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Liquid Dietary Supplements Market

Liquid Dietary Supplements Market

Liquid Dietary Supplements Market Report By Ingredients (Amino Acid, Botanical, Vitamins & Minerals), By Application (Bone & Joint Health, Heart, Immune & Digestive, Sports Nutrition, Weight Loss), By Distribution Channel (Supermarkets, Internet), By End User - Regional Forecast 2021-2031

Liquid Dietary Supplements Market

Liquid Dietary Supplements Market Outlook

The global market for liquid dietary supplements is forecast to be valued at US$ 39.2 Bn by 2021-end, expected to further accelerate to US$ 92.8 Bn by the end of the 2021-2031 forecast period.

Market Size 2021 US$ 39.2 Bn
Projected Value (2031) US$ 92.8 Bn
CAGR% (2021-2031) 9%

Bulk of this demand is expected to be stimulated by vitamins & mineral based supplements, expected to account for nearly 2/5th of the global revenue share.

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Key Points Covered in Liquid Dietary Supplements Industry Survey

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Conditions
  • COVID-19 Impact on Liquid Dietary Supplements and How to Navigate
  • Recommendation on Key Winning Strategies

Demand Analysis of liquid Dietary Supplements from 2016 to 2020 Vs Market Projections for 2021 to 2031  

According to market research and competitive intelligence provider Fact.MR- demand for liquid dietary supplements registered a CAGR of over 7% between 2016 and 2020. Increasing demand for nutritional supplements to combat malnutrition across key countries, as well as addressing nutritional requirements of aged people are driving demand.

During the COVID-19 pandemic, sales heightened significantly, as consumers increasingly looked towards strengthening immune systems to prevent the onset of infections. Consumption of liquid supplements infused with vitamin C, vitamin D and zinc are known to ensure proper immune function.

In the future, manufacturers are expected to gain a significant leverage with respect to liquid dietary supplements for enhancing brain function. Research has established that vitamin B supplements are instrumental in enhancing production of neurotransmitters and preventing the onset of dementia. Considering these factors, sales of liquid dietary supplements are projected to surge at a CAGR of 9% from 2021 to 2031.  

An Adaptive Approach to Modern-day Research Needs

How will an Increasing Geriatric Population Base Stimulate Liquid Dietary Supplements Sales?

Long-term and sustainable health and well-being have been the primary focus of customers of all ages. This has triggered a sense of proactive living with nutritional support, such as the use of liquid dietary supplements. According to the United Nations' "World Population Prospects" report, an estimated 962 million individuals were aged 60 and more in 2017, with the number expected to quadruple by the end of 2050.

Furthermore, according to the National Council on Aging, more than 80% of persons between the ages of 60 and 65 are likely to have at least one chronic disease or disorder (NCOA). Customers prefer nutritional interventions, such as liquid dietary supplements, to protect themselves against health risks.

Attributed to these aforementioned statistics and trends, it is no surprise that demand for liquid dietary supplements are expected to witness a major incline in forthcoming years.

How is the Healthcare Industry Generating Demand for Liquid Dietary Supplements?

According to the International Diabetes Federation (IDF), the number of diabetics in North America was over 46 million in 2017, and this figure is anticipated to rise to 62 million by 2045. According to a World Health Organization report issued in 2018, one in every five men and one in every six women in the world will be diagnosed with cancer at some point in their lives. As a result, the rise in chronic disease incidence is expected to fuel market expansion during the projection period.

Patients suffering from cancer, comatose states, paralysis, and other illnesses that cause dysfunctions and disabilities need food intake. As a result, liquid nutritional supplements provide an easy approach for children to get critical nutrients. Various ways of delivery of liquid nutritional supplements aid in delivering complete nourishment to such persons, allowing them to recover more quickly.

The changing lifestyles of people all over the world are contributing to an increase in the prevalence of chronic diseases including diabetes and cancer. For example, a year-on-year increase in the global number of diabetics could result in life-altering consequences.

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Country-wise Analysis

Increasing Sports Participation Driving Uptake of Liquid Dietary Supplements in the U.S?

The liquid dietary supplement market in the U.S is expected to surge at a CAGR of 5.5%. As per Fact.MR, the increased frequency of sports participation by both adults and children are expected to generate fresh revenue ecosystems for prominent players in the forthcoming decade.

As per data published by the Bureau of Labor Statistics, 19.3% of the U.S population was engaged in sports and exercise each day in 2019- with a ratio of 7:6 between men and women. This primarily included participation in commercial sports, exercise and other leisure activities. This is majorly attributed to rising consciousness about maintaining good personal health and fitness.

Consequently, a number of sports fitness nutraceutical and dietary supplements providers have spawned across the country. For instance, Herbalife Nutrition, a prominent manufacturer, offers the Herbalife24® Hydrate, a calorie free electrolyte beverage, consisting of 100% Vitamin C RDA. This helps reduce tiredness and fatigue. Similarly, Amway’s XSTM Energy & Sports Nutrition products have become highly popular across the country.

Rising Fitness Awareness Spurring Liquid Dietary Supplements Consumption in India?

The liquid dietary supplements industry in India is predicted to reach US$ 7 Bn in 2031, at a CAGR of 5.8% over the 2021-2031 forecast period. Increasing consumption of nutraceuticals is attributed as the chief growth driver for liquid dietary supplements across the country, mostly an outcome of rising fitness consciousness amongst the population.

