Liquid Dietary Supplement Market

Liquid Dietary Supplement Market Analysis by Amino Acids, Botanicals, and Vitamins & Minerals from 2024 to 2034

Analysis of Liquid Dietary Supplements Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Liquid Dietary Supplement Market Outlook (2024 to 2034)

The global liquid dietary supplement market size is calculated at US$ 49.4 billion for 2024 and is forecasted to jump to a valuation of US$ 120 billion by 2034-end, expanding at a stellar 9.2% CAGR over the next ten years (2024 to 2034).

Growing consumer awareness regarding personal health and well-being is forecasted to be a key factor driving worldwide shipments of liquid dietary supplements. Increasing dependence on supplements to meet daily nutrient requirements due to their high convenience is projected to strengthen liquid dietary supplement market growth over the next ten years.

Rising investments in R&D for the development of better liquid supplements to treat various nutritional deficiencies are also set to augment sales of liquid dietary supplements in the long run. The increasing number of people focusing on holistic health and immunity could also benefit market growth across the study period. Application of vitamins, supplements, minerals, and organic products has increased creating an opportune scenario for liquid dietary supplement companies.

Changing lifestyles with a better understanding of health and fitness are also predicted to pump the demand for liquid dietary supplements through 2034. High prevalence of various health conditions owing to changing lifestyles and the expanding geriatric population, consumers are becoming more conscious of their health, and hence are inclined towards health-benefiting dietary supplements.

Surging popularity of personalized nutrition and the growing popularity of new nutrition trends are also forecasted to create new business scope for established as well as aspiring liquid dietary supplement brands across the forecast period.

  • Nutrigene, a nutrition start-up is taking an innovative approach and changing the way personalized nutrition is perceived by consumers. The start-up allows its customer to take an easy assessment to figure out their nutritional needs and then creates custom-made liquid dietary supplements for them.
Report Attributes Details
Liquid Dietary Supplement Market Size (2024E) US$ 49.4 Billion
Projected Market Value (2034F) US$ 120 Billion
Global Market Growth Rate (2024 to 2034) 9.2% CAGR
Sales in MEA (2024E) US$ 1.31 Billion
Demand Growth in South Asia & Oceania (2024 to 2034) 7.4% CAGR
Sales in India (2034F) US$ 3.07 Billion
Key Companies Profiled
  • Herbalife International
  • Bayer AG
  • Koninklijke DSM NV
  • Abbott Laboratories
  • Amway Corporation
  • E.I DuPont de Nemours (DuPont)
  • GlaxoSmithKline Plc.
  • Glanbia Plc.

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How Can New Companies Make a Name for Themselves In This Competitive Market?

“Raise Capital to Fund Product Innovation to Be Preferred Strategy”

Creating innovative and effective liquid dietary supplements is a capital-intensive task and incoming liquid dietary supplement companies are continually focusing on finding new ways to raise funds to finance their R&D efforts in the nutrition industry.

  • In July 2023, The Best of Moi, an Australian D2C brand, announced that it had closed a pre-seed financing round at US$ 850,000 to advance product development for Fabulous Moi, its brand of liquid dietary supplements. Some of the capital from this raise was also intended to be used to enhance customer experience as well.

Liquid Dietary Supplement Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

What are the Major Roadblocks for Liquid Dietary Supplement Companies?

“Surging Prices of Dietary Supplements and Stringent Regulatory Mandates”

Increasing price of regular supplements and high expenses associated with premium supplements are expected to hinder market expansion during the forecast period. Liquid dietary supplement market trends suggest that growing consumer inclination toward organic products and limited availability of organic supplements are also expected to hinder liquid dietary supplement demand to some extent over the coming years.

Moreover, the increasing implementation of stringent regulatory norms to ensure the safety and efficacy of new liquid dietary supplements is also projected to impede market development over the coming years. However, growing technological development to lessen the production cost of products can create a conducive environment for the liquid dietary supplement market size to increase rapidly over the coming years.

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What’s Attracting More Liquid Dietary Supplement Suppliers to North America?

“High Spending on Liquid Dietary Supplements to Improve Health and Physical Appearance”

Attribute North America
Market Value (2024E) US$ 17.35 Billion
Growth Rate (2024 to 2034) 11.1% CAGR
Projected Value (2034F) US$ 49.9 Billion

Rapidly changing lifestyles in North American countries have resulted in a high prevalence of chronic disorders such as obesity, thereby promoting the demand for liquid dietary supplements in the region. Increasing focus on health and physical appearance in the United States and Canada is also forecasted to create new opportunities for companies in this region and aid them in enhancing their liquid dietary supplement market share.

  • In 2024, liquid dietary supplement sales in the United States are projected to bring in a revenue of US$ 14.93 billion.

High spending on premium liquid dietary supplements and the presence of key liquid dietary supplement manufacturers in North America are other prospects that are slated to benefit market development across the study period and beyond. The launch of new initiatives by liquid dietary supplement vendors to amplify their business in the North American region is also estimated to aid liquid dietary supplement market growth through 2034.

  • For instance, in May 2021, Herbalife Nutrition and The Herbalife Nutrition Foundation announced a new partnership with the Asiciacion Mexicana de Bancos de Alimentos. With this initiative, as a part of the Nutrition for Zero Hunger initiative, $50,000 will be donated to provide healthy food to families and those in need in Mexico.

