Behavioural Health Treatment Market

Behavioural Health Treatment Market Outlook (2022-2032)

The global behavioral health treatment market will grow at a CAGR of 2.9% over the forecast period. Future growth of the global behavior health market will be driven by the increase in telepsychiatry practices in the market.

Yet another factor that may boost demand for mental health behavioral health services is the increase in mental health issues caused by stress, peer pressure, and social & economic hardship.

Revenue Analysis of Behavioural Health Treatment from 2017-2021 Vs Market Projections for 2022 to 2032

A wide range of behavioral health disorders has been evaluated and treated at Northwestern Medicine for infants, children, teens, and adults. Recent outbreaks of COVID-19 have caused a high demand for behavioral health treatments. As COVID-19 continues to affect people in a new normal. The impact on mental health was monitored closely. Data shows certain behaviors are on the rise since the outbreak began.

Since the outbreak began, 93% of people have reported at least one change in behavior as a result of the pandemic. The COVID-19 pandemic has increased virtual care by 1.6x in the past year, and half of this growth came after the virus started spreading. In addition to affecting the quality of life, behavioral health issues also negatively affect workforce performance, working relationships, and productivity at work.

In spite of generational differences, behavioral health is affecting all age groups at an increasing pace. Health conditions affecting millennials include 6 out of 10 conditions that are behavioural in nature. By 2030, the millennials will make up 75% of the workforce, so it’s critical that we continue to recognize and address the mental health challenges of this generation.

Hospitals have launched various helplines and online treatment facilities to further increase market demand for behavioural health services. For instance, The Hope4Healers Helpline (919-226-2002) was launched in partnership with the North Carolina Psychological Foundation.

For those who experienced stress due to being on the front lines of the state's COVID-19 response, a program was implemented to offer mental health and resilience support to healthcare providers, medical professionals, emergency personnel, and other healthcare providers. Such factors will help the market to reach new heights during the forecast period.

What Factors are Driving the Growth of the Behavioural Health Treatment Market?

Online Mental Health Care Applications and Technological Developments to Drive Growth in Behavioural Health Treatment Market

As technology advances and AI-based technologies are used to treat and understand a patient's behaviour, the market for therapeutic innovation is expected to grow in the future. With increased funding for healthcare, governments aim to improve the quality of care provided to the public.

In turn, this will further influence the dynamics of the market. In the behavioral health market, the increase in chronic diseases, including obesity, diabetes, and heart disease, as well as the fast-growing diagnostics industry, are driving the expansion of this market.

High suicide rates across the globe are largely caused by anxiety, depression, and post-traumatic stress disorders. An OECD study found that the U.K. spends nearly US$ 104 billion annually on social support and mental health. Although mental health disorders are on the rise, the market for behavioural health treatments is inadvertently opening up opportunities for players.

As patients become more aware of depression, they are more likely to seek therapy, which propels the market for behavioural health treatments. In addition, the rise in mental abuse at workplaces, homes, and via the internet as well as the measures taken by organizations to curb the problem will also facilitate the growth of the market.

According to the projections, however, business models based on subscriptions will increasingly take hold, the software will be more prevalent in emerging markets, and telehealth will become an increasingly popular method of delivering healthcare services. All of these factors are predicted to contribute to the expansion of the behavioural health market.

Market Factors Limiting the Growth of the Behavioral Health Treatment Industry

High-Cost Associated with Behavioural Health Treatment to Limit Market Growth

A growing number of consumers with depression are withdrawing themselves from treatment as a consequence of the high cost of treatments in the market, or the sessions are charged per hour. The demand for a therapist that has the best and most qualified training to treat various disorders and has specialized in a certain field will definitely impact the growth of this market as it is hard to find these professionals.

Although there has been a phenomenal change in healthcare services related to behavioural patterns of individuals today, there has been a lack of research and data for a reliable diagnosis. Physical and mental health researchers do not have the funding needed to conduct research and studies, so accurate diagnosis data cannot be correlated.

