Device as a Service Market

Device as a Service Market Study by Software and Services for Desktops, Laptops, and Tablets from 2023 to 2033

Analysis of Device as a Service Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Device as a Service Market Outlook (2023 to 2033)

The device as a service (DaaS) model implied offering smartphones, laptops, mobile computing devices in a paid format. This is majorly opted due to the ease it provides for IT companies with outsourcing their infrastructure needs such as software, hardware, and other computing devices needed to run premises smoothly. Generally, the DaaS providers give their services to the clients on a contract basis with a monthly subscription fee.

In 2021, about 55% of key decision-makers across IT firms stated that it’s a beneficial choice to opt for DaaS for their Small and medium enterprises as their IT teams now can focus more on the other strategic options. DaaS allows customers to have more flexibility where they can outsource management roles.

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What are the benefits of DaaS that are likely to drive market growth?

The subscription of devices without owing any is actually allowing companies to update their pieces of equipment at the end when the lease period will end and that too without incurring costs normally associated with the device. Many vendors opt for a contract for software and hardware services that clearly state the period of time, the amount to be charged, and the type of services.

Those firms who are willing in opting for a subscription model and cost structure that eliminates the stress of procurement and management of hardware are found to incline towards the DaaS model for their work.

As device-as-a-service is seen to gain traction, PC manufacturers and IT service providers are focusing on structuring their services, merging their marketing strategies, and incorporating technologies, such as artificial intelligence and the internet of things, into their device-as-a-service plans. This enables the clients to shift the high cost of acquiring new technology from a capital expenditure to an operating expense.

With this model, companies can free up cash for investment in strategic initiatives, which would lead to high revenue generation. The other driver for the market comes in terms of reduction in help desk volume, policy compliance, and increased end-user productivity, which are the benefits a company gets by outsourcing services on multiple devices that come with multiple operating systems in the market.

Also, the organizations who adopt devices as a service get the latest technology to use and also get access to customized services, which go hand-in-hand with installation, data migration, device configuration, on-site support, technology recycling, and others. The aforementioned factors are key impellers for market development and growth in the DaaS in the forecast period 2023- 2033.

However, this market is likely to face some difficulties that are likely to hinder growth. The managed service providers traditionally do not have an interest in managing inventory and besides carrying inventory risk would need time to learn and manage inventory for implementing the DaaS, which are factors expected to restrain the growth of the market. The other restraint for the market is that there is very less awareness among the organizations of the services provided in the market.

Key players

Examples of some of the key players operating in the market are-

  • Swisscom
  • CompuCom Systems Inc.
  • Hewlett-Packard
  • Oracle Corporation
  • Capgemini SE
  • Amazon Inc.
  • Citrix Systems Inc.
  • Motorola Solutions Inc.
  • VMware Inc
  • Microsoft Corporation
  • Plantronics
  • Polycom
  • Accenture PLC
  • Connection
  • Dell Inc.
  • Computers Now
  • Lenovo Group Ltd.
  • NComputing
  • SYNNEX Corporation

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Regional Outlook

On the basis of geography, the global market is segmented across North America, Latin America, Europe, CIS & Russia, Asia Pacific excluding Japan, Japan, and Middle East & Africa. North American market is expected to be the major market in terms of value due to the technological advancements in the region and also due to the increased use of DaaS in the region among various industry verticals.

In the global market, North America is expected to be followed by Asia Pacific excluding Japan’s market as the region has a large number of life science and retail organizations, which would lead to increased adoption of DaaS among these organizations. In terms of growth, Asia Pacific excluding Japan is the leading market followed by Europe and North America market.

Recent Developments

  • In December 2022, Citrix announced improvisation in their DaaS and Virtual applications. This now is expected to offer more services with the improvisation in terms of cutting-edge technologies such as browser redirection, webcam background blurring, and greater deployment choices.
  • In September 2021, Lenovo launched a global everything-as-a-service strategy that supposes to integrate their services and realize the vision of “One Lenovo”. TruScale is a DaaS solution offered by the brand to increase protection and productivity across the configuration.
  • In 2019 CompuCom launched Office Depot’s DaaS service for Apple hardware which includes hardware-managed services and support. The brand is a leading provider of managed digital workplaces. The firm is now associated with Apple as its DaaS provider.
  • 2018- Poly announced the launch of Polycam cloud services. The Polycom device management services by the firm are known for greater flexibility for users.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request


  • By Component :

    • Software
    • Services
      • Managed Services
      • Professional Services
  • By Organization Size :

    • Large Enterprises
    • Small and Medium Enterprises
  • By Device Type :

    • Desktop
    • Laptop
    • Tablets
    • Smartphones
    • Others
  • By Deployment :

    • On-Premise
    • Cloud
  • By Vertical :

    • BFSI
    • Healthcare
    • Retail
    • IT & Telecommunication
    • Manufacturing
    • Education
    • Government
    • Others
  • By Regions :

    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Chile
      • Peru
      • Rest of LatAm
    • Europe
      • EU - 4 (Germany, France, Italy, Spain)
      • UK
      • BENELUX (Belgium, Netherlands, Luxemburg)
      • NORDIC (Norway, Denmark, Iceland, Sweden)
      • Eastern Europe (Poland, Ukraine, Czech Rep. etc.)
      • Rest of Europe
    • CIS & Russia
    • Japan
      • APEJ
      • Greater China
      • India
      • Korea
      • ASEAN Countries
      • Rest of APEJ
    • Middle East & Africa
      • GCC Countries
      • Turkey
      • Iran
      • Israel
      • South Africa
      • Rest of MEA

- FAQs -

Which region is likely to keep dominance in the market?

North America leads the global market with a 40% share.

Which organizations are likely to get the most benefits from switching to DaaS?

Small and Medium enterprises are likely to get benefitted the most due to cost savings and redirecting the saved amount to other operations.

Who are the leading companies in the industry?

The key companies reigning in this industry are- Motorola Solutions Inc., VMware Inc Microsoft Corporation, Plantronics, Polycom, Accenture PLC, Connection, and Dell Inc.

What is likely to hamper market expansion?

Less awareness among the organizations for the services provided in the Daas market is restraining market growth.

What are segments covered under this report?

The market in DaaS is categorized on the basis of components, size of organisations, type of devices, method of deployment, verticles, and regions.

Device as a Service Market

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