Non-alcoholic Hand Sanitizers Market

Non-Alcoholic Hand Sanitizers Market Analysis By Product Form (Foam, Gel, Cream & Liquid) By Packaging Type (Flip Flop Bottles, Pump Bottles, Spray Bottles & Others) By Pack Size, By End-Use and Region – Global Market Insights 2022 to 2032

Analysis of Non-alcoholic Hand Sanitizers market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Non-Alcoholic Hand Sanitizers Market Outlook (2022-2032)

Newly-released data from the global non-alcoholic hand sanitizers market analysis shows that the market experienced year-on-year (YoY) growth of 3.3% in 2021 to reach US$ 193.4 million at the end of 2021.

Demand for the foam type of non-alcoholic hand sanitizers increased 3.8% to reach US$ 81.1 million in 2021, while consumption by households was up 3.5% to reach a market valuation of US$ 73.4 million in 2021.

Report Attributes


Non-alcoholic Hand Sanitizers Market size (2021A)

US$ 193.4 Million

Estimated Market Value (2022E)

US$ 201.9 Million

Forecasted Market Value (2032F)

US$ 354 Million

Global Market Growth Rate (2022-2032)

5.8 % CAGR

North America Market Share (2021)


North America Market Growth Rate (2022-2032)

6.5% CAGR

U.S. Market Growth Rate (2022-2032)

6.7% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Vi-Jon Laboratories
  • GOJO Industries, Inc.
  • SC Johnson
  • Safe Hands
  • Klenza
  • Dubi Chem
  • Cleenol
  • Kutol
  • Dr. Batra
  • Fine Guard
  • Cleenol
  • Krauter Healthcare Limited
  • Dalrada Corporation (Glan Health)
  • Gem Chemical (HealthGaurd)

As per the latest analysis by Fact.MR, a market research and competitive intelligence provider, the global non-alcoholic hand sanitizers market value is projected to reach US$ 354 million by 2032-end with demand increasing steadily at 5.8% CAGR over the decade.

Before the pandemic, sanitizers were majorly used in the medical industry to keep hygiene levels high and prevent infection during medical procedures. With COVID striking, the importance of sanitizers rose substantially in other segments such as households and other industries, creating a shortage, both, on the supply side (for raw materials) and demand side (for sanitizers in the market).

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Sales Analysis of Non-alcoholic Hand Sanitizers (2017-2021) Vs. Market Outlook (2022-2032)

The market value for non-alcoholic hand sanitizers increased at a CAGR of 4.9% during 2017 to 2021.

More people now are using hand sanitizers as a replacement for soap and water. Hand sanitizers were first invented as a chlorinated lime solution in 1847 and were used for surgical procedures. Moving to 1875, the first non-soap and non-water cleaning agent was developed using ethanol.

The first alcohol-based hand sanitizer was developed in 1965; however, for consumers, the first gel-based hand sanitizer was launched in 1996. Alcohol-free sanitizers were launched worldwide majorly after the COVID pandemic in 2020 due to the rising demand for skin-friendly products.

Benzalkonium chloride is the basic ingredient used in the making of non-alcoholic hand sanitizers. Benzalkonium chloride is termed to be safe when used in products such as hand sanitizers at the manufacturer's recommended concentrations. It is a long-lasting disinfectant and an alcohol-free ingredient in hand sanitizers.

Since hand sanitizers are among the widely available commercial products on the common market, their use in households has become more widespread than ever. This is true, not just for emergencies, but also for other domestic purposes, particularly while travelling.

  • Short Term (2022 Q2 to 2025): Rising concerns about skin dryness and irritation due to alcohol-based sanitizers to drive demand for non-alcoholic hand sanitizers.
  • Medium Term (2025-2028): Asia Pacific region anticipated to witness high demand due to growing HoReCa sector and rising per capita expenditure on health products.
  • Long Term (2028-2032): Increase in use of non-alcoholic hand sanitizers for keeping skin moisturized and free from dryness to drive demand in long term.

All in all, demand for non-alcoholic hand sanitizers, which find usage across diverse end-use verticals, is poised to rise and create an absolute dollar opportunity of US$ 160.5 million by 2032.