Comparative View of Behavioural Health Treatment Markets

Behavioural Health Treatment Market :

Attributes	Behavioural Health Treatment Market
Growth Factor	Future behavioral health treatment will be largely driven by technological advancements. Activity-related applications will quickly gain traction, helping to collect the behavioral issues of patients.
Opportunity	A number of government initiatives and funding programs for mental health services, as well as telehealth for behavioral health services, present lucrative opportunities for market players.

Mental Health Treatment Market :

Attributes	Mental Health Treatment Market
Growth Factor	With the prevalence of mental illness on the rise, mental health treatment companies have become increasingly concerned about supporting and caring for patients suffering from stress and mental imbalance.
Opportunity	The change in lifestyle combined with increased awareness of psychological diseases and numerous government and nongovernmental programs are providing more opportunities in mental health treatment.

Mental Disorder Treatment Market :

Attributes	Mental Disorder Treatment Market
Growth Factor	The global prevalence of mental disorders such as depression and bipolar disorders is increasing at an alarming rate. A rise in the geriatric population and the number of young individuals living long distances from their families will lead to a rise in mental disorders, which will further drive demand for mental disorders on the market.
Opportunity	Online help services and the rise of technology are also making patients choose different hospitals for their treatments. Health care expenditures and patient safety are driving the overall mental disorder treatment market.

Country-wise Analysis

What are the Chances of the North American Behavioural Health Treatment Market Maintaining its Momentum?

Improved Healthcare Infrastructure and Favorable Reimbursement Policies Boost Demand for Behavioral Health Treatments

According to the forecast, the North American market will grow significantly over the forecast period. A number of strategic developments will be underway in this region that will support the growth of behavioral health services, including the opening of new facilities and acquisitions.

Behavioral health and its impact on society are studied extensively in North America. In addition, the United States has demonstrated a greater level of rapid acceptance and adoption of technologically advanced products. According to the WHO, treating behavioral disorders is more expensive than treating other major chronic conditions.

Mental health and addiction treatment services are available in American communities through SAMHSA, which strives to provide affordable and effective services and treatments for behavioral health. Mental health and substance abuse treatment is now covered by health plans under the Affordable Care Act.

In accordance with the Affordable Care Act, health insurance companies are obligated to provide coverage for mental health and substance abuse in the same way they do for physical health issues, thus extending the impact of the Mental Health Parity and Addiction Equity Act (MHPAEA).

How is Europe a Leading Market for Behavioral Health Treatments?

Europe is Expected to Retain its Leadership Role in the Global Economy with a Share of 47% by 2032

According to industry forecasts, the behavioural health treatment market in Europe is poised to grow by 21% by 2032. Central authorities are having a hard time controlling and preventing alcohol and substance abuse in the region, due to a high number of cases.

The Lisbon Institute of Global Mental Health, Mental Health Europe, and the European Association of Substance Abuse are among the institutions that have stressed the importance of addressing behavioural health concerns. Globally, Europe consumes the most alcohol, leading to the highest rate of deaths attributable to alcohol, according to a report published by WHO in 2018.

As a result, inpatient and outpatient mental health care centers are rising rapidly in the region, providing easy access to treatment. Europe's presence on the global market for behavioral health treatment is further strengthened by the development of software and services by players concentrated in the region.

A number of research studies have demonstrated the effectiveness of behavioural and cultural insights (BCI) in improving health outcomes involving antimicrobial resistance, immunizations, health emergencies, mental health, health inequities, noncommunicable disease risk behaviors, and HIV/AIDS use of preventive services and hospital visits.

As a flagship initiative for BCI, the WHO/Europe Behavioural and Cultural Insights Unit was created in 2020 with the aim of providing guidance and support to organizations and individuals.

Category-wise Insights

Which Service Type is Projected to Grow the Fastest in the Market?

