Kids Oral Care Products Market

Kids Oral Care Products Market By Product Type (Toothpastes, Toothbrushes, Denture products, Gels) By distribution Channel (Dental dispensaries, Online distribution, Convenience stores), By Rinses/Mouthwashes & By Region - Global Market Insights 2022 to 2032

Analysis of Kids Oral Care Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Kids Oral Care Products Market Outlook (2022-2032)

The global kids oral care market valuation is USD 8.5 Billion in 2022. The market is expected to surpass the valuation of USD 9.09 Billion in the year 2032. The Market is anticipated to grow with a CAGR of 6.9% in the forecast period.

The kid’s oral care products market is envisioned to pave a constant thrive in the recent period and is anticipated to boost the kid’s oral care products market with tremendous growth in the forecast period of 2020 to 2030, due to the health awareness of kids by their parents. Kids’ oral care products are used to keep a disease-free and clean mouth, thereby it is necessary to take oral care of kids.

The rise in the growing awareness of kids’ oral hygiene is expected to develop the growth of the kid’s oral care products market significantly. The increment in the rising problems of dental caries such as tooth decay, cavities, gum, and dental diseases due to the rise in eating junk food will lead to growing the market.

Kids’ oral care products are on sale in different configurations such as gel tubes of toothpaste, organic and natural toothpaste, medicated mouthwashes, and soft & gentle toothbrushes. The increasing demand for oral hygiene globally is intercepted to rise significantly.

Report Attributes


Market size (2022 A)

USD 8.5 Billion

Base Year for Estimation


Forecast duration for this research


Forecasted Market value (2032 F)

USD 9.09 Billion

Global Market Growth rate (2022-2032 E)

CAGR of 6.9%

Key Companies Profiled

  • Unilever Plc
  • Johnson & Johnson
  • Church & Dwight Co. Inc.
  • Pigeon Corporation
  • Procter & Gamble Company
  • Colgate-Palmolive Company

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What driving the Kids’ Oral Care market?

The increasing prevalence of tooth decay and kids’ dental carries; termed Early Childhood Carries (ECC) impacts distinctly the oral health of kids, which leads to anticipate the demand for kids’ oral care products. The rise in the disposable income of the customers; owing to the forefront customers to buy innovative and up-scale kids’ oral care products.

The rise in the urbanization pay-off in enriching sought kids’ oral care products and surging acknowledgment of kids’ oral hygiene are fermenting the thriving of the kids’ oral care products market. Moreover, the rise in dental diseases also turned up the kid’s dental care products market significantly. Furthermore, an unorganized sector is a prime challenge; owing to the lack of standard specification leads to hampering the kids’ oral care products market.

There is a progression in awareness about pediatric oral health which is a key factor propelling demand for oral health products. The rising income of people across the globe is anticipated to increase their expenses on dental care which is likely to foster demand for such products. However, the industry underwent a supply-demand gap during the pandemic which has led to stagnation for a temporary duration. Organizations like American Dental Association are sponsoring national children’s dental health month which was celebrated in February and intended to spread awareness about dental health and oral among children and parents.

The most common problems in kids’ oral hygiene are malocclusions and sensitivity. Oral health problems effect on child’s school attendance and their overall activities. The lack of diet and balanced meals are affecting dental health across all ages. The common advice of brushing teeth twice per day is anticipated to rise in demand for toothpaste and toothbrush segment in the forecast period.

Segment Wise Insight

On the basis of product segment, the toothbrush is mostly sold product in the kid’s range. The kid’s dedicated toothbrushes are made with soft bristles and should be able to remove plaque. These brands ensure toothbrushes are gentle on the gums. There is also an anticipated rise in electric toothbrushes owing to their soft bristles and effective performance. This segment is expected to gain a major share in the forecast period.

Based on the distribution channel the online and supermarket segment dominates sales of oral care products in kids. The penetration and convenience of e-commerce have a stake in this rise in online oral care products purchase. The dental stores are likely to gain attention owing to rising dental problems in kids due to prolonged exposure to cavities and gum problems.

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Regional Outlook

Geographically the kid’s dental hygiene products market has been categorized into seven prominent regions, including East Asia, South Asia, Latin America, North America, Oceania, Europe, and the Middle East & Africa. North America is accounted to pave a lucrative growth opportunity in the kid’s oral care market due to the rise in the awareness of oral hygiene of kids.

East Asia and South Asia are fore-fronting the continuous thriving of kids’ oral care products; owing to the expeditious rise in birth rates which anticipates a significant surge of kids’ oral care products in the forecast period. Latin America is expected to possess immense potential for the growth of the kids’ oral care products market over the foreseeable period.

The Middle East & Africa are expected to rise tremendously and influence the demand for kids’ oral care products due to the rise in disposable income and acknowledgment of kids’ oral health care. The rapid expansion of technological advancements is expected to pave new growth opportunities that demand the kids’ oral care products market and witnessed a significant surge in the European region.

Competitive landscape

The market players in this sector are consistently innovating their products and expanding their reach to their customers. In 2019 Colgate announced a collaboration with one of the leading YouTubers to promote its products. Celebrity marketing is a widely used strategy by market players in order to gain attention from the target audience.

The content of the advertisement is kept dedicated to encouraging kids to oral hygiene and aware their parents about the product’s benefits. The oral care market was moderately affected in the pandemic period as there was substantial growth in health consciousness and companies started to offer products online which helped the market to sustain the pandemic lead discrepancies.

Kids Oral Care Products Market Segmentation

The market can be segmented on the basis of product type, rinses, and distribution channel

  • By Product Type :

    • Toothpaste
    • Toothbrushes
    • Denture products
    • Gels
  • By Rinses/Mouthwashes :

    • Therapeutic mouthwashes
    • Medicated mouthwashes
    • Cleaning solutions
  • By Distribution Channel :

    • Dental dispensaries
    • Online distribution
    • Supermarkets and Hypermarkets
    • Convenience stores

- FAQs -

What is driving the demand outlook for the kids’ oral care products market?

The rise in the growing awareness of kids’ oral hygiene is expected to develop the growth of the market significantly.

Where will the growth superheads in the kid’s oral care products market?

East Asia and South Asia are expected to witness the highest growth over the forecast period owing to increasing urbanization.

Which segment is likely to create lucrative revenues?

The toothbrush segment is estimated to register the highest growth rate owing to easy product availability.

Who are the key market players in the segment?

The key companies in this sector are- • Unilever Plc • Johnson & Johnson • Church & Dwight Co. Inc. • Pigeon Corporation • Procter & Gamble Company • Colgate-Palmolive Company

Kids Oral Care Products Market

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