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BBQ Charcoal Market

BBQ Charcoal Market By Form (Briquettes, Lump Woods), By Source (Agricultural Waste, Nutshells, Hardwood, Bamboo), By Sales Channel (Direct Sales, Retails Sales)- Global Market Insights 2021 to 2031

Analysis of BBQ Charcoal market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

BBQ Charcoal Market Outlook

The ubiquitous BBQ charcoal market is mushrooming at a striking pace. According to a recent market study by Fact.MR, the global BBQ charcoal industry is anticipated to augment at 4.9 % CAGR during the forecast period from 2021 to 2031.

The market is being pushed primarily by the expanding global influence of grilled cuisine and the increased popularity of grilled meals among millennials. People's increased health consciousness will also promote market growth. Rising demand for charcoal grills for barbeque (BBQ) owing to perks such as smoky taste, healthier food, greater heat, and portability, among others.

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Key Points Addressed in BBQ Charcoal Industry Analysis

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Recommendation on Key Winning Strategies
BBQ Charcoal Market

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BBQ Charcoal Revenue Analysis 2016 to 2020 Vs Projections 2021-2031

According to Fact.MR- a market research and competitive intelligence provider- sales of BBQ charcoal registered a CAGR of nearly 4% across the historical period 2016-2020. Rising inclination towards consuming grilled food, high penetration of home-cooked grilled meals in emerging and developed nations such as the United States, Canada, the United Kingdom, and others will also contribute to market growth.

Amidst the COVID-19 pandemic, demand for BBQ charcoal surged significantly, as consumers increasingly sought to replicate outdoor eating environments in lieu of stringent curbs on public gatherings and enforcement of social distancing norms.

According to a recent QSR magazine survey, around 95% of Americans enjoy BBQ cuisine, which is driving up demand for barbecue (BBQ) meals in North America. Similar trends are likely to be reflected across Europe and Asia respectively. From 2021 to 2031, BBQ charcoal sales are most likely to surge at a CAGR of 4.9%.

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Heightening Environmental Concerns Spurring Eco-Friendly BBQ Charcoal Sales?

Despite the availability of gas barbecues, BBQ charcoal is in strong demand. This is because the BBQ charcoal has a smoky taste. As a result, several manufacturers are producing BBQ charcoals that emit less smoke and are thus more environmentally friendly.

These BBQ charcoals are in great demand in the market because consumers are concerned about the environmental impact of using these BBQ charcoals in the open. Wood, grass, and animal waste are some of the materials used to make BBQ charcoal. However, due to the scarcity of resources, the use of plant and animal waste is more cost effective.

Furthermore, different sorts of sources may be employed to generate various smoky tastes, which can then be brought into the market. Alternatives such as green lump coal, eco-friendly grill kits and dome grills are rapidly gaining traction.

How will Veganism Impact BBQ Charcoal Demand?

Currently, the total number of vegans across the globe is approximately 78 million, which accounts for 1.04% of the global population, and this number is constantly growing. Considering European countries, 3.2% of the total population is vegan, which has doubled from 1.3 million in 2016 to approx. 2.6 million in 2020.

Focusing on Europe, there is a shift in eating behavior among the population, wherein, 2.6 million people are vegan, which accounts for 3.2% of Europe’s overall population. Also, among the total flexitarian demographic in Europe, over 57% are committed to vegetarianism. These factors exhibit signs of declining meat consumption, ultimately restricting the reach of BBQ charcoal to a great extent.

Country Wise Analysis

Will the U.S Continue Leading the BBQ Charcoal Industry?

According to Fact.MR, the U.S accounts for 35% of the global market for BBQ charcoal as of 2020. As per a U.S Census, 79.1 million Americans have grilled out in 2020 owing to superior zest, peculiar gratification, and appealing family and friends.

The top 3 factors which makes the region the dominant share holder are the surge in customers’ preference for grilled foods, widening penetration of homemade grilled food and the region being the home to prominent market players, for instance, Duraflame Inc.

Furthermore, the U.S is likely to continue its dominance in the market owing to millennials’ growing awareness of health issues. The country is projected to account for over 96% of market share in 2031, surpassing US$ 418 Mn.

Why are Manufacturers Likely to Discover Opportunities across Germany?

Germany is expected to emerge as one of the most opportunistic markets for BBQ charcoal manufacturers in Europe. As per estimates by Fact.MR, the country is poised to yield US$ 73 Mn by 2031. Growing preference for grilled foods is one of the major expansion drivers.

