Aerial Work Platforms Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Mar-2020 | List of Tables : 104 | List of Figures : 124 | No. of Pages : 170 | Report Code : FACT4674MR | Format :

Increasing Infrastructure Development to Heighten Adoption of Aerial Work Platforms

Aerial work platforms are easy to use and cost-effective mechanical devices which help in providing access by elevating equipment or people to a certain height. These aerial work platforms are considered as the first choice in multiple end-use industries such as construction, manufacturing, entertainment, and agriculture to name a few. Owing to the infrastructural projects and economic development in the Middle East and Africa, access equipment such as scissor lifts and boom lifts are gaining more acceptance and fueling the growth of aerial work platforms market.

The aerial work platforms market is gaining momentum in developing economies of South East Asia as companies are rapidly migrating from traditional maintenance practices to more advanced ones on the back of significant infrastructure modernization which has started in the recent years. Thus, the switch from traditional practices to aerial work platforms is creating a plethora of opportunities for the players operating in the industry. In Fact.MR’s report it is estimated that the aerial work platforms market will register approximated 1.5X growth in terms of value and grow at a CAGR of ~4.2% during the forecast period 2019-2029.

Boom Lifts to Hold Maximum Share in Aerial Work Platforms Market

The sales of boom lifts have increased significantly since last five years and is expected to witness prolific growth in the coming years. Furthermore, a new trend has been observed for boom lifts as it offers greater access at height when compared to conventional method of working at heights. This is in turn creating opportunities for manufacturers and rental companies operating in the market. The demand for boom lifts in Europe and North America is rapidly increasing as these lifts are widely used for indoor, general construction, building maintenance as well as various industrial applications. Boom lifts are anticipated to create an absolute dollar opportunity of US$2.5Bn and are projected to grow at a value CAGR of 4% during the forecast period.

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North America and Europe to Stay in the Lead

North America and Europe are set to dominate the aerial work platforms market. Owing to the technologically advanced products and increasing safety standards in these regions, the aerial work platforms market is receiving impetus. For instance, Occupational Safety and Health Administration (OSHA) and other associations have made amendments to several standards which is encouraging the adoption of aerial work platforms and thus driving growth in the market. Furthermore, hybrid aerial work platforms are becoming increasingly common especially in these regions as they utilize both the power battery as well as engine. This is set to boost demand for aerial work platforms. Collectively, North America and Europe are estimated to account for over 67% of the overall incremental opportunity by the end of the forecast period 2019-2029.  

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Product Innovation to Act as Growth Stimulator in Aerial Work Platforms Market

The aerial work platforms market is highly consolidated. In addition, there are large number of small and medium sized aerial work platform manufacturers owing to moderate manufacturing costs, and complex design. The prominent market players’ account for nearly 65% to 70% of the total market share. Industry players are focusing on product innovation to enhance their market share in the global aerial work platforms market. For instance,

  • In 2019, Haulotte Group introduced an auto power off system for its booms. In order to limit the usage of energy while the boom is idle, the company equipped it’s on board diagnostic tool, named Haulotte ActivScreen Cat 2 with an auto power off feature. This allows the engine to be switched off after 4 hours of inactivity
  • In 2019, Tadano Limited announced that it had launched a compact rough terrain crane for the North American Market, named GR-150XL-3. The company announced that the crane had a maximum lifting capacity of 150 Tons and a boom measuring 78.7 meters

Global Aerial Work Platforms Market - Scope of the Report

Fact.MR recently published a market study on the global market for aerial work platforms. The study provides a detailed assessment on the key market dynamics, including drivers, trends, opportunities, restraints, and detailed information about the aerial work platforms market structure. The market study presents exclusive information about how the aerial work platforms market will grow during the forecast period of 2019-2029.

Key indicators of market growth, which include Year-on-Year (Y-o-Y) growth of the market, value chain, supply chain analysis, and Compounded Annual Growth Rate (CAGR) are explained in Fact. MR’s study in a comprehensive manner. This information can help readers understand the quantitative growth prospects of the aerial work platforms market in the forecast period.

The study is relevant for stakeholders in the aerial work platforms market, including manufacturers, suppliers, distributors, and investors, and can help them in developing appropriate strategies to grow in the market. Stakeholders in the aerial work platforms market, investors, industry experts, researchers, and journalists, as well as business researchers can leverage the information and data presented in the Fact.MR study.

