Sunless Tanners Market

Sunless Tanners Market Outlook (2023 to 2033)

According to the detailed analysis done by experienced researchers at Fact.MR, the global sunless tanners market is estimated at US$ 1.59 billion in 2023. The market is projected to expand at a CAGR of 5.3% and reach US$ 2.67 billion by the end of 2033.

Use of sunless tanning products helps consumers reduce the chances of skin cancer, as conventional tanning methods include exposure to sunlight to get a bronzed appearance. Many people are becoming aware of the adverse health and aesthetic effects of prolonged sun exposure.

Key Market Growth Drivers

• The desire for a sun-kissed complexion is expected to create favorable opportunities for suppliers of sunless tanners.
• Growing trade of personal care products across regions and countries is driving the expansion of the market.

Several limitations were imposed on the use of chemical substances in sunless tanners. In addition, many consumers are also becoming aware of the adverse effects of using sunless tanners. Therefore, the preference for organic sunless tanners is rising.

• Sales of sunless tanners in China are projected to rise at a CAGR of 7.7% and reach US$ 131 million by the end of 2033.
• Worldwide demand for sunless tanning creams & lotions is predicted to increase at 5% CAGR and reach a market value of US$ 1.11 billion by 2033-end.

Manufacturers are taking initiatives to produce organic cosmetics and skincare products. Local manufacturers are increasing their efforts to reach larger consumer groups with the introduction of organic and natural lotions. These initiatives are estimated to provide market players with opportunities for expansion across regions to meet the demand for self-tanning products and services.

Organic and natural offerings provide a realistic tanning experience and are comparatively safer for the skin. Some of the key compositions include ingredients that nourish and hydrate skin so that it becomes rejuvenated and healthier. Antioxidants, fruit extracts, essential oils, and vitamins are some of the key compositions of organic products.

In developing markets, some people have less information about the availability and use of sunless tanners. In addition, they are more inclined to use conventional tanning practices that are adversely impacting demand for fake tan products.

Report Attributes	Details
Sunless Tanners Market Size (2022A)	US$ 1.51 Billion
Estimated Market Value (2023E)	US$ 1.59 Billion
Forecasted Market Value (2033F)	US$ 2.67 Billion
Global Market Growth Rate (2023 to 2033)	5.3% CAGR
United States Market Value (2022)	US$ 402 Million
Sunless Lotion Segment Value (2033)	US$ 1.11 Billion
Japan Market Growth Rate (2023 to 2033)	4.3% CAGR
Germany Market Growth Rate (2023 to 2033)	5.1% CAGR
Key Companies Profiled	Johnson & Johnson Services, Inc. Clinique Laboratories, LLC Crown Laboratories, Inc. Bayer Consumer Health Bali Body Pty Ltd. Groupe Clarins Dr. Dennis Gross Skincare LLC Edgewell Personal Care Company Decleor Givaudan SA Christian Dior SA Clarins Group Beiersdorf AG

What is Creating Lucrative Prospects for Suppliers of Sunless Tanners?

“Increasing Preference for Organic and Natural Tanning Products over Synthetic Tanners”

Substantial growth of well-established skincare companies is prompting them to introduce a range of innovative tanning products. They export their newly launched products to multiple countries. In addition, increased trade of personal care products across the world is boosting production volume, which is further contributing to market expansion. In recent years, the preference for organic and natural tanning products is growing, as they are less harmful compared to synthetic ones.

For instance :

• According to the data published by the United States Census Bureau in 2021, the country exported various personal care products, including sunless tanners, to Indonesia and Thailand amounting to US$ 103 million and US$ 120 million, respectively.

“Rising Awareness about Health Risks Associated with UV Tanning”

People in the 15 to 20 age group are expected to be vulnerable to the harmful effects of prolonged sun exposure. To mitigate the risk of skin diseases, they increasingly prefer sunless tanning products like sprays, creams, masks, lotions, and more. Treating skin cancer and other ailments can be costly, posing financial challenges for many.

