Color Retention Agents Market

Color Retention Agents Market By Type (Acid, Gluconate, Polyvinylpolypyrrolidone, Sulfate), By Form (Powder, Granules, Liquid), By Nature (Natural, Conventional), By End Use (Beverages, Infant Foods, Dairy Products, Meat, Poultry) & By Region - Global Insights 2022-2032

Analysis of Color Retention Agents market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Color Retention Agents Market (2022-2032)

The global color retention agents market is currently valued at US$ 4.94 billion and is anticipated to expand at a CAGR of 4.5% to reach US$ 7.7 billion by 2032-end.

In the beverage business, color retention agents are widely utilized, particularly for vegetable and fruit juices and drinks, as well as wine and sparkling wines. Color retention compounds counteract color loss, improve colors that occur naturally, correct natural fluctuations in color, and give color to bland and 'fun' dishes.

Report Attributes


Color Retention Agents Market Size (2022E)

US$ 4.94 Billion

Forecasted Market Value (2032F)

US$ 7.7 Billion

Global Market Growth Rate (2022-2032)

4.5% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Market Share of Top 3 Countries


Key Companies Profiled

  • General Chemical Industrial Products
  • Canton Chem
  • Spectrum chemical Mfg Corp
  • Sonac
  • Zhejiang Wecan Biotechnology Co., Ltd
  • Grace
  • Hainan Zhongxin Wanguo Chemical Co., Ltd.
  • APAC Chemical Corporation
  • Hefei TNJ Chemical Industry Co., Ltd.
  • Food Ingredient Technology Co., Ltd
  • Ronas Chemicals Ind. Co., Ltd

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Color Retention Agent Sales Analysis (2017-2021) Vs. Market Forecasts (2022-2032)

Color retention compounds are preservatives and antioxidants that prolong the time during which food and beverages retain their original color, flavor, and texture. Due to oxidation or enzymatic browning brought on by the degradation of phenolic components, colors may be lost.

Brown pigments are produced through oxidation processes, which also produce undesirable chemicals like H2O2. These alterations in flavor, texture, and appearance might take as little as two weeks to manifest.

Manufacturers of color retention agents now have significant expansion potential due to the implementation of color retention agents into baby food, processed fruit, and vegetables over time.

Due to their capacity to keep, maintain, and extend the color of foods and beverages, color retention agents are gaining popularity as specialty food components in food & beverage applications.

The global market for color retention agents is predicted to expand at a CAGR of 4.5% and reach US$ 7.70 billion by 2032, reveals Fact.MR, a market research and competitive intelligence provider.

Color retention agents market forecast by Fact.MR

Which Factors are Influencing Sales Growth of Color Retention Agents?

“Technological Advancements in Color Retention Agents & High Demand from Food Industry”

Colorants have been added to foods and drinks in recent years not only to improve the appearance of the product but also to preserve firmness and freshness.

To keep the appropriate colour for a longer amount of time, colour retention agents are frequently added to food products. To accomplish this effect, a wide range of natural and synthetic substances can be used.

Manufacturers of color retention agents are still very focused on implementing quickly evolving technologies. The sector is among the most research-intensive, which necessitates ongoing innovation.

High-pressure processing, irradiation of ultraviolet light, electron beam treatments, and even microwaves are just a few of the technologies that are currently in use. To stay competitive, a lot of businesses are spending money on their research into emerging technology.

In the food and beverage business, color retention agents are widely used. They are added to meals and beverages to improve aesthetics as well as to keep their color after being exposed to heat or light.

There are several agents available in the market, and the one picked should depend on the impact sought and the substrate subjected to heat or light.

“Some Side Effects of Color Retention Agents May Slow Market Growth”

To preserve a product's original color and freshness, color retention agents are synthetic substances that are added to food and beverages. Even though some substances have a positive influence on health, they could also have unfavorable side effects.

Sulfate, for instance, can cause respiratory irritation when used in wine. Furthermore, it has been demonstrated that some artificial colors might lead to malignant tumors in specific body parts. These above-mentioned factors may badly affect the sales of color retention agents.

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How are New Color Retention Agent Producers Strategizing in this Market?

“Rapidly Expanding Food Industry Opening Bunch of Opportunities for New Color Retention Agent Manufacturers”

The desire for convenience meals will only rise in the years ahead. Food additive consumption will rise as a result of increased manufacturing of food additives that are required to preserve food.

As such, there is a clear market opportunity for color retention agents in the food and beverage sector, and new companies can enter by delivering specific color retention agents as per end-user requirements.

  • Sonac launched organic color retention agents in the food and beverage business in 2018, which helped the field of food additives reach a new high. Distributors and suppliers have been highly supportive of this approach.
  • Dietary Ingredient Technology Co., Ltd. launched functional drinks and food supplements with color retention agents in 2017. Given that consumers frequently ingest supplements and functional foods, this will help the company improve its market stance.

Which Region are Color Retention Agent Manufacturers Focusing On?

Over the next ten years, the North America color retention agents market is anticipated to account for the highest market share. In 2022, North America is expected to account for 27.1% of the global market share.

The use of color retention agents in food and beverages is very common in the North America region due to its advantages in terms of prolonged shelf life. The ability to get a competitive edge over their rivals makes this crucial for suppliers and retailers.

Europe is likely to hold 24.4% of the global market share, in 2022. The important factors supporting the growth of the color retention agents market in the Europe region are the rising demand for packaged foods and the expanding bakery, confectionery, dairy, and frozen products markets.

Which Color Retention Agent Acid Type is Highly Utilized?

“Ascorbic Acid Widely Preferred in Food Industry”

Color retention agents come in a variety of forms, including Copper, Bouillonmex, Sulfate, Crystal Flash, Ascorbic acid, Erythorbic acid, and many others.

Ascorbic acid is one of these and is used in several food and beverage sectors. In different kinds of food, it creates many qualities including antioxidants, color & taste preservatives, and flavoring agents.

A stereoisomer of ascorbic acid called erythorbic acid is used as a taste and color retention agent in a variety of foods and drinks. In the coming decade, the market for color retention chemicals will flourish due to a growth in the production and consumption of contemporary food.

Competitive Landscape

The launch of novel products, mergers & acquisitions, fundamental collaborations, and potential strong alliances are the key strategies employed by market actors.

Top companies in the market for color retention agents are investing in product designs to produce innovative products with unusually rich textures and flavours.

Key Segments Covered in Color Retention Agents Industry Research

  • Color Retention Agents Market by Agent Type :

    • Acid
      • Erythorbic acid
      • Ascorbic acid
    • Gluconate
    • Polyvinylpolypyrrolidone
      • Bouillonmex
    • Sulfate
      • Copper sulfate
      • Crystal flash
  • Color Retention Agents Market by Form :

    • Powdered Color Retention Agents
    • Color Retention Agent Granules
    • Liquid Color Retention Agents
  • Color Retention Agents Market by End Use :

    • Beverages
    • Infant Foods
    • Dairy Products
    • Meat
    • Poultry
    • Egg & Fish Products
    • Bakery Products
    • Functional Food & Nutrients
  • Color Retention Agents Market by Nature :

    • Natural Color Retention Agents
    • Conventional Color Retention Agents
  • Color Retention Agents Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the size of the color retention agents market?

The global color retention agents market has reached US$ 4.94 billion.

Which regions are attractive for color retention agent producers?

North America and Europe are the most profitable regional markets for color retention agent suppliers.

What is the predicted growth rate of the global color retention agent market?

The global color retention agents market is set to expand at 4.5% CAGR through 2032.

What market share is held by North America?

The North America color retention agents market currently holds 27.1% share.

Color Retention Agents Market

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