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Cruelty-Free Makeup Market

Cruelty-Free Makeup Market By Product Type (Cruelty-Free Facial Makeup, Cruelty-Free Eye Makeup, Cruelty-Free Nail Makeup, Cruelty-Free Lip Makeup), By Nature, By Customer Orientation, By Price Range, BySales Channel - Forecast to 2021–2031

Analysis of Cruelty-Free Makeup market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Cruelty-Free Makeup Market Outlook

Demand for cruelty-free makeup in the global market is expected to reach a value of US$ 5.45 Bn in 2021. As per Fact.MR, overall market value is expected to top US$ 9.9 Bn by 2031, rising at a CAGR of 7.2%.

Base Year Value (2020A) US$ 5.1 Bn
Estimated Year Value (2021E) US$ 5.45 Bn
Projected Year Value (2031F) US$ 9.92 Bn
Value CAGR (2021-2031) 7.2%
Collective Value Share (U.S., U.K., and China) : Top 3 Countries 43%

Consumption Analysis of Cruelty-Free Makeup (2016-2020) in Comparison to 2021-2031 Market Growth Forecasts

Growing awareness about cruel processes that animals go through while testing cosmetic products is driving demand for cruelty-free makeup. Generally, cosmetics are tested on animals to determine the lethality, irritancy, and adverse reactions of their combinations, mostly on rats, rabbits, mice, and other animals in labs, which results in inhalation of chemical substances, skin burns, and worst death.

Availability of makeup products labelled as cruelty-free that do not contain these chemicals and provide benefits such as low skin irritation, no side-effects, and natural fragrance is pushing demand for cruelty-free makeup.

Strict rules and regulations passed by Animal Welfare and NGOs have resulted in rising awareness among people. They have become more conversant and are preferring to buy products from companies that share similar values. Consumer willingness to spend more on cruelty-free makeup is one of the key factors driving market expansion.

Increasing pollution and its effect on the skin, hair, and eyes has led to rise in the demand for makeup products that are organic and do not contain any harsh chemicals. As a result, consumers thoroughly read the labels on the packaging to double-check the ingredients and are more equipped to make purchase decisions. To fulfill this demand, manufacturers are expected to provide all the details on the packaging of products. Companies providing transparency about the details of formulations on the packaging are projected to increase their revenue generation.

Cruelty-free companies often have a vested interest in issues hounding the planet, such as extinction of animal species and global warming. Several companies have partnerships and programs with various animal care organizations. These companies pledge to donate a certain percentage of money from their sales to the noble cause of sheltering or feeding animals. They have seen steady revenue growth in the past, and as consumer awareness increases, these companies are predicted to be more profitable in the near future.

Fact.MR, a market research and competitive intelligence provider, projects the market to remain steady, exhibiting growth at 7.2% CAGR from 2021 to 2031, in comparison to the CAGR of 5.8% posted from 2016 to 2020.

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Why is Cruelty-Free Makeup Gaining Traction across Regions?

Demand for cruelty-free makeup products is expected to show an upliftment over the forecasted period. This is attributed to rise in health and wellness and clean beauty trends.

The clean beauty movement has gained momentum, inspired by trends such as clean-eating and detoxification in the wellness industry. It is estimated to amplify due to growing awareness regarding animal cruelty, stringent regulations on cosmetic ingredients, and increased consumer knowledge about the side-effects of various ingredients.

Now, more than ever, consumers want to know what's actually in their skincare products and are skeptical about what goes on their face and body. The clean beauty movement is going to intensify over the coming years with emphasis on skin care products that are clean from toxic ingredients such as parabens, sodium lauryl sulphates, and artificial colours, but use natural ingredients or synthetic material that are deemed to be safe for consumption by certified companies.

To stay ahead of the competition and expand their market presence, key players have entered into many beauty deals and are acquiring other brands.

