Digital Education Content Market

Digital Education Content Market Analysis, By Learning Type (Self-paced, Instructor-led), By End Use (K to 12, Higher Education), and Region – Global Market Insights 2023 to 2033

Analysis of Digital Education Content Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Digital Education Content Market Growth Outlook (2023 to 2033)

The global digital education content market is predicted to advance at a high-value CAGR of 11.6% and reach a market valuation of US$ 180 billion by 2033, up from US$ 60 billion in 2023.

Education is no longer confined to textbooks and classrooms; it has evolved into a combination of technology, innovative learning, and digital content. The attractiveness of digital education only grew as technology advanced, with greater visual stimulus, creativity, and satisfaction.

Digital education is the innovative use of current technologies and digital tools to aid in the advancement of teaching and learning. It is often referred to as TEL (technology enhanced learning), e-learning, or digital learning. Digital education is the future of learning via the use of technology and digital gadgets. Students gain from digital education in a variety of ways, including lower education costs and specialized course learning.

The worldwide market for digital education content benefitted from the outbreak of COVID-19. The ongoing COVID-19 pandemic increased the demand for online education. Individuals, companies, and institutions have depended on and continue to depend on online learning to navigate change and disruption.

Moreover, universities and colleges in the United States employed a digital education platform for the campus to give university-branded online learning at a lesser cost in a new era of financial problems for higher education and growing student preferences for hybrid learning.

Augmented Reality (AR) is predicted to play a crucial role in promoting the growth of the digital education content market. AR enhances the real environment by adding sound effects, text, multimedia, and graphics. AR is making its mark in the education industry and gaining traction in schools and colleges throughout the world. Its presence in digital education provides aspects that tend to improve learning capabilities such as problem-solving, collaboration, a greater emphasis on technical knowledge and proficiency, and preparing students for the future.

AR's seamless projection of digital items into the real world encourages interaction and engagement. It increases a student's ability to devote time to learning curricular subjects and fosters empathy in individuals.

  • For example, the Central Board of Secondary Education (CBSE) collaborated with Meta, an online social media and social networking service provider based in the United States, to introduce a digital safety, augmented reality, and online safety prospectus in India in July 2021. The efforts aim to provide certified augmented reality programs for teachers and digital safety and online welfare for students.

Report Attributes


Digital Education Content Market Size in 2023

US$ 60 Billion

Projected Market Value (2033)

US$ 180 Billion

Global Market Growth Rate (2023 to 2033)

11.6% CAGR

North America Market Share (2022)


K to 12 Segment Growth Rate (2023 to 2033)

7.6% CAGR

Key Companies Profiled

  • Adobe Inc
  • Articulate Global, Inc
  • Allen Interactions Inc
  • Aptara, Inc
  • City & Guilds
  • Cengage Learning Holdings II, Inc
  • Discovery Education

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Why is the Digital Education Content Industry Flourishing?

“Increasing Adoption of Internet-enabled Devices”

Internet usage has increased as a result of global technological infrastructure growth and breakthroughs that have enabled people and organizations to reach previously unattainable heights.

As a consequence, the education industry has surpassed other industries in the digital disruption by making distance learning courses available to people of all ages. Since they have access to smartphones and the internet, many students in the current period use digital education technology to meet their educational requirements without leaving their homes, offices, or cities.

Since the internet is a treasure trove of knowledge and information, education providers globally are increasingly leveraging it to offer certifications, courses, and degrees to urban and rural populations. Moreover, the growth of interactive teaching techniques in the online education system, which is a great online tool for both professors and students, is leading to an increase in the number of students who attend online classes.

Furthermore, through cloud computing, many vendors are supporting educational institutions in establishing and improving digital library systems.

  • For example, Adobe Systems offers Creative Cloud Libraries, which enable universities to create virtual libraries with educational resources tailored to their course curriculum. Students can access this information via their digital devices using this technology.

Additionally, with the rapid growth of high-speed internet infrastructure in developing countries like China and India, these countries' education systems are increasingly replicating industrialized economies such as the United States and the United Kingdom by embracing digital education. These factors will fuel the global demand for digital education content during the projected period.

Growing Importance of Data Analytics in Digital Education”

Over the last few years, there has been a substantial increase in the use of data analytics tools and technologies like Big Data in digital educational publishing. As a result, numerous vendors are combining data analytics with educational content offerings to allow learners to measure their participation in learning activities.

  • For example, Adobe Systems offers an Experience Cloud for higher education institutions. With the use of built-in content management tools, analytics, and automation technologies, it enables schools to customize learners' campus experiences through mobile engagement and online communities.

On the other hand, there is a growing need in the education sector for tailored individual learning. As a result, the usage of data analytics will increase, propelling the worldwide market forward.