According to the Food & Agriculture Organization (FAO), 80.5 kg/person of meat was consumed in Germany. As concerns over adverse health effects associated with high meat consumption in other forms arise, people are increasingly opting for grilled food, prompting the entry of key charcoal manufacturers.

Moreover, the frequency of consuming barbequed food arose by over 70% amidst the COVID-19 pandemic, with consumers showing high inclination towards stimulating outdoor eating environments amid restrictions on public gatherings.

BBQ charcoal market regional analysis by Fact.MR

Category Wise Insights

Why is Demand from BBQ Charcoal high across the HoReCa Sector?

As per Fact.MR, the hotels, restaurants and catering (HoReCa) category is expected to account for more than 60% of global sales. The category is dominating due to growing health consciousness and a preference for grilled cuisine.

People prefer to order grilled food from restaurants since it is difficult to make grilled cuisine at home due to limited space and smoke. The growing popularity of grilled meat and chicken will further drive this category’s expansion.

Why are BBQ Charcoal Briquettes Surging in Demand?

Enhanced attributes such as consistent combustion, non-emission of sulphur or fly ash, a structured cylindrical shape and high calorific value have rendered briquettes highly sought after BBQ charcoal products in recent years.

Furthermore, due to compression, it reduces wastage by as high as 90%. As per Fact.MR, the dollar contribution of briquettes to the total market value is expected to be nearly 70% throughout the forecast period of 2021-2031.

Competitive Landscape

Prominent manufacturers are reliant on constantly offering new product lines so as to consolidate their footing in the global market. Offering BBQ charcoal with minimum emissions is the cornerstone for several manufacturers. Additionally, capacity expansion, mergers & acquisitions and collaborations are also relied upon.

  • In May 2019, Oxford Charcoal Company to exhibit its Biochar and Agri-tech grade products at the BBC Gardeners World Live show, co-hosted with the BBC Good Food Show Summer- one of UKs largest gardening shows
  • Also, Kingsford Products Company has introduced its own range of Hardwood Pellets, manufactured from all-natural, pure flavor hardwoods devoid of any fillers, binders or preservatives, available five flavors- classic, signature, hickory, maple and cherry

Report Scope



Market size value in 2020

USD 2.8 Billion

Market forecast value in 2031

USD 4.5 Billion

Growth Rate

CAGR of 4.9% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & Kilo Tons for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • Spain
  • U.K
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • GCC
  • South Africa
  • Turkey

Key Market Segments Covered

  • Form
  • Source
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Matsuri International Co. Ltd.
  • The Oxford Charcoal Company
  • Braai & BBQ International (Pty) Ltd
  • Kingsford Products Company
  • PT Cavron Global
  • Duraflame Inc.
  • Dancoal Sp. Z.o.o
  • Carbo Namibia (Pty) Ltd
  • Mesjaya Abadi Sdn Bhd
  • The Dorset Charcoal Co.
  • Direct Charcoal Ltd


Available upon Request

Key Segments Covered

  • Form  

    • Briquettes BBQ Charcoal
    • Lump Wood BBQ Charcoal
      • Supermarkets/Hypermarkets
      • Specialty Stores
      • Online Stores 
  • Sales Channel

    • Direct BBQ Charcoal Sales
    • Retail BBQ Charcoal Sales:
  • End User

    • BBQ Charcoal for Hotels, Restaurants and Catering (HoReCa)
    • BBQ Charcoal for Households 
  • Source  

    • BBQ Charcoal made from Agricultural Waste
    • BBQ Charcoal made from Coconut Shells
    • BBQ Charcoal made from Nutshells
    • BBQ Charcoal made from Hardwood
    • BBQ Charcoal made from Bamboo 

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As of 2020, the market for BBQ charcoal was valued at US$ 2.6 Bn as per Fact.MR

According to Fact.MR, BBQ charcoal demand is expected to grow at a 4.9 % CAGR from 2021 to 2031

According to Fact.MR, from 2016 to 2020, BBQ charcoal sales expanded at nearly 4% CAGR

By 2031, Fact.MR anticipates the market for BBQ charcoal to reach US$ 4.5 Bn

The growing global influences of grilled cuisine, as well as the increased popularity of grilled meals among millennials, are driving the industry.

As per Fact.MR’s estimates, BBQ charcoal sales in the U.S will likely reach US$ 418 Mn by 2031

In Europe, Germany is expected to garner a value of US$ 73 Mn by the end of the 2021-2031 forecast period

Based form, briquettes are likely to remain top selling, capturing 70% of global demand

Hotels, Restaurants & Catering (HoReCa) is expected to be the primary BBQ charcoal end user, yielding 3 out of 5 sales

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