Trail Camera Market

Trail Camera Market Analysis By Product Type, By Pixel Size, By Flash (White Flash, Low Glow, No Glow), By Trigger Speed, By Application(Hunting, Wildlife Monitoring, Others), By Sales Channel, & By Region - Global Market Insights 2022 to 2032

Analysis of Trail Camera market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Trail Camera Market Outlook (2022-2032)

The global trail camera market is set to enjoy a valuation of US$ 147.8 million in 2022 and further expand at a CAGR of 3.9% to reach US$ 216.6 million by the end of 2032.

Sales of trail camera accounted for less than 2.8% of the global camera market at the end of 2021.

Report Attributes


Trail Camera Market Size (2021A)

US$ 141.7 Million

Estimated Market Value (2022E)

US$ 147.8 Million

Forecasted Market Value (2032F)

US$ 216.6 Million

Global Trail Camera Market Growth Rate (2022-2032)

~3.9% CAGR

North America Market Share (2022)


North America Market Value (2022)

US$ 54.4 Million

Europe Market Share (2022)


Europe Market Value (2022)

US$ 39.9 Million

China Market Share (2022)


China Market Value (2022)

US$ 2.5 Million

Top 3 country Market Share


Key Companies Profiled

  • Bushnell Core DS Low Glow
  • Bushnell Trophy
  • Camera Essential E3
  • Spy Point Solar Dark

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Sales Analysis of Trail Camera (2017-2021) Vs. Market Forecast Outlook (2022-2032)

The market for trail cameras is anticipated to gain momentum from the increase in hunting activity. Due to rising customer’s demand for trail cameras' ever-improving technology, the market for these devices continues to offer modest potential in developed nations' hunting-friendly regions.

The demand for trail cameras in the end-use sectors has also increased due to the historically observed steadily expanding participation of women in hunting. Leading firms are expanding their global base to increase their market share and market reach while concentrating on producing higher quality, more effective, and better camera range for trail cameras.

The expansion of retail chains, both physical and digital, in accordance with emerging product lines and product portfolios of existing players, will have an impact on the trail camera industry. Trail cameras are only one example of the hunting equipment sector's and modern trade channel's rapid size expansion.

  • Short Term (2022 Q2 to 2025): Augmenting utilization and integration of trail cameras for the monitoring of wildlife sanctuaries to positively impact trail camera market growth.
  • Medium Term (2025-2028): The U.S and U.K are anticipated to witness high trail camera demand on the back of the increasing concern for wildlife sanctuaries and agriculture industries in these countries.
  • Long Term (2028-2032): Using different technology such as image recognition technology in the trail cameras will rise the sales of the trail cameras in the long-run.

Over the 2017-2021 historical period, the global trail camera market registered a CAGR of 2.4%, and according to the Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 3.9% CAGR between 2022 and 2032.

Global trail camera market forecast by Fact.MR

Market share analysis of trail cameras based on region and application is provided in a nutshell in the above image. Under the application segment, the hunting sub-segment dominates with 52.6% market share in 2022.

What’s Driving Demand for Trail cameras?

“Ease of Operation Drives the Product Sales”

In this technologically advanced age, none of the industries are left untouched, including the trail cameras market. Earlier, the trial cameras used to be a two-piece device that projected an infrared beam to its receiver. The products have now been modified into more user-friendly versions with enhanced picture quality, internet access, improved battery life, and increased connectivity with cellular phones.

The trail cameras are now equipped with increased flash range and compatibility with other widely used devices. They are now available with protective covers and are thus, capable of withstanding harsh climatic conditions.

Trail cameras have evolved long from where they started and are now gaining a customer base and penetration in wildlife enthusiasts and the middle-class population for outdoor surveillance systems. This transformation of trail cameras into a technologically advanced product is fueling the demand for trail cameras.

“Monitoring of Animals in Wildlife Sanctuary to drive the Demand for Trail Cameras”

Management of wildlife and its biodiversity has always been a challenging for humankind and also responsibility. With the burgeoning population and its diverse requirements, the influence on the wilderness areas and the animals found that they have multiplied manifold leading to a tremendous burden on the natural resources to the extent that their conservation has become a very challenging task.

Wildlife sanctuary monitoring is necessary for maintaining a track of animal movement patterns, population demographics, habitat utilization, hunting and poaching incidents, and breakouts. Trail cameras have been widely used equipment for tracking and monitoring wildlife and studying their behavioral patterns for the concerned professionals.

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What Do Trail Camera Manufacturers Need to Watch Out for?

“Availability of Alternate Products to Hinder the Market Growth”

Even though trail cameras have earned considerable traction among the population, various products are preferred by customers for attaining better results. Amidst this new technological era, a new product, Blink, from Immedia Semiconductor Incorporated, has been gaining consumer preference over trail cameras for security and surveillance purposes.

In comparison to the conventional trail cameras, this product is more sophisticated, more user-friendly with better features, and more economical. Apart from Blink, there is a significant population using smartphones that can at times be employed in case of emergency or one-time utility of a trail camera, thus, obstructing the opportunities for the market.

A trail camera is a popular product among the communities in the regions that are near a wildlife facility or forests, for wildlife hunting or outdoor monitoring, however, in remote areas, CCTV cameras are still overpowering trail cameras in every aspect for outdoor surveillance and other requirements.

Country-wise Insights

Will U.S hunting industry lead to High Demand for Trail Camera?

The U.S. Department of the Interior has released a new report from the United States. Its Fish and Wildlife Service observed that 101.6 million Americans (40% of the U.S. population over the age of 16) are involved in wildlife-related activities such as wildlife watching and hunting each year.

With approximately 121,000 units of hunting products sold in North America in 2020, market is projected to grow at a positive CAGR and capture a revenue share of 25.1% in 2027. Also, wildlife monitoring sales are expected to register a growth rate of over 4% during the forecast period.

Increased recreational and animal monitoring and research activities in the region have increased the demand for trail camera products. The US government has created the Science Support Partnership (SSP) program.

The Fish and Wildlife Service and geological surveys to obtain the critical information needed to effectively manage the nation's natural resources have created a huge demand for advanced cameras with excellent night vision quality, thereby improving trail visibility. This has spurred demand for cameras.

Why is the U.K. Trail Camera Market Expected to Be Highly Lucrative?

According to the British Shooting Conservation Society (BASC), more than 1 million people participate in shooting, including shooting, hunting, stalking, skeet shooting, and target shooting each year. All of these require cameras that are automatically triggered by changes in activity in the environment. This allows users to track animals without their presence.

Agriculture is the foundation of the UK's largest manufacturing sector, food, and beverages, and it contributes largely to the UK economy. This large agricultural industry is always looking for suitable surveillance cameras. The adoption of wildlife cameras is increasing among farm owners. These cameras can monitor potential threats and take appropriate precautions. According to Fact.MR analysis, the UK trail camera market is expected to reach nearly US$ 6.3 Million by 2022

Category-wise Insights

Why are Low Glow Flash Type Trail Camera Most Widely Used?

Low glow flash type will continue to subjugate the trail camera market in terms of revenues. Low glow flash type now controlled more than 52.4% of the market share in 2021, and it is anticipated that this situation will continue for the foreseeable future. Even though low glow continues to generate sizable profits, no glow flash type sales growth is anticipated to outpace low glow in the mid-future. When compared to other flash-type trail cameras, low-glow flash trail cameras are far more effective in taking pictures at night without frightening the animals.

The idea of scouting before the hunting season has significantly altered the hunting environment in many different parts of the world. This has increased demand for hunting gear and sparked sales of trail cameras prior to the start of the hunting season. Additionally, wildlife enthusiasts use trail cameras to study the behavior and movement of wildlife critters for scientific purposes.

What will be the Scenario of Trail Camera Market Growth be led by Hunting?

To the early human, hunting was a necessity. It provided them from food, clothing to skins and material for tools by utilization of bones and horns. In modern times, hunting is no longer a necessity but a recreational activity and a sport.

Though it seems to be a polarizing subject among many, the popularity of hunting as a sport has increased noticeably within the action sports communities. According to a new five-year report in America over a hundred million people were involved in hunting, fishing, and wildlife activities.

For a couple of decades, the participation of women in hunting has also risen dramatically in several regions in the United States. In the past few years, women constituted nearly a quarter of the total hunter students.

Films, media, and communication have also contributed significantly to building the popularity of the sport. Some of the movies have piqued younger women’s interest highly in archery, including hunting, such as The Hunger Games trilogy. With such a growth in the number of hunting enthusiasts, the popularity of trail cameras is growing at a rapid pace. The growth of trail camera due to hunting sector is expected to reach US$ 77.8 million by 2022 end.

Competitive Landscape

Eminent players of trail camera are Bushnell Core DS Low Glow, Bushnell Trophy, Camera Essential E3, Spy Point Solar Dark. The key manufacturers of trail camera products are employing the latest technologies and optimization systems for better utilization across diverse end-use applications. Key manufacturers are focusing on developing new product designs that ensure an increase in the efficiency and safety. Additionally, leading manufacturers are trying to apply different strategies such as product launches, partnerships, and others or techniques such as a blend of organic and inorganic promotional ways to increase the sales of the product.

  • In 2021, a new range of browning cameras was introduced and it's called the Elites. The most notable change is the addition of high-power LEDs for better night coverage and image quality.

Fact.MR has provided detailed information about the price points of key manufacturers of trail camera positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Trail Camera Industry Research

  • By Product Type:

    • Standard
    • Wireless
      • Cellular
      • Wi-Fi
  • By Pixel Size:

    • <8 MP
    • 8 to 12 MP
    • >12 MP
  • By Flash Type:

    • White Flash
    • Low Glow
    • No Glow
  • By Trigger Speed:

    • Up to 0.25 Sec
    • 0.25 Sec to 0.75 Sec
    • Above 0.75 Sec
  • By Applications:

    • Hunting
    • Wildlife Monitoring
    • Others (Residential, Utility, Commercial)
  • Bby Sales Channel:

    • Modern Trade Channels
    • Independent/Brick and Mortar Outlets
    • Direct to customer
    • Third Party Online Channel
  • By Region:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the global trail camera market size?

The global trail camera market is expected to reach valuation of US$ 147.8 million in 2022.

How is the market for trail camera expected to fare going forward?

Worldwide demand for trail cameras is anticipated to reach US$ 216.6 million by 2032-end.

How did the market perform over the last few years?

During 2017-2021, sales of trail cameras increased at 2.4% CAGR.

Which regional trail camera market accounts for a leading market share?

North America tops the global trail camera market accounting for 36.8% market share in 2022.

Which trail camera type holds the highest market share in 2021?

Wireless trail cameras accounted for 74.5% share of global sales in 2021.

Trail Camera Market

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