Liquid Dietary Supplements Market

Liquid Dietary Supplements Market Snapshot (2022-2032)

The liquid dietary supplements market is projected to have secured US$ 39 Billion in 2021. The market is likely to reach US$ 42.21 Billion in 2022. From 2022-2032, the industry is expected to display a CAGR of 8.22% while amassing revenue worth US$ 93 Billion. An increasing health-conscious population is projected to drive the market during the forecast period.

Report Attributes	Details
Anticipated Base Year Value (2021)	US$ 39 Billion
Expected Market Value (2022)	US$ 42.21 Billion
Projected Forecast Value (2032)	US$ 93 Billion
Global Growth Rate (2022-2032)	8.22 %
Major Liquid Dietary Supplements Market	Herbalife International Bayer AG Abbott Laboratories GlaxoSmithKline Plc. Amway Corporation E.I DuPont de Nemours (DuPont) Glanbia Plc. Koninklijke DSM NV BASF SE

Growing consumer awareness of personal health and well-being is anticipated to be a key factor driving the market over the forecast period. Growing dependence on supplements to meet the nutrient requirement due to their high convenience is projected to strengthen the industry in the forthcoming time.

Further, rising R&D for the development of better liquid supplements for various nutritional deficiencies is expected to drive the market in the assessment period.

2017-2021 Revenue Analysis of Liquid Dietary Supplements Market vs. Future Outlook 2022-2032

Liquid dietary supplements have become popular among the population across the globe. This popularity is projected to have played a crucial role in developing the market during the time frame of 2017-2021 at a CAGR of 8%. Dietary supplements are a growing application of nutraceutical products. The food and nutrition industries have developed to offer consumers a more personalized experience to compensate for dietary loss through supplemental nutrition.

In addition, acquisitions among players are projected to be another factor that has played an important role in strengthening the market. For instance, in November 2021, ADM completed the acquisition of Deerland Probiotics & Enzymes. The company’s products and solutions consist of spore probiotics, which provide better stability for wider food and beverage applications, supplement applications, and pet nutrition.

From 2022-2032, the global liquid dietary supplements market is anticipated to display a CAGR of 8.22%. The increasing emphasis on holistic health and immunity has resulted in significant dietary changes among consumers. The application of vitamins, supplements, minerals, and organic products has increased.

Changing lifestyles with a better understanding of health and fitness has motivated people to opt for dietary supplements, which has pumped market growth. Moreover, in June 2022, the US FDA launched a new initiative, Supplement Your Knowledge, to help, inform, educate, and broaden consumer, educator, and healthcare professionals’ understanding of dietary supplements.

Such factors are expected to augment the market size significantly in the forecast period.

Major Growth Drivers Strengthening the Liquid Dietary Supplements Market

Growing Focus on Preventive Healthcare Measures to Benefit the Market

Growing prevalence of various health conditions owing to changing lifestyles and expanding geriatric population, consumers are becoming more conscious of their health, and hence are inclined towards health-benefitting products such as dietary supplements, which is projected to drive the market during the forecast period.

Further, growing innovation by various operational players of the market is likely to augment the market size in the assessment period. For instance, in 2022, Amway India announced the launch of nutrition supplements in trendy, tasty, convenient, and simplified formats like flavorful gummies and mouth-dissolving jelly strips under its flagship brand called Nutrilite.

Furthermore, various initiatives are taken by authorities such as the US FDA to assure high-quality and safe dietary is likely to augment the market size in the forecast period. Also, the growing application of clean-labeled, organic ingredients and safe ingredients in the production of food nutritive additives is anticipated to support the market growth in the forthcoming period.

In addition to these, athletes and sportspersons are projected to generate significant demand for nutrition products to supplement their performance. Thus, the prediction for the liquid dietary market for the forecast period of 2022-2032 is positive where the industry would flourish significantly.

Growing Inclination toward Plant-Based Supplement to Favor Market Growth

The market for plant protein ingredients is expanding at a high rate. This is expected to offer significant market opportunities to the players in the forecast period.

The growing demand for clean-label products, growing concerns about sustainability, and the increasing need to avoid allergens are some of the major factors responsible for shifting consumer preference toward plant-based supplements. Plant-based vitamins and minerals are superior to synthetic nutrients in terms of health benefits.

Furthermore, players in the industry are taking various initiatives to launch new products, which will benefit the market in the forecast period. For instance, in 2022, Tata Consumer Products announced that it has entered the health supplements segment with the launch of a plant-based protein powder called Tata GoFit. It is a plant-based easy-to-mix product formulated with the goodness of gut-friendly probiotics. Such factors are expected to benefit the market during the forecast period.

Prominent Factors Hindering the Liquid Dietary Supplements Market

High Costs Associated with Liquid Dietary Supplements to Hinder the Market

The increasing price of regular supplements and the high expenses associated with premium supplements are expected to hinder the market during the forecast period. The growing consumer inclination towards organic products and the limited availability of organic supplements are likely to hinder the industry in the forecast period. However, the growing technological development to lessen the production cost of the product can create a conducive environment for market growth in the forecast period.

Comparative View of Adjacent Liquid Dietary Supplements Market

Liquid Dietary Supplements Market :

Attributes	Liquid Dietary Supplements Market
CAGR (2022-2032)	8.22%
Market Value (2032)	US$ 93 Billion
Growth Factor	Growing consumer awareness of personal health and well-being is anticipated to be a key factor driving the market over the forecast period. Growing dependence on supplements to meet the nutrient requirement due to their high convenience is projected to strengthen the industry in the forthcoming time.
Opportunity	The growing demand for clean-label products, growing concerns about sustainability, and the increasing need to avoid allergens are some of the major factors responsible for shifting consumer preference toward plant-based supplements, which is expected to act as a remunerative opportunity for market growth.

