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Hand Sanitizer Market

Hand Sanitizer Market

Hand Sanitizer Market Analysis By Product (Foaming, Instant Hand Sanitizer Gel & Spray) By Content (Alcohol Based Hand Sanitizer & Non-Alcohol Based Hand Sanitizer) By Active Ingredient, By Packaging, By End Use, By Sales Channel and By Region - Global Insights 2022-2032

Hand Sanitizer Market
  • Sep-2022
  • List of Tables : 128
  • List of Figures : 256
  • 170 Pages
  • Consumer Goods

Hand Sanitizer Market Snapshot (2022-2032)

The global hand sanitizer market is projected to expand steadily at a CAGR 6.9% value, during the forecast period 2022-2032. In the year 2022, the market size is projected to expand and gain a global market valuation of US$ 1.7 Billion.

Considering this increasing growth and the booming demand in the global market, the hand sanitizer market is expected to reach US$ 3.5 Billion by 2032.

Report Attributes


Global Growth Rate (2022-2032)

6.9% CAGR

Hand sanitizer market Value 2022

US$ 1.7 Billion

Hand sanitizer market Projected Value (2032)

US$ 3.5 Billion

Key Companies Profiled

  • Dial Corporation
  • Medline Industries Inc.
  • Best Sanitizer Inc.
  • GOJO Industries Inc.
  • Unilever NV
  • Reckitt Benckiser Group Plc.
  • Henkel AG & Co. KGaA
  • 3M Co.
  • Himalaya Drug Company
  • Procter & Gamble Company
  • Vi-Jon Laboratories Inc.
  • Chattem Inc.
  • Kutol Products Company
  • Bath & Body Works
  • Kimberly-Clark Corp

Report Customization & Pricing

Available upon Request

To reduce the viral load, the COVID-19 pandemic has prompted an increase in the usage of hand sanitizers in public places, hospitals, nursing homes, transportation, and even ordinary families across the world.

Active components used to make sanitizers, such as ethyl alcohol, are approved for use against COVID-19 viruses by the US Food and Drug Administration (FDA), which also claims to be effective against the SARS CoV-2 virus. Such elements are anticipated to benefit market expansion.

Individuals globally are becoming more concerned about their health and cleanliness as they become more aware of the influence of COVID-19 on the population. In the aftermath of the continuing pandemic crisis, the hand sanitizer business has seen considerable advancements globally.

However, due to supply chain interruptions and rising supply-demand gaps throughout the world, the sector is presently facing substantial problems in scaling up manufacturing capacity to assist relieve the supply constraint. To alleviate the supply constraint, numerous corporations have begun to use their mass production skills to produce these items for their local markets.

The rise in hospital-acquired illnesses, as well as the rising frequency and admission of individuals with disease outbreaks, is likely to propel the hand sanitizer market forward. Because of their effectiveness against a wide range of viruses and bacteria, alcohol-based disinfectants have the biggest market share in the global market for hand disinfectants.

The importance of hand sanitizers in hospitals is driven by stringent laws and the need to closely adhere to quality processes and standards.

Interested to Procure The Data

2017-2021 hand sanitizer market Demand Analysis vs. Forecast 2022-2032

According to market research and competitive intelligence provider Fact.MR- the market for hand sanitizer reflected a value of 6% during the historical period, 2017- 2021. The impact of the COVID-19 pandemic was massive in this market that triggered its skyrocketing demand post 2019. Manufacturers are now emphasizing the use of organic and natural flavors in sanitizers.

Furthermore, firms are providing a variety of packaging alternatives, such as sanitizing sachets and micro bottles. Along with this, the emergence of COVID-19 has had a favorable influence on the hand sanitizer sector, since personal hygiene concerns have grown. According to Medino, there was an increase in the sales of hand sanitizers globally by 1100% in May 2022.

Hand sanitizer revenues will continue to rise in the post-pandemic environment, as consumers exercise extreme care when it comes to personal and communal cleanliness. Fact.MR estimates sales will grow at a rate more than 6.5% CAGR from 2022 to 2032 based on these trends.

Prominent Growth Drivers Influencing Hand Sanitizer Market

Increased attention towards hygiene with the increased COVID-19 Cases

The global coronavirus pandemic has had a considerable influence on consumer behavior, causing consumers to practice greater personal hygiene, particularly hand cleanliness. As per researches, as of February 23, 2022, the coronavirus had infected about 43 million individuals worldwide, with 6.5 million active cases and 0.59 million fatalities.

France, the United States, Russia, and the United Kingdom are among the most badly affected countries. As a result of the growing number of deaths caused by the virus, customers have become more concerned about hand cleanliness as a preventive step against catching the sickness.

Furthermore, the World Health Organization, the Centers for Disease Control and Prevention, and doctors worldwide urge the use of hand sanitizers, noting that the use of alcohol-based sanitizer is one of the most effective safeguards seen against the virus. This element is now driving market expansion.

Online retail channels to boost the overall productivity

The expansion of online sales channels and platforms on social media is also driving the industry. Consumers are becoming more aware of the availability of premium personal care and hygiene goods, and they are increasingly embracing healthier lives.

To reach and attract a larger consumer base, product providers are employing novel marketing tactics to promote sanitation goods through popular celebrities and sports people. They are also producing appealing packaging in order to capture the attention of the consumer and give them a genuine and luxury experience via their high-quality products.

Consumers may now place orders from the comfort of their own homes, while product producers and sellers can reach audiences in faraway regions thanks to online retail platforms. Such convenience will boost the global demand for hand sanitizers during the forecast period.

An Adaptive Approach to Modern-day Research Needs

What Could Possibly Hinder Hand Sanitizer Market Demand?

Side-effects of hand sanitizers on the skin will restrict Market Growth

Although hand sanitizer has been shown to be effective in killing germs, its usage might have unintended consequences. Hand sanitizer overuse can cause dry, cracked skin, as well as redness, discolouration, and flaking. It can also be harmful if consumed or goes into your eyes.

When hand sanitizer dries on the hands, itchy, red, or discolored eczema patches form. Because chemicals can aggravate eczema symptoms, they should be avoided. They may experience greater eczema symptoms after using a liquid, foam, or gel-based hand sanitizer. During the projected period, such factors will restrict the worldwide hand sanitizers market.

Triclosan is a chemical found in several hand sanitizers. According to the FDA Trusted Source, Triclosan is used in goods ranging from toothpaste to body wash to fight microorganisms. According to the FDA, excessive triclosan exposure may alter normal hormone cycles and potentially have an influence on fertility. More study is needed to properly understand the effects of triclosan on humans, however the component has already been removed from a number of items. This will affect the demand of these products during the forecast period.

Category-wise Insights

Which Content Type is forecast to gain the Maximum Market Share?

Alcohol-based hand sanitizers to dominate the global market during the forecast period

The alcohol-based category is expected to lead the global hand sanitizer market in 2022 and is likely to retain its dominance throughout the forecast period. The segment is predicted to gain a global market share of 65% by 2022.

Growing concern about hand hygiene in the aftermath of COVID-19 is projected to drive demand for alcohol-based hand sanitizers. Furthermore, in light of the current outbreak, governments in both wealthy and developing nations are advocating the use of clinical hand hygiene products.

Furthermore, prominent global health agencies such as the WHO, CDC, and FDA suggest using sanitizers that contain more than 60% alcohol for optimal efficacy. As a result, it is expected that alcohol-based sanitizer would rise nearly 1.9x at a CAGR of 6.5% throughout the projection period.

Which Packaging Type will gain the bigger share during the Forecast Period?

Pump bottles is being highly preferred by the customers

In 2022, the pump bottles segment is expected to hold the major portion of the hand sanitizer market by type, accounting for 36% of the global market share. Pump bottles are a convenient way to distribute hand sanitizer and are frequently used in hospitals, institutions, domestic uses, industrial businesses, and workplaces.

Pump bottle hand sanitizers are expected to be in high demand because of its features such as simplicity of application, dispensing, and ability to be wall mounted. Based on the data shown above, the pump bottle hand sanitizer market is estimated to exceed US$ 1.1 Billion by 2022.

Country-wise Analysis

What is the outlook of the U.S Hand Sanitizer Market?

Consumer awareness towards hygiene will boost the market demand for hand sanitizer

The US market will be the most lucrative market for hand sanitizers during the forecast period. As per Fact.MR, the U.S market is expected to gain a market share of 35% in 2022.

Due to consumer propensity toward personal and communal hygiene in the aftermath of the new coronavirus pandemic, the United States is projected to be a highly opportunistic market for hand sanitizers. The usage of sanitizers by individuals and end-use sectors like hospitals and workplaces is significantly contributing to the market's growth.

Furthermore, as consumer awareness grows, manufacturers are boosting manufacturing to meet the rising demand for hand sanitizers. Furthermore, the FDA has given non-registered medication producers permission to market OTC sanitizers. As a result, Fact.MR forecasts an 8% CAGR rate for the US market from 2022- 2032.

What can be expected from the Indian Market for Hand Sanitizers?

Increased use of hand sanitizers in various institutions have increased the global demand

India has emerged as one of the most profitable markets for the marketing of hand sanitizer. India ranks third in the total number of infections as of August 2021. (2.4 million). As a result, consumers are taking extra precautions to maintain adequate hygiene standards through frequent surface and body disinfection.

According to studies, India's hand sanitizer manufacturing capacity has increased 1000 times to 3 million liters per day, up from 1 million liters yearly. This is mostly due to growing participation of sugar and alcohol distilleries, which has been aided by the state and federal governments. According to Fact.MR, India is predicted to have strong expansion in the hand sanitizer business, accounting for a revenue share of 20% in 2022 and a CAGR of 7.5% over the projection period of 2022- 2032.

How is the growth of the Hand Sanitizer Market emerging in the U.K?

Increasing viral infections and hygiene awareness to accelerate demand

With a share of 24% in 2022, the United Kingdom is predicted to be the second largest contributor in the global market. This area has a number of market participants with strong penetration of various types of hand antiseptics such as gel-based, sprays, foam-based, and wipes. The United Kingdom dominates the European market because its customers are more ready to spend on personal care and hygiene goods.

Furthermore, because of the COVID-19 epidemic, alcohol-based sanitizers are in high demand in the region. The present practice of panic purchasing and sanitizer stockpiling has led to a supply scarcity. As a result, other local players, including drugstores and chemical manufacturers, have begun making the product to accommodate the increased demand. For example, Vegamour developed its own hand sanitizer in April 2020 that exceeds the Centers for Disease Control and Prevention (CDC) guidelines for hand cleanliness. Such advances will propel the market during the forecast period in the UK.

Start-up Scenario

  • Clear-San Pro makes alcohol-based hand sanitizers for eateries, banks, group homes, construction businesses, churches, homeless shelters, and public buildings. They come in 2 oz. sizes, to 1 gallon capacity and is also available in gel form It may also be used to clean and disinfect hard surfaces. Stock products are available, and it is also FDA authorized and manufactured in the United States.
  • Magic Ice Cube LLC is an Ontario-based distributor of hand sanitizers. There are gel, spray, and liquid versions available. Aloe vera, alcohol, carbomer, tea tree oil, glycerin, lemon oil, and water are among the ingredients. It is FDA approved and lowers germs and bacteria.

Competitive Landscape

The bulk of developing market participants are focused on strategic acquisitions of established and sophisticated industry leaders. Growing market enterprises may diversify their goods while also having access to steady cash flow and future growth possibilities by expanding their product ranges. In response to the customer movement toward natural hand sanitizers, major firms are increasing their product portfolios. Manufacturers are focusing their efforts on incorporating newer beneficial components, such as aloe vera and tulsi, into disinfection products to provide protective hygiene solutions.

  • Dial Corporation will fulfill its commitment to sustainability in 2022 with the introduction of its new invention, Concentrated Refills, as well as relationships with sustainability leaders such as the Plastic Bank Recycling Corporation, TerraCycle, Inc., and Solidaridad. Dial intends to make the majority of its Liquid Hand Soap Refills and Dial Foaming Hand Soap Refills using Social Plastic from Plastic Bank by the end of 2022, which is reused plastic feedstock that has an environmental, social, and economic benefit.
  • Medline Industries Inc. completed eight newly constructed distribution centers during the last three years, creating over 6,500 construction employment and almost 2,000 distribution positions, including operations and product delivery, referred to as MedTrans, in 2021. Over the next four years, the business intends to increase warehouse space by more than 10 million square feet. With seven medical-grade distribution facilities planned to open in important regions this year, the firm is on course to be a prominent healthcare partner in the modern building environment in the United States, with all buildings built to fulfill LEED requirements.
  • Reckitt Benckiser collaborated with Jumia, Africa's top e-commerce platform, in 2020. The firm will deliver its hygiene products, such as sanitizers, soap bars, disinfectants, and liquid hand washes, as part of this cooperation to help prevent the spread of COVID-19.

Key Segments Covered In the Hand Sanitizer Market Report

  • By Product :

    • Foaming Hand Sanitizers
    • Foaming Instant Hand Sanitizer
    • Instant Hand Sanitizer Gel
    • Spray Hand Sanitizer
  • By Content :

    • Alcohol Based
      • Upto 60% Content
      • Above 60% Content
    • Non-Alcohol Based
  • By Active Ingredient :

    • Ethanol or Ethyl Alcohol
    • Benzalkonium Chloride
    • Isopropyl
  • By Packaging :

    • Flip-Flop Bottles
    • Pump Bottles
    • Dispensing Packets
    •  Jars/Cans
  • By End Use :

    • Institutional Use
      • Hospitals & Healthcare
      • Offices/Commercial
      • Foodservice
      • Food Processing
      • Schools & Universities
      • Manufacturing & Industrial
      • Hospitality
      • Grocery, Convenience & Retail
      • Others
    • Household Use
  • By Pack Size :

    • Below 100 ml
    • 101 ml – 300 ml
    • 301 ml – 500 ml
    • 501 ml & Above
  • By Sales Channel :

    • Direct Channels
    • Indirect Channels
      • Hypermarkets/ Supermarkets
      • Specialty Stores
      • Multi-Brand Stores
      • Discount Stores
      • Independent Departmental Stores
      • Online Retailers
      • Other Sales Channels
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East and Africa

- FAQs -

The U.S. is predicted to account for more than 30% of all global sales in 2022 and grow with an 8% CAGR during 2022-2032.
The global hand sanitizer market is expected to grow with a 6.9% CAGR during 2022-2032.
By 2032, the global hand sanitizer market is projected to reach a market size of US$ 3.5 Billion.
In 2022, the alcohol-based category by product type is expected to occupy a 65% market share and is expected to dominate the global market during 2022-2032 too.
By packaging type, the pump bottle segment is projected to hold a global market share of 36% in 2022.
The Indian region is forecast to have a revenue share of 20% in 2022 and a CAGR of 7.5% over the projection period of 2022- 2032.
The UK hand sanitizers market is expected to acquire 20% market share during 2022.

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