Non-alcoholic hand sanitizers market forecast by Fact.MR

Why is Popularity of Non-alcoholic Hand Sanitizers Rising Rapidly?

“Growing Concerns Related to Skin Problems Caused by Alcohol-based Hand Sanitizers”

We are all aware of the benefits of proper hand hygiene. Throughout the COVID-19 crisis, washing the hands regularly was one of the most important health messages to get rid of any dangerous germs on our skin.

To reduce the spread of a wide range of infections, from respiratory to gastrointestinal ailments, good hand cleanliness is essential. Because of this, handwashing will continue to be practised even after the pandemic ends.

With regular hand sanitizers having side effects such as skin dryness and irritation, demand for non-alcoholic hand sanitizers will rise faster over the coming years.

“Rising Demand from HoREeCa Sector”

With the travel industry back on its feet post-pandemic, demand for hygiene products from the hotel industry is rising. Hotels are often crowded with travellers who can get exposed to various germs.

People may also act as carriers of viruses. To avoid such situations, the need for the disinfection of hotel rooms and proper hygiene practices by guests and hotel staff is high, and this will be one of the key factors driving the demand for non-alcoholic hand sanitizers.

Hand sanitizers made from alcohol that kill bacteria may be superior in sectors such as manufacturing and healthcare, where diminishing the risk of transmission is highly important. However, in other environments where children use hand sanitizers, such as schools, alcohol-free hand sanitizers are more appropriate. It is advisable to choose an alcohol-free hand sanitizer for such sectors.

“Approvals from FDA, CDC, and Medical Authorities”

Manufacturers need to develop their products in such a way to make them more effective in germ-killing in comparison to alcohol-based hand sanitisers. They should also focus on getting approvals from medical authorities - FDA (Food & Drug Administration) and CDC (Centre for Disease Control) - to appeal to their customers with more confidence.

Such approvals will help them promote their products as a good alternative to alcohol-based sanitizers. The medical industry was the leading user of sanitizers (alcohol-based) even before the pandemic. Product approvals will help cater to this untapped medical sector and raise the revenue potential.

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Country-Wise Analysis

Why is the U.S. a Leading Market for Non-alcoholic Hand Sanitizers?

The U.S. is estimated to lead the market for non-alcoholic hand sanitizers because of large infrastructural facilities such as schools, educational institutions, and offices, along with high awareness about hygiene.

The U.S. was one of the top-affected countries with COVID-19. The pandemic also created a shortage of medical facilities even in a developed nation such as the US.

This has led people to use hygiene products to avoid contamination. Per capita income and spending power in the U.S. are quite high as compared to other countries in the world. Also, major non-alcoholic hand sanitizer producing companies are based in the U.S.

The North America non-alcoholic hand sanitizers market is forecasted to expand at a CAGR of 6.5% and reach US$ 89 million by 2032, with the U.S. non-alcoholic hand sanitizers market anticipated to progress at a CAGR of 6.7%, and its valuation increasing 1.9X by 2032.

Will China Account for High Demand for Non-alcoholic Hand Sanitizers?

China was the first-ever country to produce masks and sanitizers in huge volumes to fight the COVID pandemic. Not only sanitizers, but China has also remained one of the biggest export hubs for several other consumer products. Statistics show that China sold more than US$ 1 billion worth of hand sanitizers across the world (both alcohol and non-alcohol based).

Above all, China holds the highest population in the world and its rising consumption of sanitizers with growing per capita income will drive demand for non-alcoholic based hand sanitizers in the future. Opening up of hotels, restaurants, offices, schools, etc., and growing demand from the travel industry will be key drivers for this market.

The East Asia market is anticipated to expand at a CAGR of 5.7% to reach US$ 75.3 million by 2032, with the China non-alcoholic hand sanitizers market anticipated to expand at a CAGR of 6.5% through 2032.

Category-Wise Analysis

Why is High Demand for Non-alcoholic Hand Sanitizers Expected from the HoReCa Sector?

Rising demand from HoReCa (hotels, restaurants & caterers) will be the key factor driving the market growth for non-alcoholic hand sanitizers. This is because this sector needs to follow strict cleanliness guidelines.

