Deodorant and Antiperspirant Ingredient Market

Deodorant and Antiperspirant Ingredient Market Outlook (2024 to 2034)

The global deodorant and antiperspirant ingredient market is estimated to be worth US$ 34.36 billion in 2024 and reach a value of US$ 57.05 billion by the end of 2034. Sales of deodorant and antiperspirant ingredients are forecasted to rise at 5.2% CAGR from 2024 to 2034.

Both men and women rely heavily on deodorants and antiperspirants as part of their cosmetic routines. While antiperspirants aim to reduce perspiration, deodorants mask odor. These products are effective wherever applied, though underarms are the most common area. Many brands offer combined deodorant and antiperspirant products, driving the global expansion of the market.

While antiperspirants are classified as drugs, deodorants are considered cosmetics and regulated by the Food and Drug Administration (FDA). This regulation is indicated by labels with expiration dates and adherence to policies and procedures. Deodorants provide dual protection against odors: antibacterial capabilities reduce odor-causing microorganisms, while scents mask the smell. Antiperspirants block sweating by inhibiting the body's eccrine glands, typically with aluminum-based ingredients.

Key Market Growth Drivers

• Increasing focus on personal grooming habits is fueling deodorant and antiperspirant ingredient market growth.
• Manufacturers are procuring premium ingredients and innovate to meet rising demands, offering a diverse range of products.
• Deodorant and antiperspirant usage is rising, particularly among men, driving ingredient demand.
• Consumer preference for natural ingredients in these products is growing.
• e-Commerce platforms contributing market growth through increased online sales.
• Ingredients in deodorants and antiperspirants help extend shelf life, add fragrance, inhibit germ growth, and regulate perspiration.

Report Attribute	Detail
Deodorant and Antiperspirant Ingredient Market Size (2024E)	US$ 34.36 Billion
Forecasted Market Value (2034F)	US$ 57.05 Billion
Global Market Growth Rate (2024 to 2034)	5.2% CAGR
East Asia Market Share (2024E)	21.7%
North America Growth Rate (2024 to 2034)	8.3% CAGR
Deodorants Segment Market Value (2034F)	US$ 35.83 Billion
Antiperspirants Segment Market Value (2034F)	US$ 21.22 Billion
Key Companies Profiled	L’Oreal Company; Unilever Company; BASF SE; Godrej Consumer Products Ltd.; Givaudan; Procter & Gamble Company; CavinKare Pvt. Ltd.; International Flavours and Fragrances (IFF); Henkel AG & Company KGaA; Avon Products Inc.; Firmenich; Beiersdorf AG; Wacker Chemie; Symrise

What Opportunities Await Deodorant and Antiperspirant Ingredient Manufacturers?

“Increased Awareness of Personal Grooming and Hygiene”

The global market is being influenced by a rise in awareness regarding personal grooming and hygiene, making deodorants and antiperspirants everyday use products. Deodorants offer two methods of preventing odor: antimicrobial properties reduce the number of germs that cause odor, while scents mask the generated smell. In contrast, antiperspirants block the eccrine glands in the body that produce perspiration, typically utilizing aluminum-based ingredients for this purpose. These benefits are leading to their integration into personal grooming habits, particularly among men.

What is Limiting Expansion of Global Deodorant and Antiperspirant Ingredient Market Size?

“Potential Health Risks Associated with Aluminum Salts in Antiperspirants”

Aluminum salt is a primary ingredient in antiperspirants, as it inhibits sweating, reducing the growth of germs and body odor. When antiperspirants containing them are used, aluminum salts are deposited on skin pores, posing potential dangers. However, ongoing improvements in these ingredients are decreasing risks.

Some propellants and volatile organic chemicals included in deodorants and antiperspirant sprays damage the ozone layer, disrupting the ecology. It has been suggested to use these products sparingly. For small and medium-scale businesses, selecting alternative components is challenging due to competition and pricing issues.

Country-wise Insights

The East Asia region is a leading player, and it is estimated to occupy 21.7% deodorant and antiperspirant ingredient market share in 2024. In the North American region, the demand for deodorant and antiperspirant ingredients is increasing in Mexico due to the rising demand for premium personal care products.

What Conditions in China are Conducive for Market Growth?

“Increasing Demand for Personal Care Products and Low Production Costs”

Attribute	China
Market Value (2024E)	US$ 4.21 Billion
Growth Rate (2024 to 2034)	7.4% CAGR
Projected Value (2034F)	US$ 8.61 Billion

In the East Asia region, sales of deodorant and antiperspirant ingredients are primarily driven by deodorant and antiperspirant ingredient market trends in China such as the increasing demand for personal care and cosmetic products. For manufacturers, China is an attractive destination due to its low production costs, easy access to raw materials, and robust infrastructure. These advantages enable manufacturers to produce low-cost deodorants and antiperspirants, thus expanding their consumer base.

