MOOC Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Dec-2019 | List of Tables : 144 | List of Figures : 180 | No. of Pages : 170 | Report Code : FACT3077MR | Format :

MOOC Market to Ride the Wave of Profitability on the Back of New Courses and University Additions

Integration of universities remain a top strategic priority of MOOC providers in 2019, closely followed by addition of new courses and degrees to the portfolio. Riding on enabling factors such as internet and smartphone penetration, a rising learner population and new course additions by MOOC providers, the global MOOC market is projected to grow at an impressive CAGR of over 35% between 2019 and 2029. Though the global MOOC market is valued to be less than US$ 3 billion in 2019, it is well positioned to surpass US$ 60 billion by the end of forecast period, says a report published by Fact.MR.

MOOC Market to Surge with Three-fold Growth in Enrollments by the End of the Forecast Period

MOOC enrollments have also witnessed a high growth trajectory over the past few years, and surpassed 350 million in 2018. Total enrollment to MOOC programs doubled in last four years, and Fact.MR’s conservative forecast indicates close to a billion enrollments by 2029. In terms of subjects, technical courses reported maximum enrollment, with mathematics, data sciences and engineering topping the list.

In 2019, a total of 11,450 courses have been identified to be provided by various MOOC providers worldwide, up 22% from last year. Increase in the number of courses added to MOOC platforms has been very impressive, reporting a Y-o-Y growth of over 50% between 2014 and 2018. A Slight conservative growth was reported during the assessment period, yet market actors are confident of no significant impact on overall market performance.

mooc market offering

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Corporates Lead MOOC Market, Individual Customers Buckling Up

A sharp increase in management courses modeled to captivate corporate customers have also surfaced in the portfolio of key MOOC vendors, thus adding to the share of market revenue contributed by corporate customers. Among all customer types, corporates lead the band wagon, followed by individual customers – which account for one third of market contribution. Institutional customers contribute less than ten percent of the overall revenue generated by the global MOOC Market. 

mooc market by customer category

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Certificates or Degree Programs, Which is a Low Hanging Fruit? 

Another critical aspect of the global MOOC market is the kind of programs being offered by vendors. Certificate and professional programs along with degrees and master programs are two essential categories of programs offered in the existing MOOC business model. MOOC vendors are also exploring and experimenting with programs to attract new enrollments, though a majority of new programs can broadly be incorporated in these two categories. For MOOC vendors, both these programs are essential as there is an equal contribution from both the segments, and eventually the growth rates for both are also in sync, pushing vendors to prioritize both these programs at the same level of strategy.

Course Differentiation and Regional Language Offerings to be Key Strategies in Marketplace

A large majority of the MOOC players have similar business models that are targeting the same share of the market pie. The global market is characterized by cMOOC and xMOOC, and companies are offering solutions within these frameworks. The only advantage these companies have is the threshold of collaboration and enrollment, which too is volatile in nature. Prime differentiating strategy adopted by MOOC providers is course differentiation and language based MOOC offering. Providers are also tying up with regional universities to improve their regional presence.

MOOC Market - Scope of the Report

Fact.MR recently published a market study on the global market for MOOC. The study provides a detailed assessment on the key market dynamics, including drivers, trends, opportunities, restraints, and detailed information about the MOOC market structure. The market study presents exclusive information about how the MOOC market will grow during the forecast period of 2019-2029.

Key indicators of market growth, which include Year-on-Year (Y-o-Y) growth of the market, value chain, supply chain analysis, and Compounded Annual Growth Rate (CAGR) are explained in Fact. MR’s study in a comprehensive manner. This information can help readers understand the quantitative growth prospects of the MOOC market in the forecast period.

The study is relevant for stakeholders in the MOOC market, including manufacturers, suppliers, distributors, and investors, and can help them in developing appropriate strategies to grow in the market. Stakeholders in the MOOC market, investors, industry experts, researchers, and journalists, as well as business researchers can leverage the information and data presented in Fact.MR study.

The study also includes statistics as well as facts related to macro as well as microeconomic factors that are impacting developments in the MOOC market. It also offers actionable insights based on future trends in the MOOC market. Furthermore, small businesses and new entrants in the MOOC market too can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Segments of the MOOC Market

Fact.MR’s study on the MOOC market offers information divided into six key segments— customer category, primary objective, program, course, model and region. This report offers comprehensive data and information about important market dynamics and growth parameters associated with these categories.