Sanitation of tools, machinery, and people (including customers) must be done frequently and thoroughly. Sanitizers satisfy this desire on the most fundamental and personal level possible. For hotels, proper sanitization procedures are required. Here, it needs to be observed that people are likely to avoid using alcohol-based sanitizers before consuming food with the same hands.

This creates a positive impact on the demand for non-alcoholic hand sanitizers in this sector. Generally being made in a foam formulation, these non-alcoholic hand sanitizers are non-toxic.

Demand for non-alcoholic hand sanitizers from the HoReCa sector is set to register a CAGR of 6.9% during the forecasted period of 2022-2032.

Why is Consumption of Foam-based Non-alcoholic Hand Sanitizers Higher?

Most alcohol-free hand sanitizers come in a foam formulation as compared to alcohol-based hand sanitizers, which are majorly found in the gel or liquid form. Foaming hand sanitizers are cost-effective, affordable, efficient, and hygienic. The popularity of alcohol-free foaming hand sanitizers has grown rapidly in the last few years.

Foaming dispensers output less sanitizer than regular liquid dispensers, allowing the same level of cleanliness with less amount of sanitizer consumed.

Out of the application considered in the scope of the study, demand for foam-based non-alcoholic sanitizers is anticipated to increase at the highest CAGR of 6.7% to reach US$ 161.7 million by 2032.

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Competition Landscape

Vi-Jon Laboratories, GOJO Industries Inc., SC Johnson, Safe Hands, Klenza, Dubi Chem, Cleenol, Kutol, Dr. Batra, Fine Guard, Cleenol, and Swanrose (Just Human) are leading manufacturers in the non-alcoholic hand sanitizers market.

The world’s leading manufacturers of non-alcoholic hand sanitizers are employing innovative ways and using non-alcoholic ingredients to develop germ-killing non-alcoholic hand sanitizers for customers.

Key manufacturers are focusing on developing new product designs to address problems related to hygiene. Moreover, expertise and professionalism in planning, designing, and providing the best solutions are the backbone of their marketing strategies.

Fact.MR has provided in-depth information about the various strategies used by players in the non-alcoholic hand sanitizers market, along with detailed sales analysis of non-alcoholic hand sanitizers, top non-alcoholic hand sanitizers manufacturers, top gel / foam-based non-alcoholic hand sanitizers, and SWOT analysis and sales by top non-alcoholic hand sanitizer manufacturers positioned across geographies.

Segmentation of Non-alcoholic Hand Sanitizers Industry Research

  • By Product Form :

    • Foam
    • Gel
    • Cream
    • Liquid
  • By Packaging Type :

    • Flip Flop Bottles
    • Pump Bottles
    • Spray Bottles
    • Others (include Dispensing Packets)
  • By Pack Size :

    • Below 100 ml
    • 101 ml - 300 ml
    • 301 ml - 500 ml
    • 501 ml & Above
  • By End Use :

    • Institutional
      • Hospitals & Healthcare
      • Offices/Commercial
      • Horeca
      • Manufacturing & Industrial
      • Retail Grocery / Pharmacy Stores
      • Others
    • Household
  • By Sales Channel :

    • Offline
      • Pharmacy & Drug Stores
      • Mom & Pop Stores
      • Hypermarkets / Departmental Stores
      • Others
    • Online
      • E-Commerce Website
      • Company / Brand Websites
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South-East Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the current valuation of the non-alcoholic hand sanitizers industry?

Currently, the global non-alcoholic hand sanitizers market is pegged at US$ 201.9 million.

At what CAGR is non-alcoholic hand sanitizer demand expected to grow?

Non-alcoholic hand sanitizer utilization is anticipated to increase at a CAGR of 5.8% during 2022-2032.

How did this market fare historically?

Sales of non-alcoholic hand sanitizers increased at a CAGR of 4.9% from 2017-to 2021.

What is the go-to-market strategy for manufacturers?

Research & innovation and digital transformation to sell products to end users have been the strategy to ensure regular sales in this highly competitive market.

What outlook does the East Asia non-alcoholic hand sanitizers market provide?

East Asia is estimated to hold 21.3% of the global non-alcoholic hand sanitizers market share by 2032.

Non-alcoholic Hand Sanitizers Market

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