Glow Sticks Market Analysis, By Product (Chemiluminescent, Bioluminescent), By Size (Less than 2 Inches, 2.1 - 5 Inches, 5.1 - 12 Inches, More than 12 Inches), By Usability (Disposable, Reusable), By Buyer Type & By Sales Channel - Global Market Insights 2022 to 2032

Glow Stick Market Outlook (2022-2032)

Newly-released data by Fact.MR reveals that the global glow stick market is currently valued at US$ 134.8 million and is projected to reach US$ 189.2 million by 2032, expanding at 3.4% CAGR over the decade.

Individual/recreational buyers/hobbyists account for a dominant market share of 64.3% as far as the global demand for glow sticks is concerned.

Sales Analysis of Glow Sticks (2017-2021) Vs. Market Forecasts (2022-2032)

Based on in-depth research and analysis by Fact.MR, a market research and competitive intelligence provider, the market for glow sticks expanded at a CAGR of 2.1% during the last four years.

With rising awareness regarding the use of renewable and environment-friendly products, demand for battery-powered or reusable glow sticks has amplified. Seeking this as an opportunity, major market players such as Nyoka Design Labs are investing in R&D to provide customizable, compostable, and non-toxic glow sticks powered with bioluminescence, which last longer and does not require electric-power sources for charging.

With the introduction of innovation and sustainability in the glow sticks, their application across various domains such as the entertainment industry, construction industry, and defense sector is expected to rise over the coming years. Furthermore, with advancements and innovation, introduction of reusable glow sticks will not only lure potential customers but also provide a renewable and green solution, driving glow stick sales across the world.

• Short Term (2022 Q2 to 2025): Rising awareness of glow sticks used for safety & security will drive market growth. In addition, increasing demand, especially in Asia Pacific, for the use in entertainment & recreational activities, will create demand for glow sticks.
• Medium Term (2025-2028): Rising demand for reusable and bioluminescent glow sticks will contribute to market growth.
• Long Term (2028-2032): Emerging application areas associated with use of glow sticks across various domains will create lucrative opportunities for higher revenue growth.

What are the Market Factors Driving Demand for Glow Sticks?

“Glow Sticks: Approach towards Safety & Security”

Glow sticks are used for signaling purposes to train drivers, for military purposes, and other applications. In addition, they are used by road construction workers to ensure their safety from regular traffic. The use of glow sticks by scuba divers helps them explore deep waters and also find new routes.

Glow sticks are integrated with firecrackers that provide an appropriate safety measure and save users from associated injury or burn. Later, these glow sticks can be converted into bracelets.

“Influence of Social Media & Emerging e-Commerce Platforms Selling Glow Sticks”

Social media enthusiasts use glowing sticks for effects and entertainment purposes. Numerous people, especially the young, opt for glow sticks either under the influence of social media influencers or for decoration purposes and lighting effects.

Furthermore, huge availability of a wide range of glow sticks on e-Commerce platforms and easy-to-purchase options are contribute to increased glowing stick revenue generation. The ever-evolving e-Commerce industry offers immense opportunities for market growth.

• For instance, according to data by UN trade and development experts UNCTAD, the e-Commerce industry saw a drastic increase in its share of all retail sales, from 16% in 2018 to 19% in 2020.

Major market players are adopting e-Commerce or online sales as the new platform to reach their potential customers and showcase their digital shelves.

Attributed to the aforementioned factors, the glow stick market is projected to grow 1.4X by the end of 2032.

“Rising Focus on Material Used for Glow Stick Manufacturing”

Rising awareness and environmental concerns coupled with the ban of single-use plastics (SUPs) across economies will challenge market growth to some extent. As glow sticks are either made up of SUP or silicone, a derivative of plastic, government regulations on plastic and the ban on SUPs will impact the market over the long term.

• For instance, the Canadian government has initiated the roll-out of its much-awaited ban on single-use plastic (SUPs) products. In June 2022, the federal government published the SUPs Prohibition Regulations across Canada.

This will push for the adoption of reusable and green materials for glow stick production. Demand for bioluminescent glow sticks is emerging and can offer immense growth opportunities for long-term growth for glow stick manufacturers.

Country-Wise Analysis

Why is the U.S. a Prominent Demand Generator for Glow Sticks?

In the North American region, the U.S. dominates the market, followed by Canada. Market growth in the U.S. is attributed to the increasing adoption of glow sticks for safety and security purposes. Also, major players operating in the market have a prominent presence in the U.S., and to enhance their sales growth, they are adopting various go-to strategies such as product launches.

