Pregnancy Pillow Market

Pregnancy Pillow Market Outlook (2023 to 2033)

The global pregnancy pillow market is estimated to progress at a CAGR of 3.2% from 2023 to 2033. Global demand for pregnancy pillows is thus expected to reach a market value of US$ 891 million by the end of 2033, up from its current valuation of US$ 650 million in 2023.

Pregnancy pillows are used as maternity pillows by pregnant women. They are used to support the alignment of the spine and back. Pregnancy pillows are highly comfortable pillows, which can be utilized during sleep and rest time. They assist in changing counters and body positions for pregnant women.

Maternity pillows are used to improve blood circulation among pregnant women during sleep. The surging rate of pregnancy is one of the noticeable reasons to propel the demand for pregnancy pillows.

They are used to make the pregnancy journey more comfortable. Multiple types of pregnancy pillows are available in different sizes and forms in the global market. People around the world are not very much familiar with pregnancy-related products. Thus, various promotional strategies are opted for by suppliers of pregnancy pillows.

Social media advertising is used as one of the noticeable promotional methods to increase awareness related to women’s health rehabilitation products. Celebrity endorsement is also opted for by prominent companies to increase awareness about pregnancy pillows.

Collaborations with social media content creators owing to their huge social media supporters can also help pregnancy pillow manufacturers to increase sales of their respective products. These abovementioned advertising strategies are predicted to help key companies to promote their products.

The pregnancy period puts stress on the legs, back, and hips, and increases body weight. It becomes important to provide appropriate rest to body parts, and it is possible with proper sleep in a good position. Thus, pregnancy pillows are beneficial to reduce body pains and aches.

Maternity pillows are also used even after the birth of the baby to put the body in an appropriate position for breastfeeding. Moreover, sleeping sideways becomes difficult for pregnant women. Due to comfortable and soft cushioning, pregnancy pillows are gaining traction around the world.

Fact.MR, a market research and competitive intelligence provider, in its recently published research report on the global pregnancy pillow market, provides a detailed analysis of different aspects. Growth drivers, regional analysis, opportunities, restraints, market trends, and various other aspects are also included in the research report.

Report Attributes	Details
Market Size in 2023	US$ 650 Million
Forecasted Market Value (2033)	US$ 891 Million
Global Market Growth Rate (2023 to 2033)	3.2% CAGR
Projected Market Share of North America (2033)	40%
Key Companies Profiled	The Boppy Company Leachco Queen Rose PharMeDoc Naomi Home Cozy Bump Corporation Medela AG Easygrow AS

Why are Sales of Pregnancy Pillows Increasing Steadily?

“Issue of Restless Legs Syndrome (RLS) Generating Demand for Pregnancy Pillows”

Restless legs syndrome is one of the noticeable problems, which are encountered by pregnant women. This issue can lead to the stillbirth of the newborn owing to inaccurate sleeping positions of pregnant women. Consumers are taking efforts to reduce discomfort caused due to restless legs syndrome.

Thus, the ability of maternity pillows to increase comfort and improve blood circulation among pregnant women facing RLS is expected to boost their sales over the decade.

“Advancements in Technologies to Develop New Products”

Developments and novel advancements in technologies, which are used to manufacture pregnancy pillows will provide lucrative opportunities in the target market. Key manufacturers are developing novel products to ensure maximum comfort to target end users.

Giant pregnancy pillows are one such innovation. These premium pillows help pregnant women to lie on their bellies. In addition, changing consumer behavior to utilize convenient and modern products instead of traditional pregnancy products is predicted to generate lucrative opportunities in the industry. Advanced technologies and new developments used to design different types of pregnancy pillows will drive opportunities.

“Various Health Benefits of Pregnancy Pillows”

There are various health benefits, which are associated with the use of pregnancy pillows. Enhancement in blood circulation, comfort, and pain reduction are some noticeable benefits of maternity pillows. They support the knee, neck, and back regions.

Pregnancy pillows are also available with organic fillings to help in good sleep for pregnant women. These abovementioned factors are anticipated to generate demand for pregnancy pillows with different shapes, sizes, and materials.

Which Facets are Estimated to Inhibit Demand Growth for Pregnancy Pillows?

“High Cost of Premium Pregnancy Pillows”

The price of premium pregnancy pillows is comparatively higher in comparison to standard pregnancy pillows. Some types of pregnancy pillows are overpriced across the globe. These factors are estimated to restrict the demand for pregnancy pillows in the coming 10 years.

