Sulfate Free Body Wash – A Comparatively Nascent Market with High Growth Potential
The ill effects of sulfate present in regular body wash is being observed among the consumer clusters, thus creating demand for sulfate free body wash. Sulfate free body wash market in the developed countries of North America and Europe has been the frontrunners in the demand, and the two regions are project to account for a sizeable demand by the end of the forecast period.
Several reports suggesting the harms of sulfate have persuaded the consumers of body wash to look for its alternatives. Many reports suggest that the consumer’s confidence about the product quality and cleansing efficacy is significantly based on factors such as thickness and degree of lathering of the body wash.
Although, these alternative materials try to replicate the foaming created by sulfates, they have little success at hand. Yet, the consumer preference towards them is increasing with new and improved products getting introduced in the market. To cater to the drawbacks of regular body wash, sulfate free body wash is researched upon by the body wash companies. Sulfate free body washes are manufactured using alternative materials such as Sodium Lauryl Sarcosinate, Sodium Cocoyl Glycinate, Decyl Glycoside, Potassium Laureth Phosphate, Starch, among others.
A Dedicated Product Line for Sulfate free Body by the Key Companies Showcases the Underlying Opportunities in the Market
Some of the market giants in cosmetic industry including Dove, Olay, Up&Up have introduced their line of sulfate free body wash. The companies are also eyeing development in sulfate free body washes with their value-additions. Elixinol, for example, launched its hemp-based body wash in the U.S. An Indian startup, Clensta International, in Feb 2016, developed sulfate free body wash which can efficiently clean the skin without using water. Sulfate free body washes are usually sourced from natural and plant-based materials which provide an additional consumer confidence to the product. These alternative products-based sulfate free body wash is to create significant opportunities in the market.
Gel-based Sulfate free Body Wash to Push the Growth of the Sulfate free Body Wash Market
Sulfate free body wash market is divided based on following segments, product type, form, alternative material utilized, consumer orientation, sales channel, claims by the manufacturers and region. Sulfate free body washes are commonly divided into product type according to the skin problems that they address. The common product types of sulfate free body wash includes regular, sensitive skin, dry skin, oil-control, moisturizing, and others. The regular variant of sulfate free body wash holds the highest share, though the other categories also have a sizeable market.
Sulfate free body wash are available in three forms: gel, liquid and dry powder. Gel based sulfate free body wash are creating a separate space for themselves as the companies are significantly investing in their research and development. Based on alternative material, sulfate free body wash market is broadly divided into two segments, sodium-based and sodium-free. Key alternative materials containing sodium are sodium lauryl sarcosinate, sodium cocoyl glycinate, sodium cocoyl glutamate, sodium lauryl methyl isethionate, sodium lauroyl taurate, and sodium lauroamphoacetate. On the other hand, sodium-free alternative material are decyl glycoside, lauryl glucoside, coco glucosides, PEG 40 glyceryl cocoate, potassium laureth phosphate, starch, among others.
Sulfate free body washes are also segmented according to the consumer orientation, such as men, women, kids and unisex. Based on claims, sulfate free body wash market is categorized including, vegan, natural, paraben-free, silicone-free etc. Sulfate free body washes are sold through sales channels like supermarket/hypermarket, convenience stores, specialty stores, drug stores, spas and salons, online channels, and others.
North America to lead Sulfate free Body Wash Market
Currently, the North American region is taking large strides in the usage of sulfate free body wash due to a more substantial spread in knowledge about the ill-effects of sulfates. This allowed the advent of sulfate free body wash for people in the region, driving the growth of sulfate free body wash market in the region. Sulfate free body wash market is anticipated to showcase a steady growth over the forecast period in the European region.
Currently, South Asia is having considerable opportunities in the sulfate free body wash market primarily due to the growth in spending capacity of the people. Other regions are also expected to follow the suit regarding the growth in sulfate free body wash market.
A consolidated market with market leaders holding the top while newer entrants posing a challenge through product innovation
Some of the players providing sulfate free body wash market are Unilever, P&G, Khadi Natural, Troplyne Inc., Puracy etc.
The research report presents a comprehensive assessment of the Sulfate free body wash market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to the segments in the Sulfate free body wash market, such as product type, form, alternative material, consumer orientation, sales channel, claims and region.
The Sulfate free body wash market report covers exhaustive analysis on:
- Sulfate free body wash Market Segments
- Sulfate free body wash Market Dynamics
- Sulfate free body wash Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved
- Technology in the Sulfate free body wash Market
- Value Chain of the Sulfate free body wash Market
Regional analysis for the Sulfate free body wash market includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Rest of Latin America)
- Europe (Germany, Italy, France, U.K, Spain, Russia, Rest of Europe)
- South Asia (India, Thailand, Malaysia, Indonesia, Rest of South Asia)
- East Asia (China, Japan, S. Korea)
- Oceania (Australia, New Zealand)
- The Middle East and Africa (GCC Countries, South Africa, Northern Africa, Turkey, Israel, Rest of MEA)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report on the Sulfate free body wash market provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per the segments of the Sulfate free body wash market. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Detailed overview of the parent market
- Changing market dynamics in the Sulfate free body wash industry
- In-depth market segmentation of Sulfate free body wash
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape of the Sulfate free body wash market
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
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