Cruelty-Free Makeup Market

Cruelty-Free Makeup Market Study by Facial Makeup, Eye Makeup, Lip Makeup, and Nail Makeup from 2023 to 2033

Analysis of Cruelty-Free Makeup Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Cruelty-Free Makeup Market Outlook (2023 to 2033)

The global cruelty-free makeup market is set to increase from a valuation of US$ 6.26 billion in 2023 to US$ 12.55 billion by the end of 2033. As per Fact.MR’s detailed study, global demand for cruelty-free makeup is predicted to surge at a CAGR of 7.2% from 2023 to 2033. Sales of premium makeup products account for 64% market share.

Growing awareness about the cruel processes that animals go through while testing cosmetic products is driving demand for cruelty-free makeup. Generally, cosmetics are tested on animals to determine the lethality, irritancy, and adverse reactions of their combinations, mostly on rats, rabbits, mice, and other animals in labs, which results in inhalation of chemical substances, and skin burns.

Cruelty-free makeup products provide benefits such as low skin irritation, no side effects, and a natural fragrance is pushing demand for cruelty-free makeup. Consumer willingness to spend more on cruelty-free makeup is one of the key factors driving market expansion.

Strict rules and regulations passed by animal welfare organizations and NGOs have resulted in rising awareness among people. They have become more conversant and are preferring to buy products from companies that share similar values.

Increasing pollution and its effects on the skin, hair, and eyes have led to a rise in demand for makeup products that are organic and do not contain any harsh chemicals. As a result, consumers thoroughly read the labels on the packaging to double-check the ingredients and are better equipped to make purchase decisions.

Manufacturers are expected to provide all the details on the packaging of their products. Companies that provide transparency about the details of formulations on their packaging are projected to increase their revenue generation.

Cruelty-free companies have a vested interest in issues hounding the planet, such as the extinction of animal species and global warming. Several companies have partnerships and programs with various animal care organizations.

Leading companies have pledged to donate a certain percentage of their sales to the noble cause of sheltering or feeding animals. They have seen steady revenue growth in the past, and as consumer awareness increases, these companies are predicted to be more profitable over the coming years.

Report Attributes Details

Cruelty-Free Makeup Market Size (2023)

US$ 6.26 Billion

Forecasted Market Value (2033)

US$ 12.55 Billion

Global Market Growth Rate (2023 to 2033)

7.2% CAGR

Market Share of Premium Makeup Products (2023)


Japan Market Growth Rate (2023 to 2033)

7.8% CAGR

United Kingdom Market Growth Rate (2023 to 2033)

7.7% CAGR

South Korea Market Size (2023)

US$ 250.5 Million

United States Market Growth Rate (2023 to 2033)

7.2% CAGR

Market Share of Online Stores (2023)


Key Companies Profiled

  • Pentel
  • Pilot Corporation
  • ITC Limited
  • Faber-Castell
  • Nature's Gate
  • MuLondon
  • Billy Jealousy
  • Beauty Without Cruelty
  • Coty Inc.
  • Emma Jean Cosmetics Inc.
  • Groupe Rocher
  • Inika
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty
  • e.l.f. Cosmetics Inc.

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Why is Cruelty-Free Makeup Consumption Gaining Traction?

“Rise in Health & Wellness and Clean Beauty Trends”

Demand for cruelty-free makeup products is expected to increase over the forecasted period. This is attributed to the rise in health and wellness and clean beauty trends.

The clean beauty movement has gained momentum, inspired by trends such as clean eating and detoxification in the wellness industry. It is estimated to amplify due to growing awareness regarding animal cruelty, stringent regulations on cosmetic ingredients, and increased consumer knowledge about the side effects of various ingredients.

Now, more than ever, consumers want to know what's actually in their skincare products and are skeptical about what goes on their faces and body. The clean beauty movement is going to intensify over the coming years, with an emphasis on skincare products that are clean from toxic ingredients such as parabens, sodium lauryl sulfates, and artificial colors, but use natural ingredients or synthetic materials that are deemed to be safe for consumption by certified companies.

