Night Cream Market

Night Cream Market Outlook (2024 to 2034)

The global night cream market is estimated to be worth US$ 1,008.4 million in 2024. The CAGR of the market for the 2024 to 2034 period is a sprightly 7.0%. The growth of the market is likely to reach US$ 1,854.0 million by 2034. Growing global concern over appearances is set to make night cream a vital beauty accessory.

Night cream demand is benefiting from the increasing adoption of beauty products to repair the skin. As the need to maintain healthy skin grows among women, the demand for night creams that can hydrate skin while sleeping also accelerates the market. Moreover, the growing realization of the skin regeneration process at night has led consumers to seek out night creams as part of their skincare routine.

Key Market Growth Drivers

• Moisturizers have become commonplace commodities in homes owing to rising knowledge about the benefits of moisturizing and night creams.
• People’s concerns with appearances include repairing fine lines, and thus, the anti-aging properties of night creams packed with vitamins, achieved through ingredients like retinol and oxidants, are making the product a hit among consumers.
• People with busy lifestyles are widely adopting night creams with active ingredients and establishing nighttime regimes.

Manufacturers are realizing the vibrant needs of the consumer base. Consumers have different skin types and colors, and producers in the market are developing products that appeal to a specific set of people. Thus, the diversity in the night cream market is rising, both in terms of representation and products.

Report Attributes	Details
Estimated Market Value (2024E)	US$ 1,008.4 million
Forecasted Market Value (2034F)	US$ 1,854.0 million
Global Market Growth Rate (2024 to 2034)	7.0% CAGR
Anti-Aging Creams Segment Growth Rate (2024 to 2034)	6.5%
North America Market Share (2024)	22.1%
Western Europe Market Share (2024)	34.7%
Key Companies Profiled	Solstice Holding Shiseido Co., Ltd. Procter & Gamble Clinique Laboratories CeraVe Neutrogena ELTAMD Sente FirstAid Beauty Cetaphil Augustinus Bader SkinCeuticals Olay

Which Factors Have Driven the Global Surge in Night Cream Demand?

“Consumers are More Open to Night Creams Made with Natural Ingredients”

Like with other cosmetic products, consumers are preferring products made with organic elements. Chemical ingredients are increasingly being looked at with derision, and the use of chemicals has been linked to various problems like skin rashes and general skin irritation. Consumers instead are inclined towards organic ingredients like aloe vera, almond oil, and rose water. Thus, producers' focus is shifting towards making products with natural ingredients.

Sustainability concerns also fuel the consumer drive for natural ingredients. Many ingredients used in night creams, such as parabens and formaldehyde, harm the environment or plant and animal ecosystems. Regulatory authorities and governments around the world have taken the step to ban such ingredients. Thus, there has been a growing shift toward using organic ingredients in night creams, and the market is acquiring a positive outlook.

“Men are Forming a Significant Part of the Consumer Base and Increasing the Scope of the Demand”

Skincare and beauty products like night creams have traditionally been seen as the domain of women. Women continue to be the predominant users of night creams. However, the trends are changing, and men are also into night creams.

Stereotypes are being shattered all over the world, and men are becoming more comfortable with the use of skincare products. The need to maintain appearances is no longer relegated to being a concern for women, as men are just as interested in caring for their skin. Thus, the changing nature of men’s attitudes toward skincare products is driving up the demand for night cream.

Which Factors Present Challenges to the Expansion of the Night Cream Market?

“Concerns Over Ingredients Used and Lack of Consumer Enthusiasm for Nighttime Skincare Products Limits Market Expansion”

While manufacturers are increasingly hopping on the organic trend, a vast amount of night cream products still make use of chemicals and harmful ingredients. Consumers are wary of ingredients that are linked to causing skin irritation, while some are wary of the long-term effects, including cancer. The environmental impact of such ingredients has also come under scrutiny. In addition to restraining the number of consumers, strict rules regarding the use of chemical elements have also limited the scope of market expansion.

Many people need to recognize the necessity of night creams. Skincare products are still viewed as necessary only when heading out or during the day. Night creams are also viewed as a luxury item, with their benefits viewed through the lens of augmenting the benefits of daycare products. Thus, market players face the challenge of convincing people of the benefits of night cream that are different from daytime skincare products.

What are the Ways Through Which Market Players Can Catch the Attention of Consumers?

“Experimentations with Flavors, Scents, Textures as Well as Marketing Campaigns Provide Opportunities to Brands in the Night Cream Market”

Manufacturers in the market are putting out products that apply specifically to different skin types, such as oily skin, dry skin, flaky skin, and more. Producers use different grease, oil, and other ingredients according to consumer needs. Experimentations are also done with the forms and scents of the night creams, while scentless creams have also been introduced for customers not enamored of cosmetic products' smell. Thus, the manufacturers can take advantage of the differing needs of the diverse consumer base for night cream.

Many producers in the market rely heavily on marketing campaigns to get the word out about their products. The brands are seeking celebrity brand deals and endorsements. With the proliferation of beauty influencers on social media, collaborations with influencers are also common. Thus, manufacturers can leverage marketing campaigns to further intensify the demand for night cream.

