Panic Buying Amidst COVID-19 to Boost Hand Soap Market Growth
Global Hand Soap market is forecast to witness rapid growth of around 6.7% over the forecast period of 2020-2030. Of all applications, the household segment accounts for more than 70% of the market share. Escalating demand for hand soap was observed in the first quarter of 2020 owing to the COVID-19 pandemic. In the 2nd quarter, the demand is projected to follow an upward trend with increasing awareness about hand hygiene across regions.
Demand will slowly decline by the end of the third quarter as spread of the disease is anticipated to abate. In 3rd & 4th quarter of 2019, sales of hand soap grew at a nominal rate. Medical & clinical applications have created enormous opportunities for hand soap makers.
Demand for Hand Soap Accelerates on Back of Hand Hygiene Directives
Hand soaps have seen an uptick in demand in 2020 owing to the release of hand hygiene directives amid COVID-19 pandemic. This has resulted in bulk buying of hand hygiene products such as hand soap. Moreover, lockdowns across regions has disrupted supply chains. An increase in hand soap demand has shrunk the buffer present across the regions. This is creating a huge supply-demand gap providing an opportunity for the tier-1 stakeholders to expand production of hand soap across regions.
Europe and North America to Remain Atop, Other Regions to Grow at a Moderate Pace
From the regional perspective, Europe accounts for more than 35% of the global hand soap market share. Italy has highest household spending on hand soap .North America accounts for more than 30% of the global market share of hand soap in which United States accounts for more than 50% of the revenue share. The region is set to be fastest growing with a growth of 6.4% over the forecast period. This scenario will soon emerge in East Asian countries such as China and Japan in the forecast period owing to the change in consumer preferences for hygiene products .Increase in demand of hand soap in Oceania was observed in the beginning of 2020 and is set to remain steady over the year.
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Hand Soap Manufacturers to Gain Opportunity Owing to the Shattered Supply Chain across the Regions
Global hand soap market is consolidated in nature as there are only select players in the market claiming majority of the market share. Few manufacturers such as Shiseido have entered the competition. However they have failed against popular consumer choices such as Reckitt Benckiser’s “Dettol“and Unilever’s “Lifebuoy”. Tier -1 players such as Reckitt Benckiser, Unilever, Johnson & Johnson and Henkel are set to capture 30 – 35% of the market share for hand soap.
Colgate Palmolive’s subsidiary “softsoap” has improved sales over the period of 2015-2019 owing to the growing demand and the launching of flavoured hand soaps with disinfectant properties. At the peak of COVID-19, manufacturers were facing a huge supply-demand gap owing to the eruption of infections. This has shrunk regional contingencies. Manufacturers were unable to raise the cost of hand soap in March, owing to the price control intervention by governments across key regions. This has constrained manufacturers from expanding production to keep up with the increasing demand.
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COVID-19 Impact Insights
The outbreak of coronavirus has led to unprecedented demand for hand soap and sanitizers globally as private health and government bodies are advocating hand hygiene measures. COVID-19 has also spurred people to panic buy and hoard on hand soaps which has accelerated the demand for hand soaps. Thus many FMCG companies are at their wits’ end trying to ramp up production in order to keep up with demand.
There are some who have innovated extensively in their marketing campaigns. For instance, Wai Wai Noodles has propagated hand washing in its new packs to support the cause of hand hygiene. This is further anticipated to give an uptick to the sales of hand soap in the foreseeable future. Amid supply chain and capacity challenged popular hand soap companies such as RB are ramping up production to widely distribute their popular soaps such as Dettol Hand Wash and Dettol Soap.
Hand Soap market- Scope of the Report
The recent study by Fact.MR on hand soap market offers a 10-year forecast between 2020 and 2030. The study analyzes crucial trends that are currently determining the growth of hand soap market. This report explicates on vital dynamics such as the drivers, restraints and opportunities for key market players along with key stakeholders as well as emerging players associated with the manufacturing of hand soap. The study also provides dynamics that are responsible for influencing the future status of hand soap market over the forecast period.