A study during the COVID-19 pandemic revealed that 71% Indians feel their health is worse-off compared to pre-pandemic levels, attributed to kinks in eating and fitness habits. As a result, a majority of consumers began to rely more on incorporating dietary changes, leading to increased reliance on nutritional experts to achieve their fitness goals.

A plethora of regional level liquid dietary supplements providers have found increasing scope for expansion across the country. In 2020, for instance, Mumbai-based start-up Esperer Onco Nutrition launched a range of prebiotic, probiotic supplements and milk protein supplements for cancer patients. These supplements have been developed in conjunction with the Biovalley Incubation Council. Likewise, since March 2021, food delivery giant Zomato has introduced its own line of health & dietary supplements.  

Liquid dietary supplements market forecast analysis by Fact.MR

Category-wise insights

Which Liquid Dietary Supplement Ingredients are Likely to be Most Prominent?

Vitamins & minerals liquid dietary supplements are likely to account for 45% of the revenue in 2021, owing to strong demand for energy and weight control from working professionals and athletes. Due to the increased convenience index in terms of usage, users consume multivitamins through the liquid.

Simultaneously, proteins and amino acids are predicted to grow at the fastest rate, with a CAGR of 14% during the forecast period. The increasing demand for protein supplements, such as whey powders, and amino acid products, such as creatine, tyrosine, citrulline, and proline, among consumers, as a result of increased health and diet awareness, is likely to drive the market throughout the forecast period.

Why are Sports Nutrition Supplements in High Demand?

In terms of application, the sports nutrition segment is expected to lead the global market in 2020, accounting for 60% revenue. This is ascribed to an increase in demand among athletes and bodybuilders for various types of liquid protein, dietary supplements and drinks.

The market is expected to be driven by an increase in the dominance of protein drinks in sports and self-health management. According to the Council for Responsible Nutrition's (CRN) consumer survey, more than 70% of women in the United States prefer taking supplements on a regular basis.

Competitive Landscape

The worldwide liquid dietary supplements market's key players are involved in regulatory approvals, launch of new products, and acquisition and cooperation partnerships with other companies. These methods are likely to drive the global market. Prominent developments are as follows:

  • Herbalife Nutrition has launched Active Fiber Complex Select for digestive health in the United States, Puerto Rico, and Canada in July 2020. Each serving contains six grams of the recommended daily fiber consumption of 27.5 grams and can be consumed with water or added to a shake, juice, or tea.
  • Amway Spain announced in July 2020 that NUTRILITE has launched the new Vitamin B Plus with dual-action technology. NUTRILITE Vitamin B Plus is a dual-action supplement based on natural spirulina and eight vital B vitamins that play a significant role in combating fatigue and contributing to optimal energy metabolism.
  • Abbott Laboratories launched a new Pedialyte hydration product to enhance immunological health in December 2020. The new product contains zinc, prebiotics, and vitamins B12, C and E.

Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • U.S
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • Japan
  • China
  • India
  • Malaysia
  • Thailand
  • Singapore
  • Australia
  • GCC
  • South Africa
  • Nigeria
  • Israel
Key Segments Covered
  • Ingredients
  • Application
  • Distribution Channel
  • End User
  • Region
Key Companies Profiled
  • Herbalife International
  • Bayer AG
  • Abbott Laboratories
  • GlaxoSmithKline Plc.
  • Amway Corporation
  • E.I DuPont de Nemours (DuPont)
  • Glanbia Plc.
  • Koninklijke DSM NV
Pricing Available upon Request

Key Segments Covered

  • Ingredients

    • Amino Acid Liquid Dietary Supplements
    • Botanical Liquid Dietary Supplements
    • Vitamins & Minerals Liquid Dietary Supplements
    • Other Liquid Dietary Supplements
  • Application

    • Bone & Joint Health Liquid Dietary Supplements
    • Liquid Dietary Supplements for General Wellbeing
    • Heart Health Liquid Dietary Supplements
    • Liquid Dietary Supplements for Immune & Digestive Health
    • Sports Nutrition Liquid Dietary Supplements
    • Weight Loss Liquid Dietary Supplements
    • Liquid Dietary Supplements for Other Applications
  • Distribution Channel

    • Direct Selling
    • Health & Beauty Stores
    • Hypermarkets/Supermarkets
    • Internet
    • Pharmacies & Drug Stores
  • End User

    • Men
    • Women
    • Senior Citizens
    • Others

- FAQs -

As of 2021, liquid dietary supplements sales will reach US$ 39.2 Bn

From 2021 to 2031, demand for liquid dietary supplements will expand at a CAGR of 9%

According to Fact.MR, around US$ 92.8 Bn are likely to be generated by 2031 in the market

From 2016 to 2020, liquid dietary supplements sales surged at over 7% CAGR

The U.S is anticipated to register a growth rate of 5.5% from 2021 to 2031

India is expected to be the fastest growing market, registering a CAGR of 5.8%

Amino acid based liquid dietary supplements will surge the fastest, at a CAGR of 15%

Liquid dietary supplements infused with vitamins & minerals account for 45% of revenue

Liquid dietary supplements for sports nutrition will capture maximum revenue, to the tune of 60%

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

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