Vanilla Extract Industry Analysis in Europe

Study on Vanilla Extract in Europe by Infusion, Oleoresin, and Absolute for Food, Beverages, Personal Care Products, Pharmaceuticals, and Nutraceutical from 2024 to 2034

Analysis of Vanilla Extract Industry Covering Countries Including Analysis of Germany, Spain, Italy, France, United Kingdom, BENELUX, Nordic, Russia, Poland, and Rest of Europe

Vanilla Extract Sales Outlook for Europe (2024 to 2034)

A new research report by Fact.MR reveals that sales of vanilla extract industry analysis in Europe are pegged at US$ 842.1 million for 2024. The European market is predicted to increase at 4% CAGR and reach a value of US$ 1.25 billion by the end of 2034.

The growing trend of utilizing pure and natural ingredients in baking and cooking is set to positively influence market growth in the long run. Vanilla beans are used prominently to derive vanilla extract and are preferred over artificial flavorings. It is becoming popular as a natural flavor enhancer.

The rising popularity of baking shows, cooking blogs, and social media influencers is predicted to contribute more to the inclination toward home baking and cooking. Vanilla extract is also used as one of the staple ingredients in some recipes, from cookies and cakes to ice creams and custards, therefore experiencing increased demand.

More consumers in the European region are becoming conscious of their food preferences and opting for healthier food options. Natural vanilla extract, particularly in comparison to synthetic flavorings, is perceived as a healthier choice, therefore becoming more popular among health-conscious consumers. Rising trends in gourmet and premium food products, traction for authentic ingredients, and increased expenditure on high-quality food products are projected to cushion demand for vanilla oleoresin.

Report Attributes Details
Vanilla Extract Sales in Europe (2024E) US$ 842.1 Million
Projected Sales (2034F) US$ 1.25 Billion
Demand Growth (2024 to 2034) 4% CAGR
Sales in Germany (2024E) US$ 139 Million
Demand Growth in Poland (2024 to 2034) 6.2% CAGR
Demand Growth in Nordic (2024 to 2034) 5.3% CAGR
Market Share of Conventional Vanilla Extract (2024E) >57%
Key Companies Profiled
  • Symrise AG
  • Firmenich
  • Givaudan
  • Oetker Group
  • Nielsen-Massey Vanillas

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What’s Fueling Consumption of Vanilla Extract in Europe?

“Huge Popularity of Culinary and Baking Culture”

The increasing popularity of culinary and baking culture in Europe is owing to the influence of several media platforms, such as cooking and baking blogs, social media influences, and baking shows. These channels are predicted to contribute to shaping consumer preferences and behavior, resulting in increased activities in home cooking and baking.

Some popular television programs centered on baking include reality shows, tutorials, and competitions. These shows educate as well as entertain viewers on several techniques, the use of different ingredients, and innovative recipes containing vanilla extract. They present the versatility of vanilla extract as one of the fundamental flavoring agents in several baked goods, inspiring audiences to try recipes with these ingredients.

Influencers on social media platforms, such as YouTube, Pinterest, Instagram, etc. have a significant influence on the culinary preferences of their respective followers. Some of these are passionate about baking and share appealing content featuring recipes, which include vanilla extract. Their step-by-step guides and engaging content encourage the audience to explore new flavors and experiment with baking practices, thus contributing to increased consumption of vanilla extract.

Growing popularity of vanilla extract as a staple ingredient is attributed to its ability to impart aromatic and rich flavor in several recipes. It is used extensively in cookies, pastries, cakes, custards, muffins, ice creams, etc.

Country-wise Insights

Why is Demand for Vanilla Extract High in France?

“Health Consciousness and Culinary Trends Fueling Demand for Vanilla Extract”

Attribute France
Market Value (2024E) US$ 170.1 Million
Growth Rate (2024 to 2034) 7.2% CAGR
Projected Value (2034F) US$ 341 Million

There are several health benefits related to the utilization of natural ingredients, such as vanilla extract, instead of artificial additives and flavorings. More consumers are opting for natural, healthier, and organic options in their food products. Furthermore, quality ingredients are highly valued in French cuisine. There is an increasing trend among home cooks and chefs to use high-quality and natural ingredients, such as vanilla extract, to improve the flavor of desserts and dishes.

Which Factors are Driving Sales of Vanilla Extract in the United Kingdom?