A detailed assessment of hand soap value chain analysis, business execution, and supply chain analysis across the regional markets has been covered in the report. A list of prominent companies operating in the hand soap market along with their product portfolio enhances the reliability of this comprehensive research study.
Hand Soap market: Report Summary
The study offers a comprehensive analysis on diverse features including production capacities, demand, product developments, revenue generation and sales in hand soap market across the globe.
A comprehensive estimate on hand soap market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of hand soap during the forecast period. Price point comparison by region with global average price is also considered in the study.
Hand Soap market Segmentation
Fact.MR has studied the hand soap market with detailed segmentation on the basis pack size, application, sales channel and key regions.
|
Pack Size |
Application |
Sales Channel |
Region |
|
100 ml to 200 ml |
Industrial |
Retail Stores |
North America |
|
200 ml to 500 ml |
Medical & Clinical |
Hyper Markets |
Latin America |
|
500 ml to 1L |
Household |
Big-box retailers |
Europe |
|
1L to 5L |
Others |
Pharmacies |
East Asia |
|
Mom & pop stores |
South Asia & Oceania |
||
|
E-Commerce |
Middle East & Africa |
“This taxonomy prepared is confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.”
Hand Soap market: Analysis on market Size Evaluation
Hand soap market has been analyzed for each market segment, in terms of volume (Million litres) and value (US$ Mn). Market estimates at global and regional levels for hand soap is available in terms of “US$ Mn” for value and in “Million litres” for volume. A Y-o-Y growth contrast on prominent hand soap market segments, along with market attractiveness evaluation has been incorporated in the report. Furthermore, the absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve along with identifying potential resources, considering sales and distribution perspective in the global hand soap market.
Hand Soap market: Inspected Assessment on Regional Segments
Key sections have been elaborated in the hand soap report, which have helped to deliver projection on the regional markets. These chapters include the regional macros (political economic, and business environment outlook), which are expected to have a momentous influence on the growth of hand soap market during the forecast period.
Country-specific valuation on demand for hand soap has been offered for each regional market, along with the market scope estimate and forecast, price index, and impact analysis of dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
Hand Soap market: In-Depth Analysis on Competitive Landscape
The report sheds light on the leading manufacturers of hand soap along with their detailed profiles. Essential and up-to-date data information related to the market performers, who are principally engaged in the production of the hand soap, has been brought with the help of a detailed dashboard view market share analysis and comparison of prominent players provided in the report permits the report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which includes essentials such as product portfolio, key strategies along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through the matrix for all the prominent players thus providing the readers with actionable insights, which helps in thoughtfully presenting market status, and predicting the competition level in hand soap market. Prominent companies operating in the global hand soap market include Reckitt Benckiser, Unilever, Johnson & Johnson, Henkel, ITC, Amway, Procter & Gamble, Colgate- Palmolive and others.
1. Executive Summary
1.1. Summary of Key Findings
1.2. Summary of Statistics
1.3. Fact.MR Analysis and Recommendations
2. Market Overview
2.1. Market Introduction
2.2. Market Definition
2.3. Market Taxonomy
3. Market Risks & Trends Assessment
3.1. Impact of COVID-19 Crisis on Hand Soap Production and Demand
3.2. Impact of COVID-19 Crisis on Hand Soap Prices
3.3. Opportunities for Hand Soap Raw Material Manufacturers
3.4. COVID-19 Impact Assessment
3.4.1. Change in Hand Soap Demand and Growth
3.4.2. Q1 to Q3 Demand Analysis of Hand Soap
3.4.3. Impact on Market Value (US$ Mn)
3.4.4. Anticipated Demand and Value Recovery Curve
3.4.5. Recovery Period Assessment by Key Countries
3.4.6. Inelastic Demand of Hand Soap in Short Run
3.4.7. Price Control of Hand Soaps & Backlash to Stakeholders
4. Market Background and Associated Industry Indicators
4.1. Global Chemical Industry Outlook
4.2. Global Infection Control Market Outlook
4.2.1. By Product Pack size
4.2.2. By Region
4.3. Hand Soap: Raw Material Outlook
4.4. Macro-Economic Factors - Relevance & Impact for Hand Soap
4.4.1. Global GDP Growth Outlook
4.4.2. Population Growth and Forecast
4.5. Forecast Factors - Relevance & Impact
4.6. Value Chain Analysis and Operating Margins
4.6.1. List of Key Manufacturers
4.6.2. List of End-users
4.6.3. Operating Margins
4.6.4. Notes on Value Added at Each Node in the Value Chain
4.7. Market Dynamics
4.7.1. Drivers
4.7.2. Restraints and Market Risks
4.7.3. Opportunity Analysis
5. Global Hand Soap Market Volume Demand (Million Litres) Analysis 2015-2019 and Forecast, 2020-2030
5.1. Historical Market Volume (Million Litres) Analysis, 2015-2019
5.2. Current and Future Market Volume (Million Litres) Projections, 2020-2030
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Global Hand Soap Market - Pricing Analysis
6.1. Regional Pricing Analysis
6.2. Pricing Break-up
6.3. Global Average Pricing Analysis Benchmark
7. Global Hand Soap Market Demand (in Value or Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2019
7.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030, by Pack size
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) and Volume Analysis By Pack size, 2015 - 2019
8.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Pack size, 2020 - 2030
8.3.1. 100-200 ML
8.3.2. 200-500 Ml
8.3.3. 500 Ml to 1L
8.3.4. 1L to 5L
8.4. Market Attractiveness Analysis By Pack size
9. Global Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030, By Application
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume Analysis By Application, 2015 - 2019
9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Application, 2020 - 2030
9.3.1. Industrial
9.3.2. Medical & Clinical
9.3.3. Household
9.3.4. Others
9.4. Market Attractiveness Analysis By Application
10. Global Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030, by Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2015 - 2019
10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2020 - 2030
10.3.1. Retail Stores
10.3.1.1. Hypermarkets
10.3.1.2. big-box retailers
10.3.1.3. pharmacies
10.3.1.4. Mom & Pop stores
10.3.2. E-Commerce Platforms
10.4. Market Attractiveness Analysis By Sales Channel
11. Global Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030, By Region
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2015 - 2019
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2020 - 2030
11.3.1. North America
11.3.2. Latin America
11.3.3. Europe
11.3.4. East Asia
11.3.5. South Asia & Oceania
11.3.6. Middle East & Africa
12. North America Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
12.4.1. By Country
12.4.1.1. U.S.
12.4.1.2. Canada
12.4.2. By Pack size
12.4.3. By Application
12.4.4. By Sales Channel
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Pack size
12.5.3. By Application
12.5.4. By Sales Channel
12.6. Market Trends
12.7. Key Market Participants - Intensity Mapping
12.8. Drivers and Restraints - Impact Analysis
13. Latin America Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
13.4.1. By Country
13.4.1.1. Brazil
13.4.1.2. Mexico
13.4.1.3. Rest of Latin America
13.4.2. By Pack size
13.4.3. By Application
13.4.4. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Pack size
13.5.3. By Application
13.5.4. By Sales Channel
13.6. Market Trends
13.7. Key Market Participants - Intensity Mapping
13.8. Drivers and Restraints - Impact Analysis
14. Europe Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
14.4.1. By Country
14.4.1.1. Germany
14.4.1.2. Italy
14.4.1.3. France
14.4.1.4. U.K.
14.4.1.5. Spain
14.4.1.6. BENELUX
14.4.1.7. Russia
14.4.1.8. Rest of Europe
14.4.2. By Pack size
14.4.3. By Application
14.4.4. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Pack size
14.5.3. By Application
14.5.4. By Sales Channel
14.6. Market Trends
14.7. Key Market Participants - Intensity Mapping
14.8. Drivers and Restraints - Impact Analysis
15. South Asia & Oceania Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
15.4.1. By Country
15.4.1.1. India
15.4.1.2. Thailand
15.4.1.3. Indonesia
15.4.1.4. Malaysia
15.4.1.5. ANZ
15.4.1.6. Rest of South Asia & Oceania
15.4.2. By Pack size
15.4.3. By Application
15.4.4. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Pack size
15.5.3. By Application
15.5.4. By Sales Channel
15.6. Market Trends
15.7. Key Market Participants - Intensity Mapping
15.8. Drivers and Restraints - Impact Analysis
16. East Asia Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
16.4.1. By Country
16.4.1.1. China
16.4.1.2. Japan
16.4.1.3. South Korea
16.4.2. By Pack size
16.4.3. By Application
16.4.4. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Pack size
16.5.3. By Application
16.5.4. By Sales Channel
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
16.8. Drivers and Restraints - Impact Analysis
17. Middle East and Africa Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015 - 2019
17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020 - 2030
17.4.1. By Country
17.4.1.1. GCC Countries
17.4.1.2. Turkey
17.4.1.3. Northern Africa
17.4.1.4. South Africa
17.4.1.5. Rest of Middle East and Africa
17.4.2. By Pack size
17.4.3. By Application
17.4.4. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Pack size
17.5.3. By Application
17.5.4. By Sales Channel
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping
17.8. Drivers and Restraints - Impact Analysis
18. Key Countries Hand Soap Market Analysis 2015-2019 and Forecast 2020-2030
18.1. Introduction
18.1.1. Market Value Proportion Analysis, By Key Countries
18.1.2. Global Vs. Country Growth Comparison
18.2. U.S. Hand Soap Market Analysis
18.2.1. Pricing Analysis
18.2.2. Market Value Proportion Analysis by Market Taxonomy
18.2.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.2.3.1. By Pack size
18.2.3.2. By Application
18.2.3.3. By Sales Channel
18.3. Canada Hand Soap Market Analysis
18.3.1. Pricing Analysis
18.3.2. Market Value Proportion Analysis by Market Taxonomy
18.3.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.3.3.1. By Pack size
18.3.3.2. By Application
18.3.3.3. By Sales Channel
18.4. Germany Hand Soap Market Analysis
18.4.1. Pricing Analysis
18.4.2. Market Value Proportion Analysis by Market Taxonomy
18.4.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.4.3.1. By Pack size
18.4.3.2. By Application
18.4.3.3. By Sales Channel
18.5. France Hand Soap Market Analysis
18.5.1. Pricing Analysis
18.5.2. Market Value Proportion Analysis by Market Taxonomy
18.5.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.5.3.1. By Pack size
18.5.3.2. By Application
18.5.3.3. By Sales Channel
18.6. UK Hand Soap Market Analysis
18.6.1. Pricing Analysis
18.6.2. Market Value Proportion Analysis by Market Taxonomy
18.6.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.6.3.1. By Pack size
18.6.3.2. By Application
18.6.3.3. By Sales Channel
18.7. BENELUX Hand Soap Market Analysis
18.7.1. Pricing Analysis
18.7.2. Market Value Proportion Analysis by Market Taxonomy
18.7.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.7.3.1. By Pack size
18.7.3.2. By Application
18.7.3.3. By Sales Channel
18.8. Russia Hand Soap Market Analysis
18.8.1. Pricing Analysis
18.8.2. Market Value Proportion Analysis by Market Taxonomy
18.8.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.8.3.1. By Pack size
18.8.3.2. By Application
18.8.3.3. By Sales Channel
18.9. India Hand Soap Market Analysis
18.9.1. Pricing Analysis
18.9.2. Market Value Proportion Analysis by Market Taxonomy
18.9.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.9.3.1. By Pack size
18.9.3.2. By Application
18.9.3.3. By Sales Channel
18.10. Malaysia Hand Soap Market Analysis
18.10.1. Pricing Analysis
18.10.2. Market Value Proportion Analysis by Market Taxonomy
18.10.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.10.3.1. By Pack size
18.10.3.2. By Application
18.10.3.3. By Sales Channel
18.11. China Hand Soap Market Analysis
18.11.1. Pricing Analysis
18.11.2. Market Value Proportion Analysis by Market Taxonomy
18.11.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.11.3.1. By Pack size
18.11.3.2. By Application
18.11.3.3. By Sales Channel
18.12. Japan Hand Soap Market Analysis
18.12.1. Pricing Analysis
18.12.2. Market Value Proportion Analysis by Market Taxonomy
18.12.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.12.3.1. By Pack size
18.12.3.2. By Application
18.12.3.3. By Sales Channel
18.13. South Korea Hand Soap Market Analysis
18.13.1. Pricing Analysis
18.13.2. Market Value Proportion Analysis by Market Taxonomy
18.13.3. Market Value (US$ Mn) and Volume Analysis and Forecast by Market Taxonomy
18.13.3.1. By Pack size
18.13.3.2. By Application
18.13.3.3. By Sales Channel
19. Market Structure Analysis
19.1. Market Analysis by Tier of Companies (Hand Soap)
19.2. Market Concentration
19.3. Market Share Analysis of Top Players
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. Amway
20.3.1.1. Overview
20.3.1.2. Company Share
20.3.1.3. Product Portfolio
20.3.1.4. SWOT Analysis
20.3.1.5. Profitability by Market Segments (Product/Region)
20.3.1.6. Sales Footprint
20.3.1.7. Strategy Overview
20.3.2. Colgate-Palmolive
20.3.2.1. Overview
20.3.2.2. Company Share
20.3.2.3. Product Portfolio
20.3.2.4. SWOT Analysis
20.3.2.5. Profitability by Market Segments (Product/Region)
20.3.2.6. Sales Footprint
20.3.2.7. Strategy Overview
20.3.3. Henkel
20.3.3.1. Overview
20.3.3.2. Company Share
20.3.3.3. Product Portfolio
20.3.3.4. SWOT Analysis
20.3.3.5. Profitability by Market Segments (Product/Region)
20.3.3.6. Sales Footprint
20.3.3.7. Strategy Overview
20.3.4. ITC
20.3.4.1. Overview
20.3.4.2. Company Share
20.3.4.3. Product Portfolio
20.3.4.4. SWOT Analysis
20.3.4.5. Profitability by Market Segments (Product/Region)
20.3.4.6. Sales Footprint
20.3.4.7. Strategy Overview
20.3.5. Johnson and Johnson
20.3.5.1. Overview
20.3.5.2. Company Share
20.3.5.3. Product Portfolio
20.3.5.4. SWOT Analysis
20.3.5.5. Profitability by Market Segments (Product/Region)
20.3.5.6. Sales Footprint
20.3.5.7. Strategy Overview
20.3.6. Kimberly Clark
20.3.6.1. Overview
20.3.6.2. Company Share
20.3.6.3. Product Portfolio
20.3.6.4. SWOT Analysis
20.3.6.5. Profitability by Market Segments (Product/Region)
20.3.6.6. Sales Footprint
20.3.6.7. Strategy Overview
20.3.7. Kutol
20.3.7.1. Overview
20.3.7.2. Company Share
20.3.7.3. Product Portfolio
20.3.7.4. SWOT Analysis
20.3.7.5. Profitability by Market Segments (Product/Region)
20.3.7.6. Sales Footprint
20.3.7.7. Strategy Overview
20.3.8. Procter and Gamble
20.3.8.1. Overview
20.3.8.2. Company Share
20.3.8.3. Product Portfolio
20.3.8.4. SWOT Analysis
20.3.8.5. Profitability by Market Segments (Product/Region)
20.3.8.6. Sales Footprint
20.3.8.7. Strategy Overview
20.3.9. Reckitt Benckiser
20.3.9.1. Overview
20.3.9.2. Company Share
20.3.9.3. Product Portfolio
20.3.9.4. SWOT Analysis
20.3.9.5. Profitability by Market Segments (Product/Region)
20.3.9.6. Sales Footprint
20.3.9.7. Strategy Overview
20.3.10. Unilever
20.3.10.1. Overview
20.3.10.2. Company Share
20.3.10.3. Product Portfolio
20.3.10.5. Profitability by Market Segments (Product/Region)
20.3.10.6. Sales Footprint
20.3.10.7. Strategy Overview
20.3.11. Other Market Players*
20.3.11.1. Overview
20.3.11.2. Company Share
20.3.11.3. Product Portfolio
20.3.11.4. SWOT Analysis
20.3.11.5. Profitability by Market Segments (Product/Region)
20.3.11.6. Sales Footprint
20.3.11.7. Strategy Overview
21. Assumptions and Acronyms Used
22. Research Methodology
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