“Increase in Related Promotional and Marketing Strategies”

Advertising and marketing strategies used by vendors will significantly accelerate market growth. The cosmetics industry has grown steadily in recent years. Changing consumer lifestyles have increased the consumption of cruelty-free makeup products. An increase in product launches by celebrities boosted consumer interest in new and innovative products.

To stay ahead of the competition and expand their market presence, key players have entered into many beauty deals and are acquiring other brands. Owing to many such mergers and acquisitions, manufacturers are estimated to have huge growth potential in the market.

  • Present Life acquired One Ocean Beauty, a sustainable beauty and wellness firm. As a result of the acquisition, One Ocean Beauty is anticipated to further its aim of providing pure, clinically proven, and environmentally responsible skincare and wellness products around the world.
  • L’Oréal acquired Thayers Natural Remedies, a U.S.-based natural skincare brand from Henry Thayer Company. Thayers Natural Remedies has 170 years of heritage with an impressive portfolio of natural product offerings. This acquisition is projected to exploit the mass skincare market with its unique positioning.

How is Market Growth Being Hampered to Some Extent?

“Widespread Availability of Counterfeit Products”

The availability of counterfeit products in the cosmetics industry is hampering market growth. The challenge experienced by businesses in obtaining organic components for their goods is one of the restraints preventing the industry from expanding. The use of hazardous colorants in vegan/cruelty-free cosmetics that are associated with degenerative disorders such as Alzheimer's might impede market expansion.

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What is Helping New Market Entrants Gain a Prominent Place in This Industry?

“Start-ups Concentrating on R&D Efforts to Produce New Cruelty-free Makeup Products”

Cruelty-free cosmetics have multiple advantages, including less harmful ingredients, no hazardous chemicals, no animal by-products, healing plant extracts, and being better for sensitive skin. Due to these factors, the makeup market is expected to rise as more people understand the benefits of these products. New entrants are concentrating on research & development efforts to produce new and innovative vegan and cruelty-free products.

  • bioClarity is a skincare startup based in the United States. The company develops a plant-based skincare product called Floraflux. Floraflux is a chlorophyll-based plant complex that contains copper and antioxidants. The company uses Floraflux in combination with other plant-based actives and complexes to enhance the skin’s appearance and improve skin health. In addition to being a plant-based company, bioClarity also offers cruelty-free and non-toxic products that are dermatologist-tested.

Cruelty-Free Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

How are Cruelty-Free Makeup Sales Shaping Up Across the United States?

“Market Benefiting from Rise in Vegan Population”

  • The market in the United States is expected to reach US$ 3 billion by 2033.

The United States is one of the major marketplaces contributing to the sales of cruelty-free makeup in the region. Consumers are increasingly choosing items that do not harm animals in any way, owing to the growing trend of veganism and rising demand for premium beauty and personal care products.

The market in the United States is being propelled by the growing acceptance of all-natural cosmetics. Most of the multinational corporations operating in the country focused on expanding their sales and distribution networks to increase product exposure and profit margins. High-end, cruelty-free cosmetics are sold alongside luxury goods in stores.

Why is the United Kingdom Seeing High Cruelty-Free Makeup Consumption?

“Notable Rise in Beauty Salons in the Country”

  • Consumption of cruelty-free makeup products in the United Kingdom is valued at US$ 714 million in 2023.

Market growth is attributed to the strong production footprint of all key market participants in the overall value chain process. The growing trend among consumers towards natural and organic cosmetics, an increase in working women, and a rise in beauty salons are driving market expansion.

Government-enacted strict restrictions that forbid the use of animals in testing will put pressure on cosmetic companies to develop products that are not tested on animals. The market has experienced a noticeable rise in the demand for vegan components, which has caused the majority of businesses to introduce products with natural ingredients, such as plant-inspired and premium botanical ingredients, paired with multifunctional capabilities.

  • Avon United Kingdom released a skincare and cosmetics line distillery that is vegan.

What is Driving Cruelty-Free Makeup Demand in Japan?