“Sustainability and Ethical Sourcing of Vanilla Extract”

Attribute United Kingdom
Market Value (2024E) US$ 206.7 Million
Growth Rate (2024 to 2034) 6.4% CAGR
Projected Value (2034F) US$ 385 Million

Similar to other regional countries, there is a noteworthy increase in concerns and awareness about the ethical sourcing and sustainability of ingredients. Vanilla extract is highly sought-after not only in beverages and savory dishes but also in desserts. Its versatility is projected to propel demand in multiple culinary applications.

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Category-wise Insights

Why is Conventional Form of Vanilla Extract More Preferred?

“Growing Preference for Authenticity and Clean Label Ingredients Driving Sales of Conventional Vanilla Extract”

Attribute Conventional Foam
Segment Value (2024E) US$ 484.38 Million
Growth Rate (2024 to 2034) 5.1% CAGR
Projected Value (2034F) US$ 797 Million

Vanilla beans are used to derive extract through conventional extraction methods, offering a natural and authentic profile. More consumers from Europe prefer to use these authentic flavors instead of synthetic alternatives, thus fueling their demand. There is a significant increase in the demand for clean-label products containing natural and recognizable ingredients; therefore, an increase in the sales of conventional vanilla extract is experienced.

Which Application of Vanilla Extract is More Rewarding for Suppliers?

“Adoption of Diverse Flavors Contributing to Increased Use Vanilla Extract in Several Food Products”

Attribute Food Sector
Segment Value (2024E) US$ 203.3 Million
Growth Rate (2024 to 2034) 2.3% CAGR
Projected Value (2034F) US$ 255 Million

According to the report published by Fact.MR, a market research and competitive intelligence provider, the culinary landscape of Europe has been embracing several flavors. Vanilla, with its appealing taste and versatile profile, is incorporated into various dishes & beverages, thus fueling sales of vanilla extract. Further, vanilla extract is used as one of the most popular ingredients in numerous food products, owing to its popularity among consumers. Baked goods, savory dishes, ice creams, etc. are some food products containing vanilla extract and are becoming more popular among consumers.

Competition Landscape

Key suppliers of vanilla extract are investing in quality control, ensuring the management of their supply chain, new product development, etc. Some of the prominent players in the market in Europe are Symrise AG, Firmenich, Givaudan, Oetker Group, and Nielsen-Massey Vanillas.

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Segmentation of Vanilla Extract Study in Europe

  • By Concentration :

    • Infusion
    • Oleoresin
    • Absolute
  • By Nature :

    • Organic
    • Conventional
  • By Foam :

    • Whole or Ground
    • Liquid
    • Powder
    • Paste
  • By Application :

    • Food
    • Beverages
    • Personal Care Products
    • Pharmaceuticals
    • Nutraceuticals
  • By Technology :

    • Single-fold
    • Double-fold
    • Three-fold
  • By Country :

    • Germany
    • Spain
    • Italy
    • France
    • United Kingdom
    • Nordic
    • Russia
    • Poland
    • Rest of Europe

- FAQs -

What is the demand projection for vanilla extract in Europe for 2024?

Sales of vanilla extract in Europe are pegged at US$ 842.1 million for 2024.

What are the projected sales of vanilla extract in in Europe for 2034?

The market in Europe is projected to reach US$ 1.25 billion by the end of 2034.

At what rate is the demand for vanilla extract predicted to increase in Europe?

Demand for vanilla extract in Europe is forecasted to increase at a CAGR of 4% from 2024 to 2034.

How much share of the market is set to be held by conventional vanilla extract?

Conventional vanilla extract is predicted to account for more than 57% market share in 2024.

What is the value of the market in the United Kingdom in 2024?

Sales of vanilla extract in the United Kingdom are estimated at US$ 206.7 million in 2024.

At what rate are the sales of vanilla extract projected to rise in Poland?

Demand for vanilla extract in Poland is predicted to increase at 6.2% CAGR from 2024 to 2034.

What is the forecasted CAGR for vanilla extract sales in Russia?

The market in Russia is forecasted to expand at a CAGR of 5.8% from 2024 to 2034.

- Also of Interest -

Vanilla Extract Market

Vanilla Extract Market By Nature (Organic, Synthetic), By Application (Food and Beverages, Alcoholic Beverages, Others), By Product Type (Liquid, Powder), By Concentration, By Distribution channel & By Region - Global Market Insights 2022-2032

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Cocoa Extract Market By Product Form (Powder, Liquid), By Nature (Organic, Conventional), By End Use (Food & Beverages, Compounds, Bakery, Confectionery, Infant Formulas, Dietary Supplements, Cosmetics & Personal Care) & Region - Global Market Insights 2022 to 2032

Vanilla Extract Industry Analysis in North America

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Vanilla Extract Industry Analysis in Europe

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