Mass Beauty & Personal Care Products Market

Mass Beauty & Personal Care Products Market Outlook (2023 to 2033)

The global mass beauty & personal care products market is valued at US$ 502.39 billion in 2023. Worldwide demand for mass beauty and personal care products is projected to rise at a CAGR of 6% and reach a market valuation of US$ 899.7 billion by the end of 2033.

• Sales of mass beauty & personal care products through e-Commerce channels are anticipated to increase rapidly at a CAGR of 6.6% and reach US$ 206.03 billion by 2033 end.
• Demand for mass beauty & personal care products in the United States is forecasted to register a CAGR of 5.4% and reach a valuation of US$ 245.62 billion by the end of 2033.

Growing demand for hair care, fragrances, skincare, and color cosmetics around the world is expected to generate lucrative opportunities for manufacturers. The rising trend of online retail in recent years is also projected to contribute to high sales of mass beauty & personal care products across the globe.

People around the world widely use mass beauty & personal care products to enhance their external appearance. Mass beauty & personal care products are defined as types of skincare, hair care, or cosmetic products, which are manufactured at a larger scale for retail distribution in different stores, including departmental stores, hypermarkets, supermarkets, etc.

The changing lifestyle of consumers and increased spending on personal grooming are projected to boost demand for mass beauty & personal care products globally. In recent years, there is a significant increase in the disposable income of people around the world. This can lead to the increased spending capacity of individuals on numerous lifestyle products, including premium cosmetics, premium beauty and personal care products, and others. This lifestyle factor is expected to have a direct impact on the sales of mass beauty & personal care products globally.

Rising concerns about appearance in social and familial gatherings are also anticipated to propel growth opportunities in the target market in the coming 10 years.

Fact.MR, a provider of market research and competitive intelligence, provides detailed information related to overall strategies, which are adopted by industry players in the target market. A detailed overview of sales analysis of mass beauty & personal care products, leading manufacturers, new developments, regional overview, and various other aspects is also offered in this recently published research report.

Report Attributes	Details
Market Size in 2023	US$ 502.39 Billion
Forecasted Market Value (2033)	US$ 899.7 Billion
Global Market Growth Rate (2023 to 2033)	6% CAGR
Japan Market Growth Rate (2023 to 2033)	5.4% CAGR
South Korea Market Value (2033)	US$ 28.79 Billion
United Kingdom Market Value (2033)	US$ 44.08 Billion
Growth Rate of Oral Hygiene Products Segment (2023 to 2033)	5.5% CAGR
Key Companies Profiled	L’Oreal Procter & Gamble (P&G) Unilever Johnson & Johnson Inc. Revlon Avon Products The Estee Lauder Companies Inc. Kao Corporation Colgate-Palmolive Company M.A.C. Mary Kay Beiersdorf AG

What are the Factors Contributing to Increasing Demand for Mass Beauty & Personal Care Products?

“Increasing Awareness about Importance of Personal Care Products for Maintaining Health and Appearance”

Over the past few years, there has been a significant rise in the demand for mass-market beauty and personal care products due to increasing awareness of their importance for both health and appearance. This demand is expected to encourage major manufacturers of these products to expand their reach.

Despite this growth, there is a need for beauty and hygiene products that require attention. Manufacturers are striving to develop new products to address consumers' unfulfilled demands for personal care items.

“Rising Prevalence of Dental Problems Boosting Demand for Oral Hygiene Products”

People around the world are experiencing several dental problems owing to wrong eating habits and excessive consumption of alcohol and unhealthy food. The rising popularity of herbal products for oral care is predicted to contribute to market growth in the next 10 years.

What are the Hindrances to the Adoption of Beauty and Personal Care Products?

“Rising Awareness of Harmful Effects of Synthetic”

The global market for mass beauty and personal care products is facing certain constraints that are hindering its growth potential. One of the main concerns is the use of synthetic products and chemicals in their production, which can have harmful effects on users. The absence of high-quality chemical ingredients is expected to cause damage to consumers' skin, thereby limiting the adoption of these products within the industry.

“Easy Availability of Counterfeits and High Cost of Beauty and Personal Care Products”

Easy availability of various counterfeit products is predicted to impact the sales of mass beauty & personal care products due to a lack of awareness among consumers. The high cost of manufacturing, as well as the marketing of safer mass beauty & personal care products, is estimated to increase the overall expenditure of industry players.

What Initiatives Can New Companies Take to Establish Themselves in This Market?

“Involvement of Consumers in Product Customization by New Market Entrants”

As new suppliers of mass beauty and personal care products enter the global market, they can engage consumers as participants in the development of new products. This approach is expected to assist vendors in offering tailored mass beauty and personal care products to their target audience. In recent years, consumers have become more aware of their personal care needs, which is anticipated to drive sales of customized personal hygiene products in the next decade.

Country-wise Insights

Why is Japan a Lucrative Market for Mass Beauty & Personal Care Product Suppliers?

“High Demand for Mass Beauty Products with Organic Formulations and Natural Ingredients”

Sales of mass beauty & personal care products in Japan are anticipated to advance at a CAGR of 5.4% and US$ 58.48 billion by 2033 in Japan. Mass beauty & personal care products containing organic formulations and natural ingredients are in high demand in Japan, which is prompting manufacturers to launch products with clean labels.

