Freezer & Beverage and Wine Cooler Market

Freezer & Beverage and Wine Cooler Market Outlook (2023 to 2033)

At a house party or outing to a club, we often enjoy cold drinks such as wine or alcohol. Owing to this need freezer is a must-have electronics category for both commercial and residential setups. the revenue in the beverage sector is expected to increase and pass a valuation of USD 1,703.00 million in this year i.e. 2023.

The growing food and beverage sector, increasing distribution and processing facilities of the food and beverage sector, as well as growth in supermarkets and retail are some secondary factors that are driving the market. Various technological advancements in products offer advantages like efficient energy consumption, cost-effective cooling, better product visibility, and easy portability, which have also boosted the demand for freezer & beverage and wine coolers, especially from retailers and small outlet owners.

What are the drivers of demand in the market?

The economic factors responsible for the rise in sales of these freezers are escalating personal income levels. As a result of the increasing pocket size of people, their expenditures on consumer electronics have increased recently. Significant growth in women’s workforce participation has impacted the rising lifestyle standards in developing countries that likely to fuel demand for freezers in the forecast period.

As a result of the rise in nuclear families and more people coming under the employment bracket, there is anticipated growth in the out dining and frequent preferences for restaurants. Moreover, as a result of the propelled number of food stalls globally, there is likely to increase in freezer sales in the forecast period.

An Increase in the consumption of non-alcoholic as well as alcoholic beverages, especially among the young and working population, has fuelled the demand for beverage coolers. Wine is turning out to be one of the most popular drinks, especially among the young generation. The increased demand for wine directly increases the demand for equipment like wine coolers. With the increasing demand for chilled beverages as well as frozen foods, the market are expected to increase positively during the forecast period.

The demand for refrigeration and cooling equipment like freezers is increasing day by day, due to an increase in their applications. The increase in the consumption of frozen and packaged food as well as alcoholic and non-alcoholic beverages is one of the key drivers for the market.

The increasing trend to provide an aesthetic look to convenience stores and restaurants as well as residents has bolstered the demand for small, efficient, as well as portable freezers. With the increasing demand and introduction of innovative products by manufacturers, the market is expected to increase positively in terms of value and volume during the forecast period.

What are opportunities available in the market?

Opportunities abound in the global market for wine coolers, beverage coolers, and freezers, particularly for creating and introducing novel products. Important businesses are making significant R&D investments in order to create cutting-edge and clever products. Wine, beer, and beverage coolers that automatically clean themselves are growing in popularity.

The next big thing in the worldwide business is supposedly a product created using IoT. The strategy for maintaining long-term dominance in the worldwide freezer, beverage, and wine cooler industry is to develop and introduce energy- and environment-efficient products.

The Key Players

• Haier Inc.,
• Whirlpool,
• Blue Star Limited,
• KingsBottle USA,
• Magic Chef Appliance,
• Living Direct Inc.,
• LG Electronics,
• NewAir,
• Frigidaire,
• Allavino.

Regional Outlook

The global market can be regionally segmented as North America, Latin America, Europe, and Asia Pacific excluding Japan, Japan, and MEA. North America currently dominates the market.

The rising demand for frozen food and beverages and technological innovations are driving the market in North America. Europe and Asia Pacific excluding Japan are supposed to be good markets. Asia Pacific excluding Japan is expected to experience tremendous growth in the latter half of the forecast period with the growing food and beverage sector as well as less strict government regulations.

Recent Strategic Developments

• On Jan 2018, the leading home appliances company announced lifting fridge output capacity as part of the brand’s focus strategy to address the rising need of consumer’s end.
• On Jan 2022, LG electronics invested 200 crores in manufacturing premium refrigerators in India. The brand has followed localization strategies to manufacture electronic products as per local and regional needs.

Segmentation

• By Type :

  • Freezers
    • Chest
    • Upright
    • Drawer
    • Portable
  • Beverage Coolers
  • Wine Coolers

• By End-use :

  • Commercial
    • Cold Storage and Warehouses
    • Retail and Specialty Stores
    • Food & Beverage Processing
    • Hotels and Restaurants
    • Others
  • Residential

• By Regions :

  • North America 
  • Latin America 
  • Western Europe 
  • CIS and Russia
  • Asia-Pacific (
  • Japan
  • Middle East and Africa