Trail Running Shoes Market

Adventure Activities to Bolster Sales of Trail Running Shoes, Market Set to Grow at 5% CAGR

Consumer awareness is leading to a spike in health concerns globally. This is paving the way for mass participation in adventure sports that involve activities such as running in natural terrain. Educated consumers are buying trail running shoes specifically designed to withstand adventure activities. On the back of these factors, the global trail running shoes market will witness a demand surge and grow 1.7x during the forecast period (2019 - 2029).

Light Trail Running Shoes Show High Demand Growth

Light trail shoes hold a sizeable chunk of market share by type of trail running. This popularity among consumers can be traced back to multi-functionality of light trail running shoes which can be used for daily jogging as well as trail running. These shoes hit a sweet spot in consumer preferences by balancing safety, comfort, agility, and design.

Light trail shoes account for more than 40% of total demand for trail running shoes globally. Off trail running shoes follow close behind to leverage the rising adventure sports trend by providing enhanced features that aid running on difficult surfaces. Off trail segment is expected to grow at a healthy growth rate of more than 6% through the forecast period.

North America Continues to Lead, Opportunities Emerging in South Asia & Oceania

North America leads the global trail running shoe market. The America Trail Running Association found that 83% of runners used trail specific shoes in 2019. American consumers have adopted running as a staple activity. The rise in number of participants in trail running activities gives North America a market share of more than 35% between 2019 and 2029.

East Asia and South Asia & Oceania are emerging markets that show promising growth rates of more than 6.5% and 7% respectively. The growing population and e-commerce community acts as a driving force for countries in East Asia and South Asia & Oceania.

Marketing Strategies Govern Competition Landscape

The competitive landscape for trail running shoes is largely influenced by creative marketing strategies and innovative products that differentiate firms based on technology and functionality. For instance, Adidas Terrex Agravic Flow GTX employs advanced foam blowing technology to develop mid sole and Gore-Tex to enhance running experiences. Similarly, New Balance Athletics Inc. sells Fresh Foam Hierro V5.

Global Trail Running Shoes Market: In-Depth Assessment on Key Segments

The global trail running shoes market is segmented on the basis of product type, distribution channel and region.

• By Type :

  • Light Trail
  • Rugged Trail
  • Off Trail

• By Distributional Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA

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