Analysis of Low-sodium Salt Substitute Market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
A recent study by Fact.MR projected the low-sodium salt alternatives market to grow with a CAGR of 6.2 in the forecasted period as the rising number of cases associated with high sodium intake like hypertension is catering for the low-sodium salt substitute.
Low-sodium salt substitute is a table salt alternative with low-sodium content that are advertised to avoid the cardiovascular and high blood pressure disease risks associated with a high sodium chloride intake content in regular salts while retaining a similar taste.
Additionally, salt alternatives are fortified with vitamins and minerals. Similar to the issue of iodine deficiency, a salt substitute may aid in the elimination of hidden hunger i.e. insufficient supply of necessary micronutrients such as iron or other micronutrients, UNICEF promotes nutrients enriched salt alternatives as "super-salts."
The human cravings and desires for salt are normal and necessary, as it is a nutrient required for the healthy maintenance and balance of extracellular fluid volume in the body, both of which are required for survival. Sodium chloride partakes a discrete flavour, and attempts to imitate it, with potassium chloride, and have failed miserably.
Research on additives and processes to compensate for decreased salt to produce tasty products is a major field of interest for suppliers and producers of low-sodium salt substitutes.
Additionally, leading processed food and beverage companies are leading the charge in reducing sodium levels in well-known and famous products.
The companies are doing this invisibly and in stages, steadily lowering the salt content of their items without informing customers. Others prominently highlight the reduced or low-sodium content in banner advertising on labels to draw attention to the product's lower sodium content. These factors together are gaining huge market share for the low-sodium salt substitute.
Several consumer and health advocacy groups have asked the Food and Drug Administration (FDA) to reconsider its 50-year-old decision that salt is a commonly accepted as safe (GRAS) product. These organizations want the salt to be identified as a food additive and/or for labelling to be changed to alert consumers about the connection between salt and hypertension.
Large-scale research on the relationship between sodium and salt consumption, on the other hand, have shown conflicting results in terms of the harmful effects of high sodium intake on cardiovascular disease in the general population.
In terms of sales, the North American market is projected to take the lead in the global target market. The rising use of low-sodium salt substitutes in meat products is expected to fuel revenue growth in the target market. Increased consumption of meat products in the US and Canada as a result of the increasing population is expected to help market revenue growth.
Furthermore, rising health consciousness is expected to help revenue growth in the North American low-sodium salt substitutes market over the forecast period, resulting in increased demand for low-sodium salt substitutes in bakery and confectionery applications.
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Over the forecast period, the European low-sodium salt substitutes market is projected to expand at a moderate pace. The market for low-sodium salt substitutes in Europe is expected to rise in revenue due to the rising demand for dairy and frozen products in the region. Furthermore, increasing demand for low-sodium dairy and meat products is expected to drive revenue growth in Europe's low-sodium salt substitute market.
Some key manufacturers operating the business in the low-sodium salt substitute market globally include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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NOTE - Although care has been taken to maintain the highest levels of accuracy in Fact.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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