How is Demand for Beauty & Personal Care Products Shaping Up in South Korea?

“Increasing Traction for Korean Beauty Products”

Demand for mass beauty & personal care products in South Korea is projected to progress at a CAGR of 3.9% during the assessment period from 2023 to 2033. The market in South Korea is predicted to reach a value of US$ 28.79 billion by the end of 2033. Skincare routines, which generally include more than one step, are estimated to contribute to the rising popularity of beauty products in South Korea.

Korean women wear face masks as part of their routine skin care. Growing popularity of South Korean beauty products is also projected to contribute to market growth there.

What is the Sales Projection for Beauty and Personal Care Products in the United States?

“Rising Prevalence of Skin Disorders Boosting Demand for Chemical-free, Organic, and Vegan Personal Care Products”

Sales of mass beauty & personal care products in the United States are projected to progress at a CAGR of 5.4% and reach a value of US$ 245.62 billion by the end of 2033. The demand for premium beauty products is expected to rise in the United States due to the increasing incidence of skin diseases and a shift in consumer preferences towards vegan, chemical-free, and organic beauty and personal care products.

Growing demand for customized mass beauty and personal care products from the entertainment and fashion industries, along with increased consumer spending on personal care items, is creating opportunities for market growth. The continuously expanding millennial population in the United States is also expected to drive demand for natural skincare products.

What is the Demand Outlook for Mass Beauty & Personal Care Products in the United Kingdom?

“Rising Fashion Trends and Increasing Female Working Population”

Sales of personal care and beauty products in the United Kingdom industry are expected to expand at a CAGR of 4.8% and reach a value of US$ 44.08 billion by the end of 2033. Growth opportunities in the mass beauty & personal care products market in the United Kingdom are attributed to the rising fashion trends, which boost demand for personal care products.

Growing population of females in the workplace is also predicted to increase the demand for various mass beauty & personal care products.

Category-wise Insights

Why Do Oral Hygiene Products Account for High Sales?

“Increasing Dental Health Issues Worldwide Leading to Rising Need for Oral Hygiene Products as Preventive Measures”

Based on type, the global market is classified into color cosmetics, hair, skin, oral hygiene, and fragrances. Compared to other segments, demand for oral hygiene products is estimated to increase significantly in the next 10 years. Sales of oral hygiene products are projected to advance at a CAGR of 5.5% and reach a valuation of US$ 224.02 billion by the end of 2033.

Unhealthy diets that are high in sugar and rapidly changing lifestyles are expected to make oral health one of the major health concerns. Increased consumption of tobacco and alcohol can also lead to problems with oral health.

• According to the World Health Organization, oral diseases are noteworthy issues for numerous countries and affect people while leading to discomfort, pain, disfigurement, and sometimes even mortality. As a result of these concerns, preventive measures are expected to be taken, leading to an increase in the sales of oral hygiene products.

How is the e-Commerce Sector Contributing to the Growth of the Mass Beauty & Personal Care Products Market?

“Rapid Internet Penetration and Availability of Offers & Discounts on e-Commerce Websites”

Independent retailers, e-Commerce, supermarkets/hypermarkets, and specialist retailers are some prominent sales channels that are used for the delivery of mass beauty & personal care products globally. Rapid internet penetration is projected to contribute to the wide adoption of e-Commerce platforms for the delivery of mass beauty & personal care products. Sales of mass beauty & personal care products through online channels are predicted to advance at a CAGR of 6.6% and reach a value of US$ 206.03 billion by 2033.

Manufacturers of mass beauty & personal care products can also use e-Commerce platforms to increase product sales across rural settings. These platforms provide several offers and discounts, which are expected to persuade consumers to opt for online shopping for branded beauty products.

Key Market Players

The global mass beauty & personal care products market is highly competitive in nature due to the presence of various global and regional players. Industry players are spending to develop user-friendly products to ensure minimal or no harm to human skin, which is expected to attract trustworthy consumers.

They are incorporating certain advanced techniques to produce organic mass beauty & personal care products while ensuring product standards. Effective supply chain management systems are also expected to contribute to market expansion.

Companies in the market are spending a considerable amount to improve product quality and on product innovations based on packaging, functionality, and ingredients.

For instance:

• M.A.C., in May 2020, expanded augmented reality (AR) try-on for its different e-Commerce platforms. This tool came at the time of the COVID-19 pandemic when the retail environment and shopping habits of consumers were changing. This tool is used for eye and lip products, and the firm is planning to expand this feature to various other products.

Key manufacturers of mass beauty & personal care products are L’Oreal, Procter & Gamble (P&G), Unilever, Johnson & Johnson Inc., Revlon, M.A.C., Avon Products, The Estee Lauder Companies Inc., Kao Corporation, Colgate-Palmolive Company, Mary Kay, and Beiersdorf AG.

Segmentation of Mass Beauty & Personal Care Products Industry Research

• By Type :

  • Color Cosmetics
  • Skin
  • Hair
  • Fragrances
  • Oral Hygiene

• By Sales Channel :

  • Supermarkets/Hypermarkets
  • Independent Retailers
  • Specialist Retailers
  • e-Commerce

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa