Balayage Lightener Market

Balayage Lightener Market Analysis By Product Type (Clay Lighteners, Cream Lighteners, Oil Lighteners & Powder Lighteners) By Hair Density (Thin, Average & Thick) By Lightening Power, By Buyer Category, By Sales Channel and By Region – Global Market Insights 2022 to 2032

Analysis of Balayage Lightener market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Balayage Lighteners Market Outlook (2022-2032)

Worldwide balayage lightener sales experienced year-on-year (YoY) growth of 1.5% to reach 1.4 billion at the end of 2021. As per forecasts, the global balayage lighteners market is anticipated to expand at 5.8% CAGR and reach a market valuation of US$ 2.6 billion by 2032. Demand for clay lighteners increased 2% to reach US$ 481.3 million in 2021.

Report Attributes


Balayage Lighteners Market Size (2021A)

US$ 1.4 Billion

Estimated Market Value (2022E)

US$ 1.5 Billion

Forecasted Market Value (2032F)

US$ 2.6 Billion

Global Market Growth Rate (2022-2032)

5.8% CAGR

North America Market Share (2021)


North America Growth Rate (2022-2032)

5.1% CAGR

U.S. Growth Rate (2022-2032)


Market Share of Top 5 Companies


Key Companies Profiled

  • L’Oreal S.A.
  • Coty Inc.
  • Oligo Professionnel
  • J Beverly Hills
  • Sunlights Professionnel
  • Henkel AG & Co
  • Van Tibolli Corp
  • Scruples Holdings LLC
  • VT Holdings
  • Pierre Fabre Laboratories
  • Farouk Systems, Inc.
  • Kao Corporation

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Balayage Lighteners Market Historical Outlook (2017-2021) Vs. Forecast Outlook (2022-2032)

Balayage is a technique of hair colouring that was started in Paris in the 1970s, and it refers to how colour is applied to the hair. Color melting is used in balayage lighteners to mimic a natural colour pattern, which entails depositing two or three single colours along the hair shaft and diffusing them together.

Balayage lighteners are available in a variety of hues and are a faster, healthier, and more organic hair colouring procedure than traditional hair highlighting. Fast-changing fashion trends are anticipated to draw young people towards balayage hair lightening, resulting in increased demand for balayage lightener products over the coming years.

As per latest market analysis by Fact.MR, a market research and competitive intelligence provider, market value for balayage lighteners decreased at a CAGR of around -1.3% during the last five years, with the worldwide balayage lighteners market standing at around US$ 1.4 billion at the end of 2021.

FOILYAGE is the most recent market trend. The technique of balayage is combined with the brilliant colour payoff of foil accents in this method. Traditional balayage involves painting freehand onto the surface of the hair, but the process can be untidy and may not lighten the hair sufficiently.

Foilyage is a method used by hair stylists when they want more lift but can't obtain it with balayage, hence, they go inside the foil and use balayage inside it. Foilyage is a hand-painting method that incorporates foil for further lightness.

The global hair care industry is experiencing a shift from brick and mortar (offline) to online sales. Due to rising Internet availability and the spread of smartphone networks, it is getting easier for customers to view, review, choose, and select products from the comfort of their homes.

As such, demand for balayage lighteners is poised to escalate at a high CAGR of 5.8% through 2032.

Balayage lighteners market forecast by Fact.MR

Why are Sales of Balayage Lighteners Set to Rise Steadily Going Forward?

“DIY Trends & Rising Online Sales Boding Well for Market Expansion”

Innovations through product research & development and the digital channels through which it is sold in the market are driving balayage lighteners market growth. On the demand side, factors such as growing demand for natural and organic products, ammonia-free products, DIY (do it yourself) trends, and digital transformation are driving demand for balayage lighteners across regions.

Digital innovation is becoming an increasingly important part of businesses, and companies are shifting towards digital tools and platforms more than before. Many FMCG companies are going through a journey where they compete in a market that is facing a trend of direct-to-consumer start-ups.

“High Demand for Ammonia- & Chemical-free Hair Dyes”

Ammonia presents several side effects, due to which, consumer demand for ammonia-free hair dyes has been growing. The major benefit of ammonia-free hair colors is that they itch less, unlike ammonia-based hair dye, which can cause skin irritation and itching. These hair colors contain chemicals that are gentle on the hair and avoid damage.

Consumer awareness of the detrimental effects of synthetic compounds in hair care, such as parabens, sulfates, and triclosan, is pushing them to focus on the benefits of organic hair care products, which is driving market demand.

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Country-Wise Analysis

Why is Consumption of Balayage Lighteners Predicted to Rise Rapidly in China & India?

Asia Pacific economies, namely India and China, are likely to drive high demand for balayage lighteners. Rising living standards and lifestyle of consumers in these countries with growing per capita income and expenditure on beauty products will drive demand for grooming products, including balayage lighteners, over the coming years

Per capita expenditure on beauty products in Asia Pacific countries, such as China and India, is merely US$ 23 and US$ 2 respectively. This itself shows the scope of growth in the Asia Pacific market.