For instance :

• According to a report published by the American Academy of Dermatology Association in 2022, the treatment cost for melanoma is estimated to be US$ 3.31 billion and that for non-melanoma skin cancer is US$ 4.81 billion.

What’s Hindering the Demand Growth for Sunless Tanners?

“Lack of Awareness about Use of Sunless Tanners in Developing Countries”

Awareness of the use of sunless tanners remains limited in developing countries. Moreover, the majority of people are more inclined towards conventional tanning processes instead of using sunless tanner creams and sprays.

What Initiatives are New Manufacturers Taking to Scale Up Their Business?

“Emphasis on Social Media Influencers for Product Promotions”

New entrants are predicted to work closely with well-established regional companies to produce sunless tanning products. Moreover, they can invest in the production of organic and natural tanners. They have the potential to provide tanning products tailored to local preferences, and diversifying their product offerings under various brand names is expected to become an effective growth strategy for these businesses.

Start-ups can focus on working with celebrities or influencers from the entertainment sector for the promotion of their brands to stimulate the interest of the masses. In addition, use of social media helps promote brands with backlinks, which is also driving opportunities for players.

Comparative Analysis of Related Markets

Sunless Tanners Market:

Attributes	Details
Market Growth Rate (2023 to 2033)	5.3% CAGR
Key Growth-driving Factor	Rising Spending by Youth on Skincare Products and Cosmetics
Future Scope	Increasing Popularity of Sunless Tanners in Emerging Economies
Industry Trends	Launch of Innovative Products Tailored to Consumer Requirements

Skin-Lightening Products Market:

Attributes	Details
Market Growth Rate (2023 to 2033)	7.5% CAGR
Key Growth-driving Factor	Growing Preference for Light Skin Tones among Citizens of Tropical Countries
Future Scope	Increased Adoption of Natural and Organic Ingredients to Prepare Solutions
Industry Trends	More Effective Marketing and Advertising with Improved Results

Country-wise Insights

According to Fact.MR, Europe accounted for 35.1% share of the global market in 2022 due to the presence of a well-established cosmetics & personal care industry in the region.

Why is the United States a Prominent Market for Sunless Tanners?

“Rising Trend of Skin Tanning and Growing Number of Beauty Salons”

The United States market reached US$ 402 million in 2022. The market presented noteworthy growth potential owing to the rising trend of tanned skin fashion in the United States. In addition, presence of several prominent key players is also helping the business to flourish. A noticeable share of the demand for sunless tanners is predicted to come from the growing number of beauty salons in the United States.

• The Small Business Development Centers reported that around 77,000 new salons were established in the United States in 2020.

Increased expenditure by women on personal care and grooming products is attributed to their increased involvement in corporate setups, which is driving opportunities for players.

What’s Driving Opportunities for Market Players in Germany and the United Kingdom?

“Extensive Adoption of Organic and Vegan Skin Care Products”

Sales of sunless tanners in Germany are projected to advance at a CAGR of 5.1% through 2033. The United Kingdom and Germany are making substantial contributions to the increased sales of sunless tanners compared to other markets in the region. Presence of a well-established personal care & grooming industry is also driving sales of sunless tanners.

Increased adoption of organic and vegan skin care products is also strengthening market opportunities. Various global brands, including Clarins and L’Oréal S.A., are focusing on expanding their retail presence in these markets to strengthen their position.

Which Asia Pacific Countries are Lucrative Markets for Suppliers of Sunless Tanners?

“Rising Use of Online Channels for Purchasing Sunless Tanner in China, Japan, India, and South Korea”

The Chinese market is predicted to expand at a 7.7% CAGR and reach a valuation of US$ 131 million by 2033. Further, the Japanese market is forecasted to progress at a CAGR of 4.3% from 2023 to 2033.

