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Hand Sanitizer Market

Hand Sanitizer Market

Hand Sanitizer Market Analysis By Product (Foaming, Foaming Instant, Instant Hand Sanitizer Gel & Spray Hand Sanitizer) By Content (Alcohol Based Hand Sanitizer & Non-Alcohol Based Hand Sanitizer) By Active Ingredient, Packaging, End Use & Sales Channel, Forecast 2021-2031

Hand Sanitizer Market
  • Jan-2022
  • List of Tables : 128
  • List of Figures : 256
  • 170 Pages
  • Consumer Goods

Hand Sanitizer Market Outlook 2021 - 2031

The hand sanitizer market is likely to garner a value of US$ 1.6 Bn in 2021. Key players are sensing opportunities and relying on innovations, product development, and maintaining standardized quality to gain major market shares.

Report Attributes


Market size value in 2021

USD 1.6 Billion

Market forecast value in 2031

USD 3.13 Billion

Growth Rate

CAGR of 6.9% from 2021 to 2031

Forecast Period


Historical Data Available for


Key Companies Profiled

  • Dial Corporation
  • Medline Industries Inc.
  • Best Sanitizer Inc.
  • GOJO Industries Inc.
  • Unilever NV
  • Reckitt Benckiser Group Plc.
  • Henkel AG & Co. KGaA
  • 3M Co.
  • Himalaya Drug Company
  • Procter & Gamble Company
  • Vi-Jon Laboratories Inc.
  • Chattem Inc.
  • Kutol Products Company
  • Bath & Body Works
  • Kimberly-Clark Corp

The COVID-19 pandemic has heightened awareness regarding hand hygiene, prompting the market to grow at a CAGR of 6.9% by exceeding a market value of US$ 3.13 Bn.  

Hand Sanitizer Consumption Analysis 2016-2020 Vs Future Outlook 2021-2031

Historically, between 2016 and 2020, the hand sanitizer industry accumulated a compounded annual growth rate of 5%. Manufacturers are focusing on adding natural and organic flavours to the sanitizers.

In addition, companies are offering various packaging options such as sachets and mini bottles. Along with this, the rise of COVID-19 has impacted the hand sanitizer industry positively, amid heightening concerns regarding personal hygiene. According to Medino, hand sanitizer sales surged by over 1000% in May 2020

In the post-pandemic era, hand sanitizer sales will continue to expand, with consumers exercising utmost caution with regard to personal and community hygiene. Based on these trends, Fact.MR forecasts sales to expand at 6.9% CAGR from 2021 to 2031.

How are Prominent Players Consolidating their Foothold in the Global Landscape?

In October 2020, Procter & Gamble's Safeguard soap brand and Instructure announced the signing of a partnership agreement aiming towards providing schools nationwide with educational and product resources to help teach elementary students proper handwashing habits in line with CDC guidelines. 

In addition, in October 2020, P&G Professional announced a partnership with Lyft to provide cleaning and disinfection products for drivers to use as part of Lyft’s Health Safety Program. The clean ride guide is created in collaboration with the P&G Professional and medical experts at the University of Tennessee Health Science Centre. 

The guide recommends that drivers use Spic and Span Disinfecting All-Purpose Spray and Glass Cleaner and Microban 24 Professional to clean and disinfect their vehicles for protection against COVID-19. Fact.MR’s analysis shows that the top 5 players account for nearly 52% share in the market. Globally, the key exporters of hand sanitizers include U.S., Germany, Belgium, and the U.K.

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What is the Impact of COVID-19 on the Global Hand Sanitizer Market?

The COVID-19 outbreak has led to a huge uptick in the demand for hand sanitizers globally. The sudden spike in demand due to the global pandemic has led manufacturers ramping the production of hand sanitizers.

As the virus is spreading globally, people have started to “panic-buy” hand sanitizers as a preventive measure. With the sudden spike in demand for hand sanitizers, a vital raw material for hand sanitizer was in short supply. Fortunately, demand-supply dynamics stabilized in the latter half, restoring projections.

The prices for the chemicals are jumping sharply on the back of a surge in demand because of the coronavirus pandemic. Isopropyl alcohol also known as isopropanol or IPA is sold at high prices. Stocks of isopropyl alcohol are low, due to an unexpected increase in demand. Hence, World Health Organization and other public bodies have advised the use of alcohol-based hand sanitizer with alcohol content above 60% as a preventive measure for virus’s spread.

Country-wise Analysis

Why is the U.S Gaining Prominence in the Hand Sanitizer Industry?

The U.S is expected to be a highly opportunistic market for hand sanitizers, owing to consumer inclination towards personal and community hygiene in the wake of the novel coronavirus pandemic. The use of sanitizers among the people and end-use sectors such as hospitals and offices is contributing immensely to the growth of the market.

Moreover, with increasing awareness among consumers, manufacturers are ramping up their production to cater to the high demand for hand sanitizers. Additionally, the FDA has approved non-registered drug manufacturers to sell OTC sanitizers. Hence, Fact.MR projects a 28% value share for the U.S market from 2021-2031.

Why is India Observing an Upsurge in Sales of Hand Sanitizers?