China is set to be a major growth driver during the forecast period, expanding at a CAGR of 4.5% through 2032.

Why Will Balayage Lightener Manufacturers Gain High Profits in Europe?

The global hair color market is growing rapidly in developed regions such as Europe. This is due to the higher share of premium products among the population in the European region.

Also, Europe has been the originator of the balayage technique of hair lightening. It has also been the centre for professional salon academies where such hair colouring techniques are being taught. It has been observed that major fashion trends originate from Europe and are then adopted across the world.

Germany is one of the major countries in Europe for the hair color/lightening business and accounted for 33% of the European market share in 2021.

The Europe balayage lighteners market is anticipated to expand at a CAGR of 6.2% to reach US$ 899.4 million by 2032, with the France balayage lighteners market set to exhibit a CAGR of 8.2% and expand 1.8X its current valuation by 2032.

Category-Wise Analysis

Why Do Most Consumers Prefer Clay Lighteners?

Clay-based lighteners are those that are absorbed quickly. They hold the colour very well and are smoothly controllable to avoid overlapping on the existing balayage color. Oxygen-releasing boosters are present in the formulation, which makes it easier for the color particles to deeply penetrate the hair efficiently.

Clay-based lighteners are made for the balayage hair lightening process. These use a combination of rice flour and kaolin clay to keep the lightener on for longer and continue processing. These lighteners have a thick, creamy consistency that lighten up to 5 levels of lift while producing natural-looking results.

Sales of clay lighteners are anticipated to register a CAGR of 6.5% during the forecasted period of 2022-2032 due to the rise in demand for more accuracy and finishing in hair lightening techniques.

Will Professional Buyers Continue Dominating the balayage Lighteners Market?

Balayage is a sophisticated technique of hair lightening that requires trained professionals for applying it. Some academies teach the technique/course of balayage hair lightening in Europe (as it originated in Paris). However, people started doing it on their own during the COVID pandemic, especially where salons were closed for a long time. But due to in-expertise and other factors, they are not able to derive the best possible outcome.

Among the buyers considered in the scope of the study, demand for balayage lighteners from professionals is anticipated to increase at the highest CAGR of 6.7% to reach a market valuation of US$ 2 billion by 2032.

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Competition Landscape

L’Oreal S.A., Coty Inc., Oligo Professionnel, J Beverly Hills, Sunlights Professionnel, Henkel AG & Co, Van Tibolli Corp, Scruples Holdings LLC, VT Holdings, Pierre Fabre Laboratories, Farouk Systems, Inc., and Kao Corporation are major manufacturers of balayage lighteners.

Fact.MR has provided detailed information about the overall strategies adopted by players in the balayage lighteners market, along with their detailed overviews of sales analysis of balayage lighteners, top balayage lighteners manufacturers, including SWOT analysis and sales generated from target balayage lighteners manufacturers positioned across geographies.

Key Segments of Balayage Lighteners Industry Research

  • Balayage Lighteners Market by Product Type :

    • Clay Lighteners
    • Cream Lighteners
    • Oil Lighteners
    • Powder Lighteners
  • Balayage Lighteners Market by Hair Density :

    • Thin
    • Average
    • Thick
  • Balayage Lighteners Market by Lightening Power :

    • Up to 6 levels
    • Up to 8 Levels
    • Up to 9 Levels
  • Balayage Lighteners Market by Buyer Category :

    • Households
    • Professionals
  • Balayage Lighteners Market by Sales Channel :

    • Offline Sales of Balayage Lighteners
      • Cosmetic Stores
      • Franchised Outlets
      • Hypermarkets/ Departmental Stores
      • Multi-brand outlets
    • Online Sales of Balayage Lighteners
      • Company / Brand Websites
      • e-Commerce Platforms
  • Balayage Lighteners Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the valuation of the balayage lighteners industry?

At present, the global balayage lighteners market is pegged at US$ 1.5 billion.

At what CAGR is the balayage lighteners market poised to grow?

Balayage lightener utilization is anticipated to increase at a CAGR of around 5.8% during the 2022-2032 period.

How has the market performed historically?

Worldwide consumption of balayage lighteners size decreased at a CAGR of around -1.3% from 2017-to 2021, mainly due to the COVID-19 pandemic in 2020.

Who are the top balayage lightener manufacturers?

L’Oreal S.A., Coty Inc., Oligo Professionnel, J Beverly Hills, Sunlights Professionnel, Henkel AG & Co, Van Tibolli Corp, Scruples Holdings LLC, VT Holdings, Pierre Fabre Laboratories, Farouk Systems, Inc. & Kao Corporation are major suppliers of balayage

What is the go-to-market strategy for market players?

Capacity expansion and distribution contracts with retail chains & salons have been the go-to strategy to ensure regular sales in this highly competitive market.

What outlook does East Asia provide for balayage lightener producers?

East Asia is estimated to hold around 17.1% of the global balayage lighteners market share by 2032.

Balayage Lightener Market