarian demographic in Europe, over 57% are committed to vegetarianism. These factors exhibit signs of declining meat consumption, ultimately restricting the reach of BBQ charcoal to a great extent.

Country Wise Analysis

Will the U.S Continue Leading the BBQ Charcoal Industry?

According to Fact.MR, the U.S accounts for 35% of the global market for BBQ charcoal as of 2020. As per a U.S Census, 79.1 million Americans have grilled out in 2020 owing to superior zest, peculiar gratification, and appealing family and friends.

The top 3 factors which makes the region the dominant share holder are the surge in customers’ preference for grilled foods, widening penetration of homemade grilled food and the region being the home to prominent market players, for instance, Duraflame Inc.

Furthermore, the U.S is likely to continue its dominance in the market owing to millennials’ growing awareness of health issues. The country is projected to account for over 96% of market share in 2031, surpassing US$ 418 Mn.

Why are Manufacturers Likely to Discover Opportunities across Germany?

Germany is expected to emerge as one of the most opportunistic markets for BBQ charcoal manufacturers in Europe. As per estimates by Fact.MR, the country is poised to yield US$ 73 Mn by 2031. Growing preference for grilled foods is one of the major expansion drivers.

According to the Food & Agriculture Organization (FAO), 80.5 kg/person of meat was consumed in Germany. As concerns over adverse health effects associated with high meat consumption in other forms arise, people are increasingly opting for grilled food, prompting the entry of key charcoal manufacturers.

Moreover, the frequency of consuming barbequed food arose by over 70% amidst the COVID-19 pandemic, with consumers showing high inclination towards stimulating outdoor eating environments amid restrictions on public gatherings.

bbq charcoal market regional analysis by FactMR

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Category Wise Insights

Why is Demand from BBQ Charcoal high across the HoReCa Sector?

As per Fact.MR, the hotels, restaurants and catering (HoReCa) category is expected to account for more than 60% of global sales. The category is dominating due to growing health consciousness and a preference for grilled cuisine.

People prefer to order grilled food from restaurants since it is difficult to make grilled cuisine at home due to limited space and smoke. The growing popularity of grilled meat and chicken will further drive this category’s expansion.

Why are BBQ Charcoal Briquettes Surging in Demand?

Enhanced attributes such as consistent combustion, non-emission of sulphur or fly ash, a structured cylindrical shape and high calorific value have rendered briquettes highly sought after BBQ charcoal products in recent years.

Furthermore, due to compression, it reduces wastage by as high as 90%. As per Fact.MR, the dollar contribution of briquettes to the total market value is expected to be nearly 70% throughout the forecast period of 2021-2031.

Competitive Landscape

Prominent manufacturers are reliant on constantly offering new product lines so as to consolidate their footing in the global market. Offering BBQ charcoal with minimum emissions is the cornerstone for several manufacturers. Additionally, capacity expansion, mergers & acquisitions and collaborations are also relied upon.

  • In May 2019, Oxford Charcoal Company to exhibit its Biochar and Agri-tech grade products at the BBC Gardeners World Live show, co-hosted with the BBC Good Food Show Summer- one of UKs largest gardening shows
  • Also, Kingsford Products Company has introduced its own range of Hardwood Pellets, manufactured from all-natural, pure flavor hardwoods devoid of any fillers, binders or preservatives, available five flavors- classic, signature, hickory, maple and cherry

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Report Scope



Market size value in 2020

USD 2.8 Billion

Market forecast value in 2031

USD 4.5 Billion

Growth Rate

CAGR of 4.9% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & Kilo Tons for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • Spain
  • U.K
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • GCC
  • South Africa
  • Turkey

Key Market Segments Covered

  • Form
  • Source
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Matsuri International Co. Ltd.
  • The Oxford Charcoal Company
  • Braai & BBQ International (Pty) Ltd
  • Kingsford Products Company
  • PT Cavron Global
  • Duraflame Inc.
  • Dancoal Sp. Z.o.o
  • Carbo Namibia (Pty) Ltd
  • Mesjaya Abadi Sdn Bhd
  • The Dorset Charcoal Co.
  • Direct Charcoal Ltd


Available upon Request

Key Segments Covered

  • Form  

    • Briquettes BBQ Charcoal
    • Lump Wood BBQ Charcoal
      • Supermarkets/Hypermarkets
      • Specialty Stores
      • Online Stores 
  • Sales Channel

    • Direct BBQ Charcoal Sales
    • Retail BBQ Charcoal Sales:
  • End User

    • BBQ Charcoal for Hotels, Restaurants and Catering (HoReCa)
    • BBQ Charcoal for Households 
  • Source  

    • BBQ Charcoal made from Agricultural Waste
    • BBQ Charcoal made from Coconut Shells
    • BBQ Charcoal made from Nutshells
    • BBQ Charcoal made from Hardwood
    • BBQ Charcoal made from Bamboo 

BBQ Charcoal Market- Scope of Report

A recent study by Fact.MR on the BBQ charcoal market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering BBQ charcoal.

The study also provides the dynamics responsible for influencing the future status of the BBQ charcoal market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the BBQ charcoal market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of BBQ charcoal across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of BBQ Charcoal during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative BBQ charcoal markets?
  • Which factors will impact the growth of BBQ charcoal?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the BBQ charcoal industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (Kilo Tons) and value (US$ Mn).

Estimates at global and regional levels for BBQ charcoal are available in terms of “US$ Mn” for value and in “Kilo Tons” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global BBQ charcoal market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the BBQ charcoal market during the forecast period.

Country-specific valuation on demand for BBQ charcoal has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of BBQ charcoal, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering BBQ charcoal has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the BBQ charcoal domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the BBQ charcoal industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2020, the market for BBQ charcoal was valued at US$ 2.6 Bn as per Fact.MR

According to Fact.MR, BBQ charcoal demand is expected to grow at a 4.9 % CAGR from 2021 to 2031

According to Fact.MR, from 2016 to 2020, BBQ charcoal sales expanded at nearly 4% CAGR

By 2031, Fact.MR anticipates the market for BBQ charcoal to reach US$ 4.5 Bn

The growing global influences of grilled cuisine, as well as the increased popularity of grilled meals among millennials, are driving the industry.

As per Fact.MR’s estimates, BBQ charcoal sales in the U.S will likely reach US$ 418 Mn by 2031

In Europe, Germany is expected to garner a value of US$ 73 Mn by the end of the 2021-2031 forecast period

Based form, briquettes are likely to remain top selling, capturing 70% of global demand

Hotels, Restaurants & Catering (HoReCa) is expected to be the primary BBQ charcoal end user, yielding 3 out of 5 sales

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.