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Personal Dental Water Flosser Market

Usage Feasibility of Cordless Personal Dental Water Flossers a Major Factor Heightening Sales, States Fact.MR

Published : 09 Jul 2021 Industry: Healthcare

As per a new report published by Fact.MR - a market research and competitive intelligence provider, global personal dental water flosser industry analysis reveals that the market was valued at US$ 196 Mn in 2020, and is projected to top US$ 292 Mn by 2031, expanding at a CAGR of 6% across the 2021-2031 forecast period.

Fact.MR anticipates a significant surge in demand for personal dental water flossers owing to factors such as growing awareness about oral health and hygiene among consumers, increasing per capita spending on premium healthcare products, and improving product visibility via online retail channels.

With the launch of variants of personal dental water flossers with smart sensors, improved precision, and aesthetically appealing designs, the growth of the market has further surged. Also, product manufacturers are adopting aggressive promotional strategies through online retail channels and advertising on social media platforms to reach a wider consumer base.

However, scepticism about using personal dental water flossers over traditional flossers is acting as refraining factor for the growth of the market. Additionally, high costs of personal dental water flossers make them a premium healthcare product. Many manufacturers are currently investing in R&D projects aimed at making personal water flossers more affordable.

Key Takeaways from Market Study

  • The global market for personal dental water flossers was valued at US$ 196 Mn in 2020 and is projected to reach a valuation of over US$ 292 Mn by 2031.
  • North America, with around 36% of the global market share, will largely contribute to the growth of personal dental water flosser revenue.
  • Demand for personal dental water flossers in Asia Pacific is projected to expand at a CAGR of around 7% across 2021-2031.
  • Key factors driving demand for personal dental water flossers are rising dental problems worldwide, growing awareness about oral hygiene, and increasing popularity of online retail.
  • Revenue from personal dental water flossers in China is anticipated to top US$ 62 Mn by 2031, surging at a CAGR of 9% across 2021-2031.
  • The global market for cordless personal water flossers is anticipated to top US$ 184 Mn by 2031, expanding at a CAGR of 7% across 2021-2031.

“Growing awareness about maintaining oral hygiene to escalate sales of personal dental water flossers over the coming years,” says a Fact.MR analyst.

Winning Strategy

The market for personal dental water flossers is characterized by the presence of several well-established as well as small- to mid-sized players. Key players are focusing on strategic initiatives such as new product launches, designing attractive product packaging, offering diverse product portfolio, and showcasing products on online platforms in order to boost revenue growth and reinforce their position in the global market.

New and upcoming companies will be benefitted by investing in R&D projects for product innovations. Also, using social media platforms for brand endorsements can be highly advantageous. New companies can consider selling products via online retail outlets to help reach a wider customer base.

More Valuable Insights

Fact.MR, in its new offering, presents an unbiased analysis of the personal dental water flosser market, presenting historical market data (2016-2020) and forecast statistics for the period of 2021-2031.

The study reveals essential insights on the basis of product (cordless and countertop) and sales channel (offline stores and online stores), across major regions of the world (North America, Europe, Asia Pacific, Central & South America, and the Middle East and Africa).

Fact.MR’s Domain Knowledge in Healthcare

Our healthcare consulting team guides organizations at each step of their business strategy by helping you understand how the latest influencers account for operational and strategic transformation in the healthcare sector. Our expertise in recognizing the challenges and trends impacting the global healthcare industry provides indispensable insights and support - encasing a strategic perspective that helps you identify critical issues and devise appropriate solutions.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha


Sr. Consultant - Healthcare


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Personal Dental Water Flosser Market Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031