Suncare Powder Products Market

Suncare Powder Products Market Outlook (2023-2033)

Newly-released data by Fact.MR shows that the global suncare powder products market experienced year-on-year (YoY) growth of 6.1% in 2022 to reach a value of US$ 55.5 million.

Sunscreen powder protects the skin from everyday sun damage without a greasy and heavy finish. It is formulated with micronized titanium dioxide that helps protect the skin from harmful UVA/UVB rays. It blends very well, either under or over makeup. It is enriched with rich botanicals. It works great on men, women, and children, and also on all skin types.

As per this new analysis by Fact.MR, revenue from the sales of suncare powder products is projected to touch US$ 111.1 million by 2033 end with worldwide demand for suncare powder products predicted to increase rapidly at 6.5% CAGR over the decade.

The transition from chemical-based to mineral-based products in skincare products has been seen as a trend in the skincare industry. This is mainly due to the side effects of harmful chemicals on the skin causing various skin issues to users such as irritation, skin swallowing, etc. This is giving rise to the demand for mineral-based sunscreen powder in the market.

• Inclination towards experimentation of novel skin care products owing to the rise in purchasing power shall ensure secured market revenues.
• Burgeoning demand for personal care and cosmetic products will drive the demand for suncare powder products in the medium term.
• Steady increase in the realization of the benefits associated with the use of suncare powder products will aid market progress in the long term.

Worldwide demand for suncare powder products will create an absolute dollar opportunity of US$ 55.7 million by 2033.

Report Attributes	Details
Suncare Powder Products Market Size (2023E)	US$ 58.9 Million
Forecasted Market Value (2033F)	US$ 111.1 Million
Global Market Growth Rate (2023-2033)	CAGR 6.5%
North America Market Share (2023)	~26.9%
North America Market Growth Rate (2023-2033)	6.6% CAGR
U.S. Market Growth Rate (2023-2033)	6.7% CAGR
Market Share of Top 5 Companies	~35.6%
Key Companies Profiled	Blackstone Group Inc. (Supergoop!) Crescita Skin Sciences (Crescita) (Dr Renaud) Edgewell Personal Care Company (Hawaiian Tropic) Iredale Cosmetics, Inc. LG H&H Co., Ltd (O hui) Pep Technologies Pvt Ltd (mCaffeine) Pierre Fabre USA, Inc. (Eau Thermale Avène) SPF Ventures (Brush on Block)

What’s Driving Demand for Suncare Powder Products?

“Rising Awareness of Harmful Effects of Sunrays on Skin”

Exposure to the sun is necessary for the production of vitamin D in the body, which helps in calcium absorption, leading to stronger bones and teeth. However, sun exposure for longer-than-safe durations can have a negative impact on the skin, resulting in various skin problems such as hyperpigmentation, ageing, wrinkles, and freckles.

Leading manufacturers are spreading awareness about the benefits of applying suncare products through strong advertising campaigns. Increasing consumer awareness about the effectiveness of sun protection products in protecting the skin from deleterious sun exposure is expected to prove profitable for market growth over the coming years

“Growing Trend of Natural & Organic Products”

Due to the growing knowledge about the advantages of natural and organic ingredients, consumer preference for clean- and green-labelled personal care and cosmetic goods is increasing substantially. Because synthetic products include hazardous chemicals, more consumers are choosing greener alternatives as the years go by.

Social media platforms are leading to increased awareness regarding the beneficial effects of using natural and organic products. The application of natural skin care products that have the nutrients required to enrich the skin and improve the tone, texture, and appearance of the skin is increasing. Owing to this trend, manufacturers have been marketing their products with labels such as 100% vegan and natural, and have been mentioning the names of the potentially harmful chemicals that were avoided during the manufacturing process.

As such, global consumption of suncare powder products is projected to grow 1.9X by the end of 2033.

What Do Suncare Powder Product Producers Need to Focus On?

“Reducing Per Use Cost for Consumers and Usage of Organic Ingredients”

Companies in the market are offering refill suncare powder packs with a dispensing brush can that be reused. This is done to reduce the cost of usage for customers. Also, the trend of consumers selecting a product after being verified and authenticated by research or government organizations is making manufacturers focus on selling products approved by respective authorities.

