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Natural Food Color Market

Natural Food Color Market

Natural Food Color Market By Application Type (Dairy Food Products, Beverages, Packaged Food/ Frozen Product, Packaged Food/ Frozen Product), By Pigment Type (Carotenoid, Curcumin, Anthocyanin, Paprika Extract, Spirulina Extract) - Global Review 2021 to 2031

Natural Food Color Market
  • Oct-2021
  • List of Tables : 46
  • List of Figures : 71
  • 246 Pages
  • Food & Beverage

Natural Food Color Market Outlook

Natural food colors market reached US$ 8.5 Bn as of 2020. By 2031, the industry is poised to double, reaching US$ 17 Bn. The demand for natural food colors for packed or frozen products is projected to accelerate holding a CAGR of 5% across 2021. Rising demand for clean label foods amongst consumers is majorly spurring global sales.

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Key Points Addressed in Natural Food Color Industry Analysis

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Natural Food Color and How to Navigate
  • Recommendation on Key Winning Strategies

Natural food color market by Fact.MR

Natural Food Colors Consumption Analysis 2016-2020 Vs Future Outlook 2021-2031

According to Fact.MR, a market research and competitive intelligence provider, from 2016 to 2020, the global market for natural food colors expanded to be valued at US$ 8.5 Bn, growing at a CAGR of 4%.

Natural food color applications have expanded to include dairy products, beverages, packed food/frozen products, confectionery and bakery products. Mounting concerns regarding presence of synthetic chemicals which may adversely impact human health upon consumption is prompting large-scale deployment of naturally-sourced food colors.

In addition, rising consumption of organic food products has necessitated a shift towards natural alternatives which are healthier. Manufacturers are scrambling to introduce new product lines across key regions. Based on aforementioned trends, global demand is bound to aggrandize, registering a CAGR exceeding 7% from 2021 to 2031.

An Adaptive Approach to Modern-day Research Needs

How are Elevated Concerns Regarding Synthetic Colors Spurring Demand?

As the consumers become more aware about the health benefits and immunity attributes of the food they consume, reliance on organic food colors is rising impressively. Numerous regulatory provisions enacted by the FDA on products created by adding additives- some certified, and others exempt from certification- are boding well for enhanced adoption of natural food colors.

Numerous adverse effects of synthetic colors- ranging from severe allergic reactions to debilitating cancers- are prompting a rapid shift towards naturally sourced additives. This growing demand for organic colors is driven by several government regulations and bans on the use of synthetic colorants. For instance, the state of California legislated the SB 504 Bill, effectively prohibiting use of synthetic dyes in foodstuffs in 2017.

How will Cabbage-sourced Food Colors Open up New Growth Prospects?

Various studies are underway to ascertain the effectiveness of vegetable derived food colors on packaged foods. A significant breakthrough which could possibly alter the global food industry is the probability of extracting food colors from cabbages, especially shades of blue.

Natural blue colors are quite rare, so researchers have created a method of obtaining blue colors from cabbage. This color comes from a chemical compound called anthocyanin, which gives red, blue, purple, and black coloring to foods, plants, and flowers like raspberries, blueberries, and red cabbage.

Researchers screened millions of enzyme libraries before examining 100 quintillion possible protein sequences and then used computer simulations to identify the right enzyme. The researchers eventually created an enzyme that converted the red and purple anthocyanins into blue anthocyanins.

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Country-wise Analysis

What is Driving Demand for Natural Food Colors in the U.S?

According to Fact.MR’s analysis, sales of natural food colors in the U.S is poised to surge at a CAGR of nearly 5% until 2031. Demand for natural food colors is growing due to increasing incidences of diseases associated with synthetic food colors, such as cancer, cardiovascular, and dermatological diseases.

Consumer trends towards healthier foods and beverages are increasing the demand for natural colors in their products. Growing demand for natural colorants, instead of synthetic colors, is propelling the market for clean label products.

How Lucrative are Growth Prospects across Asia?

Asia has the highest demand for natural food colors, capturing 30% of the revenue in 2020. Colors are used in a wide variety of food products, including beverages, dairy products, frozen foods, packaged foods, and bakery goods, leading to an increase in demand for organic food colors.

India and China will likely outshine other regions, amid high availability of herbs and spices. There are various opportunities for businesses to explore and operate in these areas. With the availability of natural food colors, new businesses are being established in these areas.

