Art Supplies Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Oct-2019 | List of Tables : 120 | List of Figures : 178 | No. of Pages : 170 | Report Code : FACT1226MR | Format :

Recreational and Entrepreneurial Art Will Drive the Art Supplies Market

The arts and crafts industry has witnessed multiple changes in the recent past. “Art as an expression of the soul” is the major motto driving the businesses towards art and craft. The DIY movement has also strengthened the position of art supplies in entrepreneurial circles. The use of custom made art from novelty art supplies, to create passive income, has motivated the independent art professional as well as the art novice. This has encouraged manufacturers to develop innovative products to address the demand for art supplies. The introduction of new varieties of art supplies such as calligraphy pens, fluorescent colors, cosmetic tattoo markers, and brush pens among others, are some of the new products launched to meet the changing consumer demands. The demand for arts and supplies has also created lucrative opportunities for the new players as well as existing players in the market. Prevalence of the recreational arts sector is likely to influence the demand for art supplies in the coming years.

Art Supplies Distributed as Promotional Merchandise, to Spur its Demand

The growing demand for corporate gifts offered by companies to both employees and customers is expected to boost the art supplies market. According to the survey conducted by Advertising Specialty Institute in 2016, more than 50% of all the U.S. consumers owned and used promotional art supplies. Companies have been seen to be the furthering the trend of corporate gifting by distribution of customized and branded writing instruments for a number of promotional purposes, which in the long run will benefit the art supplies market. As per the statistics visualized in the corporate gifts arena, the sale of the custom made stationery has exceeded that of varietal gifting in the past two years. The increasing employment rate and growth of urban population will work in the favor of the corporate gift industry, which in turn will contribute to the art supplies market.

art supplies market 1

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Educational and Recreational Art in Modern Schooling to Bolster the Growth of the Art Supplies Market

The APEJ region accounts for a majority of the share in the art supplies market. The revenue share in the art supplies market from APEJ is projected to increase during the forecast period. The educational movements surrounding the development of a skilled and capable workforce has increased manifold in developing countries. Use of pencils, pens, markers, etc. for art purposes in schools have been the major contributors to art supplies market. Schools being one of the largest end users for art supplies account for more than 40% of the revenue share. The increasing focus on extra-curricular activities will play a key role in development of the schools and educational institutions within the art supplies market. For example, according to Annual Status of Education Report (ASER), there were nearly 230 million students enrolled in different accredited urban and rural schools of India (from Class I to XII). In China too, the number of students at the primary, secondary, and post-secondary level is over 200 million. Increase in the number of student enrollments, and a widespread pervasiveness of the education system in developing countries is likely to provide an impetus to the growth of the art supplies market during the forecast period.

Low Entry Barriers in Art Supplies, a Boon for Emerging Players

The increasing demand for art supplies has led to proliferation of art supplies brands. The capital requirements for development of art supplies factories is low, due to minor infrastructural requirements and lower technology investments. The compliances needed for setting up manufacturing of art supplies are extremely less. The emerging players have displayed a propensity of focusing on manufacturing of art supplies that range lower than the median spending of consumers. Art supplies players creating and manufacturing luxury products are mainly the established players in the market. The low entry barriers combined with the high demand for dispensable art supplies will be the low hanging fruit for new players in the market. Propensity towards innovation in the art supplies market is exceptionally high. The experimental and emerging art supplies like fluorescent colors are alternative investment options for new players. New players will benefit from gauging the consumer’s sentiments through social media platforms before making critical decisions.

art supplies market 2

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Sustaining Brand Loyalty with Ecofriendly & Biodegradable Art Supplies

