Low Fat Granola Market: Market Outlook
Granola is fundamentally a breakfast food or on the go snack which contains rice, oats, quoins. Granola is mainly consumed in the form of cereal or bar. Granola products are frequently consumed with yogurt, fruits and nuts to increase nutritive value.
Granola is considered as a preferred source of proteins, vitamins and fibers by consumers. It is tremendously popular food with health benefits as control blood pressure, regulate digestion system, lower cholesterol, and improves overall health.
Along with health benefits customers also look for good taste and flavors while purchasing products and hence low fat granola products fit perfectly to customer’s requirement. Therefore, as per rising demand, low fat granola market growth is expected to propel over the forecast period.
Consumer Shift Towards Fat-free Products Boost Demand for the Low Fat Granola.
Health consciousness amongst customers is constantly increasing. Low fat granola has numerous health benefits such as mineral, vitamin, fiber and omega 3 presence in it. Owing to these nutrient contents consumer are opting granola products which are resulting in propelling growth of low fat granola market.
Increased disposable income in developed countries has strengthened the purchasing power of consumers hence consumers are buying nutritious foods such as bars snacks and cereal. Ultimately the demand for granola bars, cereals, and healthy snacks will boost the low-fat granola market.
However, the presence of herbicides and high sugar content is a foremost restraint negatively impacting the growth of the low fat granola market. Unawareness about the benefits of granola products among buyers in developing nations may hamper the demand for the granola market.
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Low Fat Granola Market: Key Players.
Key players in the market has positioned low fat granola as healthy convenient on-the-go snack or breakfast food which is hassle free to eat. And it is easy for customer to have granola bars or cereals in no time in this fast paced lifestyle. This is one of the key factor impacting positively for growth of low fat granola market.
Intensifying demand for plant based products and trend such as veganism enhances the demand for healthy packaged food which includes granola products on a huge scale. Hence, manufacturers are producing variety of vegan granola products. For example Nature Valley coming up with crunchy granola bar and Vegan Chewy Granola Bars by Earnest Eats are some granola bars available in the market.
Launching flavored granola products to attract customers is one opportunity to boost this market. Many Companies are coming with variety of flavors such as chocolate, caramel, vanilla, honey, strawberry. An example Pamela’s blueberry lemon bar which is gluten free. Organic granola products is one prominent factor to entice customer.
Some of the key players driving the growth of low fat granola market includes General Mills Inc.
- The Kellogg Company
- Clif Bar & Company
- PepsiCo Inc.
- Sunny Crunch Foods Ltd
- Hearthside Food Solutions LLC
- Standard Functional Foods Group Inc
- Noble Foods Ltd.
- Olympia Granola Inc
- Bakery Barn Inc
- Kraft Foods Group Inc.
- Conagra Brands Inc.
- Nestle S.A.
- Slim Fast Nutritional Food LLC
- The Quaker Oats Company Inc.
- Nature Valley
- Bridgetown Natural Food.
Low Fat Granola Market Regional analysis
North America holds the dominant share in terms of revenue and is expected to continue its supremacy over the forecast period, followed by Europe. Owing to the cumulative cognizance regarding healthy and nutritional foods among consumers in emerging countries Asia Pacific market is expected to grow market at a significant growth rate in the forecast period
Low fat granola market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the low fat granola market, including but not limited to: Regional markets, product type, form, base ingredients, flavor, distribution channel, and nature.
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The Study is a Source of Reliable Data on:
- Low fat granola market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The Regional Analysis Covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The low fat granola market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the low fat granola market report projects the attractiveness of each major segment over the forecast period.
An Adaptive Approach to Modern-day Research Needs
Highlights of the Low Fat Granola Market Report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the low fat granola market
- Recommendations to companies for strengthening their foothold in the low fat granola market
Low fat granola market: Market segmentation
On the basis of nature, the low fat granola market can be segmented as:
On the basis of end use, the low fat granola market can be segmented as:
- Breakfast Cereals
- Baby Food
On the basis of flavor, the low fat granola market can be segmented as:
- Others (Coffee, Caramel, vanilla, etc.)
On the basis of distribution channel, the low fat granola market can be segmented as:
- Convenient Stores
- Specialty Stores
On the basis of base ingredient, the low fat granola market can be segmented as:
- Gluten Free oats
- Regular oats
On the basis region, the low fat granola market can be segmented as:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Note: Although care has been taken to maintain the highest levels of accuracy in FACT.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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