Marketing Resource Management Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2028

Published on : Sep-2018 | List of Tables : 22 | List of Figures : 74 | No. of Pages : 170 | Report Code : FACT1953MR | Format : ppt pdf Excel Word

Key Findings

Tier 3 Players Accounting for Nearly 80% Revenue Share in Marketing Resource management (MRM) Space

The marketing resource management (MRM) market is highly fragmented as vendors focus on domestic players. Tier 3 players in the marketing resource management (MRM) market continue to remain focused on small and medium businesses due to cost advantage. The market fragmentation can be gauged from the fact that these tier 3 players account for nearly 80% revenue share of the global marketing resource management (MRM) market. Tier 3 companies are looking to scale up through partnerships with large players. For instance, Allocadia and Percolate initiated a strategic collaboration that was focused on using the expertise of both the companies in terms of content marketing platforms and marketing performance management to deliver a marketing process with better visibility.

M&A Activities: A Prominent Strategy among Marketing Resource Management (MRM) Vendors to Address Data Silos

Consistently challenged by data silos, businesses are focused on enhancing customer experience. Against this backdrop, marketing resource management (MRM) companies are focusing on strategic acquisitions to gain technological knowhow delivering high quality data-driven business decisions.

  • In 2017, Aprimo LLC, one of the leader in the marketing resource management (MRM) market acquired ADAM software which delivers a digital asset management software solution. The acquisition will allow Aprimo to offer efficient and integrated marketing operations in terms of production and publication content.
  • Recently, Broadridge Financial Solutions, Inc., a leading provider of marketing resource management (MRM) solutions acquired ActivePath, an Israeli-based digital technology company to strengthen the Broadridge’s governance and communications businesses.
  • Bynder, a prominent leader in the marketing resource management (MRM) market has recently announced the acquisition of Webdam, a Shutterstock’s digital asset management business. The acquisition is targeted to deliver scalable and cloud-based digital marketing solutions.

GDPR Compliance Regulates Marketing Resource Management (MRM) Marketplace

Digital marketing has taken a center stage among marketers for brand promotion and maintenance of brand consistency. In the post-GDPR era, the way businesses invest in brand promotion has dramatically changed, particularly the marketing activities that are allocated to the EU. Rather than a burden, GDPR compliance is focused on assisting businesses to establish a customer-centric legal marketing approach. Apart from maintaining status quo through data transparency, a complex marketing approach is involved in establishing a successful customer-centricity. The post-GDPR period is marked by businesses vying to get the hold of their data-driven marketing strategies and vendors in the marketing resource management (MRM) market can leverage this opportunity to deliver efficient and legal marketing automation.

marketing resource management market 0

Marketing Resource Management (MRM) Vendors Focus on Developing Cloud-based Solutions with Emphasis on Big Data

Business organizations, in particular, small enterprises are actively adopting could-based solutions to capture rapid return on investment (ROI). In addition, the emergence of cloud-based solutions has significantly reduced the time required in managing marketing resources. While small-scale businesses are actively adopting cloud-based marketing resource management (MRM) solutions for less amount of investment involved, larger enterprises are utilizing cloud-based marketing resource management (MRM) solutions to achieve greater control over their digital marketing assets. To accommodate this increasing demand, prominent market vendors in the marketing resource management (MRM) market are focusing on offering cloud-based MRM solutions.

  • In 2017, Aprimo, a prominent leader in the marketing resource management (MRM) market launched a cloud-based, full SaaS (Software as a Service) version of digital asset management solution to provide marketers with faster implementation, scalability and lower cost of ownership
  • SAP, another leader in the marketing resource management (MRM) market has acquired Callidus Software Inc., a leader in the cloud-based lead to money solutions. The acquisition will enable SAP to acquire leadership in sales performance management and configure-price-quote solutions
  • In 2016, SAP acquired Abakus. The acquisition was aimed at enhancing its SAP Hybris Marketing solution portfolio by including customer profiling and responsive journey management in it
  • In 2018, IBM has introduced marketing operations managed hosted solution that delivers marketing operations on private cloud deployment

Demand for Personalized Brand Image to Boost Marketing Resource Management (MRM) Software Adoption

Modern marketers are vying for a personalized brand image where marketing is focused on delivering customer-centric content. In delivering a customized branded experience, marketing resource management (MRM) solutions play an important role in enabling organizations to address customer preferences rapidly. Advanced marketing resource management (MRM) solutions with machine learning and AI enable brands to create a customer profile and optimize marketing strategy. Increasing demand for personalized content has led marketers to opt for marketing resource management (MRM) solutions with the aim to enhance their market presence.

Increasing Inclination toward Data-Driven Marketing to Fuel Growth of Marketing Resource Management (MRM) Market

Delivery of a measurable ROI continues to challenge marketers owing to the complexity involved in the marketing process and the ambiguity of the outcome. The emergence of data analytics and advanced marketing resource management (MRM) solutions has enabled marketers to make informed and quick decisions. As data-driven marketing enhances the efficiency of managing marketing resource, reliance on data to improve market exposure is highly sought after among marketers. With the growing demand for market automation and customer-centricity, marketing resource management (MRM) solutions are likely to gain traction during the assessment period.

For detailed analysis on key marketing resource management (MRM) market factors, request a sample.

Competitive Landscape

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.

marketing resource management market 1

Strategic acquisitions and partnerships, global expansion and product innovations are prominent market strategies adopted by the marketing resource management (MRM) market leaders. For instance, Broadridge Financial Solutions, Inc. has recently acquired Morningstar, Inc.'s 15(c) board consulting services business to strengthen Broadridge’s services in the investment management industry. BrandMuscle, Inc., is known for its consistent product innovation in local marketing programs with customizable communication tools. In June 2018, Percolate launched next-generation content marketing platform. This solution will help companies to eliminate the gap between demand for content and the company’s ability to cater that demand using people, tools, and resources.

For full coverage on marketing resource management (MRM) competitive landscape, get in touch with our experts.

Definition

Marketing resource management (MRM) refers to a system that assists organizations to manage and enhance marketing efficiencies. Marketing resource management (MRM) systems are delivered in the form of software that manages range of functions such as marketing budget, resources, IT assets and product offerings.

About the Report

The report on marketing resource management (MRM) market offers key insights on demand and supply scenario of marketing resource management (MRM) worldwide. The marketing resource management (MRM) market report delivers a thorough analysis of the historical outlook of the marketing industry, current trends and evolving marketing approaches that hold significant influence in transforming the marketing resource management (MRM) marketplace.

Segmentation

In the segmentation section, the marketing resource management market taxonomy is elaborated. The marketing resource management (MRM) market is categorized based on application, product type and region. In the regional analysis, the marketing resource management (MRM) market is analyzed in detail for a total of seven regions and is backed by exhaustive country-wise analysis.

marketing resource management market 2

Additional Questions Answered

Along with the above-mentioned insights of the marketing resource management (MRM) market, this section covers all the vital facets of the marketing resource management (MRM) market and addresses important questions such as-

  • What are the strategies of MRM vendors in the marketing resource management (MRM) market to comply with the regulatory framework?
  • What are the prominent product innovations in the marketing resource management (MRM) market?
  • Considering the evolving standards of IT infrastructure, what are the emerging tactics of vendors in the marketing resource management (MRM) market?

Research Methodology

The methodology of research carried out during the course of the marketing resource management (MRM) market study is discussed elaborately in this section. The research methodology section also discusses the credible sources used to carry out the primary and secondary research approaches during the market analysis of the marketing resource management (MRM) market.

Request methodology of marketing resource management (MRM) market.

This report delivers an accurate forecast and a comprehensive analysis on the marketing resource management market, for the period between 2018 and 2028. An all-inclusive assessment on imperative aspects, which include growth hindrances, drivers, trends, and opportunities, for marketing resource management worldwide has been provided in the report. Additionally, the report offers important factors that are likely to impact innovation and developments in the marketing resource management, which in turn is expected to allow players in the marketing resource management market to devise fact-based expansion strategies for their businesses.

Chapter 1 – Executive Summary

Initial chapter offers a summary of the analysis offered on the marketing resource management market in the report, where the market size has been evaluated in terms of value (US$ Mn). An opportunity assessment on the marketing resource management market has been delivered in this chapter. Key dynamics, including opportunities, trends, restraints and drivers, for growth of the marketing resource management market have also been listed in this chapter.

