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Hand Sanitizer Market

Hand Sanitizer Market

Hand Sanitizer Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Hand Sanitizer Market
  • Aug-2021
  • List of Tables : 128
  • List of Figures : 256
  • 170 Pages
  • Consumer Goods

Market Snapshot

As per Fact.MR’s analysis, the hand sanitizer market is likely to garner a value of US$ 1.6 Bn in 2021. Key players are sensing opportunities and relying on innovations, product development, and maintaining standardized quality to gain major market shares. The COVID-19 pandemic has heightened awareness regarding hand hygiene, prompting the market to grow at a CAGR of 6.9% by exceeding a market value of US$ 3.13 Bn.  

Key Points Covered in Hand Sanitizer Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Hand Sanitizer Market and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Hand Sanitizer Consumption Analysis 2016-2020 Vs Future Outlook 2021-2031

Historically, between 2016 and 2020, the hand sanitizer industry accumulated a compounded annual growth rate of 5%. Manufacturers are focusing on adding natural and organic flavours to the sanitizers.

In addition, companies are offering various packaging options such as sachets and mini bottles. Along with this, the rise of COVID-19 has impacted the hand sanitizer industry positively, amid heightening concerns regarding personal hygiene. According to Medino, hand sanitizer sales surged by over 1000% in May 2020

In the post-pandemic era, hand sanitizer sales will continue to expand, with consumers exercising utmost caution with regard to personal and community hygiene. Based on these trends, Fact.MR forecasts sales to expand at 6.9% CAGR from 2021 to 2031.

How are Prominent Players Consolidating their Foothold in the Global Landscape?

In October 2020, Procter & Gamble's Safeguard soap brand and Instructure announced the signing of a partnership agreement aiming towards providing schools nationwide with educational and product resources to help teach elementary students proper handwashing habits in line with CDC guidelines. 

In addition, in October 2020, P&G Professional announced a partnership with Lyft to provide cleaning and disinfection products for drivers to use as part of Lyft’s Health Safety Program. The clean ride guide is created in collaboration with the P&G Professional and medical experts at the University of Tennessee Health Science Centre. 

The guide recommends that drivers use Spic and Span Disinfecting All-Purpose Spray and Glass Cleaner and Microban 24 Professional to clean and disinfect their vehicles for protection against COVID-19. Fact.MR’s analysis shows that the top 5 players account for nearly 52% share in the market. Globally, the key exporters of hand sanitizers include U.S., Germany, Belgium, and the U.K.

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What is the Impact of COVID-19 on the Global Hand Sanitizer Market?

The COVID-19 outbreak has led to a huge uptick in the demand for hand sanitizers globally. The sudden spike in demand due to the global pandemic has led manufacturers ramping the production of hand sanitizers.

As the virus is spreading globally, people have started to “panic-buy” hand sanitizers as a preventive measure. With the sudden spike in demand for hand sanitizers, a vital raw material for hand sanitizer was in short supply. Fortunately, demand-supply dynamics stabilized in the latter half, restoring projections.

The prices for the chemicals are jumping sharply on the back of a surge in demand because of the coronavirus pandemic. Isopropyl alcohol also known as isopropanol or IPA is sold at high prices. Stocks of isopropyl alcohol are low, due to an unexpected increase in demand. Hence, World Health Organization and other public bodies have advised the use of alcohol-based hand sanitizer with alcohol content above 60% as a preventive measure for virus’s spread.

Country-wise Analysis

Why is the U.S Gaining Prominence in the Hand Sanitizer Industry?

The U.S is expected to be a highly opportunistic market for hand sanitizers, owing to consumer inclination towards personal and community hygiene in the wake of the novel coronavirus pandemic. The use of sanitizers among the people and end-use sectors such as hospitals and offices is contributing immensely to the growth of the market.

Moreover, with increasing awareness among consumers, manufacturers are ramping up their production to cater to the high demand for hand sanitizers. Additionally, the FDA has approved non-registered drug manufacturers to sell OTC sanitizers. Hence, Fact.MR projects a 28% value share for the U.S market from 2021-2031.

Why is India Observing an Upsurge in Sales of Hand Sanitizers?

India has emerged as one of the most lucrative markets for hand sanitizer sales. As of August 2021, India ranked 3rd in the total number of infections (2.4 million). Hence, consumers are exercising utmost caution, maintaining proper hygiene standards through regular surface and body disinfection.

Studies estimate that India’s hand sanitizer production capacity surged 1000 times to 3 million litres per day, up from a mere 1 million litres annually. This is primarily attributed to increased participation of sugar and ethanol distilleries with assistance from the Central and State governments. 

Thus, according to Fact.MR, India is expected to witness rapid growth in the hand sanitizer industry, accounting for a revenue share of 20% in the 2021-2031 forecast period.

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Category-wise Insights

Alcohol-based Hand Sanitizer to Witness Positive Growth?

Growing awareness about hand hygiene amid COVID-19 is expected to fuel the demand for alcohol-based hand sanitizers. Furthermore, the governments of developed and developing countries are promoting the usage of clinical hand hygiene products due to the recent outbreak.

Besides, it is recommended by leading global health organizations such as WHO, CDC, and FDA to opt for sanitizers which contains more than 60% alcohol for maximum efficacy. Hence, it is estimated that alcohol-based sanitizer will register approximately 1.9x growth at a CAGR of 6.5% during the forecast period.

Why are Pump Bottle Hand Sanitizers Highly Preferred?

Pump bottles are an easy way to dispense hand sanitizer and are widely used in multiple end-use industries such as institutions, hospitals, household purposes, offices, and manufacturing industries.

Owing to its benefits like ease in dispensing, applicability, and ability to be wall mounted is foreseen to reinforce the demand for the pump bottle hand sanitizers. Based on the above-mentioned facts, the pump bottle hand sanitizer segment is expected to cross US$ 1.1 Bn.

Competitive Landscape

Prominent players are focusing on developing partnerships to widen their product portfolio and offering advanced products to enhance their market share in the global market. For instance:

  • In 2020, Reckitt Benckiser partnered with a leading e-commerce platform Jumia in Africa. With this partnership, the company will supply its hygiene products such as soap bars, sanitizers, disinfectants, and liquid hand washes to prevent the spread of COVID-19.
  • In 2019, Kimberly Clark partnered with APIC (Association for Professionals in Infection Control and Epidemiology) to support international infection prevention. This partnership took place to increase awareness about combating infection worldwide.
  • In 2019, GOJO Industries and Three Rivers Energy announced a strategic ethanol partnership to enhance its manufacturing capacity for PURELL.

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Report Scope



Market size value in 2021

USD 1.6 Billion

Market forecast value in 2031

USD 3.13 Billion

Growth Rate

CAGR of 6.9% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordic
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • New Zealand
  • GCC
  • Turkey
  • South Africa

Key Market Segments Covered

  • Product
  • Content
  • Active Ingredient
  • Packaging
  • End Use
  • Region

Key Companies Profiled

  • Dial Corporation
  • Medline Industries Inc.
  • Best Sanitizer Inc.
  • GOJO Industries Inc.
  • Unilever NV
  • Reckitt Benckiser Group Plc.
  • Henkel AG & Co. KGaA
  • 3M Co.
  • Himalaya Drug Company
  • Procter & Gamble Company
  • Vi-Jon Laboratories Inc.
  • Chattem Inc.
  • Kutol Products Company
  • Bath & Body Works
  • Kimberly-Clark Corp
Report Coverage
  • Market Forecasts
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics
  • Challenges
  • Strategic Growth Initiatives


Available upon Request

Key Segments Covered

  • Product

    • Foaming Hand Sanitizers
    • Foaming Instant Hand Sanitizer
    • Instant Hand Sanitizer Gel
    • Spray Hand Sanitizer
  • Content

    • Alcohol Based Hand Sanitizer
      • Upto 60% Content
      • Above 60% Content
    • Non-Alcohol Based Hand Sanitizer
  • Active Ingredient

    • Ethanol or Ethyl Alcohol Hand Sanitizer
    • Benzalkonium Chloride Hand Sanitizer
    • Isopropyl Hand Sanitizer
  • Packaging

    • Hand Sanitizers in Flip-Flop Bottles
    • Hand Sanitizers in Pump Bottles
    • Hand Sanitizers in Dispensing Packets
    • Hand Sanitizers in Jars/Cans
  • End Use

    • Hand Sanitizers for Institutional Use
      • Hospitals & Healthcare
      • Offices/Commercial
      • Foodservice
      • Food Processing
      • Schools & Universities
      • Manufacturing & Industrial
      • Hospitality
      • Grocery, Convenience & Retail
      • Others
    • Hand Sanitizer for Household Use
  • Pack Size

    • Hand Sanitizers Below 100 ml
    • Hand Sanitizers from 101 ml – 300 ml
    • Hand Sanitizers from 301 ml – 500 ml
    • Hand Sanitizers from 501 ml & Above
  • Sales Channel

    • Hand Sanitizer Sales via Direct Channels
    • Hand Sanitizer Sales via Indirect Channels
      • Hypermarkets/ Supermarkets
      • Specialty Stores
      • Multi-Brand Stores
      • Discount Stores
      • Independent Departmental Stores
      • Online Retailers
      • Other Sales Channels

Hand Sanitizer Market- Scope of Report

A recent study by Fact.MR on the hand sanitizer market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering hand sanitizers.

The study also provides the dynamics responsible for influencing the future status of the hand sanitizer market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the hand sanitizer market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of hand sanitizer across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of hand sanitizer during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative hand sanitizer markets?
  • Which factors will impact the growth of hand sanitizers?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the hand sanitizer industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for hand sanitizer are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global hand sanitizer market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the hand sanitizer market during the forecast period.

Country-specific valuation on demand for hand sanitizer has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of hand sanitizers, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering hand sanitizers has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the hand sanitizer domain.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the hand sanitizer industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2021, the market for hand sanitizers will reach nearly US$ 1.6 Bn

The hand sanitizer is expected to surpass a CAGR of 6.9% from 2021-2031.

The hand sanitizer market is expected to reach nearly US$ 3.13 Bn by 2031

Increasing awareness regarding hand hygiene and different styles of packaging are the key trends driving hand sanitizers sales.

The U.S and India are expected to be the most opportunistic markets for hand sanitizers

Fact.MR expects that the top 5 hand sanitizer manufacturers will capture 52% of the overall market

U.S. and India are the top two countries driving demand for hand sanitizers.

Alcohol based hand sanitizer type is expected to hold the highest share for sales, expanding at over 6.5% CAGR

The hand sanitizer industry is expected to yield a market value of 28% throughout the U.S

India is expected to account for 1/5th of the global hand sanitizer industry revenue

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.