The study also includes statistics as well as facts related to macro as well as microeconomic factors that are impacting developments in the aerial work platforms market. It also offers actionable insights based on future trends in the aerial work platforms market. Furthermore, small businesses and new entrants in the aerial work platforms market too can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Segments of the Aerial Work Platforms Market

Fact.MR’s study on the aerial work platforms market offers information divided into two key segments— product, end use industries, and region. This report offers comprehensive data and information about important market dynamics and growth parameters associated with these categories.

Product

End Use Industries

Region

Scissor Lifts

 

AWP Rental Service Providers

North America

 

Boom Lifts

End Use Industries

  • Construction
  • Entertainment
  • Commercial
  • Manufacturing
  • Others (Public Administration, Mining, Agriculture, etc.

Latin America

Other AWP’s (Aerial Work Platforms)

 

Europe

 

 

South Asia

 

 

East Asia

 

 

Oceania

 

 

Middle East & Africa (MEA)

Key Questions Answered in Fact.MR Aerial Work Platforms Market Report

  • Which regions will continue to remain the most profitable regional markets for aerial work platforms market players?
  • Which factors will induce a change in the demand for aerial work platforms during the assessment period?
  • How will changing trends impact the aerial work platforms market?
  • How can market players capture the low-hanging opportunities in the aerial work platforms market in developed regions?
  • Which companies are leading the aerial work platforms market?
  • What are the winning strategies of stakeholders in the aerial work platforms market to upscale their position in this landscape?

Aerial Work Platforms Market: Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the aerial work platforms market, and reach conclusions on future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of conclusions.

Secondary resources referred to analysts during the preparation of the aerial work platforms market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who have contributed to the development of this report as a primary resource.

