Hand Sanitizer Market

Hand Sanitizer Market Size By Product Type (Foaming, Foaming Instant, Instant Hand Sanitizer Gel, and Spray), By Content (Alcohol Based, & Non-Alcohol Based), By Active Ingredient (Ethanol or Ethyl Alcohol, Benzalkonium Chloride, & Isopropyl), & By Region – Global Insights 2022 To 2033

Analysis of Hand Sanitizer market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hand Sanitizer Market Outlook (2022 - 2033)

The global hand sanitizer market is expected to grow steadily at a CAGR of 4.1%. The hand sanitizer market is likely to be valued at US$ 1620 Million in 2022. The hand sanitizer market is expected to grow and reach a market valuation of US$ 2535 Million by 2033.

The COVID-19 pandemic has prompted an increase in the adoption of hand sanitizers in public places, hospitals, nursing homes, transportation, and even ordinary families around the world in order to reduce viral load.

  • The US Food and Drug Administration (FDA) has approved the use of active components used to make sanitizers, such as ethyl alcohol, against COVID-19 viruses, and it also claims to be effective against the SARS-CoV-2 virus. Such elements are expected to aid the hand sanitizer market expansion.

The emergence of hospital-acquired ailments, in addition to the increased frequency and admission of people with disease outbreaks, is expected to push the hand sanitizer market forward. Alcohol-based disinfectants have the leading hand sanitizer market share in the global market for hand disinfectants owing to their ef?cacy against a diverse variety of viruses and bacteria.

Stringent laws and the need to strictly abide by quality guidelines and procedures compel the significance of hand sanitizers in hospitals.

Report Attributes


Hand Sanitizer Market Size (2022)

US$ 1620 Million

Projected Hand Sanitizer Market Value (2033)

US$ 2535 Million

Global Hand Sanitizer Market Growth Rate (2022-2033)


China Hand Sanitizer Market Growth Rate (2022-2033)


UK Hand Sanitizer Market Growth Rate (2022-2033)


Spray Hand Sanitizer Market Growth Rate


Alcohol Based Hand Sanitizer Market Growth Rate


Key Companies Profiled

  • Dial Corporation
  • Medline Industries Inc.
  • Best Sanitizer Inc.
  • GOJO Industries Inc.
  • Unilever NV
  • Reckitt Benckiser Group Plc.
  • Henkel AG & Co. KGaA
  • 3M Co.
  • Himalaya Drug Company
  • Procter & Gamble Company
  • Vi-Jon Laboratories Inc.
  • Chattem Inc.
  • Kutol Products Company
  • Bath & Body Works
  • Kimberly-Clark Corp

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Overall Hygiene Enlightenment in Key Regions to Augment Economic Prospects

It is well known that the majority of infectious disease epidemics are the result of inadequate or poor personal and communal hygiene practices. When combined with other critical measures, research indicates that maintaining proper hand hygiene is the single most efficient action to cease the infection from spreading.

Government Assistance in Hygiene Product Promotion to Diversify Market

Regardless of its simplicity, hand hygiene is indeed poorly practised in many healthcare facilities. The government is making efforts to launch campaigns to educate individuals on the importance of personal hand hygiene. It is not surprising that sales of hand sanitizers are expected to increase significantly in the future as a result of these substantial government campaigns and initiatives.

Countries in East Asia and South Asia, on the other hand, produce substantial hand sanitizer market growth opportunities. Increase in government initiatives to raise public awareness and increase the production capacity of alcohol-based hand sanitizers by providing licences to the sugar industry, distilleries, and new manufacturers to fulfil the increasing demand for hand sanitizer.

In addition, the steadily rising distribution of hand sanitizer in hospitals and healthcare facilities to combat the Covid-19 pandemic is positively impacting the development of the hand sanitizer market.

Hand sanitizer market forecast by Fact.MR

How Would Hand Sanitizer Adoption in the Hospitality Industry Fuel Development Opportunities?

Viruses and bacteria are not tolerated in hotels or food service restaurants. In the commercial sector, there are strict laws and guidelines governing food safety and hygiene. As a result, the commercial sector is increasing the adoption of hand sanitizers and empowering staff such as chefs, waiters, barbers, food industry workers, and others to employ them frequently.

Hand sanitizers are becoming more popular in luxury hotels and other lodgings. Increasing business pressure to improve their image with hygienic services is expected to stimulate demand for hand sanitizers in the hospitality business.

Furthermore, food processing facilities must maintain food hygiene; failure to do so may arise in the cancellation of their business licences. The mounting pressure on the commercial sector to implement stringent government-mandated rules and regulations drives up demand for hand sanitizers. This factor is expected to have a major impact on the hand sanitizer market growth in the near future.

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What Could Hinder Hand Sanitizer Sales?

Alternative Product Availability Is a Barrier to Market Growth.

Hand soaps, hand disinfectants, disinfectant wipes, liquid soaps, and other products abound in the global hand sanitizer market. These products are alternatives to hand sanitizers, and some are less expensive than hand sanitizers, which has a negative impact on hand sanitizer market growth.