Customer Category

Primary Objective

Program

Course

Model

Region

Individual

Reskilling and Online Certification

Certificate & Professional Program

Business & Management

xMOOC

North America

Enterprise / Corporate

Language and Casual Learning

Degree & Master Programs

Data Science / Programming / Computer Science

cMOOC

Latin America

Small Enterprise

Supplemental Education

Others

Science (Pure)

 

Europe

Medium Sized Enterprise

Higher Education

 

Social Science

 

East Asia

Large Enterprise

Test Preparation

 

Humanities

 

South Asia

Educational Institutes

 

 

Educational & Teaching

 

Oceania

 

 

 

Engineering

 

MEA

 

 

 

Health & Medicine

 

 

 

 

 

Mathematics

 

 

 

 

 

Art & Design

 

 

 

 

 

Others (Law, Language Etc.)

 

 

 

Key Questions Answered in the Fact.MR’s MOOC Market Report

  • Which regions will continue to remain the most profitable regional markets for MOOC market players?
  • Which factors will induce a change in the demand for MOOC during the assessment period?
  • How will changing trends impact the MOOC market?
  • How can market players capture the low-hanging opportunities in the MOOC market in developed regions?
  • Which companies are leading the MOOC market?
  • What are the winning strategies of stakeholders in the MOOC market to upscale their position in this landscape?

MOOC market: Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the MOOC market, and reach conclusions on future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of conclusions.

Secondary resources referred to analysts during the preparation of the MOOC market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who have contributed to the development of this report as a primary resource.

Request research methodology of this report.