Country-wise Insights

The market for night creams finds a considerable portion of its consumer base in North America and Europe. North America is pegged to hold 22.1% of the worldwide market share in 2024. The market is expected to further progress at a healthy CAGR of 6.9% from 2024 to 2034 in the region, with the market share at the end of the period predicted to reach 23.5%.

The market is expected to register a promising CAGR of 6.5% in Western Europe over the forecast period, at the end of which, the market share of the region is projected to be 35.3%.

Country	CAGR (2024 to 2034)
The United States	6.7%
Mexico	8.7%

What Ensures the Continued Thriving of the Night Cream Market in the United States?

“Rise of Disposable Income, Leading to High Sale of Premium Night Cream Products”

The value of the night cream industry in the United States for 2024 is estimated to be US$ 152.7 million. Over the forecast period, the market is expected to register an encouraging CAGR of 6.7% in the country, reaching a value of US$ 292.8 million by 2034.

The United States is seeing growth in the number of people who are willing to spend big on luxury products. The rise in disposable income is one reason for this inclination among American consumers. The obsession to keep up with beauty standards and fashion trends also plays a part in the American consumer’s desire for premium skincare products, including night creams.

The influence of social media and beauty influencers can also be seen in the United States. Beauty experts on social media are encouraging the use of night creams among the American population. High-quality premium night creams are often recommended by social media influencers, thus accounting for their demand in the United States.

Why is Mexico Emerging as a Lucrative Market for Night Cream?

“Use of Tepezcohuite in Night Cream Winning Over Consumers in Mexico”

The market valuation for night cream in Mexico is marked at US$ 26.5 million in 2024. The market is expected to register a strong CAGR of 8.7% for the forecast period, with the industry value projected to reach US$ 61.0 million by 2034.

Tepezcohuite is a plant native to Mexico that has various healing properties. The plant has gained popularity even in non-native regions. Mexicans have a tradition of using tepezcohuite, and night creams, too, are making use of the plant as part of the organic trend.

Famous Mexican actress Salma Hayek has also endorsed the use of a tepezcohuite. Companies in Mexico have stepped up the production of tepezcohuite-induced night creams. Thus, the market’s prospects are bright in the country.

Category-wise Insights

Based on product type, anti-aging creams are expected to account for 36.4% of the market share in 2024. After anti-aging creams, the most popular product type in night creams is moisturizing & nourishing creams. Moisturizing and nourishing creams are anticipated to contribute to 30.2% of the market share in 2024.

Why are Anti-aging Creams in Vogue in the Night Creams Market?

“Rising Obsession Among Consumers to Reverse the Signs of Aging Leading to Surge in Demand for Anti-aging Creams”

Anti-aging creams are expected to contribute to 36.4% of the market share by product type in 2024. For the forecast period, the CAGR for anti-aging creams is marked to be 6.5%.

Anti-aging creams are in high demand due to the consumer's need to maintain appearances. Consumers are desiring a youthful look and for their skin not to betray their age. Thus, anti-aging night creams that battle signs of aging, like wrinkles and sagging of the skin, are popular among consumers. The aging population of some regions of the world, like Japan and Germany, is also aiding the demand for anti-aging products.

Why are Online Retailers Dominating the Sales Channel Segment of the Nigh Cream Market?

“Variety of Products Available Online Sees Consumers Flock to E-commerce Platforms for Night Cream”

The sale of night creams through the online mode is trumping the sale through the offline mode. Through online retailers, consumers have diversity available that they may not get at specialty stores and supermarkets. Through online means, consumers are also able to get a better understanding of the product and ensure correct labeling.

Suppliers of night creams are further enticing consumers to buy online by making night creams a part of various packages, offers, and discount deals. Thus, in line with other cosmetic products, online retailers are enjoying the lead in the sales channel segment of night cream.

Competitive Landscape

Market players in the night cream industry are concentrating on differentiating their products from competitors. Brands in the market are taking the help of various ingredients, forms, smells, or other things to make their product stand out from the competition.

Night cream vendors are looking to communicate the benefits of their product to consumers who still need to feel the necessity for it. There is a concentrated effort for night cream to step out of the shadow of day creams, such as sunscreens, and shine on their own. Models, film stars, and influencers are roped in to help propagate the benefits of night cream. Some prominent companies in the market are Solstice Holding, Shiseido Co., Ltd., Procter & Gamble, Clinique Laboratories, CeraVe, Neutrogena, ELTAMD, Sente, FirstAid Beauty, Cetaphil, Augustinus Bader, SkinCeuticals, and Olay.

• In October 2023, Cetaphil launched the Healthy Renew Collection, with night cream as a part of the collection. The collection features products that do not contain retinol.
• In July 2023, Revolution launched a night cream version of their Miracle Cream. The cream aims to fight aging and is also available as a combo with its daytime counterpart.
• In March 2023, India-based brand Deconstruct launched the Retinol Night Cream. The product aims to fight anti-aging and aid skin regeneration.

Segmentation of Night Cream Market Research

• By Product Type:

  • Moisturizing & Nourishing Creams
  • Anti-aging Creams
  • Skin Whitening Creams
  • Others

• By Source:

  • Natural
  • Conventional

• By Price Range:

  • High/Premium
  • Mid-range/Economy

• By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Discount Stores
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channels

• By Region:

  • North America
  • Europe
  • Latin America
  • East Asia
  • South Asia & Oceania
  • The Middle East & Africa