Chapter 2 – Market Introduction

This chapter gives a succinct overview of the marketing resource management market, which includes a brief introduction to the marketing resource management market and a formal definition of the target research area – “marketing resource management.” The overview gives a clear picture of the scope of the report, which is to offers clients with in-depth analysis and actionable insights on the marketing resource management market.

Chapter 3 – Market Dynamics Associated Industry Assessment

This chapter offers a scrutinized analysis on important dynamics affecting growth of the marketing resource management market, which include drivers, restraints, trends, and opportunities. A competitive analysis for key players operating in the marketing resource management market has also been offered in this chapter, along with an analysis on the associated industry. Regulatory framework for the marketing resource management market has been examined and elaborated, while the product feasibility and regional proliferation of marketing resource management for the period between 2018 and 2028 have been forecast.

Chapter 4 – Analysis on Marketing Resource Management Market

This chapter provides an outlook on the marketing resource management market at a global scale, including market value forecast and analysis, regional demand assessment, and regional market value share comparison. The marketing resource management market has been categorized into end-user, service type, and service nature, which have been assessed on the basis of value & forecast, Y-o-Y growth comparison, and market attractiveness analysis.

Chapter 5 – North America Marketing Resource Management Market

Growth prospects of all the segments of the marketing resource management market in North America have been delivered in this chapter. Value-based forecast has also been offered for North America marketing resource management market at country level.

Chapter 6 – Latin America Marketing Resource Management Market

This chapter delivers analysis on the marketing resource management market in Latin America, along with the provision of key trends affecting growth of this regional market. Country wise demand assessment on the Latin America marketing resource management market has also been rendered in this chapter.

Chapter 7 – Europe Marketing Resource Management Market

This chapter offers an intricate analysis on dynamics affecting expansion of the marketing resource management market in Europe. Value shares of countries in Europe’s marketing resource management market have also been provided in this chapter.

Chapter 8 – CIS & Russia Marketing Resource Management Market

A detailed analysis on the marketing resource management market has been delivered in this chapter, which provides key trends affecting the market growth in the region, along with relevant market numbers such as revenues, Y-o-Y growth, and CAGR.

Chapter 9 – Japan Marketing Resource Management Market

This chapter delivers value forecast and value share of the marketing resource management market in Japan. Prospects of all market segments in Japan marketing resource management market have been included in this chapter.

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Chapter 10 – APEJ Marketing Resource Management Market

This chapter gives a detailed assessment on the marketing resource management market in Asia-Pacific excluding Japan (APEJ). Y-o-Y growth comparison for all the segments in APEJ marketing resource management market has been offered in this chapter.

Chapter 11 – MEA Marketing Resource Management Market

This chapter gives an in-depth analysis and valuable insights on the marketing resource management market in Middle East & Africa (MEA). Important number, such as market value share, and CAGR, associated with MEA marketing resource management market have been delivered in this chapter.

Chapter 12 – Competitive Assessment

A dashboard view of key companies operating in the marketing resource management market has been provided in this chapter, along with a company share analysis. Strategic matrix and competition analysis on the marketing resource management market player have been thorough discussed, and regional presence of the market participants has been portrayed with the help of an intensity map.

Chapter 13 – Company Profiles

This concluding chapter of the report profiles key companies that underpin growth of the marketing resource management market. Region-wise share of the target product, company revenue share based on the market segments, key developments, key financials and SWOT analysis has been provided for all the market players profiled in the report.

Sources:

Insights on marketing resource management market are gained from various resources, which include company websites, annual reports, published trade data, quarterly financial statements, local newspapers, company press releases, and published financial data.

1. Executive Summary
     1.1. Market Overview
     1.2. Market Analysis
     1.3. Opportunity Assessment in Marketing Resource Management Market
     1.4. Wheel of Fortune

2. Market Introduction
     2.1. Market Introduction
     2.2. Market Definition
     2.3. Market Taxonomy

3. Market Dynamics Associated Industry Assessment
     3.1. Growth Drivers and Impact Analysis
     3.2. Prominent Market Challenges and Impact Analysis
     3.3. Market trends and Impact Analysis

