Protein Supplements Market

Protein Supplements Market Outlook (2023 to 2033)

The valuation of the global protein supplements market is US$ 22.3 billion in 2023. Global demand for protein supplements is expected to reach a market valuation of US$ 41.1 billion by 2033, increasing at a CAGR of 6.3% over the next ten years.

Over the past few years, there has been a significant increase in the number of health-conscious people across the globe. Many people are opting for ways to adopt healthy as well as active lifestyles, which will fuel the demand for health-oriented food products. As a result, protein supplements are gaining traction, especially in regions such as Asia Pacific, North America, and Europe.

Protein supplements have gained immense popularity among fitness enthusiasts and gym fanatics. There are some key benefits associated with the consumption of protein supplements. Various aspects of the human body are influenced by the consumption of dietary supplements, such as weight management, good heart health, high energy levels, excellent metabolism, and strong muscle growth.

A healthy lifestyle is becoming a normal way of life. Through this, health-conscious people are taking pivotal steps over food sensitivity, obesity, and other related healthcare issues. Consumers are spending significant amounts of money on purchasing different protein supplements. Among these supplements, the demand for ready-to-drink protein-based pediatric milk formulations is estimated to increase over the coming years, due to the increasing purchasing power of consumers.

People are spending on different healthy food products due to the rising healthcare awareness and ability to spend on numerous eatables, including protein bars and others. In addition, the growing cases of obesity are also projected to generate demand for protein products over the forecast period.

There are numerous benefits associated with the balanced consumption of protein supplements. Proteins are involved in lowering cholesterol, increasing strength, building muscles, improving immunity, fighting cancer, and lowering blood pressure.

Various government initiatives and campaigns, social media influencers, international sports & fitness events, celebrity endorsements, and the growing prominence of sports activities are contributing to increased expenditure to maintain a healthy lifestyle. Moreover, people are participating in numerous sports-related and fitness activities, which is fueling the demand for nutraceutical supplements.

However, government scrutiny in the category of sports nutrition such as protein supplements influences the types of products introduced in the market. Further, the lack of a regulatory framework and proper guidelines has resulted in the recalling of many protein supplement products in the market.

Report Attributes	Details
Protein Supplements Market Size in 2023	US$ 22.3 Billion
Forecasted Market Value (2033)	US$ 41.1 Billion
Global Market Growth Rate (2023 to 2033)	6.3% CAGR
Canada Market Growth Rate (2023 to 2033)	6.3% CAGR
Germany Market Growth Rate (2023 to 2033)	3.4% CAGR
Key Companies Profiled	Abbott Laboratories Amway Corporation General Nutrition Centers, Inc. Glanbia PLC Post Holdings, Inc. MusclePharm Corporation Transparent Labs Dymatize Enterprises LLC

What are the Key Opportunities for Suppliers of Protein Supplements?

“Rising Trend of Eating Healthy Food across Regions”

In the past few years, there has been a noticeable increase in the consumption of protein-rich food products because of rising health awareness among people globally. In addition, the increasing geriatric population and the rising number of cases of lifestyle-related diseases such as obesity and diabetes are expected to contribute to increased consumption of various dietary supplements.

Regions across the world are expected to experience an increase in the demand for dietary supplements as more and more people are looking to maintain a healthy lifestyle.

“Increasing Demand for Sports Nutrition Supplements”

Sports nutrition generally involves the consumption of certain nutrients, including organic substances, vitamins, minerals, proteins, carbohydrates, fats, etc. Sports nutritional products consist of sports foods, sports supplements, and sports beverages for athletes and bodybuilders to enhance their performance, improve their health and stamina, and promote their muscle growth. Many people are engaging in multiple physical and sports activities to fight obesity and stay fit. All these aspects boost sales of protein supplements.

Microencapsulation and nano-encapsulation technologies are gaining popularity due to the minimum utilization and controlled release of ingredients. Further, the increasing demand for naturally-derived products is attributed to rising health concerns related to the consumption of synthetic ingredients.

Which Factor Could Restrain the Sales Growth of Protein Supplements?

“High Cost of Production Owing to Volatile Raw Material Prices”

Volatility in the cost of raw materials such as milk and soybean, owing to constraints of demand and supply is estimated to result in price fluctuations. Milk is used as a prominent raw material to manufacture casein and whey protein. Milk is used in the production of milk powder, whey protein concentrates, cheeses, isolates, yogurt, and casein concentrates.

Prices of milk are dependent on economic, political, and supply chain factors. Further, the supply of milk is also dependent on seasonal patterns, as milk produced is comparatively greater during spring due to the calving patterns of cows.

Which Region is Projected to Hold a Substantial Market Revenue Share?

“North America Generating Lucrative Opportunities for Product Manufacturers”

North America is forecasted to account for a substantial share of the global market. The region is projected to account for more than 41.5% of the total revenue share over the coming 10 years. Increased consumer awareness about health and wellness is estimated to support demand for protein supplements.

People from North America are gaining awareness related to the product’s benefits. The growing emphasis on a healthy lifestyle in North America is expected to contribute to increased sales of protein supplements.