Fact.MR, a market research and competitive intelligence provider, in this latest liquid dietary supplement market study report, gives a detailed regional analysis of the industry with factors such as local supply, pricing trends, product standards, safety regulations, and new developments, affecting market growth.

Country-wise Insights

Apart from the obvious choice of investing in North American countries, liquid dietary supplement distributors should also target countries such as China, Germany, Japan, Italy, India, and the United Kingdom to amplify their business potential and increase their global market presence.

Why Should Liquid Dietary Supplement Suppliers Invest in China?

“Rapidly Growing Consumption of Liquid Dietary Supplement Products”

Attribute China
Market Value (2024E) US$ 5.75 Billion
Growth Rate (2024 to 2034) 10.6% CAGR
Projected Value (2034F) US$ 15.8 Billion

Following the COVID-19 pandemic that shook the world and China specifically, the demand for preventive healthcare products has increased rapidly. An increasing number of people opting for liquid dietary supplement consumption to improve their health and immune system to combat with growing incidence of chronic diseases is slated to primarily augment shipments of liquid dietary supplements in the country going forward.

Increasing willingness of the young Chinese population to spend on health and nutrition coupled with the growing availability of novel vitamin supplements and mineral supplements is also estimated to create new growth potential for liquid dietary supplement suppliers going forward. The presence of a rapidly expanding geriatric population is also predicted to benefit liquid dietary supplement sales in China across the study period.

Which Country Leads Liquid Dietary Supplement Sales in Europe?

“Growing Senescent Population Driving Product Demand in Germany”

Attribute Germany
Market Value (2024E) US$ 2.83 Billion
Growth Rate (2024 to 2034) 8.2% CAGR
Projected Value (2034F) US$ 6.25 Billion

Rapidly increasing geriatric population in Germany is projected to be the prime driver for liquid dietary supplement sales over the next ten years. Vitamin supplements dominate liquid dietary supplement demand in the country as more people become aware of the importance of vitamins in one’s diet. Clean label and organic trends are projected to create new opportunities for liquid dietary supplement suppliers in Germany in the future.

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Category-wise Insights

Liquid dietary supplement providers are focusing on providing products that promote general well-being and are forecasted to target senior citizens in the long run to boost their profits.

Why are Most People Consuming Liquid Dietary Supplements?

“People Consuming Liquid Dietary Supplements to Promote General Wellbeing”

Attribute General Wellbeing
Segment Value (2024E) US$ 13.48 Billion
Growth Rate (2024 to 2034) 11% CAGR
Projected Value (2034F) US$ 38.5 Billion

Surging prevalence of chronic and infectious diseases around the world has bolstered the importance of preventive healthcare among people, which is projected to promote the uptake of liquid dietary supplements for improving general well-being in the future. Growing disposable income and rising awareness regarding the benefits associated with liquid dietary supplement consumption are also estimated to boost liquid dietary supplement sales for general well-being applications through 2034.

Which End Users Should Liquid Dietary Supplement Companies Target?

“Senior Citizens to Emerge as Main Consumer Group”

Attribute Senior Citizens
Segment Value (2024E) US$ 8.42 Billion
Growth Rate (2024 to 2034) 7.8% CAGR
Projected Value (2034F) US$ 17.9 Billion

All over the world, the number of people above the age of 60 is increasing at a steady pace and this is projected to create a highly rewarding opportunity for all liquid dietary supplement companies by the end of the study period. Japan, Germany, Italy, China, India, and the United States are some of the countries that are projected to witness a notable hike in the geriatric population thereby boosting the consumption of liquid dietary supplements through 2034.

Competitive Landscape

Liquid dietary supplement manufacturers are focusing on mergers, acquisitions, and partnerships to increase their market share and bring in more revenue going forward.

  • In November 2021, ADM completed the acquisition of Deerland Probiotics & Enzymes. The company’s products and solutions consist of spore probiotics, which provide better stability for wider food and beverage applications, supplement applications, and pet nutrition.

Key Segments of Liquid Dietary Supplement Market Research

  • By Ingredient :

    • Amino Acids
    • Botanicals
    • Vitamins & Minerals
    • Others
  • By Application :

    • Bone & Joint Health
    • General Wellbeing
    • Heart Health
    • Immune & Digestive Health
    • Sports Nutrition
    • Weight Loss
    • Other Applications
  • By End User :

    • Men
    • Women
    • Kids
    • Senior Citizens
  • By Distribution Channel :

    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacies & Drug Stores
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

How big will the liquid dietary supplement market be in 2024?

The global liquid dietary supplement market is estimated to be valued at US$ 49.4 billion in 2024.

How much money will the liquid dietary supplement industry make?

Demand for liquid dietary supplements is forecasted to reach a market revenue of US$ 120 billion by 2034-end.

At what CAGR will the global market expand in the future?

Sales of liquid dietary supplements are set to increase at 9.2% CAGR over the next ten years.

Where will liquid dietary supplement demand soar high?

Global liquid dietary supplement consumption to be led by North America from 2024 to 2034.

Who are the top liquid dietary supplement suppliers?

BASF SE, Herbalife International, Bayer AG, Koninklijke DSM NV, Abbott Laboratories, and Amway Corporation are leading liquid dietary supplement manufacturers.

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