About The Report
Content moderation is a process where an online platform or an organization screens and monitors data that is generated by users. With incessant increase in the amount of data generated per user, social media and government agencies are opting for data monitoring and moderating solutions in a big way. Services holds a large part of the market share (70%) as compared to software (30%).
This report by Fact.MR provides detailed analysis of how the introduction of Next Generation Networks (NGN) would drive demand for content moderation solutions (CMS). The market value is on a rampant rise and is poised to exhibit exceptional growth over the forecast period, as explained in detail in this report. Insights regarding key factors fuelling market growth have been offered for the period of 2020 to 2030.
The market has been tracked in 20+ high-growth countries, where the region of the Americas tops the pecking order. The report also provides thorough scrutiny of the impact of the COVID-19 pandemic on the global content moderation solutions market upon the inception of work from home culture.
Historical & Future Projections
The global content moderation solutions market has experienced an impressive growth rate of 8% CAGR from 2015 to 2019. The principal reason for this exceptional growth is increasing number of social media subscribers and active Internet as a learning platform engagement across the globe.
The competition landscape for the market exhibited exceptional rivalry, as many players in the market emerged hastily, with Besedo Global being one of beneficiary. The current market has shown a growth of 1.1X of its value since the last year.
Demand for content moderation solutions is expected witness an upsurge at a CAGR of over 10% during the forecast period of 2020 to 2030. Developments in 5G networks along with advancements in the IT and automotive sectors, such as driverless cars, are bellwethers for the CMS market.
How has COVID-19 Affected Demand for Content Moderation Solutions?
The COVID-19 pandemic has compelled a majority of countries to impose strict lockdowns and impose social distancing measures to flatten the impact curve. This has led to lower demand due to disruptions in every market; however, the content moderation solutions market took a huge leap forward during this time.
The market has grown by more than 12% in 2020 as compared to 2019, backed by adoption of the work from home culture. Furthermore, online classes for students, rise of OTT platforms, and online video streaming services,
including social media and gaming services, have resulted in providing a boost to the market.
Why are content moderation solutions skyrocketing in the Americas region?
The Americas is a developed region with state-of-the-art network infrastructure and deployed 3GPP Release 16 models for wireless network connections. The region also has an approximated count of 85% to 90% people of the regional population using the Internet.
With such a huge amount of data users, exploding data traffic has made current content moderation services insufficient and inefficient. Hence, demand for CMS providers has risen, which is boosting the sales and value of content moderation solutions.
What are the factors driving the European and Middle East African regions to gain the highest developments over the forecast period?
The European and Middle East Africa regions have highest year-over-year growth when compared to other regions. This kind of development was triggered by several factors:
- The European region has a high number of developed economies such as Germany, France, the U.K., and others, which is collectively providing significant boost to the overall market.
- Morocco is currently in the process to launch stable 5G connections, and is exhibited to observe huge data usage hike within the country.
- The European Telecommunication Standards Institute (ETSI) has been working towards 5G technology, and brought many developments feeding 5G specifications. Therefore, successful deployment of stable 5G network infrastructure will bring corpus data exchange and increase the demand for content moderation solutions.
How does content moderation solutions affect social media platforms?
Social media is a pool of people across the globe, interacting through digital platforms, utilizing and generating data in the form of messages, posts, and comments. In this large ocean of people, there is greater chance for individuals to mislead others or post sensitive information, as well as misguide people for inappropriate causes.
On social media platforms, approximately 65% of the data present is false content, which is impacting the society negatively. Hence, social media platform administrators have deployed CMS over their respective platforms. This is the sole reason for the growth of the content moderation solutions industry, at a CAGR of 10% in communication, media, and services.
Why government is using Content Moderation Solutions?
Government agencies uses content moderation solution to monitor the data generated by the users to track down manoeuvre like explicit nudity, violence, drugs, gambling and hate symbols.
Furthermore, government agencies are using the content moderation solution which have accounted for the 17% market share of the overall content moderation solutions for the year 2020 and is expected to grow with a sturdy CAGR of 8.8% over the forecast period
Who are the main end users of the content moderation solutions?
Content moderation solutions find use in a multitude of applications and with a comprehensive end-user base. Some of the applications and end users are:
- Educational institutes and corporate organizations, where educational institutes monitor the data browsed through the institute’s network or through their systems to make the data studied child-safe.
- Online market places and e-Commerce websites use content moderation solutions on their websites for monitoring user reviews and comments for the products sold by the company, and also manage product catalogues of other companies for copy or imitation purposes.
- Online gaming companies monitor messages sent by users on their dedicated chat boxes, and also monitor the audio of users spoken over the game, as users interact with unknown players while gaming.
