Snowmobile Market

Snowmobile Market Analysis by Entry-Level Snowmobiles, Mountain Snowmobiles, and Utility Snowmobiles from 2023 to 2033

Analysis of Snowmobile Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Snowmobile Market Outlook (2023 to 2033)

Global demand for snowmobiles stands at US$ 1.65 billion in 2023 and is predicted to increase at 2.9% CAGR over the next ten years. By the end of 2033, the global snowmobile market is predicted to attain a valuation of US$ 2.2 billion.

Snowmobiles are recreational vehicles used on ice or snow for utility, recreation, and travel purposes. These vehicles do not require specific roads or tracks and are versatile enough to be used across different terrains efficiently. The growing use of snowmobiles in recreational activities and winter sports is a prime factor that is projected to uplift market growth potential over the coming years.

Growing use of remote control snowmobiles and small snowmobiles in border patrol and emergency recuse operations is also expected to create new opportunities for established as well as new snowmobile companies across the forecast period. The soaring interest of people in winter sports and recreational snow activities around the world is expected to bolster sales of snowmobile skis, snowmobile gas caddies, and turbo snowmobiles over the next ten years.

Rising manufacturing activity in the snowmobile industry is also forecasted to uplift the demand for snowmobile primers, snowmobile ski protectors, snowmobile handlebar muffs, snowmobile ski skins, etc. in the future. Electric snowmobiles are anticipated to witness a robust rise in popularity over the next ten years as focus on sustainability and emission reduction increases around the world.

  • <500 CC snowmobiles account for over two-thirds share of overall sales across the world.

Contrastingly, the high costs of snowmobile sleds and snowmobile skis are projected to have a negative impact on snowmobile sales going forward. Frequent product recalls and the implementation of stringent safety mandates regarding the manufacturing of snowmobiles are also expected to hurt market growth over the coming years.

  • In August 2022, Polaris Industries, a key snowmobile supplier, issued a stop sale and stop ride order for two models of snowmobiles. The order was issued for select Model Year 2013-2014 Trail Performance (Pro-Ride) snowmobiles and 2021-2023 MATRYX, 2015-2022 AXYS that were at risk of fire due to degradation or collapse of fuel tanks.

An elaborative assessment of local supply, product standards, safety regulations, and other influential aspects has been discussed extensively in this recently updated snowmobile market research study by Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Snowmobile Market Size (2023)

US$ 1.65 Billion

Projected Market Value (2033F)

US$ 2.2 Billion

Global Market Growth Rate (2023 to 2033)

2.9% CAGR

2 Seater Segment Market Share (2022)

US$ 115 Million

Market Share of North America (2022)


<500 CC Segment Market Share (2022)


North America Market Growth Rate (2023 to 2033)

4.4% CAGR

Key Companies Profiled

  • Yamaha Motor Corporation
  • Textron
  • Arctic Cat Inc.
  • Taiga Motors
  • Polaris Industries
  • Bombardier Recreational Products
  • Lynx
  • John Deere GMBH

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How are Start-ups Reinventing the Snowmobile Business?

“New Companies Focusing on Electrification of Snowmobiles”

Climate change and global warming are major threats to depleting snow around the world and this could spell the death of snowmobile manufacturers in the future. To change the course of the aforementioned phenomenon, governments and private companies are opting for different sustainable alternatives that help reduce environmental impact.

Upcoming snowmobile manufacturers are investing in the research and development of electric snowmobiles that are more eco-friendly and function the same way as a conventional snowmobile sled would. Electric rescue snowmobiles, electric sleds, and battery-powered ice scratchers are expected to be some key products that start-ups focus on in the future.

  • Taiga Motors, a Canadian company, is becoming the Tesla of snowmobiles by manufacturing electric all-terrain vehicles such as snowmobiles, speedboats, etc. The company delivered first if its electric snowmobiles to customers in 2022.
  • MoonBikes, a start-up founded in 2017 and based in France, is focusing on making the snowmobile experience eco-friendly by manufacturing sleek electric snowmobiles that are nearly 3 times lighter than a conventional snowmobile.

Which Factors Could Hurt Shipments of Snowmobiles?

“Product Recalls and Rising Fatalities from Snowmobiling Accidents”

Snowmobiling has evolved as a popular winter sport around the world in recent years and this trend has led to an increase in the number of people participating in the activity. Snowmobiling as a sport is becoming increasingly dangerous as athletes and people attempt to ride difficult and treacherous terrains in the hunt for a proper adrenaline rush, which has led to an increase in the incidence of accidents and fatalities. This is projected to hinder shipments of snowmobiles over the next ten years.

  • On 2nd January 2023, Ken Block, a renowned pro rally driver, passed away in a snowmobile accident while participating in winter sports in Utah, the United States, at the age of 55.

Frequent product recalls from prime snowmobile manufacturers owing to manufacturing defects and fatal flaws are also expected to obstruct snowmobile sales going forward.

  • In October 2022, Bombardier Recreational Products (BRP), a leading manufacturer of snowmobiles, announced the recall of its Ski-Doo snowmobiles citing an issue with the fuel injector hose retainer screw that could potentially pose a fire hazard for users.