Government policies on the use of harsh chemicals and the presence of cheap alternatives in other forms such as lotions, cream gels, etc., are affecting overall market growth to some extent.

Country-Wise Analysis

What Makes the U.S. a Prominent Demand Generator for Suncare Powder Products?

In recent years, the inclination towards beauty and personal care among men has increased significantly, which has led manufacturers to innovate and offer products designed especially for men. Increased number of social media influencers and social media blogs are propelling the demand for such suncare products among men.

According to the American Academy of Dermatology, men are more likely to develop melanoma as compared to women. This is due to men having thicker skin, less fat beneath it, and more skin proteins such as collagen and elastin. Research has shown that these differences lead to men’s skin getting more damage from UV rays as compared to women’s.

The U.S. suncare powder products market is anticipated to grow at a CAGR of 6.7% and expand 1.9X its current valuation by 2033.

Will China Be a Profitable Market for Suncare Powder Product Suppliers?

Asia Pacific is attracting investments for sun care powder manufacturers owing to the rising consumption of beauty products in the region, along with growing awareness regarding the side effects of traditional creams and lotions. Rising population and growing consciousness of appearance among the people will provide a push to suncare powder sales.

China’s suncare powder products market is anticipated to grow at a CAGR of 7.9% and increase 2.1X its current valuation by the end of 2033.

Category-Wise Analysis

Which Type of Suncare Powder Product is Most Widely Demanded?

The between 30 & 50 SPF segment dominates the market due to high recommendations by dermatologists. Dermatologists recommend using sunscreen products that are labelled as SPF 30 or above while doing any outdoor activity. Above 50 SPF suncare products give only slightly better protection; they can give a false sense of security and make users spend more time in the sun, thereby increasing the risk of skin problems.

As such, the demand for between 30 to 50 SPF suncare powder products is poised to increase at a CAGR of 6.3% during the forecasted period 2023-2033.

Will Online Sales Channels Enjoy an Increase Share in This Space?

Customers are increasingly using online purchasing channels, which has encouraged major companies to look to develop broader customer relationships by revamping their retail stores and providing an omnichannel presence.

The COVID-19 pandemic rattled the cosmetics industry and helped accelerate technology adoption to compensate for store closures and the consequent reduction in customer engagement. Increased adoption of e-Commerce platforms has boosted this highly competitive market.

• As per a review report by the UN Trade and Development (UNCTAD), the e-Commerce industry witnessed a sweeping increase in its share in overall sales from 16% to 19% in the year 2020. Online retail sales in Australia stood at US$ 13.5 billion in 2018, US$ 14.4 billion in 2019, and US$ 22.9 billion in 2020, representing a clear jump in 2020.

Out of the sales channel considered in the scope of the study, the demand for suncare powder products from online channels is anticipated to rise at a high CAGR of 6.8% through 2033.

Competition Landscape

Blackstone Group Inc. (Supergoop!), Crescita Skin Sciences (Crescita) (Dr Renaud), Edgewell Personal Care Company (Hawaiian Tropic), Iredale Cosmetics, Inc., LG H&H Co., Ltd (O hui), Pep Technologies Pvt Ltd (mCaffeine), Pierre Fabre USA, Inc. (Eau Thermale Avène), SPF Ventures (Brush on Block), Tarte Inc., Zo Skin Health Inc., Stearn's Products Inc., Physicians Formula Inc., Orveon (BareMinerals US Buyer LLC) are leading manufacturers in the suncare powder products market.

Key manufacturers of suncare powder products are resorting to various innovative ways to directly reach their users. Large-scale market players are focusing on tapping emerging markets in developing economies to raise their financial growth rate.

Segmentation of Suncare Powder Products Industry Research

• By Skin Type :

  • Normal
  • Dry
  • Oily

• By Sun Protection Factor (SPF) :

  • Less than 30
  • Between 30 & 50
  • More than 50

• By Sales Channel :

  • Offline Sales
    • Cosmetic Stores
    • Franchised Outlets
    • Hypermarkets/ Departmental Stores
    • Multi-Brand outlets
  • Online Sales
    • Company / Brand Websites
    • e-Commerce Platforms

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South-East Asia & Oceania
  • Middle East & Africa