Soy Free Protein Powder Market :

Attributes	Soy Free Protein Powder Market
CAGR (2022-2032)	7.34%
Market Value (2032)	US$ 146.25 Billion
Growth Factor	Changing lifestyles, hectic work schedules, and rising unhealthy eating habits are expected to drive the market during the forecast period.
Opportunity	Increasing demand for plant-based protein powders is expected to offer various growth opportunities to the market in the forecast period.

Dietary Supplements Market :

Attributes	Dietary Supplements Market
CAGR (2022-2032)	8%
Market Value (2032)	US$ 351 Billion
Growth Factor	Growing health awareness and the adoption of a healthy diet are expected to drive the market during the forecast period. Further, growing awareness about personal health and increasing disposable income are likely to augment the market size in the coming period.
Opportunity	The formulation of new products such as capsules, gummies, and chewable products is likely to augment the market size in the coming time.

Segmentation Analysis

Why is the Vitamin Segment Gaining Maximum Traction in the Global Liquid Supplements Market?

According to the analysis, the Vitamin segment is expected to dominate the global liquid supplement market during the forecast period. In 2021, the segment is expected to have claimed about 30% of the global revenue share. The development of the segment can be attributed to the increasing demand for vitamins from working professionals and sports athletes.

What is the Contribution of the Senior Citizens Segment to Developing the Global Liquid Supplements Market?

The rising geriatric population in the regions such as North America, APAC, and Europe is expected to support the market growth during the forecast period. With expanding geriatric population being vulnerable to various infections, the demand for such supplements is expected to rise in the forthcoming period. The growing desire to stay fit and healthy is projected to further drive segmental growth during the forecast period.

What is the Contribution of Startups in Driving the Liquid Diet Supplements Market?

FLO Vitamins (US), OZiva (India), Gainful (US), HealthKart (India), Feel (UK), BulletProof (US), 8Green (US), PanTheryx (US), and Persona (US), are some of the emerging players in the global liquid diet supplements market.

Recent Updates from the Startup Landscape :

• OZiva, an India-based brand, raised US$ 12 Million in a Series B funding round led by Eight Roads Ventures. F-Prime Capital and existing investor Matrix Partners India also participated in the round.

Regional Analysis

How is Increasing Health-Consciousness in Asia Pacific Driving the Liquid Dietary Market?

According to the study, APAC is anticipated to display a CAGR of 9% during the forecast period. The development of the regional market can be attributed to the increasing health consciousness among consumers. The demand for dietary supplements is increasing in highly populated countries such as India and China. The growing awareness about nutrition is anticipated to expand the consumer base for food supplements across the region.

Furthermore, the rising interest of international payers to expand their consumer base and product portfolio across the region is projected to make the market more lucrative and interactive in the forthcoming period.

How is Changing Lifestyle in North America Driving the Liquid Dietary Supplements Market?

As per the analysis, North America is projected to have claimed about 34% of the global liquid dietary supplements revenue in 2021. The region is likely to expand at a CAGR of 5% during the forecast period. The rapid development of the market can be attributed to the changing lifestyle that has resulted in various health conditions such as obesity, and others. Besides, the region is home to various renowned players in the industry, which will further widen the market size.

Additionally, ongoing acquisitions among players are expected to benefit the industry in the coming time. For instance, in May 2021, Herbalife Nutrition and The Herbalife Nutrition Foundation announced a new partnership with the Asiciacion Mexicana de Bancos de Alimentos. With this initiative, as a part of the Nutrition for Zero Hunger initiative, $50,000 will be donated to provide healthy food to families and those in need in Mexico. Such factors are expected to boost the market in North America.

How is Rising Health Awareness among Consumers in Europe Benefitting the Liquid Dietary Supplements Market?

The analysis reveals that Europe is projected to expand at a CAGR of 6% during the forecast period. The development of the regional market can be attributed to the increasing health awareness among consumers. Changing lifestyles, growing cases of obesity, and rising disposable income are other relevant factors adding to the market growth during the forecast period.

Competition Analysis

Key players in the global liquid dietary supplements market include Herbalife International, Bayer AG, Abbott Laboratories, GlaxoSmithKline Plc., Amway Corporation, E.I DuPont de Nemours (DuPont), Glanbia Plc., Koninklijke DSM NV, and BASF SE.

Recent Updates from the Industry :

• In January 2021, Herbalife Nutrition Ltd. announced an agreement to repurchase approximately $600 million of the company’s common shares beneficially owned by Carl C. Icahn and certain of his affiliates at a price of $48.05 per share, the closing price of Herbalife Nutrition’s common shares on December 31, 2020, the last trading day prior to the execution of the purchase agreement. The initiative will be funded from Herbalife Nutrition’s cash on hand and existing credit facility.
• In 2020, Royal DSM, announced the completion of its acquisition of Erber Group. The transaction - which excludes two smaller units in the Erber Group - is expected to be earnings-enhancing in the first year upon completion.

Key Segments Profiled in the Global Liquid Dietary Supplements Market

• By Ingredients :

  • Amino Acid Liquid Dietary Supplements
  • Botanical Liquid Dietary Supplements
  • Vitamins & Minerals Liquid Dietary Supplements
  • Other Liquid Dietary Supplements

• By Application :

  • Bone & Joint Health
  • General Wellbeing
  • Heart Health
  • Immune & Digestive Health
  • Sports Nutrition
  • Weight Loss
  • Other Applications

• By Distribution Channel :

  • Direct Selling
  • Health & Beauty Stores
  • Hypermarkets/Supermarkets
  • Internet
  • Pharmacies & Drug Stores

• By End User :

  • Men
  • Women
  • Senior Citizens
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa