Aerial Work Platforms Market

Market Snapshot

According to Fact.MR’s recent study on the global aerial work platforms market, the market is gaining traction steadily, expected to ascend at around 6% CAGR through 2031. As per the report, the market is likely to be valued at US$ 9.3 Bn by 2021. Preference for boom lifts will remain dominant, with a predicted absolute opportunity worth US$ 2.5 Bn during the forecast period.

Key Points Covered in Aerial Work Platforms Industry Survey

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• Assessment by Product Grade / Purity / Formulation Standards
• Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
• Certifications and Compliance Requirements
• COVID-19 Impact on the Aerial Work Platforms Industry and How to Navigate
• Recommendation on Key Winning Strategies

Revenue Analysis of Aerial Work Platforms from 2016-2020 Vs Market Outlook 2021-2031

As per Fact.MR – market research and competitive intelligence provider, during the historic period of 2016 to 2020, the market expanded at a CAGR of 4.2%. The surge in applications platforms across diverse industries such as construction, mining, transport & logistics, aerospace, and defense industries among others has contributed significantly to market expansion.

As the coronavirus pandemic unraveled itself through 2020, sales of aerial work platforms registered a significant decline, given the fall in global construction output during the first half. As per the Bureau of Economic Analysis, both non-residential & residential construction activities fell by 27% and 38.7% respectively.

Fortunately, as restrictions lifted, the construction industry began to exhibit a gradual resurgence, restoring aerial work platforms demand. Considering these factors, the global market is slated to expand 1.7x over the next ten years (2021-2031), reaching a value of over US$ 16 Bn by the end of the aforementioned forecast period.

How will Incorporation of Advanced Sensor Technologies Shape AWP Demand?

Leading manufacturers are incorporating advanced sensor technologies to continue evolving machine design and offer better and safer solutions to contractors. Once mounted on an advanced aerial work platform, these systems can be used to detect nearby objects and obstructions, averting the risk of potential accidents.

For instance, JLG Industries Inc. offers the SkySenseTM Enhanced Detection System (EDS) which uses strategically placed object detection sensors to provide operators an added level of awareness of their immediate surroundings. While in use, these sensors establish warning zones and stop distances in the direction of motion, enhancing protection of people and property.

On a similar plane, GENIE® Accessories, a Terex Corporation owned brand, offers a range of boom lift accessories, including the Tech ProTM Link and Auxiliary Rail, to enhance workers safety during construction operations. While the former allows users to monitor machine gauges, including engine temperature, battery voltage or oil pressure to avail service alerts, the latter can be easily mounted to provide an additional layer of barrier to prevent unwanted falls and accidents.

How are Growing Infrastructure Projects Accelerating AWP Adoption?

Aerial work platforms are easy to use and cost-effective mechanical devices which help in providing access by elevating equipment or people to a certain height. These aerial work platforms are considered as the first choice in multiple end-use industries such as construction, manufacturing, entertainment, and agriculture to name a few.

Owing to the infrastructural projects and economic development in the Middle East and Africa, access equipment such as scissor lifts and boom lifts is gaining more acceptance and fueling the growth of the aerial work platforms market. The market is gaining momentum, particularly across Asia, as companies are rapidly migrating from traditional maintenance practices to more advanced ones on the back of significant infrastructure modernization.

According to the Indian Department for Promotion of Industry and Internal Trade (DPIIT), FDIs in the construction development sector (townships, housing, built-up infrastructure, and construction development projects) and construction (infrastructure) activities stood at US$ 26.08 billion and US$ 24.72 billion, respectively, between April 2000 and March 2021. In FY21, infrastructure activities accounted for a 13% share of the total FDI inflows of US$ 81.72 billion.

Besides this, India plans to invest nearly US$ 1.4 trillion in infrastructure development and expansion between 2019 and 2023, which will present a highly lucrative growth for the expansion of the market. Thus, the switch from traditional practices to aerial work platforms is creating a plethora of opportunities for the players operating in the industry. 

Region-Wise Analysis

Toughening Safety Standards for Construction Boosting AWP Demand in North America?

According to Fact.MR, North America is expected to dominate the market, accounting for nearly 40% of total revenue. Demand for increased safety standards during construction projects is inclining demand. For instance, the Occupational Safety and Health Administration (OSHA) and other associations have made amendments to several standards which is encouraging the adoption of aerial work platforms.

As per the organization, about 20% (1,061) fatalities in the private industry during 2019 were in construction projects. Also, over 5,000 casualties resulted from on the job construction duties during the same calendar year. Consequently, major construction equipment providers have established manufacturing units across the country.

For instance, Terex Corporation introduced four new product lines at the TechAdvantage Virtual Show organized in March 2021. These include the Z-45 Substation Utility Boom (SUB) for substation construction work, a new Hi-Ranger TL48 articulated and telescopic aerial device, a Positive Attachment Lanyard warning device and the Viatec SmartPTO for Hi-Ranger aerial work platforms respectively.  