Although hand sanitizer has been verified to kill germs, its use may have unintended consequences. Overuse of hand sanitizer can result in dry, cracked skin, as well as redness, discolouration, and flaking. It is hazardous if consumed or gets into your eyes.

They may experience worse eczema symptoms after using a hand sanitizer that is liquid, foam, or gel-based. Such factors will restrain the global hand sanitizers market during the forecast period.

Country Insights

Why is the United States Such a Significant Market for Hand Sanitizer Products?

The United States has been a prominent hand sanitizer market in North America, with a CAGR value growth of 4.5% predicted by 2033. The US hand sanitizer market is expected to grow and reach a market valuation of US$ 633.75 Mn by 2033.

  • The Food and Drug Administration (FDA) is critical in protecting the United States hand sanitizer market from new infectious diseases like COVID-19.

Throughout the pandemic, the FDA has regularly examined the needs and circumstances surrounding alcohol-based hand sanitizers and has issued temporary guidance to allow select producers regulatory flexibility to meet the increased demand for hand sanitizer.

Traditional manufacturers' supplies of alcohol-based hand sanitizer have grown, and most consumers and healthcare workers can now obtain them. In light of these factors, the United States has emerged as a significant hand sanitizer market.

How is the Hand Sanitizer Market developing in the United Kingdom?

In order to accelerate demand, viral infections and hygiene awareness are being increased.

The United Kingdom is expected to be the second largest contributor to the hand sanitizer market, with a CAGR of 4.1%. The US hand sanitizer market is expected to grow and reach a market valuation of US$ 152.1 Million by 2033.

This market is dominated by a number of hand sanitizer market participants who have a strong presence in various types of hand antiseptics such as gel-based, sprays, foam-based, and wipes. As its customers are more willing to spend on personal care and hygiene products, the United Kingdom dominates the European hand sanitizer market.

Furthermore, alcohol-based sanitizers are in high demand for hand sanitizer in the region due to the COVID-19 epidemic. The current practice of panic buying and stockpiling sanitizer has resulted in a supply shortage.

What Makes China Such a Significant Market For Hand Sanitizer?

From 2023 to 2033, the Chinese hand sanitizer market is expected to grow at a CAGR of 5.6%. By 2033, the Chinese hand sanitizer market is poised to increase to a market valuation of US$ 380.25 million by 2033 from US$ 220.4 Million by 2023.

Hand sanitizers are becoming more popular as an instant alternative to soap and water for reducing the likelihood of hand contamination. An increase in hygiene awareness, combined with the COVID-19 pandemic, has increased the demand for hand sanitizers in China.

Why is Japan Such a Strong Market for Hand Sanitizers?

Japan's hand sanitizer market is valued at USD 97.2 Million in 2022 and is expected to be valued at US$ 159.705 Million by 2033, growing at a CAGR of 5.6%. Japan is emphasizing the importance of proper hand hygiene among healthcare workers as part of the government's efforts to prevent healthcare-related infections in the country.

Healthcare-associated infections have caused severe illness and death in hospitalized patients in Japan in some cases. Sanitizers aid in maintaining hand hygiene, so there is a growing demand for hand sanitizer in the country. This indicates that the Japan hand sanitizer market will expand significantly during the forecast period.

What should be Presumed from the South Korea Hand Sanitizer Market?

The increased use of hand sanitizers in various institutions has boosted global demand.

The South Korea hand sanitizer market is expected to grow at a CAGR of 2.6% during the forecast period (2023-2033). The South Korea hand sanitizer market was valued at USD 38.9 million in 2022 and is expected to be worth USD 49.2 million by 2023 and then USD 63.375 million by 2033.

With the outbreak of various diseases in the region, the demand for hand sanitizers is increasing at a faster rate. Furthermore, hand sanitizers are much easier to carry and use.

A decrease in biodiversity may increase the prevalence and transmission rates of certain vector-borne diseases. The increasing instances and concerns about the spread of various outbreaks have made the population more aware, leading to the use of preventive measures such as hand sanitising.

Category Insight

Which Content Type is Expected to Capture the Most Market Share?

Alcohol-based hand sanitizers will dominate the global market during the forecast period.

To maintain its dominance, the alcohol-based category is expected to lead the hand sanitizer market in 2022. By 2022, the segment is expected to account for 65% of the hand sanitizer market. The amount of alcohol used in the total sanitizer solution distinguishes these product types. Alcohol-based types are anticipated to dominate the hand sanitizer market because they are more effective at germ protection.

Furthermore, alcohol-based sanitizers are widely used in hospitals to keep people and the hospital environment infection-free because they do not promote antimicrobial resistance and are more effective than skin-washing items such as soaps and oils.

People's increasing preference for organic personal hygiene products fuels the demand for alcohol-free sanitizer products. This type is considered a more natural sanitizer because it avoids skin irritation and itching problems that are common in alcohol-based types due to their higher concentration of alcohol.

Furthermore, prominent global health organisations advise using sanitizers containing more than 60% alcohol for maximum efficacy. Alcohol-based sanitizer is expected to increase nearly 1.9x at a CAGR of 6.5% for the hand sanitizer market.