Based on the diverse demographics of end users, the positioning of the art supplies to cater to specific demands based on aesthetics, cost, variety and efficiency, has benefited manufacturers and enticed them to increase their production. Yet, one of the prominent motivators for consumers to purchase art supplies from a particular company is the brand loyalty. The companies have been seen to cultivate brand loyalty with multiple new programs launched in the art supplies market. Companies have been showcasing their products as bio degradable with minimum wastage. Showcasing of their products as bio degradable has been one of the main factors affecting brand loyalty in the developed regions such as Europe and North America. This is evident in the stance of Société BIC SA, one of the leading players in the art supplies market, which has formed a partnership with Loop to reduce packaging waste in their consumer products. Another prominent development in art supplies market is the reduction of plastic usage as done by Newell Brands. Newell Brands divested Process Solutions and Rexair, to promulgate restructuring plans of the company.

Product Novelty Dominating Competition Space of Art Supplies

Companies have displayed acumen in their main strategy, i.e. a well-positioned product. The art supplies industry has been turning towards development of luxury products at affordable prices. The competition space of the art supplies market has been dominated by multiple product launches. Leading from the forefront in the art supplies market is STAEDTLER Mars GmbH & Co. KG. In January 2019, STAEDTLER launched a combination package of multiple art supplies such as fine pastel chalks, luminous acrylics, and double-ended brush markers. The art supplies package also contains wood-cased colored pencils, woodless colored pencils with water color lead and artist pencils. In January 2019, STAEDTLER restructured and launched FIMO RANGE with multiple new colors. In January 2019, STAEDTLER extended its LUMOGRAPH RANGE. In January 2019, another company, Kokuyo Camlin launched geometry & pencil box for end users. In May 2019, Société BIC SA launched temporary tattoo markers with cosmetic grade inks. As announced by Société BIC SA in December 2018, the company is also collaborating with TOURNAIRE PARIS for development of TWO UNIQUE GOLD BIC® 4 colors pens. The management changes in top tier and mid-tier companies have been high in the past year. Newell Brands, Hallmark Cards, ITC limited, and F.I.L.A. are some of the companies whose higher management has undergone a change in recent times. These changes in management will spell landmark shifts in the strategies of these companies.

An acquisition witnessed in the art supplies market is the acquisition of Pacon Holding Company by F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. The acquisition was completed in June 2018.The main motivation for the acquisition was the diversification and strengthening of distribution channels. Kokuyo Camlin, F.I.L.A., Société BIC SA, STAEDTLER Mars GmbH & Co. KG and Faber-Castell are some of the key players controlling the majority stake in the art supplies market.

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Report Description- Key Highlights

The art supplies market is envisioned to observe a moderate growth in the forecast period 2019 to 2029, according to the Fact.MR study. The study propounds key trends that are currently shaping growth of the art supplies market. This newly published and insightful report throws light on key dynamics, which are expected to transform future of the art supplies market, in turn creating flourishing avenues for prominent companies as well as emerging players associated with the manufacturing of art supplies.

The art supplies market study is a sinuous market intelligence on key revenue growth drivers, challenges, industry trends, and opportunities, which will eventually influence growth trajectory of the art supplies market. The report initially imparts an overview of the art supplies market, considering current and future prospects, to unveil attractive facets appertaining to adoption of art supplies across key regional markets.

An in-depth assessment on few of the art supplies manufacturers offered in the report enables the report readers to gain detailed insights that are derived from the art supplies manufacturers across the regional markets incorporated in the report. A list of key companies operating in the art supplies market provided in the report adds to the credibility of this exhaustive research study.

Art Supplies Market: Report Summary and Scope

The study offers a detailed intelligence on different factors influencing demand, sales, and revenue generation in the art supplies market around the world. The opportunity analysis included in the report is beneficial for the readers to better understand opportunities in the art supplies sector, which will in turn trigger adoption of the art supplies. An elaborated cost structure analysis provides the report with an innate completeness and analysis offered on the cost structure involves all the regional markets incorporated.