1. Executive Summary 

    1.1. Global Market Outlook

    1.2. Summary of Key Findings 

    1.3. Summary of Statistics 

    1.4. Market Evolution Roadmap 

    1.5. Fact.MR Analysis and Recommendations 

2. Market Overview 

    2.1. Market Coverage / Taxonomy 

    2.2. Market Definition / Scope / Limitations 

3. Key Market Trends 

    3.1. Monetization over Massiveness 

    3.2. Less Experiments More Iteration 

    3.3. Era of Short Courses and Certification Cycle 

    3.4. Agile Course Adoption and Agile Business Models 

    3.5. Mainstreaming of Paid Courses 

4.Key Success Factors and Winning Imperative 

    4.1. Product and Service USPs / Features 

    4.2. Agile and Neo-Conventional Courses 

    4.3. Effective PDP Framework 

    4.4. Regional Prioritization 

    4.5. Strategic Promotional Activities 

5. Market Background and Foundation Data Points 

    5.1. Total Enrollments, 2014-2018 

    5.2. Enrollment Projection till 2029 

    5.3. Enrollment by Course 

    5.4. Enrollment by Selected MOOC Provider 

    5.5. Existing and New Course Offerings 

    5.6. Growth in Courses Offered 

    5.7. Top Ten Most Preferred Courses 

    5.8. Average Fee Range by Course Type 

    5.9. Personalized Services by MOOC Providers and Features 

    5.10. Macro-Economic Factors Influencing MOOC Market 

        5.10.1. Internet Penetration 

        5.10.2. Population Demographics 

        5.10.3. Unemployment Rate 

        5.10.4. Education Sector GVA 

        5.10.5. Per Capita Income 

    5.11. Forecast Factors - Relevance & Impact 

        5.11.1. Top Companies Historical Growth 

        5.11.2. Global IT Industry Outlook 

        5.11.3. Global Urbanization Growth Outlook 

        5.11.4. World Internet User Statistics 

        5.11.5. Global Education Sector Growth 

    5.12. Industry Structure and Role of Market Actors 

    5.13. Market Dynamics 

        5.13.1. Drivers 

            5.13.1.1. Macro-Economic Drivers 

            5.13.1.2. Demand Side Drivers 

            5.13.1.3. Supply Side Drivers 

        5.13.2. Restraints and Market Challenges 

    5.14. Opportunity Analysis 

        5.14.1. Total Addressable Market 

        5.14.2. Segment Addressable Market 

        5.14.3. Obtainable Share of the Market 

6.Global MOOC Market (in US$ Mn) Analysis 2014-2018 and Forecast, 2019-2029 

    6.1. Historical Market Value (US$ Mn) Analysis, 2014-2018 

    6.2. Current and Future Market Value (US$ Mn) Projections, 2019-2029 

        6.2.1. Y-o-Y Growth Trend Analysis 

        6.2.2. Absolute $ Opportunity Analysis 

7.Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Customer Category 

    7.1. 7.1.Introduction / Key Findings 

    7.2. 7.2.Historical Market Size (US$ Mn) Analysis By Customer Category 

    7.3. 7.3.Current and Future Market Size (US$ Mn) By Customer Category 

        7.3.1. Individual 

        7.3.2. Enterprise / Corporate 

            7.3.2.1. Small Enterprise 

            7.3.2.2. Medium Sized Enterprise 

            7.3.2.3. Large Enterprise 

        7.3.3. Educational Institutes 

    7.4. Market Attractiveness Analysis By Customer Category 

8.Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Primary Objective 

    8.1. 8.1.Introduction / Key Findings 

    8.2. 8.2.Historical Market Size (US$ Mn) Analysis By Primary Objective 

    8.3. 8.3.Current and Future Market Size (US$ Mn) By Primary Objective 

        8.3.1. Reskilling and Online Certification 

        8.3.2. Language and Casual Learning 

        8.3.3. Supplemental Education 

        8.3.4. Higher Education 

        8.3.5. Test Preparation 

    8.4. Market Attractiveness Analysis By Primary Objective 

9.Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Program Type 

    9.1. Introduction / Key Findings 

    9.2. Historical Market Size (US$ Mn) and Volume Analysis By Program Type 

    9.3. Current and Future Market Size (US$ Mn) By Program Type 

        9.3.1. Certificate & Professional Program 

        9.3.2. Degree & Master Programs 

        9.3.3. Others 

    9.4. Market Attractiveness Analysis By Program Type 

10. Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Course 

    10.1. Introduction / Key Findings 

    10.2. Historical Market Size (US$ Mn) By Course 

    10.3. Current and Future Market Size (US$ Mn) By Course 

        10.3.1. Business & Management 

        10.3.2. Data Science / Programming / Computer Science 

        10.3.3. Science (Pure) 

        10.3.4. Social Science 

        10.3.5. Humanities 

        10.3.6. Educational & Teaching 

        10.3.7. Engineering 

        10.3.8. Health & Medicine 

        10.3.9. Mathematics 

        10.3.10. Art & Design 

        10.3.11. Others (Law, Language Etc.) 

    10.4. Market Attractiveness Analysis By Course 

11. Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Model 

    11.1. Introduction / Key Findings 

    11.2. Historical Market Size (US$ Mn) By Model 

    11.3. Current and Future Market Size (US$ Mn) By Model 

        11.3.1. xMOOC 

        11.3.2. cMOOC 

    11.4. Market Attractiveness Analysis By Model 

12. Global MOOC Market Analysis 2014-2018 and Forecast 2019-2029, by Region 

    12.1. Introduction 

    12.2. Historical Market Size (US$ Mn) By Region 

    12.3. Current Market Size (US$ Mn) Analysis By Region 

        12.3.1. North America 

        12.3.2. Latin America 

        12.3.3. Europe 

        12.3.4. East Asia 

        12.3.5. South Asia 

        12.3.6. Oceania 

        12.3.7. Middle East and Africa (MEA) 

    12.4. 12.4.Market Attractiveness Analysis By Region 

13. North America MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    13.1. Introduction 

    13.2. Historical Market Size (US$ Mn) By Market Segments 

    13.3. Current and Future Market Size (US$ Mn) By Market Segments 

