Vanilla Extract Industry Analysis in Middle East & Africa

Vanilla Extract Sales Outlook for Middle East & Africa (2024 to 2034)

Revenue from vanilla extract sales in the Middle East & Africa is estimated to reach US$ 173.44 million in 2024 and further rise to US$ 216.87 million by the end of 2034, increasing at 2.26% CAGR over the next ten years (2024 to 2034).

Vanilla is one of the more expensive spices traded in Middle East & Africa because of its many uses in the food and related industries. The main component of vanilla beans that contributes to their flavor, fragrance, and pleasant perfume is vanillin. Vital vanilla essence is mostly used in the production of ice creams, chocolates, baked goods, puddings, medications, alcoholic beverages, and perfumes. The concentration of vanilla oleoresin is much higher than that of vanilla extract. It is thick and syrupy, with no additional alcohol or other diluents, only the pure flavour and aroma constituents of vanilla.

In a variety of uses, vanilla has been one of the most well-liked flavors. Vanilla extract’s applications in end-user sectors such as food and beverage and pharmaceuticals has been driving market expansion. The main use pushing market growth is in the food and beverage industry, where it is widely utilized as a flavoring agent. Most of it is accounted for by chocolate and ice cream manufacturing companies.

Report Attributes	Details
Vanilla Extract Sales in Middle East & Africa (2024E)	US$ 173.44 Million
Projected Sales (2034F)	US$ 216.87 Million
Demand Growth (2024 to 2034)	2.26% CAGR
Sales in GCC Countries (2024E)	US$ 41.4 Million
Demand Growth in Northern Africa (2024 to 2034)	4.5% CAGR
Market Share of GCC Countries (2024E)	23.9%
Demand Growth of Organic Vanilla Extract (2024 to 2034)	1.3% CAGR
Key Companies Profiled	Synthite Industries Ltd. Queen Fine Foods Essential Ingredient Heilala Vanilla Ozone Naturals

Why is Demand for Vanilla Extract Rising Steadily in MEA?

“Rising Health Consciousness and Retail Expansion Driving Premium Vanilla Extract Demand”

In the food industry, vanilla is typically used to manufacture ice cream. The fast food industry is one of the major users of ice cream, therefore its expansion around the world is contributing to a rise in ice cream consumption. Improvements in consumer disposable income, living standards, and purchasing power are being driven by the growth in per capita consumption in developing countries.

As customers' awareness about health issues has grown, there has been a noticeable growth in demand for gourmet and premium ice cream because of its exceptional quality, provenance, delicate taste, uncommon ingredients, and ethical origin. Furthermore, as a result of increasing urbanization, modern retail formats such as department stores, hypermarkets, supermarkets, and convenience stores have expanded, contributing to a growth in the sale of ice cream. It is expected that these market expansion drivers would persist during the projection period.

Country-wise Insights

The Gulf Cooperation Council (GCC) countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates have a sizable share for vanilla extract, a popular flavoring made from orchids in the genus Vanilla, mainly from the species Vanilla planfolia. The increasing demand for vanilla extract in South Africa is influenced by a mix of culinary trends, international trade dynamics, consumer preferences towards natural products, and the evolving landscape of the local food and beverage industry.

What is the Demand Outlook for Vanilla Extract in GCC Countries?

“Market Influenced by Culinary Uses and Cultural Influence on Cuisines”

Attribute	GCC Countries
Market Value (2024E)	US$ 41.4 Million
Growth Rate (2024 to 2034)	2.9 % CAGR
Projected Value (2034F)	US$ 55.1 Million

In the Gulf Cooperation Council (GCC), vanilla extract is frequently used in recipes. It's a widely used component in beverages, baked products, confections, and sweets. Vanilla's deep, sweet flavor is a favorite in both classic pastries and contemporary, Western-style baking and cookery.

Sales of vanilla extract in GCC countries is influenced by a range of factors, including economic factors, shifting consumer preferences, market dynamics, and regional culinary habits. It is anticipated that the developing food and beverage sector and consumer preference for natural flavorings will sustain the need for vanilla extract.

Why is South Africa a Key Market for Vanilla Extract Manufacturers?

“Growing Western Food Influence and Import Dependency”

Attribute	South Africa
Market Value (2024E)	US$ 37.3 Million
Growth Rate (2024 to 2034)	2.5 % CAGR
Projected Value (2034F)	US$ 47.7 Million

In South Africa, the sales of vanilla extract, an essential component of many culinary dishes, is growing. Numerous variables, such as consumer preferences, economic issues, and culinary trends, are responsible for this growth.

Madagascar, the country that produces the majority of the world's vanilla, is the main source of imports for South Africa, as is the case for many other countries. Global price changes, which can be highly unpredictable due to factors like political instability in places that produce vanilla and climate change, affect the market in the country.

In South Africa, there is a growing demand for products with vanilla flavors as a result of Western eating habits. This covers contemporary, fusion, and artisanal cuisine in addition to customary baked items.

Category-wise Insights

Vanilla extract's conventional nature includes its traditional production methods, rich flavor profile, adaptability in cooking, and use in applications beyond food preparation. The concentration of flavoring components, mainly vanillin, in vanilla extract is referred to as its absolute concentration. Vanilla beans are macerated and percolated in an ethanol and water solution to create vanilla extract.

Which Nature of Vanilla Extract is Most Widely Consumed?

“Conventional Vanilla Extract Continues Ruling the Market”

Attribute	Conventional
Segment Value (2024E)	US$ 102 Million
Growth Rate (2024 to 2034)	3.9% CAGR
Projected Value (2034F)	US$ 149.5 Million

Vanilla extract's conventional nature pertains to its customary production techniques, attributes, and applications. In the culinary arts, vanilla extract is indispensable, particularly when baking and creating desserts. The pods of the vanilla orchid, mostly Vanilla planifolia, are used to make traditional vanilla extract. After being harvested and cured, the pods are submerged in an alcohol and water solution. Through this procedure, the taste of the pods is extracted, giving the beverage a rich, nuanced flavor character.

The warm, rich, and sweet flavor of vanilla extract makes it highly prized. Vanillin is the most noticeable of the more than 200 flavor components in its complex composition. Because of this, it's a flexible component that works well in a variety of cuisines.

Which Concentration of Vanilla Extracts Accounts for Higher Sales?

“Quality of Vanilla Beans and Aging Process a Hit”

Attribute	Absolute
Segment Value (2024E)	US$ 133.49 Million
Growth Rate (2024 to 2034)	2.9% CAGR
Projected Value (2034F)	US$ 177.67 Million

In premium or artisanal products, the actual concentration of vanillin and other taste components may differ from this minimum need. Certain premium vanilla extracts may have a notably greater amount of vanilla flavoring chemicals, providing a stronger vanilla flavor.

Concentration is influenced by the type and quality of vanilla beans used, such as Mexican, Tahitian, and Bourbon. An extract that is more concentrated will come from higher-quality beans that have more natural vanillin. After extraction, some vanilla extracts are aged for a while, which can intensify and concentrate the taste.

Segmentation of Vanilla Extract Study in Middle East & Africa

• By Concentration :

  • Infusion
  • Oleoresin
  • Absolute

• By Nature :

  • Organic
  • Conventional

• By Form :

  • Whole or Ground
  • Liquid
  • Powder
  • Paste

• By Application :

  • Food
  • Beverages
  • Personal Care Products
  • Pharmaceuticals
  • Nutraceutical

• By Technology :

  • Single-fold
  • Double-fold
  • Three-fold

• By Country :

  • GCC Countries
  • North Africa
  • Central Africa
  • South Africa
  • Rest of MEA