4. Global Marketing Resource Management Market Analysis and Forecast
     4.1. Global Marketing Resource Management Market Outlook
            4.1.1. Market Value (US$ Mn) Forecast and Analysis
            4.1.2. Regional Demand Assessment
     4.2. Global Marketing Resource Management Market Analysis by Product Type
            4.2.1. Marketing Reporting And Analytics
            4.2.2. Capacity Planning Management
            4.2.3. Financial Management
            4.2.4. Creative Production Management
            4.2.5. Project Management
            4.2.6. Brand And Advertising Management
            4.2.7. Market Attractiveness Analysis by Product Type
            4.2.8. Key Trends
     4.3. Global Marketing Resource Management Market Analysis by Application
            4.3.1. Retail Sector
            4.3.2. IT And Telecom
            4.3.3. BFSI
            4.3.4. Media And Entertainment
            4.3.5. Consumer Goods
            4.3.6. Manufacturing
            4.3.7. Healthcare
            4.3.8. Public Sector
            4.3.9. Marketing Agencies
            4.3.10. Other Applications
            4.3.11. Market Attractiveness Analysis by Application
            4.3.12. Key Trends

5. North America Marketing Resource Management Market Analysis
     5.1. Introduction
            5.1.1. North America Marketing Resource Management Market Outlook
     5.2. North America Marketing Resource Management Market Outlook
            5.2.1. Market Value (US$ Mn), Forecast and Analysis
            5.2.2. Country Wise Demand Assessment
                     5.2.2.1. US Market Value Share
                     5.2.2.2. Canada Market Value Share
     5.3. North America Marketing Resource Management Market Analysis by Product Type
            5.3.1. Value (US$ Mn), and Forecast by Product Type
            5.3.2. Y-o-Y Growth Comparison by Product Type
     5.4. North America Marketing Resource Management Market Analysis by Application
            5.4.1. Value (US$ Mn), and Forecast by Application
            5.4.2. Y-o-Y Growth Comparison by Application
     5.5. Market Attractiveness Analysis
     5.6. Market Trends

6. Latin America Marketing Resource Management Market Analysis
     6.1. Introduction
            6.1.1. Latin America Marketing Resource Management Market Outlook
     6.2. Latin America Marketing Resource Management Market Outlook
            6.2.1. Value (US$ Mn), Forecast and Analysis
            6.2.2. Country Wise Demand Assessment
                     6.2.2.1. Brazil Market Value Share
                     6.2.2.2. Mexico Market Value Share
                     6.2.2.3. Argentina Market Value Share
                     6.2.2.4. Chile Market Value Share
                     6.2.2.5. Peru Market Value Share
                     6.2.2.6. Rest of LATAM Market Value Share
     6.3. Latin America Marketing Resource Management Market Analysis by Product Type
            6.3.1. Value (US$ Mn), and Forecast by Product Type
            6.3.2. Y-o-Y Growth Comparison by Product Type
     6.4. Latin America Marketing Resource Management Market Analysis by Application
            6.4.1. Value (US$ Mn), and Forecast by Application
            6.4.2. Y-o-Y Growth Comparison by Application
     6.5. Market Attractiveness Analysis
     6.6. Market Trends

7. Europe Marketing Resource Management Market Analysis
     7.1. Introduction
            7.1.1. Europe Marketing Resource Management Market Outlook
     7.2. Europe Marketing Resource Management Market Outlook
            7.2.1. Value (US$ Mn), Forecast and Analysis
            7.2.2. Country Wise Demand Assessment
                     7.2.2.1. EU -4 Market Value Share
                     7.2.2.2. UK Market Value Share
                     7.2.2.3. Benelux Market Value Share
                     7.2.2.4. Nordic Market Value Share
                     7.2.2.5. Eastern Europe Market Value Share
                     7.2.2.6. Rest of Europe Market Value Share
     7.3. Europe Marketing Resource Management Market Analysis by Product Type
            7.3.1. Value (US$ Mn), and Forecast by Product Type
            7.3.2. Y-o-Y Growth Comparison by Product Type
     7.4. Europe Marketing Resource Management Market Analysis by Application
            7.4.1. Value (US$ Mn), and Forecast by Application
            7.4.2. Y-o-Y Growth Comparison by Application
     7.5. Market Attractiveness Analysis
     7.6. Market Trends