  • Present Life acquired One Ocean Beauty, a sustainable beauty and wellness firm. As a result of the acquisition, One Ocean Beauty is anticipated to further its aim of providing pure, clinically proven, and environmentally responsible skincare and wellness products around the world.
  • L’Oréal acquired Thayers Natural Remedies, a U.S.-based natural skincare brand from Henry Thayer Company. Thayers Natural Remedies has 170 years of heritage with an impressive portfolio of natural product offerings. This acquisition is projected to exploit the mass skincare market with its unique positioning.

Owing to many such mergers and acquisitions, manufacturers are estimated to have huge growth potential in the market.

Is High Competition among Manufacturers Restricting New Entrants into the Market?

Cruelty-free cosmetics have multiple advantages, including less harmful ingredients, no hazardous chemicals, no animal by-products, healing plant extracts, and better for sensitive skin. Owing to these factors, the makeup market is expected to rise as more people understand the benefits of these products.

Key market participants are concentrating on research & development efforts to produce new and innovative vegan and cruelty-free products.

  • Body Shop offers products approved under the Cruelty-Free International Leaping Bunny program, which is an internationally recognized gold standard for cruelty-free products. None of its suppliers or third parties test finished products or ingredients on animals.
  • FAE Beauty offers products that are specifically designed for Indian skin tones & texture and withstand warm temperatures. Their website provides a detailed list of every ingredient that is used in the production of makeup to increase transparency with consumers. FAE has launched a capsule collection of five multi-use lipsticks they are cruelty-free, free from parabens, vegan, and hypoallergenic.

Cruelty free makeup market analysis by region by Fact.MR

Country-wise Insights

How are Cruelty-Free Makeup Sales Shaping Up across Europe?

Europe’s value share contribution to overall market revenue is high. This is attributed to the strong production footprint of all key market participants in the overall value chain process in the region.

Europe holds the second-largest share of 30.4% in the global market, and is expected to experience robust at a CAGR of 6.2% through 2031.

The United States is one of the major marketplaces contributing to the sales of cruelty-free makeup in the region. Consumers are increasingly choosing items that do not harm animals in any way, owing to the growing trend of veganism and government regulations prohibiting the testing of cosmetics on animals

Which is the Dominant Market for Cruelty-Free Makeup in East Asia?

In East Asia, China is a leading player amongst all other countries. This is attributed to rising awareness towards well-being and need to keep up with the personal grooming trends in the market.

China holds the largest market share of 40.3% in East Asia and is expected to experience commendable growth at a CAGR of 5.9% over the forecast period. The market in South Korea is expected to witness higher growth at a CAGR of 8.9% over the forecast period.

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Category-wise Insights

How Much Revenue is Generated through Sale of Premium Makeup Products?

Sales of premium makeup products account for 64% market share and are projected to increase at a CAGR of 6.1% through 2031. Even though economic makeup products hold less of a market share, their demand is slated to increase faster over the decade.

How are Online Sales of Cruelty-Free Makeup Impacting the Overall Market?

According to Fact.MR, online sales account for 12.5% market share and are projected to surge at a CAGR of 10.7% over the next ten years. Rising role of e-Commerce, especially across emerging nations is catering to the high growth rate of online sales of cruelty-free makeup products.

Impact of COVID-19

With COVID-19, the world is facing a severe calamity. Although the pandemic has put many countries under lockdowns and halted normal activities, essential services such as food, healthcare, finance, infrastructure, and government administration continue to operate.

The pandemic influenced customer purchasing behaviour, resulting in increased spending on health and hygiene products. Consumers have shifted their focus from splurging on non-essential goods and services to preserving and extending the life of critical items.

COVID-19 negatively affected the sales of cruelty-free makeup due to several restrictions and imposition of lockdowns across regions. However, consumers shifted focus from offline stores to online stores, and have explored many online retailers, which is predicted to help gradually increase market growth. 