1. Executive Summary

    1.1. Global Market Overview

    1.2. Global Market Outlook

    1.3. Demand Side Trends

    1.4. Supply Side Trends

    1.5. Market Approach & Strategy

    1.6. Fact.MR Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition & Consideration

    2.3. Market Specific Definition

    2.4. Criteria for Choosing Aerial Work Platforms

    2.5. Value Chain Analysis

3. Key Market Trends

    3.1. Key Trends Impacting the Global Aerial Work Platforms Market

    3.2. Patent Analysis

        3.2.1. Scissor Lifts

        3.2.2. Boom Lifts

    3.3. Aerial Work Platforms Market: Regulations

    3.4. New Products

4. Key Success Strategies

    4.1. Key Success Strategies

5. Market Background

    5.1. Aerial Work Platforms: Installed Base

    5.2. Aerial Work Platforms: Cost Structure

    5.3. Macroeconomic Analysis

        5.3.1. Global Population Overview

        5.3.2. Real GDP Growth

        5.3.3. Global GDP

        5.3.4. Construction & Mining Industry

        5.3.5. Industry-Value Added

6. Market Dynamics

    6.1. Drivers

    6.2. Other Market Supporting Factors

    6.3. Restraints

    6.4. Other Market Restraining Factors

    6.5. Trends

    6.6. Opportunity

    6.7. Porters Five Forces Analysis

    6.8. Forecast Factors: Relevance & Impact

    6.9. Market Participants Review

    6.10. Fact.MR  Recommendations

    6.11. Changing Landscape

7. Global Aerial Work Platforms Market Analysis (2014-2018) & Forecast (2019-2029)

    7.1. Market Overview

    7.2. Market Introduction

    7.3. Historical & Recent Market Data and Forecast

        7.3.1. Market Value and Volume Analysis

        7.3.2. Y-o-Y Growth Trend Analysis

        7.3.3. Absolute $ Opportunity Analysis

    7.4. Average Pricing Analysis - 2018

8. Global Aerial Work Platforms Market Analysis By Product Type

    8.1. Introduction

        8.1.1. Market Value Share Analysis By Product Type

        8.1.2. Y-o-Y Growth Analysis By Product Type

    8.2. Historical Market Size and Volume Analysis By Product Type 2014–2018

    8.3. Market Size and Volume Forecast By Product Type 2019–2029

        8.3.1. Scissor Lifts

        8.3.2. Boom Lifts

        8.3.3. Other AWP’s

    8.4. Market Attractiveness Analysis By Product Type

9. Global Aerial Work Platforms Market Analysis By End Use Industries

    9.1. Introduction

        9.1.1. Market Value Share Analysis By End Use Industries

        9.1.2. Y-o-Y Growth Analysis By End Use Industries

    9.2. Historical Market Size and Volume Analysis By End Use Industries 2014–2018

    9.3. Market Size and Volume Forecast By End Use Industries 2019–2029

        9.3.1. Rental Service Providers

        9.3.2. End Use Industries

            9.3.2.1. Construction

            9.3.2.2. Entertainment

            9.3.2.3. Commercial

            9.3.2.4. Manufacturing

            9.3.2.5. Others (Public Administration, Agriculture, etc.)

    9.4. Market Attractiveness Analysis By End Use Industries

10. Global Aerial Work Platforms Market Analysis By Region

    10.1. Introduction

        10.1.1. Market Value Share Analysis By Region

        10.1.2. Y-o-Y Growth Analysis By Region

    10.2. Historical Market Size and Volume Analysis By Region 2014–2018

    10.3. Market Size and Volume Forecast By Region 2019–2029

        10.3.1. North America

        10.3.2. Europe

        10.3.3. MEA

        10.3.4. East Asia

        10.3.5. South Asia

        10.3.6. Oceania

        10.3.7. Latin America

    10.4. Market Attractiveness Analysis By Region

11. North America Aerial Work Platforms Market Analysis

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    11.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        11.4.1. By Country

            11.4.1.1. U.S.

            11.4.1.2. Canada

        11.4.2. By Product Type

        11.4.3. By End Use Industries

    11.5. Market Attractiveness Analysis

        11.5.1. By Country

        11.5.2. By Product Type

        11.5.3. By End Use Industries

    11.6. Market Trends

    11.7. Key Market Participants – Intensity Mapping

    11.8. Drivers and Restraints – Impact Analysis

12. Latin America Aerial Work Platforms Market Analysis

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    12.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        12.4.1. By Country

            12.4.1.1. Brazil

            12.4.1.2. Mexico

            12.4.1.3. Rest of Latin America

        12.4.2. By Product Type

        12.4.3. By End Use Industries

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Product Type

        12.5.3. By End Use Industries

    12.6. Market Trends

    12.7. Key Market Participants – Intensity Mapping

    12.8. Drivers and Restraints – Impact Analysis

13. Europe Aerial Work Platforms Market Analysis

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    13.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        13.4.1. By Country

            13.4.1.1. Germany

            13.4.1.2. U.K.

            13.4.1.3. France

            13.4.1.4. Italy

            13.4.1.5. Spain

            13.4.1.6. Nordic

            13.4.1.7. Poland

            13.4.1.8. Russia

            13.4.1.9. Rest of Europe

        13.4.2. By Product Type

        13.4.3. By End Use Industries

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product Type

        13.5.3. By End Use Industries

    13.6. Market Trends

    13.7. Key Market Participants – Intensity Mapping

    13.8. Drivers and Restraints – Impact Analysis

14. MEA Aerial Work Platforms Market Analysis

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    14.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        14.4.1. By Country

            14.4.1.1. GCC Countries

            14.4.1.2. Turkey

            14.4.1.3. North Africa

            14.4.1.4. South Africa

            14.4.1.5. Rest of MEA

        14.4.2. By Product Type

        14.4.3. By End Use Industries

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By End Use Industries

    14.6. Market Trends

    14.7. Key Market Participants – Intensity Mapping

    14.8. Drivers and Restraints – Impact Analysis

15. South Asia Aerial Work Platforms Market Analysis

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    15.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        15.4.1. By Country

            15.4.1.1. ASEAN

            15.4.1.2. India

            15.4.1.3. Rest of South Asia

        15.4.2. By Product Type

        15.4.3. By End Use Industries

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Type

        15.5.3. By End Use Industries

    15.6. Market Trends

    15.7. Key Market Participants – Intensity Mapping

    15.8. Drivers and Restraints – Impact Analysis

16. East Asia Aerial Work Platforms Market Analysis

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    16.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        16.4.1. By Country

            16.4.1.1. China

            16.4.1.2. Japan

            16.4.1.3. South Korea

        16.4.2. By Product Type

        16.4.3. By End Use Industries

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By End Use Industries

    16.6. Market Trends

    16.7. Key Market Participants – Intensity Mapping

    16.8. Drivers and Restraints – Impact Analysis

17. Oceania Aerial Work Platforms Market Analysis

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size and Volume Analysis By Market Segments, 2014–2018

