Sleep Aid Supplements Market

Sleep Aid Supplements Market Study by Powder, Liquid, Capsules, and Tablets from 2023 to 2033

Analysis of Sleep Aid Supplements Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sleep Aid Supplements Market Outlook (2023 to 2033)

Sound sleep is an important factor for our health and overall wellness as it accounts for one-third of the human lifespan. The rising aging population is also associated with an increase in the prevalence of sleep disorders. Rapidly changing lifestyle and diet consumption patterns are often considered responsible for sleep disorders among youth and adults.

The improper sleep nights can also be blamed on technology and the subsequent invention of numerous gadgets such as smartphones, which have become the key factors contributing to sleep deprivation in society. Insufficient sleep is a major concern in developed countries such as the U.S. A professor from Cornell University quoted that the country’s national sleep debt is far more threatening than its national debt. From a broad perspective, sleep deprivation is a national concern as it decreases a professional’s work efficiency.

People with insomnia could consume these tablets to fall asleep which can help to stay asleep in case people are prone to wake up often in the middle of the night. Nonetheless, it can harm one's health and cause ailments brought on by lack of sleep. Those who are sleep deprived are becoming more and more interested in products that help them sleep. The market offers four main categories of sleep-help supplements: chamomile tea, melatonin, valerian, and kava. Even supplements that promote sleep, like melatonin and valerian, have a strong scientific foundation.

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What are the key factors responsible for market growth?

To meet the rising demand for sleep aid supplements, manufacturers have been introducing a range. Popular ingredients that manufacturers use in their supplements include chamomile, hops, L-theanine from green tea, and the hormone melatonin. With growing awareness regarding the benefits of sufficient sleep among customers, the demand for sleep supplements has also been increasing.

The market has been witnessing growth for years and is projected to have a positive outlook. Negative publicity from the side effects of prescription-based sleep aids has reverted customer preference toward natural and herbal sleep aids. Recently, liquid-based supplements have also been introduced in the market.

Region Wise Insights

The market foresees a great opportunity in developed regions such as North America where sleep deprivation is observed in a large number of people. Regions such as North America and Europe are estimated to grab the highest share of sales in the market. Sales numbers for herbal sleep aids are on the rise when compared with chemical variants in these regions.

In 2022, About 8% of adults reported that they suffered from the prescription of medication that helps them to sleep also 11% of adults are reported to be suffering from non-medicinal aids in the case of melatonin and tea.

This shift towards herbal alternatives is aided by the negative perception associated with chemical options, due to their side effects. Lack of awareness regarding the benefits restrains the market growth in regions such as Asia Pacific, the Middle East, and Africa, despite their high potential for growth.

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Competitive Landscape

Major manufacturers are significantly investing in research and development in order to develop herbal sleep aid supplements. Research and development along with expansion are among the key strategies being employed by companies to grow in the market. For instance, in January 2018, Takeda Pharmaceutical, Co. Ltd. announced a partnership and an agreement with Unipharm Inc.

This partnership is estimated to benefit Unipharm with the enhanced promotion and sales of products in Russia, a place where Takeda has already established its presence. Such collaborations are estimated to drive the growth of the market at a global level.

Segment wise Insights

Medicinal variants of sleep aids are often referred to as addictive on repeated usage which also drives demand for natural sleep recovery agents. Valerian is an herb native to Europe and Asia regions found to be effective in treating sleep disorders. This herbal supplement has shown good results in postmenopausal and menopausal women facing sleep disorders.

Mostly tablets and capsules are consumed at large while the liquid form is also preferred by consumers. In 2019, ZzzQuil have generates sales of value USD 84.2 million in the United States. Other brands such as Private Label, Neuro Sleep, Dream Water, and Neuro Sleep are popular in the liquid segment.

Sleep is essential for post-exercise recovery in athletes which also increases demand for powdered and capsule forms. Based on the distribution network majority of sales occurs in specialty stores such as pharmacies and chemist. However, there is anticipation for the rise in online players entering into delivery and promised quality of products also these players are offering great discounts which are expected to accelerate the sales of these supplements in the forecast period.

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Competitive Landscape

The rapidly rising healthcare awareness and rising lifestyle stress are the key reasons for growth in demand that drive the market competition further. The market is reigned by a few dominant players who have greater capital investment and sales potential. Some of the key manufacturing companies identified are King, Sanofi Aventis, Sepracor, Pharmacia and Upjohn, Novel Laboratories, Inc., Takeda, Merck, Nutracap Labs, NutraClick, NutraScience Labs, and others.


  • By  Type :

    • Powder
    • Liquid
    • Capsules
    • Tablets
  • By Nature :

    • Herbal/Organic/Natural
    • Conventional
  • By Manufacturing Industry :

    • Pharmaceutical
    • Nutraceutical
    • Food and Beverage
  • By Distribution Channel :

    • Supermarket
    • Specialty store
    • Online retailers
    • Others
  • By Regions :

    • North America 
    • Latin America 
    • Western Europe 
    • Eastern Europe 
    • Asia-Pacific 
    • Japan
    • Middle East and Africa 

- FAQs -

How are sales projected to grow in the forecast period?

The arcade is anticipated to develop at a 5.9% CAGR across the forecast period till 2028.

What are the key market-impelling factors behind the growing demand?

Poor lifestyle habits and rising stress levels are anticipated to be prime drivers for the market in the future.

Which type of sleep aids are anticipated to gain popularity?

Organic and herbal ingredients are expected to witness high demand in the market in the forecast period.

Where will manufacturers find more opportunities?

Manufacturers estimated to find more scope in American markets owing to the rise in lifestyle-led sleep disorders in the region.

Sleep Aid Supplements Market

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