India has emerged as one of the most lucrative markets for hand sanitizer sales. As of August 2021, India ranked 3rd in the total number of infections (2.4 million). Hence, consumers are exercising utmost caution, maintaining proper hygiene standards through regular surface and body disinfection.

Studies estimate that India’s hand sanitizer production capacity surged 1000 times to 3 million litres per day, up from a mere 1 million litres annually. This is primarily attributed to increased participation of sugar and ethanol distilleries with assistance from the Central and State governments. 

Thus, according to Fact.MR, India is expected to witness rapid growth in the hand sanitizer industry, accounting for a revenue share of 20% in the 2021-2031 forecast period.

An Adaptive Approach to Modern-day Research Needs

Category-wise Insights

Alcohol-based Hand Sanitizer to Witness Positive Growth?

Growing awareness about hand hygiene amid COVID-19 is expected to fuel the demand for alcohol-based hand sanitizers. Furthermore, the governments of developed and developing countries are promoting the usage of clinical hand hygiene products due to the recent outbreak.

Besides, it is recommended by leading global health organizations such as WHO, CDC, and FDA to opt for sanitizers which contains more than 60% alcohol for maximum efficacy. Hence, it is estimated that alcohol-based sanitizer will register approximately 1.9x growth at a CAGR of 6.5% during the forecast period.

Why are Pump Bottle Hand Sanitizers Highly Preferred?

Pump bottles are an easy way to dispense hand sanitizer and are widely used in multiple end-use industries such as institutions, hospitals, household purposes, offices, and manufacturing industries.

Owing to its benefits like ease in dispensing, applicability, and ability to be wall mounted is foreseen to reinforce the demand for the pump bottle hand sanitizers. Based on the above-mentioned facts, the pump bottle hand sanitizer segment is expected to cross US$ 1.1 Bn.

Competitive Landscape

Prominent players are focusing on developing partnerships to widen their product portfolio and offering advanced products to enhance their market share in the global market. For instance:

  • In 2020, Reckitt Benckiser partnered with a leading e-commerce platform Jumia in Africa. With this partnership, the company will supply its hygiene products such as soap bars, sanitizers, disinfectants, and liquid hand washes to prevent the spread of COVID-19.
  • In 2019, Kimberly Clark partnered with APIC (Association for Professionals in Infection Control and Epidemiology) to support international infection prevention. This partnership took place to increase awareness about combating infection worldwide.
  • In 2019, GOJO Industries and Three Rivers Energy announced a strategic ethanol partnership to enhance its manufacturing capacity for PURELL.

Key Segments Covered

  • Product

    • Foaming Hand Sanitizers
    • Foaming Instant Hand Sanitizer
    • Instant Hand Sanitizer Gel
    • Spray Hand Sanitizer
  • Content

    • Alcohol Based Hand Sanitizer
      • Upto 60% Content
      • Above 60% Content
    • Non-Alcohol Based Hand Sanitizer
  • Active Ingredient

    • Ethanol or Ethyl Alcohol Hand Sanitizer
    • Benzalkonium Chloride Hand Sanitizer
    • Isopropyl Hand Sanitizer
  • Packaging

    • Hand Sanitizers in Flip-Flop Bottles
    • Hand Sanitizers in Pump Bottles
    • Hand Sanitizers in Dispensing Packets
    • Hand Sanitizers in Jars/Cans
  • End Use

    • Hand Sanitizers for Institutional Use
      • Hospitals & Healthcare
      • Offices/Commercial
      • Foodservice
      • Food Processing
      • Schools & Universities
      • Manufacturing & Industrial
      • Hospitality
      • Grocery, Convenience & Retail
      • Others
    • Hand Sanitizer for Household Use
  • Pack Size

    • Hand Sanitizers Below 100 ml
    • Hand Sanitizers from 101 ml – 300 ml
    • Hand Sanitizers from 301 ml – 500 ml
    • Hand Sanitizers from 501 ml & Above
  • Sales Channel

    • Hand Sanitizer Sales via Direct Channels
    • Hand Sanitizer Sales via Indirect Channels
      • Hypermarkets/ Supermarkets
      • Specialty Stores
      • Multi-Brand Stores
      • Discount Stores
      • Independent Departmental Stores
      • Online Retailers
      • Other Sales Channels

- FAQs -

As of 2021, the market for hand sanitizers will reach nearly US$ 1.6 Bn

The hand sanitizer is expected to surpass a CAGR of 6.9% from 2021-2031.

The hand sanitizer market is expected to reach nearly US$ 3.13 Bn by 2031

Increasing awareness regarding hand hygiene and different styles of packaging are the key trends driving hand sanitizers sales.

The U.S and India are expected to be the most opportunistic markets for hand sanitizers

Fact.MR expects that the top 5 hand sanitizer manufacturers will capture 52% of the overall market

U.S. and India are the top two countries driving demand for hand sanitizers.

Alcohol based hand sanitizer type is expected to hold the highest share for sales, expanding at over 6.5% CAGR

The hand sanitizer industry is expected to yield a market value of 28% throughout the U.S

India is expected to account for 1/5th of the global hand sanitizer industry revenue

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