8. CIS & Russia Marketing Resource Management Market Analysis and Forecast
     8.1. Introduction
            8.1.1. CIS & Russia Marketing Resource Management Market Outlook
     8.2. Japan Marketing Resource Management Market Outlook
            8.2.1. Value (US$ Mn), Forecast and Analysis
     8.3. Japan Marketing Resource Management Market Analysis by Product Type
            8.3.1. Value (US$ Mn), and Forecast by Product Type
            8.3.2. Y-o-Y Growth Comparison by Product Type
     8.4. Japan Marketing Resource Management Market Analysis by Application
            8.4.1. Value (US$ Mn), and Forecast by Application
            8.4.2. Y-o-Y Growth Comparison by Application
     8.5. Market Attractiveness Analysis
     8.6. Market Trends

9. Japan Marketing Resource Management Market Analysis and Forecast
     9.1. Introduction
            9.1.1. Japan Marketing Resource Management Market Outlook
     9.2. Japan Marketing Resource Management Market Outlook
            9.2.1. Value (US$ Mn), Forecast and Analysis
     9.3. Japan Marketing Resource Management Market Analysis by Product Type
            9.3.1. Value (US$ Mn), and Forecast by Product Type
            9.3.2. Y-o-Y Growth Comparison by Product Type
     9.4. Japan Marketing Resource Management Market Analysis by Application
            9.4.1. Value (US$ Mn), and Forecast by Application
            9.4.2. Y-o-Y Growth Comparison by Application
     9.5. Market Attractiveness Analysis
     9.6. Market Trends

10. APEJ Marketing Resource Management Market Analysis and Forecast
     10.1. Introduction
            10.1.1. APEJ Marketing Resource Management Market Outlook
     10.2. APEJ Marketing Resource Management Market Outlook
            10.2.1. Value (US$ Mn), Forecast and Analysis
            10.2.2. Country Wise Demand Assessment
                     10.2.2.1. Greater China Market Value Share
                     10.2.2.2. India Market Value Share
                     10.2.2.3. ASEAN Market Value Share
                     10.2.2.4. South Korea Market Value Share
                     10.2.2.5. Rest of APEJ Market Value Share
     10.3. APEJ Marketing Resource Management Market Analysis by Product Type
            10.3.1. Value (US$ Mn), and Forecast by Product Type
            10.3.2. Y-o-Y Growth Comparison by Product Type
     10.4. APEJ Marketing Resource Management Market Analysis by Application
            10.4.1. Value (US$ Mn), and Forecast by Application
            10.4.2. Y-o-Y Growth Comparison by Application
     10.5. Market Attractiveness Analysis
     10.6. Market Trends

11. MEA Marketing Resource Management Market Analysis and Forecast
     11.1. Introduction
            11.1.1. MEA Marketing Resource Management Market Outlook
     11.2. MEA Marketing Resource Management Market Outlook
            11.2.1. Value (US$ Mn), Forecast and Analysis
            11.2.2. Country Wise Demand Assessment
                     11.2.2.1. GCC Countries Market Value Share
                     11.2.2.2. South Africa Market Value Share
                     11.2.2.3. Turkey Market Value Share
                     11.2.2.4. Iran Market Value Share
                     11.2.2.5. Israel Market Value Share
                     11.2.2.6. Rest of MEA Market Value Share
     11.3. MEA Marketing Resource Management Market Analysis by Product Type
            11.3.1. Value (US$ Mn), and Forecast by Product Type
            11.3.2. Y-o-Y Growth Comparison by Product Type
     11.4. MEA Marketing Resource Management Market Analysis by Application
            11.4.1. Value (US$ Mn), and Forecast by Application
            11.4.2. Y-o-Y Growth Comparison by Application
     11.5. Market Attractiveness Analysis
     11.6. Market Trends

12. Company Assessment
     12.1. Dashboard View
     12.2. Market Structure Analysis
     12.3. Company Share
     12.4. Competition Analysis
     12.5. Intensity Mapping

13. Company Assessment
     13.1. Vendor Size
     13.2. Verticals in Focus
     13.3. Customer References
     13.4. Vendor Under Analysis
            12.4.1. Aprimo, LLC
            12.4.2. BrandMuscle, Inc.
            12.4.3. IBM Corporation
            12.4.4. Broadridge Financial Solutions, Inc.
            12.4.5. Percolate Industries, Inc.
            12.4.6. SAP SE
            12.4.7. SAS Institute Inc
            12.4.8. Workfront, Inc.
            12.4.9. Bynder B.V.
            12.4.10. Bynder B.V.

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Marketing Resource Management Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2028