Home-based Treatment Services to Add to the Overall Demand

Based on the service type, home-based treatment services offer primary or initial addiction medication facilities that are highly effective and easily accessible. A new service model that underpins telepsychiatry gives patients the option of getting home-based treatment. In addition to providing comfort and reduced wait times, home-based treatment offers significant cost-saving benefits and substantial patient benefits.

On the basis of these factors, the behavioural health treatment market is expected to witness a CAGR of roughly 3% during the forecast period for home-based treatment services.

Patients can receive immediate treatment with tele-psychiatry, thus reducing the need for emergency admission. A key factor contributing to an increase in psychiatrist-patient interaction is the use of modern technology and telecommunication. Technological advancements and the internet's widespread use serve as keys to creating awareness around the globe as well as for self-awareness.

Behavioural Health Treatment Startup Opportunities

As businesses evolve, they often change in response to market changes or technological advancements, resulting in new and exciting trends. Mental Health Telemedicine is one of the new themes that are gaining popularity in the startup ecosystem across the world, and behavioral health treatment startup keeps an eye on it. Some key startups in the behavioural health treatment market include-

• Burlingame startup Lyra Health offers employee behavioural health management software solutions. Using a collaborative approach, this company assists employers and health plans in addressing the undiagnosed behavioral health needs of their employees. As part of the company's marketing strategy, it is claiming to identify individuals who are at high risk for substance abuse or mental illness by utilizing technology based on analytics. Big data analysis and software are designed to assist physicians and therapists in diagnosing patients, as well as software to match patients with appropriate providers and treatments.
• The US-based startup Ginger offers behavioral and mental health coaching on demand. In addition to providing users with access to therapists, the company offers behavioral health coaches' training and consultations. Among the features of the app-based platform are virtual assistants for real-time health issues, video therapy classes, and personally tailored classes.

Competitive Landscape

In the global market for behavioral health treatments, top players compete by acquiring companies, expanding, collaborating, and partnering to gain market share. Regulatory approvals and the launch of new products are key activities for key players in the global behavioural health treatment market.

• In September 2022, Accanto Health, a provider of eating disorder treatment, launched its first virtual and outpatient mental health treatment program, “Gather Behavioral Health.” Gather will provide mental health care for those suffering from depression, anxiety, trauma, and post-traumatic stress disorder. Gather launches in Minnesota and Wisconsin. A virtual outpatient visit is also an option, in addition to in-person visits.
• In October 2022, Spring Health, a global mental health solution provider, partnered with Moda Health. Moda's innovative Behavioral Health 360 platform is intended to provide measure-based behavioral health care to selected employer groups through its platform. By entering the payer and health plan market, Spring Health expands its product offering.

Report Scope

Report Attributes	Details
Growth Rate	CAGR of 2.9% from 2022-2032
Base Year for Estimation	2021
Historical Data	2017-2021
Forecast Period	2022-2032
Report Coverage	Revenue Forecast Volume Forecast Company Ranking Competitive Landscape Growth Factors Trends Pricing Analysis
Segments Covered	Disorder Type Service Type Region
Key Companies Profiled	Acadia Healthcare CareTech Holdings PLC The MENTOR Network Universal Health Services, Inc. Behavioural Health Network Inc. North Range Behavioural Health Strategic Behavioural Health Ascension Seton Pyramid Healthcare Promises Behavioural Health
Customization	Available Upon Request

Key Segments Profiled in the Behavioural Health Treatment Industry Survey

Fact.MR has studied the global behavioural health treatment market with detailed segmentation on the basis of disorder type, service type, and key regions.

• By Disorder Type :

  • Depression
  • Anxiety
  • Schizophrenia
  • Bipolar Disorders
  • Alcohol Use Disorders
  • Substance Abuse Disorders
  • Eating Disorders
  • Post-traumatic Stress Disorder (PSTD)
  • Other

• By Service Type :

  • Inpatient Hospital Treatment Services
  • Outpatient Counselling
  • Emergency Mental Health Services
  • Home-based Treatment Services
  • Other

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)