Various users are sometimes exposed to overpriced products, which discourages them to opt for an affordable range of pregnancy belly pillows. The majority of buyers expect economical products with comfort and convenience. The failure to meet individual’s expectations can decrease the demand for pregnancy pillows.

Which Region is Projected to Hold Substantial Share of Market Revenue?

“Rising Product Awareness among Americans Generating Growth Opportunities in North America”

Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa are some of the key regions contributing to increased demand for pregnancy pillows. Among these, the North American region is estimated to hold a noticeable share of total market revenue by the end of 2033, which is more than 40% of the revenue share.

Premium pillows and memory foams are the noticeable segments, which are used in the region. Increasing purchasing power and rising product awareness is also driving lucrative opportunities in the region.

Country-wise Insights

Why is Demand for Pregnancy Pillows Growing in the United States?

“Increasing Purchasing Power of Americans on Comfort Products”

The growing purchasing power of people from the United States is estimated to contribute to rising sales of pregnancy pillows there. Furthermore, increasing awareness about maternity products is also predicted to generate lucrative opportunities for players there.

Which European Country Will Provide the Most Business Opportunities?

“Promotional Activities by Government Bodies in Germany Generating Lucrative Opportunities”

Government bodies from Germany are promoting pregnancy pillows due to the cases of stillbirth, which are caused because of restless legs syndrome. Germans are very much conscious about their health and spend a noticeable amount on healthcare facilities, which will generate demand for pregnancy pillows as well.

Category-wise Insights

Why are Polyester–filled Pregnancy Pillows So Popular?

“Cost-effectiveness and Durability of Polyester-filled Pregnancy Pillows”

Based on type, the industry is classified into styrofoam balls, polyester fiber, microbeads, buckwheat, and others. Pregnancy pillows, which are filled with polyester fiber are estimated to experience increased demand across the globe. They are cost-effective compared to other market-available options.

The durability and availability of polyester-filled pregnancy pillows in different textures and firmness can boost their demand. They are hypoallergenic and easy to clean, which can further generate their demand across the globe.

Pregnancy pillows with memory foam fillings come with excellent contouring properties. Memory-form-filled maternity pillows can stifle airflow and retain heat. Thus, they are reserved for various smaller pregnancy pillows, including wedges. These types of pillows are also predicted to gain popularity in the coming 10 years.

Why are U Shaped Pregnancy Pillows Bringing in High Revenue for Industry Players?

“Flexibility of U-shaped Pillows Making Them a Popular Choice”

Based on shape, the global market is classified into J-shape, U-shape, and wedge-shaped pillows. Among these, U-shaped pillows are anticipated to hold a substantial share of total revenue. They offer maximum flexibility compared to other types of pregnancy pillows.

Which End-use Sector Will Generate Lucrative Opportunities for Suppliers of Pregnancy Pillows?

“Residential Sector Contributing Substantially to Market Revenue Growth”

Maternity homes, hospitals, commercial, and residential are some key end-use sectors, which are contributing to increased demand for pregnancy pillows. The rising per capita of people increases their spending capacity, which can further propel the demand for maternity pillows. In addition, the growing adoption of pregnancy pillows can also contribute to total market revenue.

Pregnant women frequently use pregnancy pillows in their homes in their late pregnancy. They try to provide support to the growing baby. In addition, demand for pregnancy pillows in maternity homes and hospitals is also predicted to grow at a profitable rate in the coming 10 years.

Key Market Players

Key suppliers of pregnancy pillows are spending a handsome amount on various promotional activities and strengthening their supply chain management systems. Effective supply channels ensure the quick and safe delivery of products to respective users. Various regulatory bodies have also implemented certain guidelines to reduce environmental impacts, which are caused during production.

Key players in the pregnancy pillow market are Cozy Bump Corporation, Naomi Home, The Boppy Company, Leachco, PharMeDoc, Medela AG, Queen Rose, and Easygrow AS.

Segmentation of Pregnancy Pillow Industry Research

• By Material Filled :

  • Styrofoam Balls
  • Microbeads
  • Polyester Fiber
  • Buckwheat
  • Others (Memory Foam, etc.)

• By Shape :

  • J Shape
  • Wedge-shaped Pillows
  • U Shape

• By End Use :

  • Residential
  • Hospitals
  • Commercial
  • Maternity Homes

• By Distribution Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa