Small Dog Harness Market

Small Dog Harness Market Forecast and CAGR

According to the latest research study by Fact.MR, the Small dog harness market is set to witness substantial growth during 2021-2031. Over the past five years, Generation Z consumers have adopted animals at an increased pace and have resulted in rapid pet industry development.

Walking together can be the basis of an enjoyable friendship between your furry friend and you. Time spent outside the house and exploring the world with your dog is one of the sweetest things. When walking around, you are not only reinforced by the emotional links between you and your dog but also, this physical connection often unites you.

The use of a dog strap can be a useful and convenient differentiator for both you and your dog. Collars can inflict uneasy pressure on the spine and trachea of your dog. And dogs with a propensity to pull out can be particularly dangerous. Here, the small dog harness comes in handy.

What is Driving the Demand for Small Dog Harness?

Almost 85 million households have pets and over the past 30 years, ownership of animals has gone from 56% to 68% of all households in the US, according to the American Pet Products Association survey. Some of these changes in the ownership of animals were caused by technology and the advent of online shopping.

However, the greatest development is due to cultural changes. Since millennia and generation Z have entered adulthood, they have accepted animal ownership and animal love lifestyles even more than their earlier generations. Moreover, 32 per cent of animals owned by Baby Boomers, and over 62 per cent are owned by households led by the much younger cohort.

Further, increased acceptance for pets has increased the demand for harness, particularly for small dogs. According to the American Society for the Prevention of Animal Cruelty (ASPCA), about 3.2 million dogs are rescued every year in the US alone, out of the 6.5 million animals rescued worldwide.

The pet sector in India is booming at a rate of 17 per cent. More than 600,000 animals in India are adopted each year. The use of dogs and other animals is also expected to promote the small dog harness demand in the forecast years.

Moreover, the improving living condition of people in developing countries along with increased residual income is encouraging people to adopt smaller dogs. This, in turn, drive the related market of dog harness which are also being welcomed by the newer generation of pet owners. Owing to the above-mentioned factors, the small dog harness demand is anticipated to remain consistent throughout the forecast period.

Escalating Demand for Sustainable Lothing to Aid Growth      

The increasing tendency of animal owners to buy clothing made from bio-degradable materials is expected to fuel sustainable demand growth. Pet owners, nowadays choose to shop for the most up-to-date fashionable outfits, matching style trends, and colours for themselves and their pets.

This is expected to fuel the development of dog harness demand from the consumer’s perspective. Additionally, to ensure a superior product and to maintain and expand their regional presence, pet apparel designers are concentrating on the newer designs and utilising high-quality fabrics for their products.

Statistics Related to Pet Industry Expenditure Supporting Demand

People spend nearly $103 billion on their pets, according to the APPA in the US. According to 2020 pet adoption figures, people would have spent:

• Around $42 billion has been spent on food and treats.
• About $22.1 billion was spent on animal supplies and OTC Medicines
• Veterinary treatment and product purchase amounted to around $31.4 billion
• Finally, over $8.1 billion had been spent on “other” costs including grooming, clothing and other accessories.

US Small Dog Harness Market Outlook

The United States is one of the world's most important markets for Small dog harness. This is because, as of the 2019-2020 fiscal year, over 63.4 million households in the country own a dog. Due to the high purchasing potential of the U.S., it is anticipated to hold the majority market share in 2020.

These people spend a lot of money on pet items like pet collars, harness, and vests. According to APPA, total spending on pet supplies in the United States increased to $19.2 billion in 2019 from $16.1 billion in 2018. Furthermore, the growing trend of purchasing high-quality vests for dogs is projected to boost the region's market growth.

When comparing the US with Canada, the US, which has nearly ten times the pet dog population, has statistically produced higher demand for small dog harness in recent years and is expected to continue to do so in the future.

Europe Demand Outlook for Small Dog Harness

According to the FEDIAF (European Pet Food Industry), approximately 87.5 million households have at least one pet animal. Among these households, around 25% per cent possess a dog.

Besides, the large pet populations in countries like the United Kingdom, the Netherlands, and Germany, Europe is projected to have a significant share of the global market for a small dog harness. According to data provided by the Dutch Food Industry, 48 % of Dutch households had at least one pet in 2019.

Furthermore, the growing popularity of travelling with dogs in Italy and Germany is expected to fuel sales of dog harness during the medium to long-run forecast period.

Who are the key Manufacturers and Suppliers of Small Dog Harness?

Some of the leading manufacturers and suppliers of small dog harness include

• PSK Pet Mart
• PetVogue
• Ruffwear
• PetsUp
• KITTYWOO
• Pupteck
• Matilor
• Bingpet
• Pawchie
• Rabbitgoo
• Kooltail
• Dociote Direct

The market is highly fragmented, with a plethora of players operating regionally. Key manufacturers concentrate on providing high-quality and trendy pet clothing products like dog hoodies to entice customers to purchase them. They're also working on affiliating with numerous well-known pet stores, to source a large number of animal goods and increase their overall geographic reach and sales.

Small Dog Harness Market Report Highlights:

• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company

Key Segments

By Product Type

• Back-Clip Harnesses,
• Front-Clip Harnesses,
• Dual-Clip Harnesses

By Material

• Hemp
• Cotton
• Polyester
• Nylon
• Others

By Climatic Condition

• Hot Weather
• Cold Weather
• Wet Weather
• Light Precipitation

By Application

• Personal Dog
• Pet Care Centers
• Others

By Sales Channel

• Offline
  • Supermarkets & Hypermarket
  • Retailers & Wholesalers
  • Other Distribution channels
• Online
  • Direct Sales
  • E-Commerce Sales

By Region

• North America
  • US & Canada
• Latin America
  • Brazil, Mexico, Argentina & Rest of Latin America
• Europe
  • Germany, France, Italy, Spain, U.K., Benelux, Russia, and Rest of Europe
• East Asia
  • China, Japan, South Korea
• South Asia
  • India, Thailand, Malaysia, Indonesia and Rest of South Asia
• Oceania
  • Australia and New Zealand
• Middle East and Africa
  • GCC Countries, Turkey, South Africa, and Rest of Middle East & Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.