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Hand Sanitizer Market

Hand Sanitizer Market

Hand Sanitizer Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2020 to 2030

Hand Sanitizer Market
  • Apr-2020
  • List of Tables : 128
  • List of Figures : 256
  • 170 Pages
  • Consumer Goods

Market Snapshot

Revenues in the hand sanitizer market are expected to grow at a robust 6.9% CAGR between 2021 and 2031, reaching a value of US$ 1.6 Bn in 2021. 

As per the Fact.MR’s analysis, key players are sensing the opportunities and relying on innovations, product development, and maintaining standardized quality to gain a major share in the market. 

How are Prominent Players Consolidating their Foothold in the Global Hand Sanitizer Landscape?

In October 2020, Procter & Gamble's Safeguard soap brand and Instructure announced the signing of a partnership agreement aiming towards providing schools nationwide with educational and product resources to help teach elementary students proper handwashing habits in line with CDC guidelines. 

In addition, in October 2021, P&G Professional announced a partnership with Lyft to provide cleaning and disinfection products for drivers to use as part of Lyft’s Health Safety Program.

The clean ride guide is created in collaboration with the P&G Professional and medical experts at the University of Tennessee Health Science Center. 

The guide recommends that drivers use Spic and Span Disinfecting All-Purpose Spray and Glass Cleaner and Microban 24 Professional to clean and disinfect their vehicles for protection against COVID-19. 

Fact.MR’s analysis shows that the top 5 players account for nearly 52% share in the market. Globally, the key exporters of hand sanitizers include U.S., Germany, Belgium, and the U.K.

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What is the Impact of Covid-19 on the Global Hand Sanitizer Market?

The COVID-19 outbreak has a led to a huge uptick in the demand for hand sanitizers globally. The sudden spike in demand as the virus goes global, manufacturers are ramping their production.

As the virus is spreading globally, people have started to “panic-buy” hand sanitizers as a preventive measure. With the sudden spike in demand of hand sanitizers, a vital raw material for hand sanitizer is in short supply.

The prices for the chemicals are jumping sharply on the back of a surge in demand because of the coronavirus pandemic. Isopropyl alcohol also known as isopropanol or IPA is sold at high prices, according to ICIS.

Stocks of isopropyl alcohol are low, due to unexpected increase in demand. World Health Organization and other public bodies have advised the use of alcohol-based hand sanitizer with alcohol content above 60% as a preventive measure for virus spread.

The market in particular has faced the impact from the COVID-19 crisis as demand was observed to increase in January and February (2020) compared to demand in 2019 during those months.

Country-wise Analysis

Why is the U.S Gaining Prominence in the North American Hand Sanitizer Market?

North America is pegged to be the prominent market for hand sanitizers owing to the consumer inclination towards hand hygiene and growing concern over health which is expected to drive the market in this region.

Furthermore, amidst the outbreak of coronavirus, sales of hand sanitizer have exponentially increased in the US. The use of sanitizers among the people and end-use sectors such as hospitals and offices is contributing immensely to the growth of the market.

Moreover, with increasing awareness among consumers, manufacturers are ramping up their production to cater to the high demand for hand sanitizers.

Fact.MR projects the North America is projected to hold over 28% value share of the global market during the forecast period 2021-2031.

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Category-wise Insights

Alcohol-based Hand Sanitizer to Witness Positive Growth

Growing awareness about hand hygiene amid COVID-19 is expected to fuel the demand for alcohol-based hand sanitizers.

Furthermore, the governments of developed and developing countries are promoting the usage of clinical hand hygiene products due to the recent Coronavirus outbreak. This, in turn, is driving the popularity of hand sanitizers and fostering the demand for alcohol-based sanitizers.

Besides, it is recommended by leading global health organizations such as WHO, CDC, and FDA to opt for sanitizers which contains more than 60% of alcohol for maximum efficacy.

Hence, consumer adoption of hand sanitizers is anticipated to create a plethora of opportunities for the players operating in the market.

In Fact.MR’s report it is estimated that alcohol-based sanitizer will register approximately 1.9X growth in terms of value and grow at a CAGR of ~6.5% during the forecast period 2020-2030.

Pump Bottle Hand Sanitizers to Remain Highly Preferred

Pump bottles are an easy way to dispense hand sanitizer and are widely used in multiple end-use industries such as institutions, hospitals, household purposes, offices, and manufacturing industries.

The pump bottles are ideal to use as it ensures minimal contact with other surfaces and also saves time.

Owing to its benefits like ease in dispensing, applicability, and ability to be wall mounted is foreseen to reinforce the demand for the pump bottle hand sanitizers.

Based on the above-mentioned facts, the pump bottle hand sanitizer segment is expected to cross ~US$ 1.1 Bn mark by the end of the forecast period.

On the other hand, the pump bottle hand sanitizer segment is foreseen to grow 1.4X faster than the flip-flop bottles segment by 2030.

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Competitive Landscape

The prominent players are focusing on developing partnerships to widen their product portfolio and offering advanced products to enhance their market share in the global market. For instance:

  • In 2020, Reckitt Benckiser partnered with a leading e-commerce platform Jumia in Africa. With this partnership, the company will supply its hygiene products such as soap bars, sanitizers, disinfectants, and liquid hand washes to prevent the spread of COVID-19.
  • In 2019, Kimberly Clark partnered with APIC (Association for Professionals in Infection Control and Epidemiology) to support international infection prevention. This partnership took place to increase awareness about combating infection worldwide.

Key Segments

Fact.MR’s study offers information divided into seven key segments-product, content, active ingredient, packaging, end use, pack size, sales channel and region.

This report offers comprehensive data and information about important market dynamics and growth parameters associated with these categories.

  • Product

    • Foaming Hand Sanitizers
    • Foaming Instant Hand Sanitizer
    • Instant Hand Sanitizer Gel
    • Spray Hand Sanitizer
  • Content

    • Alcohol Based
      • Upto 60% Content
      • Above 60% Content
    • Non-Alcohol Based
  • Active Ingredient

    • Ethanol or Ethyl Alcohol
    • Benzalkonium Chloride
    • Isoprophyl
  • Packaging

    • Flip-Flop Bottles
    • Pump Bottles
    • Dispensing Packets
    • Jars/Cans
  • End Use

    • Institutional
      • Hospitals & Healthcare
      • Offices/Commercial
      • Foodservice
      • Food Processing
      • Schools & Universities
      • Manufacturing & Industrial
      • Hospitality
      • Grocery, Convenience & Retail
      • Others
      • Household
  • Pack Size

    • Below 100 ml
    • 101 ml – 300 ml
    • 301 ml – 500 ml
    • 501 ml & Above
  • Sales Channel

    • Direct
    • Indirect
      • Hypermarkets/ Supermarkets
      • Specialty Stores
      • Multi-Brand Stores
      • Discount Stores
      • Independent Departmental Stores
      • Online Retailers
      • Other Sales Channel
  • Region

    • North America
    • Latin America
    • Europe
    • South Asia
    • East Asia
    • Oceania
    • MEA

Scope of the Report

Fact.MR recently published a market study on the global market for hand sanitizer. The study provides a detailed assessment on the key market dynamics, including drivers, trends, opportunities, restraints, and detailed information about the market structure.

The market study presents exclusive information about how the market demand will grow during the forecast period of 2020-2030.

Key indicators of market growth, which include Year-on-Year (Y-o-Y) growth of the market, value chain, supply chain analysis, and Compounded Annual Growth Rate (CAGR) are explained in Fact.MR’s study in a comprehensive manner.

This information can help readers understand the quantitative growth prospects of the market in the forecast period.

The study is relevant for stakeholders, including manufacturers, suppliers, distributors, and investors, and can help them in developing appropriate strategies to grow in the market.

Stakeholders, investors, industry experts, researchers, and journalists, as well as business researchers can leverage the information and data presented in the Fact.MR study.

The study also includes statistics as well as facts related to macro as well as microeconomic factors that are impacting developments in the market. It also offers actionable insights based on future trends.

Furthermore, small businesses and new entrants in the market too can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth, and reach conclusions on future growth parameters of the market.

This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of conclusions.

Secondary resources referred to analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases.

Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who have contributed to the development of this report as a primary resource.

- FAQs -

Hand Sanitizers Market is worth US$ 1,622.8 Mn in 2021. The market is set to grow at 6.9% CAGR during the forecast period.

Demand for hand sanitizers has grown at 9.7% CAGR between 2016 and 2020.

U.S., Germany, Belgium, and U.K. are the top exporters of hand sanitizers globally.

Leading hand sanitizers companies hold 52% of the overall market share

Growing awareness about hand hygiene amid COVID-19 is expected to fuel the demand for alcohol-based hand sanitizers and is one of the latest trends driving the market.

North America Hand Sanitizers Market is expected to expand at 5.7% CAGR over the forecast period.    

European Hand Sanitizers Market is expected to expand at 5% CAGR over the forecast period.

Sales of hand sanitizers in South Korea are set to grow at 10.10% CAGR, whereas demand for hand sanitizers in Japan will grow at 6.9% CAGR

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.