Additionally, the application of glow sticks in defense will expose it to various growth opportunities as the U.S. is investing highly in its military.

• For instance, U.S. investments in military R&D increased by 24% in 2021 since 2012, as per data from the Stockholm International Peace Research Institute (SIPRI).

The United States glow stick market holds 86.3% share in the market of North America and is projected to expand at a CAGR of 3% through 2032.

How is the Market for Glow Sticks Faring in China?

In East Asia, countries such as China, Japan, and South Korea will majorly drive market growth. Industry growth in China is projected to be strong over the coming years due to the increasing demand for glow sticks from the entertainment industry and social media enthusiasts.

China contributes a major share to the overall demand for glow sticks in the East Asian region. China projects high demand for glow sticks due to their use in decoration, especially during mid-autumn festivals, sports events, and other events.

Additionally, China has the most social media users, and different related activities making use of glow sticks will lead to higher demand. China’s glow stick market holds 44.5% share in the East Asia market and is projected to expand at a CAGR of 5.3% during the forecast years.

Category-Wise Analysis

Which Usability Factor of Glow Sticks Will Account for High Revenue Generations?

Reusable glow stick demand is propelling over disposable ones. Reusable glow sticks last longer and are more reliable than other disposable glow sticks. These reusable glow sticks are rechargeable and last longer, resulting in prolonged usage. This saves the additional cost of repurchasing regular chemical-based glow sticks that cannot be turned-off post use and last only for a few hours.

Demand for reusable glow sticks on the back of their reusable property and environment-friendly & sustainable nature is bound to support revenue growth in the segment. As such, demand for reusable glow sticks is poised to increase at a CAGR of 4.1% during the forecasted period of 2022-2032.

Which Factors Contribute to Emerging Demand for Bioluminescent Glow Sticks?

Bioluminescent glow sticks hold 23.4% share of the overall market and are projected to register a higher growth rate as compared to chemlluminescent glow sticks at 3.9%.

Though the estimated revenue is low as compared to chemiluminescent glow sticks, demand for bioluminescent glow sticks will be higher in the near future. Emerging and evolving demand for bioluminescent glow sticks is expected to elevate revenue growth of the segment, as these are reusable and last longer as compared to chemiluminescent glow sticks.

For instance, millions of chemically toxic and single-use chemiluminescent glow sticks are made and then disposed of every year, filling dumpsters, which is harmful to the environment. On contrary, bioluminescent glow sticks are non-toxic, reusable glow sticks.

Competition Landscape

LUMICA USA, INC., CG Novelties, LLC, China Bessen Glow Technology Ltd., CYALUME TECHNOLOGIES, Everlit Global Inc., Happyglow Co., Northern Light Sticks, Inc., Nyoka Design Labs, PREMIER GLOW., Shanghai Wellglow Co., Ltd, The Glow Company UK Ltd, The Glow Store, Inc., UV Paqlite, Zhejiang guangyuan toys Co., Ltd, and Zibo Dexing Industries Co., Ltd. are leading manufacturers in the glow stick market.

To enhance their portfolios in the fragmented and highly competitive market, market players are adopting innovative product launches as a key growth strategy. In addition, business expansion is also a preferred strategy for market players to enhance their global market position by increasing distributor networks, adopting online sales channels, and capacity expansion.

Fact.MR has given in-depth information about the various strategies used by players in the glow stick market, along with detailed sales analysis of glow sticks, top glow stick manufacturers, SWOT analysis, and sales generated from target glow stick manufacturers positioned across geographies.

Segmentation of Glow Stick Industry Research

• By Product :

  • Chemiluminescent Glow Sticks
  • Bioluminescent Glow Sticks

• By Size :

  • Less than 2 Inches
  • 2.1 - 5 Inches
  • 5.1 - 12 Inches
  • More than 12 Inches

• By Usability :

  • Disposable Glow Sticks
  • Reusable Glow Sticks

• By Buyer Type :

  • Individual / Recreational Buyers / Hobbyists
    • Campers
    • Sea Divers
    • Other Individual Buyers
  • Commercial & Institutional
    • Industrial
    • Rescue Services
    • Defense

• By Sales Channel :

  • Offline Sales Channels
    • Modern Trade
    • Toy Stores
    • Camping Equipment Stores
    • Party Props Stores
    • Safety Equipment stores
    • Other Offline Stores
  • Online Sales Channels
    • Company Websites
    • E-Commerce Platforms

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South-East Asia & Oceania
  • Middle East & Africa