Why is the United States a Key Market in This Business Landscape?

“Growing Demand for Cost-effective Personal Care Products”

Attribute	United States
Market Value (2024E)	US$ 3.33 Billion
Growth Rate (2024 to 2034)	6.8% CAGR
Projected Value (2034F)	US$ 7.32 Billion

The United States is estimated to account for 78.9% share of the North America market in 2024. An elevated standard of living and lifestyle changes are contributing to rising awareness of personal grooming, influenced by socialization and consumer perception. Pleasant fragrances signify good manners and cleanliness. Consumers increasingly utilize deodorants to maintain hygiene standards. As a result, companies are introducing practical and affordably priced products targeting middle-income consumers.

Category-wise Insights

Based on form, the market is segmented into aerosols, sticks and solids, creams and wipes, and roll-ons. Deodorants and antiperspirants are typically chosen in aerosol form due to their simplicity of application and storage. Aerosols are projected to occupy a significant market share. However, sales of roll-ons and solids are also projected to rise at a significant pace over the forecast period.

Why Do Deodorants Account for Higher Demand in Comparison to Antiperspirants?

“Cost-effectiveness of Deodorants Driving Their Preference over Antiperspirants”

Attribute	Deodorants
Segment Value (2024E)	US$ 22.85 Billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 35.83 Billion

Deodorants prevent odor, while antiperspirants combat both sweat and odor. Antiperspirants are primarily used to address excessive perspiration and moisture under the arms. Although data suggest that antiperspirants are more popular than deodorants, the former tends to be more costly, thereby increasing global demand for deodorants. Because antiperspirants suppress the action of sweat glands, which some customers perceive as unnatural and physically harmful, many people avoid using them. Deodorants are widely available at retail stores, such as local grocery stores, and are inexpensive for the majority of users.

• In February 2024, Dove introduced the new Dove VitaminCare+ Deodorant, fortified with Vitamin B3 to enhance your skin's natural odor defenses. It features a novel aluminum-free technology providing 72-hour odor control while nurturing underarm skin up to 10 layers deep.

What is Driving Sales of Antiperspirants?

“Ability of Antiperspirants to Reduce Body Sweating”

Attribute	Antiperspirants
Segment Value (2024E)	US$ 11.51 Billion
Growth Rate (2024 to 2034)	6.3% CAGR
Projected Value (2034F)	US$ 21.22 Billion

An antiperspirant is a type of skincare product designed to reduce body sweating. Due to its mechanism, antiperspirants also function as deodorants by preventing odor. They work by blocking sweat glands and minimizing sweat odor. By clogging pores on the skin's outer layer, antiperspirants reduce the amount of sweat reaching the surface. However, concerns about aluminum's impact on skin health arise as stopping sweat is not a natural process. Many brands are now focusing on creating aluminum-free products.

• In April 2024, after more than 50 years of commitment to producing environmentally friendly products, Tom's of Maine launched the Smell Good, Good campaign. This initiative challenges consumers to embrace natural underarm protection by swapping out their old products for a brand-new range of deodorants and antiperspirants.

Competitive Landscape

Key players in the deodorant and antiperspirant ingredient market include L’Oreal Company, Unilever Company, BASF SE, Godrej Consumer Products Ltd., Givaudan, Procter & Gamble Company, CavinKare Pvt. Ltd., International Flavors and Fragrances (IFF), Henkel AG & Company KGaA, Avon Products Inc., Firmenich, Beiersdorf AG, Wacker Chemie, and Symrise.

• In February 2021, Secret launched its DERMA+ Antiperspirant, the company's inaugural clinical-level sweat and odor prevention product. Featuring skin conditioners and a soft-touch applicator, Secret DERMA+ Antiperspirant was developed in collaboration with female dermatologists. It contains the skincare component ProVitamin B5 and DERMA-Shield, a patented blend of skin conditioning chemicals.
• In May 2022, Dove introduced Dove Care by Plants Deodorant, the brand's premier plant-based, natural-origin deodorant line. Promising 24-hour odor prevention, according to the Happi Top 30 firm, this launch marks Dove's foray into plant-based deodorants.

Segmentation of Deodorant and Antiperspirant Ingredient Market Research

• By Product Type :

  • Deodorants
    • Aerosol
    • Roll On
    • Sticks and Solids
  • Antiperspirants
    • Aerosol
    • Roll On
    • Sticks and Solids
    • Cream & Wipes

• By Form :

  • Aerosols
  • Roll-Ons
  • Sticks & Solids
  • Creams & Wipes

• By Ingredient :

  • Alcohol
  • Aluminum
  • Antimicrobials
  • Fragrances
  • Conditioners & Moisturizers
  • Base Substance
  • Parabens & Propellants

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa