Content Moderation Solutions Market
Content Moderation Solutions Market Analysis Report By Solution (Content Moderation Services, Content Moderation Software), By Spending Area (In-house Spending, Outsourced), By Vertical / Spender (e-Commerce, Government), By Region - Global Insights 2022-2032
Content Moderation Solutions Market Overview (2022-2032)
The global content moderation solutions market witnessed exceptional growth in recent years, and is poised to reach US$ 26 Bn by the end of the 2022-2032 forecast period.
Anticipated Market Size (2022)
US$ 9.8 Bn
Expected Market Value in 2032
US$ 26 Bn
Value CAGR (2022-2032)
Market Share of the U.S
Growth Rate of Asia-Pacific
Key Content Moderation Solutions Providers
As per the analysis, the global market is likely to register a CAGR of over 10% during the aforementioned decade. Bulk of content moderation solutions deployment is anticipated in the communications, media & services sector, accumulating over 2/5th revenue.
Revenue from Content Moderation Solutions Industry from 2017 to 2021 vs Demand Outlook for 2022 to 2032
According to Fact.MR’s report, the global content moderation solutions market has experienced an impressive growth rate of 8% CAGR and reached a valuation of almost US$ 8 Bn in 2021. This market growth is attributed to the burgeoning adoption rate by government agencies to monitor the data generated by the users to track down manoeuvres like explicit nudity, violence, drugs, gambling and hate symbols.
Demand for content moderation solutions is expected to witness an upsurge at a CAGR of over 10% during the forecast period of 2022 to 2032. Developments in 5G networks along with advancements in the IT and automotive sectors, such as driverless cars, are bellwethers for the CMS market and is projected to reach a value of US$ 26 Bn by 2032.
What are the Factors Driving the Demand for the Content Moderation Solutions?
Rising Need to Check Content Nature amid Increased Digital Footprint
The prominent reason for the extraordinary growth is the proliferation of social networking platforms that allow users to freely publish anything they want. Attributed to this enhanced digital footprint, malicious entities seek to profit from this enhance accessibility by indulging in cyberattacks, malware and posting of inappropriate content.
Consequently, there is an elevated demand to secure these online platforms by introducing advanced content moderation and regulation software. Furthermore, end-use industries with a strong online presence have to conform to varied global regulations and defend their audience from potential threats and exposure to cyberattacks and inappropriate content.
This is prompting the necessity for content moderation solutions that can recognize and remove inappropriate content that may result in degradation of a brand, loss of consumer trust, financial fraud, or personal threats to the audience.
Growing Awareness about Presence of Inappropriate and Violent Content to Encourage Uptake
The content moderation solutions market is projected to develop at a rapid pace due to novel trends in social networking platforms, especially among the younger population, which comprise publishing comments, photos, and videos.
Since there is a significant increase in inappropriate online content such as spam, disturbing videos, dangerous hoaxes, political propaganda, violence, and other extreme content at present, central governments have begun to regulate and make more strict policies to regulate social networking, video, and e-commerce sites.
As part of its broader push to win over more creators & web content moderators, Facebook has recently announced a new set of comment moderation and support tools to help creators maximize their use of its platform. And also, a big one for regular users – a new live chat option for those locked out of their accounts.
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Why the Americas Remains at the Forefront of Content Moderation Solutions?
Deployment of Advanced I.T Infrastructure Encouraging Adoption
The content moderation solutions market is mostly driven by the Americas, which holds more than 41% of the overall market share, in which, the U.S. alone has 36% of market share of the global market. As the U.S. is home to most of the leading social media & IT service providers, digital traffic in this country is extremely high, which is thus causing the country to have high-value market share in the global content moderation solutions landscape.
The Americas is a developed region with state-of-the-art network infrastructure and deployed 3GPP Release 16 models for wireless network connections. The region also has an approximated count of 85% to 90% people of the regional population using the Internet.
With such a huge amount of data users, exploding data traffic has made current content moderation services insufficient and inefficient. Hence, demand for content moderation solutions providers has risen, which is content moderation market size.
How is Content Moderation Solutions Market Fostering in the Asia-Pacific Region?
Toughening Cyber Space Security Legislations Widening Prospects for CMS
Asia-Pacific content moderation solutions market is anticipated to record a healthy CAGR of 11% during the forecast period, owing to the huge volume of data being generated each day, with a very subtle rationale behind what should be published and whatnot. China holds the largest share in the regional market for content moderation solutions.
China’s cyberspace watchdog has revised its rules governing public social media accounts in a fresh bid to crack down on fake news and other online activities perceived to be harmful.
The Cyberspace Administration of China recently published updated regulations on the management of public internet accounts, which have been implemented from February 2021.
The older rules already held public account owners responsible for the information they published and required them to spread “positive energy”. The updated regulations aim to “protect the security of content and maintain a healthy cyberspace.”
Which Vertical of Content Moderation Solutions System Attracts Highest Revenue Collection?
High Uptake likely across the Communication, Media & Services Segment
The necessity for content moderation is no longer constrained to social media, as other industries such as retail & e-commerce, media & entertainment, and telecom, as well as governmental organizations, are moving most of their operations online. Demand for content moderation solutions in communication, media, and services is anticipated to cultivate 3.1x from the base year to the forecasted year and account for nearly 41% of the market share by 2032.
In the current scenario, every company has become a digital company due to the widening usage of online content for faster reach and quicker engagement or tap new grounds. Brands visualise this as a great breakthrough to personalise their products and improve visual experience however it also enhances the risk of channelling spurious or offensive content.
Why Deployment Model of Content Moderation Solutions is Most Preferred across the Globe?
Cloud-based Content Moderation Solutions Expected to Remain Prominent
In 2022, the cloud segment is likely to govern the global content moderation solution market attributed to the high penetration of cloud-based services in the IT and industrial sectors, accumulating almost 55% revenue.
Content moderation can now be powered by AI. While it's becoming more efficient than ever, it's important to choose the right data to create a safer web experience. However, the complications caused due to the espousal of artificial intelligence of cloud systems may hinder the market’s growth.
Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions to expand their market ground
- In March 2021, Amazon Inc. has announced the availability of AWS Media Intelligence (AWS MI) solutions, a combination of services that helps to easily integrate AI with the media content workflows. AWS MI allows to analyze your media, improve content engagement rates, reduce operational costs, and increase the lifetime value of media content.
- In October 2021, Microsoft has acquired Two Hat, a content moderation platform for filtering messages. Two Hat is a company that uses AI for content moderation on a vast scale, filtering online messages and providing increased user protection.
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Key Segments Covered in Content Moderation Solutions Industry Analysis
- Content Moderation Services
- Content Moderation Software
- In-house Spending
- Outsourced (Content Moderation BPOs)
Vertical / Spender
- Communications, Media, and Services
- Other Verticals
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