Digital Education Content Market Size, Segments and  Forecast by Fact.MR

Country-wise Insights

Why is the United States a Key Revenue Contributor to This Market?

“Availability of High-Speed Internet and Introduction of 5G Network”

North America accounted for 47% of the global market in 2022. The United States is contributing significantly to the North American Market. In comparison to the rest of the world, the country is expected to create and implement the most advanced technologies and dominate the overall digital education environment.

The United States market is expanding rapidly due to the availability of high-speed internet and the introduction of the 5G network. The 5G network allows service providers to enhance learning by including VR and AR technologies that necessitate a high-speed internet connection to function correctly.

What Makes South Korea & Japan Lucrative Markets for Digital Education Content?

“Increasing Government Efforts in This Field”

The Asia Pacific market is predicted to rise significantly throughout the projection period, owing to increased internet penetration and the adoption of digital education by numerous institutions throughout the region.

Demand for digital education is escalating in South Korea and Japan. South Korea has been introducing educational policies targeted at assisting students and teachers in preparing for digital transformation in various fields.

The pandemic that began in 2020 is hastening the move in the educational sector toward a digital paradigm, prompting schools and policymakers to reconsider how they teach students and also what they should teach in a modern era.

Recognizing the dramatic changes brought about by the proliferation of COVID-19, the Korean government is allocating additional resources to the Digital New Deal project, which aims to reorganize education infrastructure and give digital education programs to the Korean people.

Local edtech businesses are capitalizing on the government-led digital transformation boom. Coding was chosen as a compulsory subject for middle school students under the Digital New Deal in 2021.

How is Market Growth in Germany Being Complemented?

“Start-up Companies Focusing on New Developments Related to Services”

The European market is anticipated to grow steadily over the projection period. Increased emphasis on infrastructure, networks, and connectivity is expected to improve digital education in Europe to a great extent.

Demand for digital learning content is surging in Germany. Many start-ups are entering the market to offer innovative solutions. Moreover, start-ups are concentering on new developments to strengthen their position in the German market.

  • CO-Leader, a start-up based in Cologne, provides digital leadership training based on the need to prepare students and employees for positions of leadership. Following a potential analysis, the CO-Leader app creates individualized training aimed at further developing existing talents and overcoming existing gaps.

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Category-wise Insights

Why is Demand for K to 12 Digital Education Content Gaining Traction?

“Strong Focus on Digital Content Libraries & Online Resources”

Demand for K to 12 digital education content is expected to progress at a CAGR of 7.6% over the next ten years. A large number of students in the United States and other countries were already engaged in digital learning through K to 12 virtual or online education. The COVID-19 pandemic has hastened the shift and is likely to set the stage for more reliance on virtual K to 12 learning in the future.

Digital textbooks are the primary way in which digital education technology is used in K to 12 education. Since traditional printed textbooks are expensive and difficult to obtain, educational institutions are increasingly focused on the creation of digital content libraries and online resources.

Competitive Landscape

The need for digital education content is rapidly increasing, with companies ranging from early-stage start-ups to publicly listed companies. The market is attracting significant interest, not just from experienced industry professionals but also from general investors, particularly across the two major categories, namely, K to 12 and higher education. Each sector has distinct funding channels, end users, and buyers.

Key players in the digital education content market are pursuing several strategic activities, including collaborations, acquisitions & mergers, and partnerships with other significant market players.

  • Udemy collaborated with MultiChoice, Africa's premier entertainment provider, in December 2021 to provide users with access to a variety of high-quality online learning options. MultiChoice customers would then have access to high-quality courses in dozens of languages.
  • edX joined with Meta, previously known as Facebook, in October 2021 to help train the next generation of creators, create immersive learning content, and expand access to devices across the metaverse.
  • Pluralsight absorbed Next Tech, a provider of cloud-based computing environments, in January 2021. Pluralsight was able to improve its technological skills platform for customers by incorporating hands-on experiences directly into existing content.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Digital Education Content Industry Research

  • By Learning Type :

    • Self-paced
    • Instructor-led
  • By End Use :

    • K to 12
    • Higher Education
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific & China
    • Middle East & Africa

- FAQs -

What is the global digital education content market size?

The global digital education content market is worth US$ 60 billion in 2023.

What is the projected growth rate for the digital education content market?

Global demand for digital education content is estimated to increase at a CAGR of 11.6% from 2023 to 2033.

What is the predicted market size for digital education content?

The market for digital education content is expected to touch US$ 180 billion by 2033.

What market share did North America capture in 2022?

North America accounted for 47% share of the global market in 2022.

Which companies are the top providers of digital education content?

Adobe Inc, Articulate Global, Inc, Allen Interactions Inc, Aptara, Inc, City & Guilds, Cengage Learning Holdings II, Inc, and Discovery Education are prominent digital education content providers.

Digital Education Content Market

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