    17.4. Market Size and Volume Forecast By Market Segments, 2019–2029

        17.4.1. By Country

            17.4.1.1. Australia

            17.4.1.2. New Zealand

        17.4.2. By Product Type

        17.4.3. By End Use Industries

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By End Use Industries

    17.6. Market Trends

    17.7. Key Market Participants – Intensity Mapping

    17.8. Drivers and Restraints – Impact Analysis

18. Emerging Countries Aerial Work Platforms Market Analysis 2014-2018 and Forecast 2019-2029

    18.1. Introduction

    18.2. China Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        18.2.1. By Product Type

        18.2.2. By End Use Industries

    18.3. India Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        18.3.1. By Product Type

        18.3.2. By End Use Industries

    18.4. Brazil Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        18.4.1. By Product Type

        18.4.2. By End Use Industries

19. Aerial Work Platforms Market Analysis 2014-2018 and Forecast 2019-2029, Country Analysis

    19.1. US Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.1.1. By Product Type

        19.1.2. By End Use Industries

    19.2. Canada Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.2.1. By Product Type

        19.2.2. By End Use Industries

    19.3. Mexico Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.3.1. By Product Type

        19.3.2. By End Use Industries

    19.4. Germany Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.4.1. By Product Type

        19.4.2. By End Use Industries

    19.5. Italy Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.5.1. By Product Type

        19.5.2. By End Use Industries

    19.6. France Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.6.1. By Product Type

        19.6.2. By End Use Industries

    19.7. UK Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.7.1. By Product Type

        19.7.2. By End Use Industries

    19.8. Spain Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.8.1. By Product Type

        19.8.2. By End Use Industries

    19.9. BENELUX Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.9.1. By Product Type

        19.9.2. By End Use Industries

    19.10. Russia Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.10.1. By Product Type

        19.10.2. By End Use Industries

    19.11. Japan Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.11.1. By Product Type

        19.11.2. By End Use Industries

    19.12. South Korea Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.12.1. By Product Type

        19.12.2. By End Use Industries

    19.13. ASEAN Countries Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.13.1. By Product Type

        19.13.2. By End Use Industries

    19.14. Australia Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.14.1. By Product Type

        19.14.2. By End Use Industries

    19.15. GCC Countries Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.15.1. By Product Type

        19.15.2. By End Use Industries

    19.16. South Africa Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.16.1. By Product Type

        19.16.2. By End Use Industries

    19.17. Turkey Market Volume (Mn Units) and Value (US$ Mn) Analysis and Forecast by Market Taxonomy

        19.17.1. By Product Type

        19.17.2. By End Use Industries

20. Market Structure Analysis

    20.1. Competition Development

    20.2. Key Players – Market Positioning

    20.3. Key Players – Market Footprint

    20.4. Regional Tier Structure Analysis

    20.5. Global Tier Structure Analysis

    20.6. Global Aerial Work Platforms Market Value Share Analysis by Companies

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Deep Dive

        21.2.1. Terex Corporation

            21.2.1.1. Overview

            21.2.1.2. Product Portfolio

            21.2.1.3. Production Footprint

            21.2.1.4. Sales Footprint

            21.2.1.5. Strategy

                21.2.1.5.1. Marketing Strategy

                21.2.1.5.2. Product Strategy

                21.2.1.5.3. Channel Strategy

        21.2.2. Haulotte Group

            21.2.2.1. Overview

            21.2.2.2. Product Portfolio

            21.2.2.3. Production Footprint

            21.2.2.4. Sales Footprint

            21.2.2.5. Strategy

                21.2.2.5.1. Marketing Strategy

                21.2.2.5.2. Product Strategy

                21.2.2.5.3. Channel Strategy

        21.2.3. Oshkosh Corporation

            21.2.3.1. Overview

            21.2.3.2. Product Portfolio

            21.2.3.3. Production Footprint

            21.2.3.4. Sales Footprint

            21.2.3.5. Strategy

                21.2.3.5.1. Marketing Strategy

                21.2.3.5.2. Product Strategy

                21.2.3.5.3. Channel Strategy

        21.2.4. Linamar Corporation

            21.2.4.1. Overview

            21.2.4.2. Product Portfolio

            21.2.4.3. Production Footprint

            21.2.4.4. Sales Footprint

            21.2.4.5. Strategy

                21.2.4.5.1. Marketing Strategy

                21.2.4.5.2. Product Strategy

                21.2.4.5.3. Channel Strategy

        21.2.5. Tadano Ltd

            21.2.5.1. Overview

            21.2.5.2. Product Portfolio

            21.2.5.3. Production Footprint

            21.2.5.4. Sales Footprint

            21.2.5.5. Strategy

                21.2.5.5.1. Marketing Strategy

                21.2.5.5.2. Product Strategy

                21.2.5.5.3. Channel Strategy

        21.2.6.  Aichi Corporation

            21.2.6.1. Overview

            21.2.6.2. Product Portfolio

            21.2.6.3. Production Footprint

            21.2.6.4. Sales Footprint

            21.2.6.5. Strategy

                21.2.6.5.1. Marketing Strategy

                21.2.6.5.2. Product Strategy

                21.2.6.5.3. Channel Strategy

        21.2.7. MEC Aerial Work Platforms

            21.2.7.1. Overview

            21.2.7.2. Product Portfolio

            21.2.7.3. Production Footprint

            21.2.7.4. Sales Footprint

            21.2.7.5. Strategy

                21.2.7.5.1. Marketing Strategy

                21.2.7.5.2. Product Strategy

                21.2.7.5.3. Channel Strategy

        21.2.8. Palfinger AG

            21.2.8.1. Overview

            21.2.8.2. Product Portfolio

            21.2.8.3. Production Footprint

            21.2.8.4. Sales Footprint

            21.2.8.5. Strategy

                21.2.8.5.1. Marketing Strategy

                21.2.8.5.2. Product Strategy

                21.2.8.5.3. Channel Strategy

        21.2.9. Hunan Sinoboom Heavy Industries Co. Ltd.

            21.2.9.1. Overview

            21.2.9.2. Product Portfolio

            21.2.9.3. Production Footprint

            21.2.9.4. Sales Footprint

            21.2.9.5. Strategy

                21.2.9.5.1. Marketing Strategy

                21.2.9.5.2. Product Strategy

                21.2.9.5.3. Channel Strategy

        21.2.10. Zheijiang Dingli Machinery Co. Ltd.

            21.2.10.1. Overview

            21.2.10.2. Product Portfolio

            21.2.10.3. Production Footprint

            21.2.10.4. Sales Footprint

            21.2.10.5. Strategy

                21.2.10.5.1. Marketing Strategy

                21.2.10.5.2. Product Strategy

                21.2.10.5.3. Channel Strategy

        21.2.11. Manitou Group

            21.2.11.1. Overview

            21.2.11.2. Product Portfolio

            21.2.11.3. Production Footprint

            21.2.11.4. Sales Footprint

            21.2.11.5. Strategy

                21.2.11.5.1. Marketing Strategy

                21.2.11.5.2. Product Strategy

                21.2.11.5.3. Channel Strategy

        21.2.12. Mantall Heavy Industry Co. Ltd.

            21.2.12.1. Overview

            21.2.12.2. Product Portfolio

            21.2.12.3. Production Footprint

            21.2.12.4. Sales Footprint

            21.2.12.5. Strategy

                21.2.12.5.1. Marketing Strategy

                21.2.12.5.2. Product Strategy

                21.2.12.5.3. Channel Strategy

        21.2.13. Noblelift Intelligent Equipment Co. Ltd.

            21.2.13.1. Overview

            21.2.13.2. Product Portfolio

            21.2.13.3. Production Footprint

            21.2.13.4. Sales Footprint

            21.2.13.5. Strategy

                21.2.13.5.1. Marketing Strategy

                21.2.13.5.2. Product Strategy

                21.2.13.5.3. Channel Strategy

       21.2.14. IMER International SpA

            21.2.14.1. Overview

            21.2.14.2. Product Portfolio

            21.2.14.3. Production Footprint

            21.2.14.4. Sales Footprint

            21.2.14.5. Strategy

                21.2.14.5.1. Marketing Strategy

                21.2.14.5.2. Product Strategy

                21.2.14.5.3. Channel Strategy

        21.2.15. J C Bamford Excavators Limited

            21.2.15.1. Overview

            21.2.15.2. Product Portfolio

            21.2.15.3. Production Footprint

            21.2.15.4. Sales Footprint

            21.2.15.5. Strategy

                21.2.15.5.1. Marketing Strategy

                21.2.15.5.2. Product Strategy

                21.2.15.5.3. Channel Strategy

22. Research Methodology

23. Assumption & Acronyms

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