A detailed forecast on the art supplies market has also been offered by the analysts, who have categorized the market forecasts in terms of a likely scenario, conservative scenario, and an optimistic scenario regarding production and sales of the art supplies during the period of forecast. The study also exerts details on aspects impacting pricing strategies of the manufacturers of art supplies. Segmentation based on the most attractive sites of the art supplies market has been provided in the form of a segmentation table in the report.

Region

Product

End User

Sales Channel

North America

Pencil

School

Stationery Shops

Latin America

Graphite Pencil

Residences

Beverages

Europe

Mechanical Pencil

Industries

Departmental Stores

CIS & Russia

Pen

Offices

Supermarket/Hypermarket

Japan

Fountain Pen

 

Independent Professionals

Online Sales

APEJ

Ball Pen

Other End-users

Other Sales Channels

Middle East and Africa

Gel Pen

 

 

 

 

Roller Pen

 

 

 

Other Pen Types

 

 

 

Colors

 

 

 

Pencil Colors

 

 

 

Crayons

 

 

 

Other Types

 

 

 

Highlighter

 

 

 

Marker

 

 

Art Supplies Market: Analysis on Market Size Evaluation

Current and future prospects of the art supplies market, containing current as well as future projected values and volumes forecast and analysis on region-wise demand trends have been incorporated in the report. Assessment offered on the aforementioned factors is comprehensive, and dedicated weighted chapters have been delivered on the same.

Market value and volume at global and regional scale for the art supplies is offered in terms of “(US$ Mn)” and “(Units )”. A Y-o-Y growth comparison on key art supplies market segments, along with the market attractiveness assessment quantifies insights delivered in the report. Aforementioned metrics are also tracked based on art supplies product types, end user, region, and sales channel, where art supplies witness consistent demand.

Art Supplies Market: Scrutinized Assessment on Regional Segments

Weighted chapters have been included in the report on the art supplies market, which impart forecast on regional markets. These chapters illuminate the regional macros (business, economic, and political environment outlook), which are most likely expected to have a significant impact on growth of the art supplies market in the near future.

Country-specific assessment on demand for the art supplies has been provided for each regional market, along with the market size valuation and forecast, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.

Art Supplies Market: In-depth Analysis on Competitive Landscape

The report concludes with a weighted chapter on the competition landscape of the art supplies market, which profiles key companies contributing to the market expansion. Up-to-date and important data as well as knowledge related to market players, who predominantly engage in production and distribution of art supplies, has been delivered with the help of a dashboard view. Market share comparison and analysis on these market players offered in the report enables the report readers to devise strategic steps forward for their businesses.

Company profiles are also incorporated in the report, which exert details such as manufacturing of art supplies, along with a comprehensive product offerings by each player identified. The intensity mapping of the market players operating in the art supplies market provides readers with actionable intelligence, which helps in understanding current market status, and prospects determining competition levels in art supplies market.

1. Global Art Supplies Market - Executive Summary

    1.1. Summary of Key Findings

    1.2. Key Market Statistics

    1.3. Market Tendencies and Latest Buzz 

    1.4. Key market characteristics

    1.5. Risk & Opportunities

    1.6. Fact.MR Analysis and Recommendations

2. Global Art Supplies Market Data – Introduction

    2.1. Market Coverage / Taxonomy

    2.2. Market Introduction and Definition

    2.3. Key Trends impacting the market

3. Market Dynamics

    3.1. Drivers

        3.1.1.  E-Commerce Thrust Complementing Sales

        3.1.2.  Educational Movement in Developing Countries

        3.1.3.  Digital Patron Platforms for Artists

        3.1.4.  Corporate gifting 

    3.2. Restraints

        3.2.1.  Volatile nature of the consumer demands for varietal and specialty supplies

        3.2.2.  Digitalization of art

        3.2.3.  Diminished Tolerance for Risk

    3.3. Opportunities

        3.3.1.  Short term investments in consumer demand fads

        3.3.2.  Eco-friendly products

4. Global Art Supplies Market – Associated Industry Assessment

    4.1. Creative Industry Overview

    4.2. Creative Goods Outlook

    4.3. Supply Chain Analysis

    4.4. Cost Structure Analysis

    4.5. Global Art Supplies Market - Forecast Factors

    4.6. Investment Feasibility Matrix

    4.7. Porters' Five Forces Analysis

    4.8. PESTEL Analysis

    4.9. Regulatory Framework

    4.10. Market Positioning Assessment by Region

    4.11. Art Supplies Market – Trade Analysis

5. Global Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029 by Product Type

    5.1. Introduction / Key Findings

    5.2. Market  Value (US$ Mn) Analysis By Product Type, 2014 - 2029

        5.2.1. Pencil

            5.2.1.1. Graphite Pencil

            5.2.1.2. Mechanical Pencil

        5.2.2. Pen

            5.2.2.1. Fountain Pen

            5.2.2.2. Ball Pen

            5.2.2.3. Gel Pen

            5.2.2.4. Roller Pen

            5.2.2.5. Other Pen Types

        5.2.3. Colors

            5.2.3.1. Pencil Colours

            5.2.3.2. Crayons

            5.2.3.3. Other Types

        5.2.4. Highlighter

        5.2.5. Marker

    5.3. Global Art Supplies Market Y-O-Y growth by Product Type

6. Global Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029, by End-user

    6.1. Introduction / Key Findings

    6.2. Market  Value (US$ Mn) Analysis By End-user, 2014 - 2029

        6.2.1. School 

        6.2.2. Residences 

        6.2.3. Industries 

        6.2.4. Offices

        6.2.5. Independent Professionals

        6.2.6. Other End-users

    6.3. Global Art Supplies Market Y-O-Y growth by End-user

7. Global Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029, by Sales Channel

    7.1. Introduction / Key Findings

    7.2. Market  Value (US$ Mn) Analysis By Sales Channel, 2014 - 2029

        7.2.1. Stationery Shops

        7.2.2. Departmental Stores

        7.2.3. Supermarket/Hypermarket

        7.2.4. Online Sales

        7.2.5. Other Sales Channels

    7.3. Global Art Supplies Market Y-O-Y growth by Sales Channel

8. North America Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    8.1. Introduction

    8.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End-user

        8.2.4. By Sales Channel

    8.3. Market Y-O-Y growth Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End-user

        8.3.4. By Sales Channel

9. Latin America Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    9.1. Introduction

    9.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Chile

            9.2.1.5. Peru

            9.2.1.6. Rest of LATAM

        9.2.2. By Product Type

        9.2.3. By End-user

        9.2.4. By Sales Channel

    9.3. Market Y-O-Y growth Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End-user

        9.3.4. By Sales Channel

10. Europe Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    10.1. Introduction

    10.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        10.2.1. By Country

            10.2.1.1. EU-4 (Germany, France, Italy, Spain)

            10.2.1.2. UK

            10.2.1.3. BENELUX (Belgium, Netherlands, Luxembourg)

            10.2.1.4. NORDIC (Norway, Denmark, Iceland, Sweden)

            10.2.1.5. Eastern Europe (Poland, Ukraine, Czech Republic, etc.)

            10.2.1.6. Rest of Europe 

        10.2.2. By Product Type

        10.2.3. By End-user

        10.2.4. By Sales Channel

    10.3. Market Y-O-Y growth Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End-user

        10.3.4. By Sales Channel

11. CIS & Russia Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    11.1. Introduction

    11.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        11.2.1. By Product Type

        11.2.2. By End-user

        11.2.3. By Sales Channel

    11.3. Market Y-O-Y growth Analysis

        11.3.1. By Product Type

        11.3.2. By End-user

        11.3.3. By Sales Channel

12. Japan Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    12.1. Introduction

    12.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        12.2.1. By Product Type

        12.2.2. By End-user

        12.2.3. By Sales Channel

    12.3. Market Y-O-Y growth Analysis

        12.3.1. By Product Type

        12.3.2. By End-user

        12.3.3. By Sales Channel

13. APEJ  Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    13.1. Introduction

    13.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        13.2.1. By Country

            13.2.1.1. Greater China

            13.2.1.2. India

            13.2.1.3. South Korea

            13.2.1.4. ASEAN Countries

            13.2.1.5. Rest of APEJ 

        13.2.2. By Product Type

        13.2.3. By End-user

        13.2.4. By Sales Channel

    13.3. Market Y-O-Y growth Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End-user

        13.3.4. By Sales Channel

14. Middle East and Africa Art Supplies Market Analysis 2014-2018 and Forecast 2019-2029

    14.1. Introduction

    14.2. Market  Value (US$ Mn) Analysis By Market Taxonomy, 2019 - 2029

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa 

            14.2.1.3. Turkey 

            14.2.1.4. Iran

            14.2.1.5. Israel

            14.2.1.6. Rest of MEA 

        14.2.2. By Product Type

        14.2.3. By End-user

        14.2.4. By Sales Channel

    14.3. Market Y-O-Y growth Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End-user

        14.3.4. By Sales Channel

15. Market Structure Analysis

    15.1. Market Analysis by Tier of Companies 

    15.2. A Dashboard view of players

    15.3. Market Share Analysis, by Company

    15.4. Market Presence Analysis

16. Company Profiles

    16.1. Faber-Castell Aktiengesellschaft

        16.1.1. Production facilities Across Globe, 2017

        16.1.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.1.3. SWOT Analysis

    16.2.  Kokuyo Camlin Ltd.

        16.2.1. Production facilities Across Globe, 2017

        16.2.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.2.3. SWOT Analysis

    16.3. F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. 

        16.3.1. Production facilities Across Globe, 2017

        16.3.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.3.3. SWOT Analysis

    16.4.  Société BIC SA

        16.4.1. Production facilities Across Globe, 2017

        16.4.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.4.3. SWOT Analysis

    16.5. Hallmark Cards, Inc.(Crayola).

        16.5.1. Production facilities Across Globe, 2017

        16.5.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.5.3. SWOT Analysis

    16.6. Maped

        16.6.1. Production facilities Across Globe, 2017

        16.6.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.6.3. SWOT Analysis

    16.7. STAEDTLER Mars GmbH & Co. KG

        16.7.1. Production facilities Across Globe, 2017

        16.7.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.7.3. SWOT Analysis

    16.8. Pedilite

        16.8.1. Production facilities Across Globe, 2017

        16.8.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.8.3. SWOT Analysis

    16.9. Pentel Co., Ltd.

        16.9.1. Production facilities Across Globe, 2017

        16.9.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.9.3. SWOT Analysis

    16.10. Pilot Corporation

        16.10.1. Production facilities Across Globe, 2017

        16.10.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.10.3. SWOT Analysis

    16.11. Newell Brands Inc

        16.11.1. Production facilities Across Globe, 2017

        16.11.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.11.3. SWOT Analysis

    16.12. ITC Limited

        16.12.1. Production facilities Across Globe, 2017

        16.12.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.12.3. SWOT Analysis

    16.13. Pelikan International Corporation Berhad

        16.13.1. Production facilities Across Globe, 2017

        16.13.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.13.3. SWOT Analysis

    16.14. Linc Pen & Plastics Ltd.

        16.14.1. Production facilities Across Globe, 2017

        16.14.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.14.3. SWOT Analysis

    16.15. Mitsubishi Pencil Co., Ltd

        16.15.1. Production facilities Across Globe, 2017

        16.15.2. Region Wise Share of Art Supplies Market Product – Company Benchmark

        16.15.3. SWOT Analysis

17. Appendix

18. Research Methodologies

19. Disclaimer & Contact Information

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Art Supplies Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029