“Presence of Well-established Brands”

  • Sales of cruelty-free makeup in Japan are valued at US$ 313.2 million in 2023 and are estimated to reach US$ 665.3 million by 2033.

Growing sales of premium cosmetics through supermarkets are supporting market expansion in Japan. Increased awareness of animal cruelty and the presence of well-established brands are the key factors expected to fuel market growth over the coming years.

Is South Korea a Lucrative Market for Cruelty-Free Makeup Product Suppliers?

“Increasing R&D Investments for Creation of Cruelty-free Cosmetics”

  • The cruelty-free makeup market in South Korea is set to rise at a CAGR of 8.2% through 2033.

Market growth is driven by rising consumer awareness of well-being and the need to keep up with personal grooming trends. Increasing R&D investments for the creation of cruelty-free cosmetics are boosting market value.

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Category-wise Insights

Why Do Online Stores Account for High Sales of Cruelty-Free Makeup Products?

“Huge Discounts on Offer Make Online Stores Attractive”

Based on sales channel, the market is classified into modern trade, specialty stores, salons & spas, departmental stores, convenience stores, online stores, drug stores & pharmacies, and other sales channels.

  • Sales of cruelty-free makeup products through online stores are projected to increase at a CAGR of 7.4% over the next ten years owing to attractive discounts and doorstep delivery.

The rising role of e-Commerce, especially across emerging countries, is catering to the high growth rate of online sales of cruelty-free makeup products. Demand for cruelty-free makeup products is rising as a result of the expanding social media influence of beauty trends and an increase in celebrity endorsements promoting the use of vegan beauty products.

Competitive Landscape

Consumers today are more concerned with their appearance and spend more money on cosmetics. Growing emphasis on outward appearance and lifestyle changes have led to an increase in their consumption of cosmetic products.

Top producers are offering a wide range of goods that satisfy consumer needs as well as products that nourish and improve face characteristics. They are focusing on new developments, quality control, product standards, and supply chain management to increase their revenue.

For instance :

  • ILIA Beauty is a natural cosmetic line offering multi-use sticks, serum foundations, and formulas made from scratch to ensure that the makeup is the cleanest. All its ingredients are natural and USDA-certified packaged in sustainable materials.
  • RMS Beauty has a cosmetic collection that is produced with raw, food-grade, and organic materials to hydrate and illuminate the skin while simultaneously enhancing and improving its natural complexion. The company’s products are non-toxic and nourishing.
  • 100% Pure offers soaps, shampoos, and conditioners formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils that promise fresh and glowing skin. The company aims to create the purest, all-natural line of cosmetics, beauty products, and skincare products.

Key Segments of Cruelty-Free Makeup Industry Research

  • By Product Type :

    • Cruelty-Free Facial Makeup
    • Cruelty-Free Eye Makeup
    • Cruelty-Free Lip Makeup
    • Cruelty-Free Nail Makeup
  • By Customer Orientation :

    • Women
    • Unisex
    • Men
    • Kids
  • By Nature :

    • Organic
    • Conventional
  • By Price Range :

    • Premium
    • Economic
  • By Sales Channel :

    • Modern Trade
    • Specialty Stores
    • Salons & Spas
    • Departmental Stores
    • Convenience Stores
    • Online Stores
    • Drug Stores & Pharmacies
    • Other Sales Channels
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

How big is the cruelty-free makeup market?

The global cruelty-free makeup market is valued at US$ 6.26 billion in 2023.

What is the demand outlook for cruelty-free makeup?

Sales of cruelty-free makeup products are forecasted to reach US$ 12.55 billion by 2033.

What is the forecasted growth rate for the cruelty-free makeup industry?

The market for cruelty-free makeup is projected to increase at a CAGR of 7.2% through 2033.

What is the projected value of the market in South Korea by the end of 2033?

Demand for cruelty-free makeup in South Korea is expected to reach US$ 552.3 million by 2033.

What is the predicted CAGR for the market in the United States?

The market in the United States is set to evolve at a CAGR of 7.2% from 2023 to 2033.

Cruelty-Free Makeup Market

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