- Press Release -

Rockville, Md. The global market for liquid dietary supplements, worth around US$ 29.5 Bn in 2017, is set to expand at a 7.4% CAGR through 2022, according to Fact.MR. As routines change, more consumers are folding liquid supplements into daily life, some to target specific concerns but most to support general metabolism and stay ahead of medical costs.

Vitamins and minerals dominate the ingredient mix, pharmacies remain the main point of sale, and women make up the largest group of users. North America leads by region, while Asia Pacific excluding Japan is emerging as the growth engine.

Ingredients, Buyers and Channels

Vitamins and minerals sit at the core of the market, featuring in more than 45% of liquid supplements sold in 2017, while botanical formulas hold up well through the period. By use, a little under 10% of consumption in 2017 targets heart conditions, and immunity-focused products are gaining momentum. Distribution stays concentrated in pharmacies and drug stores, though direct selling already accounts for a meaningful share. On the demand side, women are the largest end users, with men making up about 20% of market value.

North America is expected to remain the largest market through 2022, helped by sedentary lifestyles in the United States and Canada that spur interest in metabolism-boosting supplements. Europe adds an incremental opportunity of more than US$ 3.4 Bn by 2022 as diet-related problems become more common, and Asia Pacific excluding Japan leads the global expansion.

Health Awareness Drives Demand

The market rides on a broad shift toward wellness. As people take more responsibility for their own health, easy-to-consume liquid formats fit naturally into daily routines. That said, lingering questions about the health impact of some supplements continue to temper sales and keep buyers selective.

Suppliers and Their Playbook

The field brings together pharmaceutical, nutrition and chemical majors.

• Abbott Laboratories, Herbalife International, Inc., GlaxoSmithKline plc, BASF SE, E. I. du Pont de Nemours and Co., Bayer Aktiengesellschaft, Koninklijke DSM N.V., Glanbia plc, Alphabet Holding Company, Inc., and Amway Corporation are among the leading players profiled in the report.

Reading the Market for Decisions

For manufacturers, vitamin and mineral formats and a strong pharmacy presence are the clearest routes to growth. Investors get a market driven by durable wellness demand. Procurement and retail teams can plan around pharmacies leading distribution, women as the core customer, and North America and Asia Pacific offering the strongest prospects through 2022.

About the Report

Fact.MR's study covers the global liquid dietary supplements market for the forecast period through 2022, with segmentation by ingredient, application, distribution channel, end user and region. It examines each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the liquid dietary supplements market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.