Which Product Type is Expected to Capture the Market Share?

The spray hand sanitizer category is expected to maintain its dominance in the product type segment of the hand sanitizer market during the forecast period. The segment is expected to grow at a CAGR of 3.8% between 2023 and 2033.

The spray hand sanitizer category of the hand sanitizer market is valued at USD 576.3 Million in 2023 and is expected to be valued at US$ 836.6 Million by 2033.

Scenario of a Startup

  • Clear-San Pro manufactures alcohol-based hand sanitizers for restaurants, banks, group homes, construction companies, churches, homeless shelters, and government buildings. They are available in 2 oz., 1 gallon, and gel sizes. It can also be used to disinfect and clean hard surfaces. There are stock products available, and it is also FDA-approved and made in the United States.
  • Magic Ice Cube LLC is a distributor of hand sanitizers based in Ontario. There are gel, spray, and liquid formulations. The ingredients include aloe vera, alcohol, carbomer, tea tree oil, glycerin, lemon oil, and water. It is FDA approved and reduces bacteria and germs.

Competitive Landscape

The majority of emerging hand sanitizer market participants are concentrating their efforts on acquisitions and partnerships with established and sophisticated leading companies. By diversifying their goods, growing market enterprises can gain access to consistent cash flow and future hand sanitizer market growth opportunities.

The majority of emerging hand sanitizer market players are focused on strategic acquisitions of mature and sophisticated market leaders. Growing hand sanitizer market companies can diversify their products while trying to gain access to stable income flow and future growth potential by expanding their product portfolios.

Major corporations are expanding their product portfolios in response to the customer movement toward natural hand sanitizers. Hand sanitizer market manufacturers are concentrating their efforts on incorporating newer beneficial components into disinfection products, such as aloe Vera and tulsi, to provide protective hygiene solutions.

Recent Development

Company Dial Corporation
Strategy Introduction

Dial Corporation's commitment to sustainability will be fulfilled in 2022 with the introduction of its new invention, Concentrated Refills, as well as partnerships with sustainability leaders such as the Plastic Bank Recycling Corporation, TerraCycle, Inc., and Solidaridad.

By the end of 2022, Dial plans to make the majority of its Liquid Hand Soap Refills and Dial Foaming Hand Soap Refills with Social Plastic from Plastic Bank, which is repurposed plastic feedstock with environmental, social, and economic benefits.

Company Medline Industries Inc.
Strategy Expansion

During the last three years, Medline Industries Inc. completed eight newly constructed distribution centres, creating over 6,500 construction jobs and nearly 2,000 distribution jobs, including operations and product delivery, referred to as MedTrans, in 2021.

The company plans to expand warehouse space by more than 10 million square feet over the next four years. With seven medical-grade distribution facilities set to open in key regions this year, the company is on track to become a prominent healthcare partner in the modern building environment in the United States, with all buildings designed to meet LEED standards.

Company Reckitt Benckiser
Strategy Collaboration
Details In 2020, Reckitt Benckiser will collaborate with Jumia, Africa's leading e-commerce platform. As part of this collaboration to help prevent the spread of COVID-19, the company will deliver hygiene products such as sanitizers, soap bars, disinfectants, and liquid hand washes.
Company Procter & Gamble Company
Strategy Expansion
Details Procter & Gamble Company expanded its manufacturing capacity in January 2020, producing Surface Sanitizer in 55-gallon utility drums for distribution and providing Safeguard Hand Sanitizer to hospitals, health authorities, and other institutions.
Company Wet Ones
Strategy New Release
Details Wet Ones, a well-known brand known for its signature antibacterial hand wipes, announced the release of new liquid gel hand sanitizers and alcohol hand sanitising wipes in April 2021.
Company Cleancut
Strategy Product Release
Details Cleancut announced the release of the brand's first-ever foaming hand sanitizer in March 2021. The fragrance-free formula is a plant-derived disinfectant that is FDA-approved.

Key Segments  

  • By Product Type

    • Foaming Hand Sanitizers
    • Foaming Instant Hand Sanitize
    • Instant Hand Sanitizer Gel
    • Spray Hand Sanitizer
  • By Content

    • Alcohol Based
    • Non-Alcohol Based
  • By Active Ingredient

    • Ethanol or Ethyl Alcohol
    • Benzalkonium Chloride
    • Isopropyl
  • By Region

    • North America
    • Europe
    • Latin America
    • East Asia
    • South Asia and ASEAN
    • Oceania
    • Middle East and Africa

- FAQs -

How is the Hand Sanitizer Market Growing?

The hand sanitizer market is predicted to grow at CAGR of 41% through 2033.

What is the Future Scope of Growth for the Hand Sanitizer Market?

The hand sanitizer market is expected to surpass US$ 2535 Million by 2033.

Which Region Holds the Highest Revenue Potential in the Hand Sanitizer Market?

Chinese hand sanitizer market holds the highest revenue potential.

What is the Current Hand Sanitizer Market Size?

The hand sanitizer market size is anticipated to be over US$ 1620 Million in 2022.

Hand Sanitizer Market

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