Snowmobile market growth forecast by Fact.MR

Country-wise Insights

Why is the United States a profitable Market for Snowmobile Vendors?

“High Interest in Winter Sports in the Country”

The United States is anticipated to lead shipments of snowmobiles in the North American region owing to the soaring interest of people in outdoor recreational activities as awareness regarding their physical and mental health benefits increases. High consumer spending potential and an increasing number of athletes taking part in winter sports are other factors that could boost demand for snowmobile sleds and motorized sleds in the country going forward.

Moreover, the growing availability of new models of snowmobiles and rising sales of off-road vehicles in the United States are also expected to further bolster market development through 2033. The organization of different winter sports events in the country is also slated to promulgate sales of ice scratchers, snowmobile runners, snowmobile sleighs, etc.

How Will Snowmobile Sales Fare in Japan?

“Rising Disposable Income Pegged to Substantially Influence Snowmachine Sales”

Japan is a popular snowboarding and skiing destination in the Eastern part of the world and this is expected to bolster market growth in the country across the forecast period. The presence of popular ski resorts, increasing per capita disposable income, surging winter tourism activity, and supportive government initiatives to boost winter sports participation and popularity are other factors that could potentially drive shipments of products such as RC snowmobiles, snowmobile jacks, ATV sleds, plastic snowmobile skis, etc.

Should Snowmobile Suppliers Invest in European Countries?

“Flourishing Winter Tourism Creating Moneymaking Business Opportunities”

European countries such as France, Italy, Austria, and Switzerland are prime winter tourism spots in the world and these countries are expected to attract several new and established snowmobile producers to maximize their business scope. Supportive initiatives from the public and private sectors to increase tourism activity in winter and the organization of different winter sports events are also projected to bolster market growth in the aforementioned European countries in the future.

The surging popularity of adventure sports and growing spending on outdoor recreational activities are also predicted to create new opportunities for snowmobile companies in the European region going forward.

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Category-wise Insights

Sales of Which Snowmobiles are slated to Ascend in the Future?

“Demand for Entry Level Snowmobiles Accounting for Dominant Share”

Based on product type, the snowmobile market is segmented into entry-level snowmobiles, mountain snowmobiles, utility snowmobiles, crossover snowmobiles, touring snowmobiles, and trail performance snowmobiles.

Entry-level snowmobiles account for a lion’s share in the global marketplace at present and are estimated to maintain a similar stance over the next ten years as well. An increasing number of people getting involved in winter sports and flourishing tourism activity around the world are also expected to bolster demand for entry-level snowmobiles in the future.

These snowmachines are easier to operate for first-time users and this is a key factor that contributes to their mammoth share in the global marketplace.

  • In 2022, shipments of entry-level snowmobiles accounted for around 2/5 of the global market share.

Competitive Landscape

Prime snowmobile vendors are jumping on the sustainability bandwagon and investing in the R&D of electric snowmachines to cater to evolving consumer demands and trends. Snowmobile manufacturers are projected to hasten the launch of these novel electric all-terrain vehicles and deploy innovative marketing strategies to get ahead of the competition.

  • Bombardier Recreational Products Inc. (BRP), a leading name in the snowmobile industry, announced its plans to launch electric versions of all its products by the end of 2026. The company’s electric snowmobiles are expected to debut in the marketplace in 2023. To bolster its electrification efforts and battery development, BRP also announced that it would be opening Electric Vehicle Development Centre in Valcourt, Quebec, Canada.

Additional information about new developments by top snowmobile suppliers and how they influence future pricing trends and product standards have been examined intricately in this revised Fact.MR research analysis.

Key Segments of Snowmobile Industry Research

  • By Product Type :

    • Entry-Level Snowmobiles
    • Mountain Snowmobiles
    • Utility Snowmobiles
    • Crossover Snowmobiles
    • Touring Snowmobiles
    • Trail Performance Snowmobiles
  • By Seating Capacity :

    • 1 Seater
    • 2 Seater
    • 3 Seater
    • 4 Seater
    • 5 Seater
    • 6 Seater
  • By Engine Capacity :

    • <500 CC
    • 500 CC to 800 CC
    • 800 CC and Above
  • By Sales Channel :

    • Sport Stores
    • Franchised Stores
    • Specialty Stores
    • Online
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the snowmobile market at present?

The global snowmobile market is valued at US$ 1.65 billion in 2023.

What is the predicted size of the market for snowmobiles for 2033?

Snowmobile sales are expected to reach a market revenue of US$ 2.2 billion by the end of 2033.

How much will the snowmobile industry grow?

Over the next ten years, shipments of snowmobiles are set to increase steadily at 2.9% CAGR.

Which segment is expected to witness significant demand for snowmobiles in the future?

<500 CC snowmobiles are anticipated to witness robust demand over the next ten years.

Who are the top companies in the global snowmobile market?

Arctic Cat Inc., Taiga Motors, Polaris Industries, Bombardier Recreational Products, and Lynx are leading snowmobile manufacturers.

Snowmobile Market

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