Category-wise Insights

Why are Packaged & Frozen Foods Generating Maximum Demand for Natural Colors?

Manufactures are highly using natural colors in frozen products. Various natural colors used in ice creams, chocolates, snacks, and various other products will drive sales for the products. Through 2021, the segment is expected to grow at a CAGR of 5%.

Due to the increased consumption of frozen food by kids in various regions, the concern about the natural colors and flavors in desserts and ice cream is growing in demand for natural food colors in the market. As a result of increasing concerns about the many frozen products that are consumed by children, demand for natural foods is growing.

Why is Anthocyanin the Most Frequented Natural Food Color?

Anthocyanin is a natural color pigment found in many fruits and vegetables, ranging from bright red to deep blue natural colors. Natural food colorants derived from anthocyanin plant pigments possess outstanding health-boosting properties.

Using anthocyanin natural colorants are protected against harsh environmental elements, and encapsulation extends the shelf life of products. Anthocyanins reduce the risk of certain types of cancer, fight against aging and help to prevent heart attacks. The segment is poised to grow at over 6% CAGR through 2031.

Competitive Landscape

Strategic collaboration can increase revenue and market share for natural food colors. New technologies and products help manufacturers enter new markets.

  • On June 6th 2021, Symrise AG agreed to accept an offer from Oterra to acquire their natural food coloring business. As part of its core business, the firm provides products related to pet food, aquafeed, flavors, nutrition, and health in food. Around 80 Diana Food employees in two France and U.K production facilities will be affected by this acquisition.
  • On 1st February 2021, Kraft launched a bright pink Mac & Cheese for Valentine’s Day. Known for its cheesy KraftMac & Cheese, the firm launches Candy Kraft Mac & Cheese using a candy flavor packet to give it a pink color and a hint of sweet candy flavor to the product. 

Report Scope



Market size value in 2020

USD 8.5 Billion

Market forecast value in 2031

USD 17 Billion

Growth Rate

CAGR of 7% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Poland
  • Japan
  • China
  • India
  • GCC
  • South Africa

Key Market Segments Covered

  • Pigment
  • Application
  • Region

Key Companies Profiled

  • Archer Daniels Midland Company (ADM)
  • Naturex S.A.
  • Döhler GmbH
  • Symrise AG
  • Chr. Hansen Holding A/S
  • McCormick & Company
  • Kalsec Inc.
  • DDW
  • The Color House Corporation
  • ROHA Dyechem Pvt. Ltd. (JJT Group)
  • Aakash Chemicals and Dyestuffs
  • AFIS (Australian Food Ingredient Suppliers)
  • San-Ei Gen F.F.I Inc.
  •  GNT International B.V (EXBERRY)
  •  Adama Agricultural Solutions Ltd. (LycoRed)
  • Givaudan,
  • ColorKitchen
  • DowDuPont
  • Fiorio Colori
  • Frutarom


Available upon Request

Key Segments Covered

  • Application Type

    • Dairy Food Products
    • Beverages
    • Packaged Food/ Frozen Product
    • Confectionary and Bakery Products
    • Other
  • Pigment Type

    • Carotenoid
    • Curcumin
    • Anthocyanin
    • Paprika Extract
    • Spirulina Extract
    • Chlorophyll
    • Carmine
    • Others

- FAQs -

The global market for natural food colors reached US$ 8.5 Bn as of 2020

According to Fact.MR, natural food color sales is likely to expand 2x, reaching US$ 17 Bn by 2031

The global market for natural food colors will most likely expand at over 7% CAGR through 2031

Between 2016 and 2020, natural food color sales expanded at around 4% CAGR

Increasing concerns over the adverse health impacts induced by synthetic food colors is prompting increased uptake of natural food colors

Manufacturers are currently discovering approaches to extract various colors from vegetables such as cabbages

Archer Daniels Midland, Naturex S.A., Döhler GmbH, Symrise AG and Chr. Hansen Holding A/S are the top 5 natural food color manufacturers

The market for natural food colors in the U.S is expected to surge at a CAGR of nearly 5% until 2031

As per Fact.MR, Asia accounted for 3 out of 10 sales of natural food colors in 2020

Anthocyanin is the dominant natural food color, expected to grow at a CAGR of 6% through 2031

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