Country-wise Insights

What Makes Japan a Lucrative Market for Protein Supplement Producers?

“Increasing Demand for Healthy & Convenient Ready-to-drink Supplements”

Demand for protein supplements in Japan is projected to expand at a CAGR of 2.8% from 2023 to 2033. Ascending requirements for healthy and convenient ready-to-drink supplement options are propelling the demand for protein supplements. In addition, the lifestyles of Japanese people are changing due to the increasing awareness about wellness and health, which is fueling the demand for protein supplements.

What Makes the United States a Prominent Market for Protein Supplement Manufacturers?

“Growing Adoption of Protein Bars & Cookies as Healthy Snacking Option”

More Americans are adopting protein bars and cookies as a healthy snacking option, which is further stimulating their sales. In addition, increasing awareness about the health benefits of protein bars and shakes are estimated to propel the demand for various functional food and beverages.

Sales of protein supplements in the United States were more than US$ 5.2 billion in the year 2022. Demand for protein supplements in Canada is expected to advance at a CAGR of 6.3% during the forecast period.

Which Factor is Creating Opportunities for Manufacturers of Protein Supplements in Germany?

“Rising Awareness about Functional Foods among Germans”

Rising health awareness among Germans is predicted to stimulate the demand for functional foods in Germany over the coming 10 years. In addition, the presence of some key suppliers of protein supplements is also projected to increase sales of protein products further. Sales of protein supplements in Germany are projected to progress at a CAGR of 3.5% through 2033.

Category-wise Insights

Which Type of Protein Supplement is Most Widely Consumed?

“Protein Powders Hold Substantial Market Share”

Based on product, the global market is classified into protein powders, ready-to-drink beverages, protein bars, and others. Among these, protein powders are estimated to hold a noteworthy share of more than 55% of the global market by the end of 2033. Egg, pea, soy, casein, and whey proteins are used in manufacturing protein supplements.

These powders are packed with essential micronutrients, including vitamins, minerals, greens (dehydrated vegetables), grains, additional fats, fibers, and thickeners, which further assist in building as well as toning muscles, making hormones and enzymes, repairing tissues in the human body, and weight reduction. Increased demand for protein powders from health-conscious customers, bodybuilders, and elite athletes is estimated to boost their sales.

Which is a popular Source to Produce Protein Supplements?

“Increasing Use of Animal-based Sources to Manufacture Protein Supplements”

Based on source, the protein supplements market is divided into animal-based and plant-based. Animal-based protein supplements are estimated to hold a substantial share of revenue over the forecast period. It comprises meat and dairy proteins, including whey, beef, casein, chicken, and egg.

Animal-based proteins are considered conventionally complete proteins as they contain essential amino acids. Casein and whey are widely consumed proteins. Numerous grades of whey proteins, including hydrolysates, isolates, and concentrates are rich in amino acids and provide great digestibility.

Which Distribution Channel Accounts for High Sales of Protein Supplements?

“Online Stores Account for Substantial Share of Product Sales”

Online stores, supermarkets & hypermarkets, direct-to-customers, and others are some key channels used for the distribution of protein supplements around the world. Among these, online stores are estimated to account for more than 47.5% of the total revenue. Rising use of the internet for shopping, higher convenience, reduction in lead time, and discounts & offers are some factors increasing sales of nutrition-enhancing products through online stores.

Supermarkets & hypermarkets are predicted to expand at a CAGR of 8.4% during the forecast period. They offer a wide variety of products at reasonable prices. The rising number of hypermarkets & supermarkets in developed and developing economies is positively influencing sales of supplements.

Where Should Protein Supplement Providers Look Towards?

“Sports Nutrition Sector to Generate Lucrative Market Opportunities”

Based on application, the global protein supplements market is classified into sports nutrition and functional foods. Sports nutrition is predicted to hold more than 65% of the total revenue. Protein supplements are widely used in sports and medical industries due to their increased consumption by bodybuilders, sportsmen, and athletes as dietary supplements.

The easy availability of sports nutrition products in convenience stores and supermarkets that have a wider consumer base is projected to spur their demand. Further, the ascending demand for numerous sports nutritional supplements to improve performance, boost stamina, promote lean muscle gain, and assist in weight reduction is also projected to boost their sales.

Competitive Landscape

Key providers of protein supplements are increasing their spending on expanding their footprints around the world and strengthening their supply chain management systems. Manufacturers are aiming to deliver quality products to their target consumers and adhere to set guidelines for quality control and environmental protection.

Key suppliers of protein supplements are Abbott Laboratories, Amway Corporation, General Nutrition Centers, Inc., Glanbia PLC, Post Holdings, Inc., MusclePharm Corporation, Transparent Labs, and Dymatize Enterprises LLC.

Segmentation of Protein Supplements Industry Research

• By Product :

  • Protein Powders
  • Ready-to-Drink Beverages
  • Protein Bars
  • Others

• By Source :

  • Animal-based
  • Plant-based

• By Distribution Channel :

  • Online Stores
  • Supermarkets & Hypermarkets
  • Direct to Customers
  • Others

• By Application :

  • Sports Nutrition
  • Functional Foods

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa