Massive Open Online Course (MOOC) Market
Massive Open Online Course (MOOC) Market Study by Reskilling & Online Certification, Language & Casual Learning, Supplemental Education, Higher Education, and Test Preparation from 2024 to 2034
Analysis of Massive Open Online Course (MOOC) Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Massive Open Online Course (MOOC) Market Outlook (2024 to 2034)
The global massive open online course (MOOC) market size is calculated to advance at a CAGR of 32% through 2034, which is set to increase its market value from US$ 13.2 billion in 2024 to US$ 212.7 billion by the end of 2034.
Massive open online course demand is experiencing significant growth due to digital advancements and the increasing availability of language courses. Market expansion is also being fueled by the shifting demand of students toward digital learning, which aids in personalizing education. Tools such as Microsoft Teams, Zoom, and Google Meet have made it easier for students to reach tutors and advance their level of education.
Market growth is being hampered in rural and underdeveloped areas due to the lack of proper resources and infrastructure, such as laptops, personal computers, and stable internet connections. Despite these challenges, the overall market is expected to continue growing rapidly due to rising demand for online courses and the development of infrastructure across several regions. MOOCs are also gaining traction among knowledge seekers due to their low cost and eligibility requirements. Governments across the world are urging universities and schools to adopt and promote massive open online courses to provide maximum benefits to their students.
| Report Attribute | Detail |
|---|---|
| MOOC Market Size (2024E) | US$ 13.2 Billion |
| Projected Market Value (2034F) | US$ 212.7 Billion |
| Global Market Growth Rate (2024 to 2034) | 32% CAGR |
| China Market Value (2034F) | US$ 23.3 Billion |
| Japan Market Growth Rate (2024 to 2034) | 32.6% CAGR |
| North America Market Share (2024E) | 23.9% |
| East Asia Market Value (2034F) | US$ 49.1 Billion |
| Key Companies Profiled |
Alison; Coursera Inc; edX Inc; Federica.EU; FutureLearn; Instructure; Intellipaat; iverity; Jigsaw Academy; Kadenze. |
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What are the Key Massive Open Online Course Market Trends?
“Digital Advancements and Cost-Effectiveness of Courses”
Increasing digital advancements and growing usage of smartphones have led to high demand for MOOC. Flexible accessibility because of the internet and growing demand for cost-effective education platforms are also pushing demand for MOOC across regions. Advancements in information and communication technologies are enabling educators and learners to move beyond time, space, and environmental constraints.
“Availing Courses from Top Universities from Home”
Increasing adoption of technology in learning processes to enhance the reach of education is a significant trend witnessed worldwide. This global reach provides people who cannot afford traditional education or cannot relocate the opportunity to access courses and degrees from top universities and institutions. Another market trend is the flexibility provided by MOOCs, which enable learners to access online course materials and lectures at the convenience of their homes, allowing them to balance their education with work or personal commitments.
The introduction of personalized learning and adaptive technologies is also a key trend in the MOOC market. MOOCs are being integrated with learning techniques and adaptive technologies to provide a more personalized approach to learners. Through the use of data analytics and artificial intelligence, adaptive learning platforms customize course content, assessments, and feedback according to the specific needs and preferences of individual learners.
Country Wise Insights
Fact.MR, a market research and competitive intelligence provider, through its updated industry analysis that North America is projected to hold 24.3% of the global market share by 2034. The market has experienced significant expansion in various regions, including Southeast Asia, Central, and South America, and Australia.
What’s Contributing to MOOC Sales Growth in the United Sates?
“Rising Demand for Cost-Effective Education Platforms”
| Attribute | United States |
|---|---|
| Market Value (2024E) | US$ 1.4 Billion |
| Growth Rate (2024 to 2034) | 32.5% CAGR |
| Projected Value (2034F) | US$ 23.6 Billion |
Increasing massive open online course sales in the United States is being led by high accessibility of the internet and growing demand for cost-effective education platforms across the country. Growing interest in pursuing diverse courses online at affordable rates is drawing more students to subscribe for online courses.
The massive open online course market is currently expanding at a rapid pace in the country, alongside the online tutoring, medical education, and digital education content landscapes.
What Makes China a Key Market for Massive Open Online Courses?
“Growing Adoption of MOOCs by Universities”
| Attribute | China |
|---|---|
| Market Value (2024E) | US$ 1.5 Billion |
| Growth Rate (2024 to 2034) | 32% CAGR |
| Projected Value (2034F) | US$ 23.3 Billion |
The online education ecosystem in China is thriving with a wide array of platforms offering over 100K online courses, as of 2024.
- The first MOOC platform in China, XuetangX, launched by Tsinghua University, has grown significantly, offering close to 9,000 courses and programs, including live streamings, online degrees, microcredentials, and cohort-based boot camps.
Numerous other platforms are focusing on MOOCs, such as the Chinese University MOOC, Zhihuishu, CNMOOC, and many more. These platforms offer a wide variety of courses created by Chinese universities, most of which are accessible for free. The Chinese Ministry of Education continues to implement a national digitization strategy that extends to online education.
- The website Chinaooc, launched in 2022, centralizes all MOOC platforms across China, allowing students to search for MOOCs offered by providers on the same website.
Languages used in MOOCs are being significantly diversified away from English dominance, and MOOCs have moved beyond just higher education. This diversification and expansion into various fields have contributed to the increasing popularity and sales of MOOCs in China.
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Category-wise Insights
MOOC models are segmented into xMOOCs and cMOOCs. Out of these two segments, xMOOC accounts for a massive open online course market share of 70% in 2024.
Why is xMOOC in Such High Demand?
“xMOOC Offers Structured Learning Environment”
| Attribute | xMOOC |
|---|---|
| Segment Value (2024E) | US$ 9.3 Billion |
| Growth Rate (2024 to 2034) | 30.8% CAGR |
| Projected Value (2034F) | US$ 136.1 Billion |
xMOOC uses a locked licensing model for course content while still allowing students free access. This model provides a structured learning environment similar to traditional classrooms, which appeals to most learners. The growing trend of digitalization and the rising accessibility of the internet are also driving the growth of the massive open online course market.
xMOOCs offer courses from prestigious universities and institutions, enhancing their appeal to learners seeking high-quality educational resources. The flexibility provided by MOOCs, enabling learners to access online course materials and lectures at their convenience is another significant factor driving demand. The introduction of personalized learning and adaptive technologies in xMOOCs, which customize course content, assessments, and feedback according to the specific needs and preferences of individual learners, is a key trend driving their high demand.
Which Program Type Accounts for a Leading Market Share?
‘Degree & Master Programs Offer Comprehensive Curriculum and Access at One’s Own Pace”
| Attribute | Degree & Master Programs |
|---|---|
| Segment Value (2024E) | US$ 6.4 Billion |
| Growth Rate (2024 to 2034) | 30.2% CAGR |
| Projected Value (2034F) | US$ 89.3 Billion |
Degree & master programs have emerged as the leading contributors to massive open online course market share and expansion. These programs offer a comprehensive curriculum similar to traditional degree courses, and have gained significant popularity among learners worldwide. The flexibility to learn at one’s own pace, coupled with the opportunity to earn a degree from prestigious institutions, has led to a rising demand for these programs.
Degree & master programs now account for a leading share in the MOOC market due to their crucial role in democratizing access to quality education. This trend is expected to continue as more institutions embrace online learning platforms to reach a larger global audience.
Competitive Landscape
Key players in the MOOC industry are Alison, Coursera Inc, edX Inc, Federica.EU, FutureLearn, Instructure, Intellipaat, iverity, Jigsaw Academy, and Kadenze.
- In 2022, the University of California, Riverside Extension (UCRX) and edX, a leading global online learning platform from 2U, Inc., collaborated to launch UCRX’s inaugural Massive Open Online Courses (MOOCs) on the edX platform. The courses which include subjects in well-being, mental health, and world languages, will be available for edX students to audit free of charge.
Fact.MR provides detailed information about the price points of leading MOOC providers positioned across the world, sales growth, and speculative technological expansion, in the recently updated market report.
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Key Segments of MOOC Market Research
-
By Customer Category :
- Individual MOOC
- Enterprise/Corporate MOOC
- MOOCs for Small Enterprises
- MOOCs for Medium Sized Enterprises
- MOOCs for Large Enterprises
- MOOCs for Educational Institutes
-
By Primary Objective :
- MOOCs for Reskilling & Online Certification
- MOOCS for Language & Casual Learning
- MOOCs for Supplemental Education
- MOOCs for Higher Education
- MOOCs for Test Preparation
-
By Program :
- Certificate & Professional Program MOOCs
- Degree & Master Program MOOCs
-
By Course :
- Business & Management MOOCs
- Data Science/ Programming/ Computer Science MOOCs
- Science (Pure) MOOCs
- Social Science MOOCs
- Humanities MOOCs
- Health & Medicine MOOCs
- Mathematics MOOCs
- Art & Design MOOCs
-
By Model :
- xMOOC
- cMOOC
-
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa
- FAQs -
How big is the MOOC market size in 2024?
The global MOOC market is estimated at US$ 13.2 billion in 2024.
What are the projections for the MOOC market for the decade?
The market for MOOC has been projected to expand at 32% CAGR and reach US$ 212.7 billion by 2034.
What is the East Asian MOOC market projections for the forecasted period?
The East Asia market is projected to expand at 32.4% and reach a value of 49.1 billion by 2034-end.
How is the market Japan market expected to perform?
Japan is expected to occupy 29.4% market share in East Asia by 2034.
What are the North America market projections by 2034 end?
North America is forecasted to occupy 24.3% market share by the end of 2034.
What is the market share of xMOOX in 2024?
xMOOC accounts for 70%% market share in 2024.
How fast is the market forecasted to expand in China?
The China market is forecasted to rise at 32% CAGR through 2034.
Massive Open Online Course (MOOC) Market