        13.3.1. By Country 

            13.3.1.1. U.S. 

            13.3.1.2. Canada 

        13.3.2. By Customer Category 

        13.3.3. By Primary Objective 

        13.3.4. By Program Type 

        13.3.5. By Course 

        13.3.6. By Model 

    13.4. Attractiveness Analysis by Market Segments 

    13.5. Market Trends 

    13.6. Key Market Vendors - Intensity Mapping 

    13.7. Drivers and Restraints - Impact Analysis 

14. Latin America MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    14.1. Introduction 

    14.2. Historical Market Size (US$ Mn) By Market Segments 

    14.3. Current and Future Market Size (US$ Mn) By Market Segments 

        14.3.1. By Country 

            14.3.1.1. Mexico 

            14.3.1.2. Brazil 

            14.3.1.3. Argentina 

            14.3.1.4. Rest of Latin America 

        14.3.2. By Customer Category 

        14.3.3. By Primary Objective 

        14.3.4. By Program Type 

        14.3.5. By Course 

        14.3.6. By Model 

    14.4. Attractiveness Analysis by Market Segments 

    14.5. Market Trends 

    14.6. Key Market Vendors - Intensity Mapping 

    14.7. Drivers and Restraints - Impact Analysis 

15. Europe MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    15.1. Introduction 

    15.2. Historical Market Size (US$ Mn) By Market Segments 

    15.3. Current and Future Market Size (US$ Mn) By Market Segments 

        15.3.1. By Country 

            15.3.1.1. Germany 

            15.3.1.2. UK 

            15.3.1.3. France 

            15.3.1.4. Italy 

            15.3.1.5. Spain 

            15.3.1.6. BENELUX 

            15.3.1.7. NORDIC 

            15.3.1.8. Russia 

            15.3.1.9. Rest of Europe 

        15.3.2. By Customer Category 

        15.3.3. By Primary Objective 

        15.3.4. By Program Type 

        15.3.5. By Course 

        15.3.6. By Model 

    15.4. Attractiveness Analysis by Market Segments 

    15.5. Market Trends 

    15.6. Key Market Vendors - Intensity Mapping 

16. East Asia MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    16.1. Introduction 

    16.2. Historical Market Size (US$ Mn) By Market Segments 

    16.3. Current and Future Market Size (US$ Mn) By Market Segments 

        16.3.1. By Country 

            16.3.1.1. Japan 

            16.3.1.2. South Korea 

            16.3.1.3. China 

        16.3.2. By Customer Category 

        16.3.3. By Primary Objective 

        16.3.4. By Program Type 

        16.3.5. By Course 

        16.3.6. By Model 

    16.4. Attractiveness Analysis by Market Segments 

    16.5. Market Trends 

    16.6. Key Market Vendors - Intensity Mapping 

    16.7. Drivers and Restraints - Impact Analysis 

17. South Asia & ASEAN MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    17.1. Introduction 

    17.2. Historical Market Size (US$ Mn) By Market Segments 

    17.3. Current and Future Market Size (US$ Mn) By Market Segments 

        17.3.1. By Country 

            17.3.1.1. India 

            17.3.1.2. Indonesia 

            17.3.1.3. Malaysia 

            17.3.1.4. Thailand 

            17.3.1.5. Philippines 

            17.3.1.6. Rest of South Asia & ASEAN 

        17.3.2. By Customer Category 

        17.3.3. By Primary Objective 

        17.3.4. By Program Type 

        17.3.5. By Course 

        17.3.6. By Model 

    17.4. Attractiveness Analysis by Market Segments 

    17.5. Market Trends 

    17.6. Key Market Vendors - Intensity Mapping 

    17.7. Drivers and Restraints - Impact Analysis 

18. Oceania MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    18.1. Introduction 

    18.2. Historical Market Size (US$ Mn) By Market Segments 

    18.3. Current and Future Market Size (US$ Mn) By Market Segments 

        18.3.1. By Country 

            18.3.1.1. Australia 

            18.3.1.2. New Zealand 

        18.3.2. By Customer Category 

        18.3.3. By Primary Objective 

        18.3.4. By Program Type 

        18.3.5. By Course 

        18.3.6. By Model 

    18.4. Attractiveness Analysis by Market Segments 

    18.5. Market Trends 

    18.6. Key Market Vendors - Intensity Mapping 

    18.7. Drivers and Restraints - Impact Analysis 

19. Middle East and Africa MOOC Market Analysis 2014-2018 and Forecast 2019-2029 

    19.1. Introduction 

    19.2. Historical Market Size (US$ Mn) By Market Segments 

    19.3. Current and Future Market Size (US$ Mn) By Market Segments 

        19.3.1. By Country 

            19.3.1.1. GCC Countries 

            19.3.1.2. Turkey 

            19.3.1.3. South Africa 

            19.3.1.4. Rest of MEA 

        19.3.2. By Customer Category 

        19.3.3. By Primary Objective 

        19.3.4. By Program Type 

        19.3.5. By Course 

        19.3.6. By Model 

    19.4. Attractiveness Analysis by Market Segments 

    19.5. Market Trends 

    19.6. Key Market Vendors - Intensity Mapping 

    19.7. Drivers and Restraints - Impact Analysis 

20. Market Structure Analysis

    20.1. Market Analysis by Tier of Companies (MOOCs) 

    20.2. Market Share Analysis of Top Players

21. Competition Analysis 

    21.1. Competition Dashboard 

    21.2. Competition Benchmarking 

    21.3. Competition Deep Dive – Profiles 

        21.3.1. Alison 

            21.3.1.1. Business Overview 

            21.3.1.2. Enrollment 

            21.3.1.3. Financials (Estimated, if not available in public domain) 

            21.3.1.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.1.5. Strategy Overview 

        21.3.2. Coursera Inc

            21.3.2.1. Business Overview 

            21.3.2.2. Enrollment 

            21.3.2.3. Financials (Estimated, if not available in public domain) 

            21.3.2.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.2.5. Strategy Overview 

        21.3.3. edX Inc 

            21.3.3.1. Business Overview 

            21.3.3.2. Enrollment 

            21.3.3.3. Financials (Estimated, if not available in public domain) 

            21.3.3.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.3.5. Strategy Overview 

        21.3.4. Federica.EU

            21.3.4.1. Business Overview 

            21.3.4.2. Enrollment 

            21.3.4.3. Financials (Estimated, if not available in public domain) 

            21.3.4.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.4.5. Strategy Overview 

        21.3.5. FutureLearn 

            21.3.5.1. Business Overview 

            21.3.5.2. Enrollment 

            21.3.5.3. Financials (Estimated, if not available in public domain) 

            21.3.5.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.5.5. Strategy Overview 

        21.3.6. Instructure 

            21.3.6.1. Business Overview 

            21.3.6.2. Enrollment 

            21.3.6.3. Financials (Estimated, if not available in public domain) 

            21.3.6.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.6.5. Strategy Overview 

        21.3.7. Intellipaat 

            21.3.7.1. Business Overview 

            21.3.7.2. Enrollment 

            21.3.7.3. Financials (Estimated, if not available in public domain) 

            21.3.7.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.7.5. Strategy Overview 

        21.3.8. iversity 

            21.3.8.1. Business Overview 

            21.3.8.2. Enrollment 

            21.3.8.3. Financials (Estimated, if not available in public domain) 

            21.3.8.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.8.5. Strategy Overview 

        21.3.9. Jigsaw Academy 

            21.3.9.1. Business Overview 

            21.3.9.2. Enrollment 

            21.3.9.3. Financials (Estimated, if not available in public domain) 

            21.3.9.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.9.5. Strategy Overview 

        21.3.10. Kadenze 

            21.3.10.1. Business Overview 

            21.3.10.2. Enrollment 

            21.3.10.3. Financials (Estimated, if not available in public domain) 

            21.3.10.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.10.5. Strategy Overview 

        21.3.11. LinkedIn Learning 

            21.3.11.1. Business Overview 

            21.3.11.2. Enrollment 

            21.3.11.3. Financials (Estimated, if not available in public domain) 

            21.3.11.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.11.5. Strategy Overview 

        21.3.12. Miriada X

            21.3.12.1. Business Overview 

            21.3.12.2. Enrollment 

            21.3.12.3. Financials (Estimated, if not available in public domain) 

            21.3.12.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.12.5. Strategy Overview 

        21.3.13. NovoEd

            21.3.13.1. Business Overview 

            21.3.13.2. Enrollment 

            21.3.13.3. Financials (Estimated, if not available in public domain) 

            21.3.13.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.13.5. Strategy Overview 

        21.3.14. Pluralsight 

            21.3.14.1. Business Overview 

            21.3.14.2. Enrollment 

            21.3.14.3. Financials (Estimated, if not available in public domain) 

            21.3.14.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.14.5. Strategy Overview 

        21.3.15. Simplilearn  

            21.3.15.1. Business Overview 

            21.3.15.2. Enrollment 

            21.3.15.3. Financials (Estimated, if not available in public domain) 

            21.3.15.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.15.5. Strategy Overview 

        21.3.16. Skillshare 

            21.3.16.1. Business Overview 

            21.3.16.2. Enrollment 

            21.3.16.3. Financials (Estimated, if not available in public domain) 

            21.3.16.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.16.5. Strategy Overview 

        21.3.17. Udacity  

            21.3.17.1. Business Overview 

            21.3.17.2. Enrollment 

            21.3.17.3. Financials (Estimated, if not available in public domain) 

            21.3.17.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.17.5. Strategy Overview 

        21.3.18. Udemy 

            21.3.18.1. Business Overview 

            21.3.18.2. Enrollment 

            21.3.18.3. Financials (Estimated, if not available in public domain) 

            21.3.18.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.18.5. Strategy Overview 

        21.3.19. Wiziq 

            21.3.19.1. Business Overview 

            21.3.19.2. Enrollment 

            21.3.19.3. Financials (Estimated, if not available in public domain) 

            21.3.19.4. Offering Portfolio / Courses Offered / Certification Offered 

            21.3.19.5. Strategy Overview 

        21.3.20. Xuetangx 

            21.3.20.1. Business Overview 

            21.3.20.2. Enrollment 

            21.3.20.3. Financials (Estimated, if not available in public domain) 

            21.3.20.4. Offering Portfolio / Courses Offered / Certification Offered 

        21.3.21. Strategy Overview 

22. Assumptions and Acronyms Used

23. Research Methodology

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