How is a General Improvement in European Construction Industry Widening AWP Growth Prospects?

Remarkable growth registered in the U.K.’s construction activities and infrastructural development has been supporting sales of the aerial work platform. As per the Office of National Statistics, the country’s construction output improved marginally by 1% in October 2020.

As per the Federal Statistics Office, Destatis, as of October 2020, the construction turnover in Germany improved by 2.2%. The consistently increasing construction spending will continue supporting the expansion of the market in Germany. As per Fact.MR, Europe is estimated to account for 27% revenue across the 2021-2031 forecast period.

What is the Demand Outlook for AWPs across Asia?

According to Fact.MR’s projections, Asia is projected to be a significant revenue contributor to the global market for aerial work platforms through 2031. The Chinese market is expected to record a positive growth rate owing to the rapidly growing construction industry along with governments’ investments in infrastructure development such as major transportation, urbanization, water conservancy projects, and informational networks which will result in increased infrastructure spending.

According to the National Development and Reform Commission, the Chinese government approved 26 infrastructure projects at an estimated investment of about US$ 142 billion USD in 2019, which are estimated to be completed by 2023. 

Likewise, in India, a planned spending of about US$ 1.4 trillion in infrastructure over the next five years, including smart cities and “housing for all” is on the cards. The total expenditure on the Ministry of Housing and Urban Affairs for 2021-22 is estimated at Rs 54,581 crore. This is an annual increase of 14% over the actual expenditure for 2019-20. Hence, sales of aerial work platforms in Asia are likely to account for 33% of global revenue.

Category-wise Insights

Construction Industry to be Primary Investor in AWPs?

Demand for aerial work platforms remains highest in the construction industry. The construction segment is estimated to remain the most lucrative segment by ownership in the global market accounting for 37% market share.

As the global population continues to rise, demand for various infrastructure projects, including housing and public utilities, will incline sharply. Hence, construction companies are investing in high-grade aerial work platforms. Prominent manufacturers such as Terex Corporation are major providers of construction grade aerial work platforms.

Will Boom Lifts Outpace Other Categories of Aerial Work Platforms?

Sales of boom lifts have increased significantly over the last five years and are expected to witness prolific growth in coming years. Boom lifts offer greater access at heights compared to the conventional lifts. This is, in turn, creating opportunities for manufacturers and rental companies operating in the market.

The demand for boom lifts in Europe and North America is rapidly increasing as these lifts are widely used for indoor, general construction, building maintenance as well as various industrial applications. Boom lifts are anticipated to create an absolute dollar opportunity of US$ 2.5 Bn and are projected to grow at a value CAGR of 4% during the forecast period.

Competitive Landscape  

Key players involved in the market are rigorously investing in the development and launches of new products to gain a competitive advantage and expand their consumer base. Mergers & acquisitions along with diversification of product portfolios are key business strategies implemented by participants in the industry.

• In September 2021, JLG Industries, Inc. announced the launch of the JLG® 670SJ self-leveling boom lift, equipped with JLG’s exclusive and patented self-leveling technology. The 670SJ is engineered to automatically adapt to terrain on slopes up to 10 degrees in any direction, while driving with full functionality at a class-leading 67-ft platform height.
• In March 2021, MEC Aerial Work Platforms introduced its newest product line of vertical mast lifts; the MEC Mast Electric (MME) Series. The MME Series leads with direct electric drive for high efficiency, longer duty cycles, and higher product residual value. It offers two heights to choose from: the MME20 with a platform height of 20 feet and the MME25 with a non-rotating vertical mast lift platform height of 25 feet.

Report Scope 

Key Segments Covered

• Product

  • Scissor Lifts
  • Boom Lifts
  • Other AWPs

• End Use Industries

  • AWP Rental Service Providers
  • End Use Industries
    • AWPs for Construction
    • AWPs for Entertainment
    • AWPs for Commercial Uses
    • AWPs for Manufacturing
    • AWPs for Others (Public Administration, Mining, Agriculture, etc.)

Aerial Work Platforms Market- Scope of Report

A recent study by Fact.MR on the aerial work platforms market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market.

This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering aerial work platforms.

The study also provides the dynamics responsible for influencing the future status of the aerial work platforms market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the aerial work platforms market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of aerial work platforms across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of aerial work platforms during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

• Which are the most lucrative aerial work platforms markets?
• Which factors will impact the growth of aerial work platforms?
• How will changing trends impact the strategies of market players?
• How can market players capture the low-hanging opportunities across regions?
• Which companies are leading the aerial work platforms industry?
• What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

Estimates at global and regional levels for aerial work platforms are available in terms of Value (US$ Mn) & Volume (Mn Units).

A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global aerial work platforms market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the aerial work platforms during the forecast period.

Country-specific valuation on demand for aerial work platforms has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of aerial work platforms, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering aerial work platforms has been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player.

Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the aerial work platforms domain.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the aerial work platforms industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases.

Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.