Significant popularity of online distribution channels is contributing to the rising sales of sunless tanners. The growing internet penetration is facilitating the advertising of numerous beauty products, creating opportunities for industry players.

Consumers in Asian Pacific countries, particularly South Korea and Japan, are spending on various cosmetic and personal care items. Their sophisticated fashion sense and cultural influence are expected to play a role in contributing to market expansion. India is also emerging as a prominent market for tanning products. Rising concerns related to skin health and damage caused by UV radiation are predicted to boost the popularity of sunless tanners in these countries.

Category-wise Insights

Based on product form, sunless creams & lotions held a 55.1% share of the global market in 2022. In addition, supermarkets & hypermarkets are estimated to contribute a 54.5% revenue share to the global market in 2023 because of their rising popularity due to the easy availability of multiple self-tanning products under one roof. Women accounted for a 65.1% share of the global sales of sunless tanners in 2022.

Why is There Increased Inclination towards Creams and Lotions?

“Market Benefitting from Low Oil Content of Creams & Lotions”

Based on product form, demand for creams & lotions is predicted to increase at a CAGR of 5% and reach a valuation of US$ 1.11 billion by 2033.

According to Fact.MR, a market research and competitive intelligence provider, worldwide demand for sunless lotions is predicted to rise due to the increasing number of product offerings from various brands. Moreover, lotions and creams have a lower oil content in comparison to similar forms, which is expected to further enhance their widespread appeal.

Will Online Sales of Sunless Tanners Rise Faster Than Traditional Mediums?

“Steep Discounts and Home Delivery Services Driving Sunless Tanner Sales via Online Channels”

From 2023 to 2033, sales of sunless tanners through online channels are estimated to rise at a rapid pace. The proliferation of multiple e-Commerce platforms is contributing to sales of sunless tanners across the world. Demand for specific sunless tanners is not limited to their origin country.

The facility of home delivery with steep discounts is predicted to contribute to the sales of sunless tanners. Several businesses are including virtual reality and augmented reality components in their respective online websites to attract a larger consumer base.

• Bondi Sands, a brand in self-tanning products entered into a partnership with Perfect Corp., a beauty & fashion technology company, in 2023 to enable shoppers in the United Kingdom, the United States, and Australia to virtually try products through augmented reality.

Market Competition

Companies operating in the sunless tanners industry are coming up with several strategies to achieve their goals, including efficient management of supply chain systems, ensuring stringent quality control, and innovation. Many well-established cosmetic industries and medium- and small-sized enterprises create a diversified market. Market players strive to meet consumers’ demands by keeping themselves abreast with the latest developments in this space.

For instance :

• Cosmopolitan and Devoted Creations in August 2021 entered into a partnership to introduce a collection of vegan and cruelty-free tanning creams. Liquid Sunshine Tanning Water, Overnight Sunless Lotion, Sun Lotion with Shimmer, Quick Body Bronzer, and Sunless Mousse constitute the product line of CosmoSun items.

Johnson & Johnson Services, Inc., Clinique Laboratories, LLC, Crown Laboratories, Inc., Bayer Consumer Health, Bali Body Pty Ltd., Groupe Clarins, Dr. Dennis Gross Skincare LLC, Edgewell Personal Care Company, Decleor, Givaudan SA, Christian Dior SA, Clarins Group, and Beiersdorf AG are leading manufacturers of sunless tanning products.

Segmentation of Sunless Tanners Industry Research

• By Product Type :

  • Body Tanners
  • Face Tanners

• By Product Form :

  • Creams & Lotions
  • Gels
  • Sprays
  • Oils
  • Serums
  • Mousses
  • Mists
  • Drops
  • Wipes

• By Skin Type :

  • Normal
  • Dry
  • Oily
  • Combination
  • Sensitive

• By Ingredient :

  • Conventional or Inorganic
  • Organic or Natural

• By Application :

  • Men
  • Women
  • Unisex

• By Distribution Channel :

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Brand Outlets
  • Online Sales

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa