Hydroxytyrosol Market

Hydroxytyrosol Market By Product Type (Natural, Synthetic), By Form (Powder, Liquid), By Source (Standard Olive Oil, Virgin Olive Oil, Catechol), By Application (Nutraceuticals, Functional Foods, Dietary Supplements, Cosmetics, Pharmaceuticals) & By Region - Global Market Insights 2023-2033

Analysis of Hydroxytyrosol Market Covering 30 + Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hydroxytyrosol Market Outlook (2023-2033)

As of 2023, the global hydroxytyrosol market enjoys a valuation of US$ 2.3 billion and is forecasted to rake in revenue worth US$ 4.6 billion by the end of 2033. Over the course of the next ten years, worldwide demand for hydroxytyrosol is predicted to increase rapidly at a CAGR of 7.2%.

Hydroxytyrosol is a naturally occurring phenolic phytochemical mostly found in virgin olive oil with commanding anticancer, antioxidant, and anti-inflammatory properties. The growing use of natural ingredients in several industries such as pharmaceuticals, food and beverages, and cosmetics is expected to drive hydroxytyrosol shipments over the coming years.

Investments in the development of new dietary supplements are anticipated to drive demand for pure hydroxytyrosol, increasing use of hydroxytyrosol extract in cosmetics manufacturing, growing per capita disposable income, rising demand for anti-aging products, and changing consumer preferences are other factors that could potentially boost sales of hydroxytyrosol in the future.

Increasing investments in research are expected to open up new avenues of opportunity for hydroxytyrosol olive leaf extract suppliers.

  • In July 2022, research from Barcelona found out the effects of the consumption of extra virgin olive oil during pregnancy and breastfeeding. The research found that the consumption of extra virgin olive oil resulted in an increased level of antioxidants in infants as well as breast milk from their mothers. The research also uncovered the effects of hydroxytyrosol on pregnant women and infants.

On a regional level, North America accounted for around 33% market share in 2022 and is expected to maintain a dominant stance over the next ten years as well. Well-established pharmaceuticals industry, growing cosmetic and personal care manufacturing, and rising consumption of nutraceuticals and dietary supplements are prime aspects that govern olive hydroxytyrosol demand in this region.

Europe and Asia Pacific are also anticipated to emerge as attractive markets across the forecast period owing to changing consumer preferences, growing demand for natural ingredients, and rising consumption of functional foods. China, Germany, India, France, Japan, and Kore are some of the prominent markets in the aforementioned regions where most hydroxytyrosol polyphenol vendors are expected to invest over the coming years.

A comprehensive regional analysis explaining the current and forecasted market scenario has been discussed in detail in this revised hydroxytyrosol research study by Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Hydroxytyrosol Market Size (2023)

US$ 2.3 Billion

Projected Market Value (2033F)

US$ 4.6 Billion

Global Market Growth Rate (2023-2033)

7.2% CAGR

Virgin Olive Oil Segment Market Share (2022)


United States Market Growth Rate (2023-2033)


Dietary Supplements Segment Market Growth Rate (2023-2033)


Key Companies Profiled

  • Baoding Faithful Industry Co. Ltd.
  • Extrasynthese
  • BIONAP (Bioactive Natural Products)
  • Carl Roth
  • Shenyang Phytocare Ingredients
  • ShenZhen Dieckmann Bio-pharm Co. Ltd.
  • Wacker Chemie AG
  • Chengdu Biopurify Phytochemicals Ltd.
  • Genosa I+D
  • Devson Impex Private Limited
  • Nutrafur SA
  • Oliveda International Inc.
  • Phenobio
  • Qenax
  • Granatumplus
  • Hebei Huanhao Biotechnology Co., Ltd.
  • Natac Group
  • Nutexa Ingredients
  • Shanxi Jinjin Chemical Co. Ltd.

What is Steering the Growth Trajectory of the Hydroxytyrosol Market?

“Rising Anti-aging Product Demand Driving Sales of Hydroxytyrosol Supplements”

Aesthetic awareness has increased exponentially in recent years owing to the rising influence of celebrities and social media personalities. People are more aware of their physical appearance than ever before, which has resulted in increased spending on personal care and cosmetics.

Demand for personal care products with anti-aging properties and ingredients is paramount as people want to look younger for a longer time. Hydroxytyrosol has excellent anti-aging properties and this makes it a prime ingredient in highly popular anti-aging products.

The aforementioned factors are expected to drive sales of hydroxytyrosol supplements and consumption of hydroxytyrosol extract across the world in the future.

  • In July 2022, Wonderfeel, a wellness biosciences organization announced human clinical trials and a U.S. patent application for their new synthesis combining NAD+ precursor NMN with emergent antioxidants that will be used to create supplements to help maximize lifespan by restoring health at a cellular level. The supplement also contains hydroxytyrosol, resveratrol, and ergothioneine to create a better anti-aging effect.

Hydroxytyrosol market forecast by Fact.MR

Country-wise Insights

Why Should Hydroxytyrosol Manufacturers Invest in the United States?

“Presence of Key Pharmaceutical & Cosmetic Manufacturers in the Country”

The United States is the most important market in the North American region as it accounted for nearly 85% of hydroxytyrosol demand in the region in 2022. The country is home to some of the most significant pharmaceutical and cosmetics manufacturing companies in the world and these companies largely govern shipments of hydroxytyrosol in the country.

Growing demand for anti-aging products by millennials, increasing spending on personal care, rising aesthetic awareness, growing use of natural ingredients in pharmaceutical formulations, and high per capita disposable income are other factors that are expected to boost market potential in the U.S. over the next ten years.

What’s Augmenting Olive Leaf Hydroxytyrosol Demand in Japan?

“Rising Disposable Income & Growing Demand for Anti-aging Products”

Changing beauty trends, rising disposable income, and increasing aesthetic awareness are prominent factors that affect hydroxytyrosol demand in Asian countries such as Japan, China, India, and Korea. People in Japan and Korea are witnessing some major changes in beauty trends owing to the rising influence of exposure to other cultures which was not as prominent in the past. This change is expected to have a positive impact on hydroxytyrosol demand in the aforementioned Asian countries.

Moreover, rising demand for Korean beauty and cosmetic products is also expected to benefit market potential in Korea over the coming years. The increasing inclination of consumers toward natural ingredients in Japan and Korea is also expected to drive demand for hydroxytyrosol oleuropein in the cosmetics and personal care industry throughout the forecast period.

Which European Countries are Remunerative Markets?

“France & United Kingdom to Provide Attractive Growth Scope”

France is home to some of the most renowned cosmetic brands in the world and this makes it a highly attractive market for hydroxytyrosol suppliers since polyphenol hydroxytyrosol is widely used in cosmetics for its excellent anti-aging properties and other beneficial properties. Hence, the presence of key cosmetic brands, the rising use of anti-aging ingredients in beauty products, and the growing demand for natural ingredient products are the key prospects driving sales of hydroxytyrosol in France at a CAGR of 6.5% from 2023 to 2033.

Changing consumer preferences and the growing use of anti-aging products are prominent factors that are expected to govern hydroxytyrosol demand in the United Kingdom across the forecast period. Moreover, the high availability of virgin olive oil in the European region is also expected to boost hydroxytyrosol production in the region and hence making it a highly lucrative market in the global landscape.

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Category-wise Insights

Hydroxytyrosol Derived from Which Source Will Witness High Demand?

“Hydroxytyrosol Sourced from Virgin Olive Oil to Witness Hike in Demand”

Based on source, the market for hydroxytyrosol is segmented into standard olive oil, virgin olive oil, and catechol.

Virgin olive oil-sourced hydroxytyrosol accounted for a dominant market share of nearly 50% in 2022 and is anticipated to maintain a similar stance throughout the forecast period.

  • As per the statistics provided by International Olive Council (IOC), IOC member countries accounted for around 93% production of olive oil in the 2022 – 2021 fiscal year. The overall olive oil production across the world was estimated to rise by 2.9% for the 2021 – 2022 fiscal year.

Virgin olive oil contains the highest amount of hydroxytyrosol of any other source and this is what makes it a preferred source for several hydroxytyrosol manufacturers. Demand for hydroxytyrosol sourced from virgin olive oil is predicted to increase at a CAGR of 6% from 2023 to 2033.

Which Application is Expected to Promulgate the Sales of Hydroxytyrosol?

“Dietary Supplements Boosting Hydroxytyrosol Shipments”

Based on application, the market is segmented into pharmaceuticals, nutraceuticals, dietary supplements, functional foods, and cosmetics.

Focus on health and fitness has bolstered in recent years owing to the advent of various infectious and contagious diseases. This prospect has resulted in increased consumption of dietary supplements by people to complete their nutritional needs and stay healthy. Hydroxytyrosol is an important health ingredient that has several benefits for human health and hence, it is being incorporated into dietary supplements, which are expected to witness a notable increase in consumption over the coming years.

Hydroxytyrosol demand for dietary supplements is forecasted to rise at an impressive 9% CAGR over the next ten years till 2033. Changing consumer preferences and adoption of healthier lifestyles across the world are other factors that are expected to propel sales of dietary supplements going forward.

Demand for oleuropein hydroxytyrosol in pharmaceutical and nutraceutical manufacturing is also expected to rise at a moderate CAGR across the forecast period till 2033.

Competitive Landscape

Prime hydroxytyrosol suppliers are focusing on launching new and innovative products that are helping them maximize their sales potential and gain a competitive advantage over other market players. Hydroxytyrosol companies are also expected to increase their spending in the research and development sector to fast-track product development over the coming years.

  • In July 2022, Genosa, a leading name in the global hydroxytyrosol industry landscape announced the launch of Hytolive Infinity (Hydroxytyrosol) for edible oils. The company’s CEO, Carlos Peña stated that companies can formulate several functional oils that consist of oleic acid, EPA, and DHA using Hytolive Infinity.

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Key Segments of Hydroxytyrosol Industry Research

  • By Product Type:

    • Natural Hydroxytyrosol
      • 95% Purity
      • 20% Purity
      • 10% Purity
    • Synthetic Hydroxytyrosol
      • 95% Purity
      • 20% Purity
      • 10% Purity
  • By Form:

    • Powder
    • Liquid
    • By Source:
    • Standard Olive Oil
    • Virgin Olive Oil
    • Catechol
  • By Application:

    • Functional Foods
    • Nutraceuticals
    • Dietary Supplements
    • Cosmetics
    • Pharmaceuticals
  • By Region:

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

The global hydroxytyrosol market is currently valued at US$ 2.3 billion.

By 2033-end, hydroxytyrosol sales revenue is predicted to reach US$ 4.6 billion.

Shipments of hydroxytyrosol are expected to rise at 7.2% CAGR over the next ten years.

The U.S. accounted for around 85% share of the North American market in 2022.

A majority of hydroxytyrosol is sourced from virgin olive oil, and the segment accounted for 50% of the global market share in 2022.

Hydroxytyrosol Market

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