By region, the global market is segmented into the Americas, Europe, Middle East and Africa (EMEA), South Asia & Oceania, and East Asia.
Worldwide demand for content moderation solutions is anticipated to grow because of the rate and quantity of user-generated data, as YouTube alone has nearly 3,000 videos posted every minute. Growth of consumers or subscriber database is at a rapid pace; for every hour over 350 million photos and 100 million videos are uploaded over Facebook alone. Furthermore, more than 20 billion tweets are posted every hour on Twitter. This count keeps on snowballing and will eventually increase even more, thus resulting in rise in the demand for CMS for moderating data at large scales.
The CMS market is poised for substantial growth over the forecast period at a robust CAGR of over 10%, with the Americas poised to dominate the market with a share accounting for more than one-third by the end of the year 2030.
The global content moderation solutions market space is mostly consolidated, with limited medium and small players operating in this landscape due to high maintenance and operating costs. Hence, key players and tire-1 companies account for most of the revenue, which is nearly 40% to 45% of the overall market.
- Amazon Inc., launched six new categories of content moderation to its Amazon Rekognition software, of detecting drugs, alcohol, gambling, rude gestures, and hate symbols, in Oct 2020.
- Microsoft Azure Content Moderation software uses dual layer moderation, where data is initially moderated by the software and flagged. Inappropriate information can later be reviewed by humans, so that the data can be moderated with better results.
Some of the key players providing content moderation solutions are:
- Alphabet Inc.,
- Microsoft Corporation
- HCL Technologies
- Accenture PLC
- Alibaba Group Holding Limited
- Amazon Inc.
- Besedo Global Services AB
- Open Access BPO
- Imagga Technologies Ltd.
Historical Data Available for
Value in Terms US$ Mn
Key Regions Covered
Key Countries Covered
Key Segments Covered
Key Companies Profiled
Customization & Pricing
Key Questions Answered in Report
- At what CAGR is the global CMS market expected to expand?
According to Fact.MR, the global CMS market is expected to progress at over 10% CAGR during the forecast period of 2020 to 2030.
- Which are the top companies operating in the market?
Some of the top companies operating in the global content moderation solutions market are Alphabet Inc., Microsoft Corporation, HCL Technologies, Amazon Inc., and others.
- Which CMS solution accounts for higher sales?
Presently, content moderation services accounts for higher sales, and are expected sustain this position over the coming years.
- Which are some of the lucrative markets for CMS?
The United States, China, Germany, United Kingdom, Canada, India, and a few others developing nations with 3GPP Release 10 deployed models are lucrative markets for CMS.
- Which solution is bolstering growth of the market?
Currently, the service segment is the leading CMS solution, and is set to maintain its lead through 2030.
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- Is this research conducted by Fact.MR?
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Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
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Content Moderation Solutions Market by Segments
- Content Moderation Services
- Content Moderation Software
- Spending Area
- In-house Spending
- Outsourced (Content Moderation BPOs)
- Vertical / Spender
- Communications, Media, and Services
- Other Verticals
- East Asia
- South Asia and Oceania
Content Moderation Solutions Market: Scope of Report
A recent study by Fact.MR on the content moderation solutions market offers a 10-year forecast for 2020 to 2030. The study analyzes crucial trends that are currently determining the growth of market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with content moderation solutions.
The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of the value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.
A list of prominent companies operating in the content moderation solutions market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers a comprehensive analysis on diverse features, including demand, product developments, revenue generation, and sales in content moderation solutions market across the globe.
A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of content moderation solutions during the forecast period. Price point comparison by region with global average price is also considered in the study.
Fact.MR has studied the content moderation solutions market with detailed segmentation on the basis of solution, spending area, vertical, spender, and region.
Analysis on Market Size Evaluation
The content moderation solutions market has been analyzed for each market segment in terms of value (US$ Mn).
Market estimates at global and regional levels for content moderation solutions are available in terms of “US$ Mn”. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.
Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global content moderation solutions market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of content moderation solutions market during the forecast period.
Country-specific valuation on demand for content moderation solutions has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value for emerging countries has also been included in the report.
In-depth Analysis on Competitive Landscape
The report sheds light on the leading manufacturers of content moderation solutions, along with their detailed profiles. Essential and up-to-date data related to the market performers who are principally engaged in the production of the content moderation solutions has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which includes essentials such as product portfolio and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the content moderation solutions market.
Prominent companies operating in the global content moderation solutions market include Alphabet Inc., Microsoft Corporation, HCL Technologies Limited, Accenture PLC, Alibaba Group Holding Limited, Amazon Inc., Besedo Global Services, Open Access BPO, Clarifai, and others.
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