Moreover, as restrictions have been substantially lifted and economies have regained momentum, supply chains in nations such as Brazil, China, India, and other emerging economies have recovered their strength. This is expected to support the market to cope up with the prevailing situation and strengthen its operations going ahead.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

In today’s era, consumers have become more beauty conscious and have increased their spending on makeup products. They are consuming more makeup products due to changes in lifestyle and growing emphasis on external beauty.

Consumers are looking out for organic products that can be applied on the face and stay all day long, and yet have no side-effects on the skin. This has convinced manufacturers to provide large varieties of products that fulfil these requirements of customers and offer products that enhance the facial features while nourishing them.

For instance-

  • ILIA: This is a natural cosmetic line offering multi-use sticks, serum foundations, and formulas made from scratch to ensure that the makeup is the cleanest. All its ingredients are natural and USDA-certified packaged in sustainable materials.
  • RMS Beauty has a cosmetic collection that is produced with raw, food-grade, and organic materials to hydrate and illuminate the skin while simultaneously enhancing and improving its natural complexion. The company’s products are non-toxic and nourishing.
  • 100% Pure offers soaps, shampoos, and conditioners formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils that promise fresh and glowing skin. The company aims to create the purest, all-natural line of cosmetics, beauty products, and skincare products.

Cruelty-Free Makeup Industry Report Scope

Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis Value in US$ Mn
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa
Key Countries Covered
  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • U.K
  • Nordic
  • Spain
  • Japan
  • South Korea
  • New Zealand
  • China
  • India
  • Indonesia
  • Malaysia
  • Thailand
  • Australia
  • GCC Countries
  • South Africa
Key Market Segments Covered
  • Product Type
  • Customer Orientation
  • Nature
  • Price
  • Sales Channel
  • Region
Key Companies Profiled
  • Nature's Gate
  • MuLondon
  • Billy Jealousy
  • Beauty Without Cruelty
  • Coty Inc.
  • Emma Jean Cosmetics Inc.
  • Groupe Rocher
  • Inika
  • Loreal SA (Urban Decay)
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty
  • e.l.f. Cosmetics Inc.
Pricing Available upon Request

Key Segments of Cruelty-Free Makeup Industry Survey

  • Product Type:

    • Cruelty-Free Facial Makeup
    • Cruelty-Free Eye Makeup
    • Cruelty-Free Lip Makeup
    • Cruelty-Free Nail Makeup
  • Customer Orientation:

    • Cruelty-Free Makeup for Women
    • Unisex Cruelty-Free Makeup
    • Cruelty-Free Makeup for Men
    • Cruelty-Free Makeup for Kids
  • Nature:

    • Organic Cruelty-Free Makeup
    • Conventional Cruelty-Free Makeup
  • Price Range:

    • Premium Cruelty-Free Makeup
    • Economic Cruelty-Free Makeup
  • Sales Channel:

    • Modern Trade
    • Specialty Store
    • Salon & Spa
    • Departmental Store
    • Convenience Store
    • Online Store
    • Drug Store & Pharmacy
    • Other Sales Channels

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The global cruelty-free makeup market is estimated to be worth around US$ 5.45 Bn in 2021.

The market is forecasted to surpass a valuation of US$ 9.9 Bn by the end of 2031.

From 2016 and 2020, the sales of cruelty-free makeup increased at 5.8% CAGR.

L'Oréal SA (Urban Decay), Gabriel Cosmetics Inc., Pacifica Beauty, and e.l.f. Cosmetics Inc account for 35%-40% share in the global market.

The U.S., Canada, U.K., Germany, and Italy are the top countries reflecting consistently high demand for cruelty-free makeup.

Demand for cruelty-free makeup in Spain is valued at US$ 152 Mn in 2021.

Latest industry trends include demand for skincare treatment styling, need for high-tech cosmetics, interest surging for natural ingredients, and rising demand from millennials.

Global demand for cruelty-free makeup surged 7.2% from 2020 to 2021.

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